2000 Best Headline and Copy



Harley-Davidson

Defending Our Turf

Reaffirming Harley's rightful position as the dominant category leader and maintaining its sold-out status, this campaign was designed to kindle the ever-present passion for the brand among current Harley riders and increase appeal among new prospects. Result: Sold out...again.

Carmichael Lynch,
Minneapolis
Creative Director:    Jim Nelson
Art Directors:         Paul Asao, Peter Winecke
Copywriters:          Jim Nelson, Sheldon Clay
Photographer:        Todd Johnson