Aspen Ski Company

It's Better Here

Aiming to create a longing for the Aspen experience while projecting taste and confidence, Publicis & Hal Rineys campaign communicated the fabulous experience of skiing to encourage an increased preference for the Aspen mountains among active, affluent travelers.

Results: Aspen Skiing Companys kept their share of market with limited spending in a highly competitive business.

Publicis & Hal Riney,
San Francisco
Creative Directors:    John Doyle, Dave O'Hare
Art Director:             John Doyle
Copywriter:              Dave O'Hare
Photographer:          R.J. Muna