| Arnold Worldwide |
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| Creative Directors: |
Ron Lawner, Alex Bogusky, Pete Favat, Roger Baldacci, Tom Adams |
| Art Directors: |
Rob Baird, Lee Einhorn |
| Photographer: |
Garry Simpson |
| Copywriters: |
Roger Baldacci, John Kearse, Mike Howard |
| Client: |
Phil Graham, Director of Marketing, Youth Prevention |
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