Apple Computer

iMAC

Apple created personal computers in the first place but that didnt prevent the brand from hitting an all-time low of market share in the PC segment. TBWA/Chiat/Days objective was to put Apple back on the map and make consumers comfortable enough that they would buy 250,000 units of the new iMac.

Results: Apple sold 278,000 units of the iMac in two months making it the most successful computer launch in history.

TBWA/Chiat/Day,
Los Angeles
Creative Directors:     Lee Clow, Ken Segall
Art Director:              John Avery, Michael Rylander, Susan Alinsangan
Copywriters:              Dave Butler, Ken Segall, Michael Rylander 
Photographers:          Mark Laita, Jock McDonald, Zamboo