Read the real story on circulation vitality in a new white paper just released by MPA. You may be surprised by the facts… • Subscriptions are up over the same period last year • Total circulation is stable (down only 1%) with subscription gains offsetting newsstand declines in a tough economy and despite an unusual disruption of distribution • Magazine readership continues to grow
Did you know that magazine closings are part of a normal lifecycle more closely aligned to the economy and advertiser demand than consumer demand? The latest MPA White Paper that puts closings into perspective and refutes some recent misperceptions.
Jack Griffin concisely laid forth the innumerable goals and challenges of the MPA, boiling them down to five central “principles of success.” Read more
Consumers still value magazines in their media mix. Do you? explores consumer loyalty to magazines and why they’re a must-have medium for advertisers. Read more
MPA has issued an update on its efforts to improve magazine audience measurement Read more
Magazine Publishers of America's measurement initiative received wide-spread media coverage. Read more
Magazine Publishers of America has announced a major initiative to develop an improved approach to magazine measurement for advertisers based on audie Read more
This guide offers insights on key strategic concepts in circulation to help facilitate communication between advertisers and publishers. Read more
This guide shows that readers value pass-along copies and take action at a similar rate Read more
Research suggests that assumptions about consumers’ reaction to magazine advertising in paid vs non paid sources may not be correct. Read more
