MPA

Magazine Publishers of America

Nov 21, 2009
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GM EVI

1998

Publicis & Hal Rineys campaign for GMs Electric Car was designed to inspire early adopters of new technology to seek more information through a Web site or 800 number.

Results: Twice the number of Web site visits as projected, and an increased number of calls to the toll-free line as well as positive word of mouth from the early adopters.

Publicis & Hal Riney,
San Francisco
Creative Directors:    Mike Mazza, John Doyle, Dave O'Hare
Art Director:             Mike Mazza
Copywriters:            David Wecal, Jack Harding, Mike Mazza
Photographer:          R.J. Muna