GM EVI

1998

Publicis & Hal Rineys campaign for GMs Electric Car was designed to inspire early adopters of new technology to seek more information through a Web site or 800 number.

Results: Twice the number of Web site visits as projected, and an increased number of calls to the toll-free line as well as positive word of mouth from the early adopters.

Publicis & Hal Riney,
San Francisco
Creative Directors:    Mike Mazza, John Doyle, Dave O'Hare
Art Director:             Mike Mazza
Copywriters:            David Wecal, Jack Harding, Mike Mazza
Photographer:          R.J. Muna