2000 Grand Prize Winner
Best at Meeting Campaign Objective



Alta Vista

Alta Vista Launch

In relaunching the Alta Vista brand and web site, this campaign leveraged the Alta Vista heritage and rational benefits while creating a unique, more engaging personality and an emotional bond between consumer and brand. In the fourth quarter, more than eight million new users visited the site, and it became the second fasting-growing Internet company in December.

Wieden & Kennedy,
Portland, OR
Creative Directors:    Bob Moore, Rob Palmer
Art Directors:           Monica Taylor, Bill Karow
Copywriters:            Derek Barnes, Jim Riswold
Photographers:        James Stanfield, Dilip Metha, Seny Norsingh, 
                              Xiao-Ming Li, Andrew Brilliant