MPA – The Association of Magazine Media (formerly Magazine Publishers of America) - Magazines Close Q1 2005 on a Positive Note

Magazines Close Q1 2005 on a Positive Note

March 1, 2005

Magazine PIB Ad Revenues Gain +10.5%, Pages +1.2%, in March

New York, NY (April 11, 2005)--Total magazine rate-card-reported advertising revenue for the month of March 2005 increased +10.5% compared to March of last year, closing at $1,983,836,936, according to Publishers Information Bureau (PIB). Ad pages totaled 21,316.15, up +1.2% from last year. Year-to-date, PIB revenue closed at $4,696,268,147, an increase of +9.4% over the same period in 2004, with ad pages totaling 49,881.32, a +1.2% gain.

March 2005 vs. 2004

Seven of the 12 major advertising categories experienced increases in both PIB revenue and pages over last year. In March, Media & Advertising; Food & Food Products; and Public Transportation, Hotels & Resorts posted double-digit gains in PIB revenue and pages. March 2005 marks the thirteenth consecutive month of gains for the Food & Food Products and Financial, Insurance & Real Estate categories. (Twelve categories are the most significant contributors to PIB revenue, comprising more than 85% of total advertising spending.)

Details are as follows: (Click here for Magazine Totals)

CLASS NAME	2005 DOLLARS	2004 DOLLARS	CHG	% CHG	2005 PAGES	2004 PAGES	CHG	% CHG
APPAREL & ACCESSORIES	256,581,098	211,601,504	44,979,594	21.3	3,188.91	2,984.83	204.08	6.8
RETAIL	165,932,012	139,926,919	26,005,093	18.6	1,881.78	1,820.00	61.78	3.4
DIRECT RESPONSE COMPANIES	158,621,064	122,987,249	35,633,815	29.0	1,702.53	1,599.65	102.88	6.4
FOOD & FOOD PRODUCTS	158,298,059	138,377,056	19,921,003	14.4	1,164.44	1,023.61	140.83	13.8
DRUGS & REMEDIES	157,396,651	143,213,278	14,183,373	9.9	1,270.12	1,295.83	-25.71	-2.0
AUTOMOTIVE	154,731,532	183,852,039	-29,120,507	-15.8	1,553.02	1,917.71	-364.69	-19.0
TOILETRIES & COSMETICS	152,720,678	151,788,053	932,625	0.6	1,368.83	1,473.40	-104.57	-7.1
HOME FURNISHINGS & SUPPLIES	118,363,737	124,976,256	-6,612,519	-5.3	1,191.79	1,320.22	-128.43	-9.7
PUBLIC TRANSPORTATION, HOTELS & RESORTS	118,144,814	95,304,962	22,839,852	24.0	1,541.07	1,392.00	149.07	10.7
MEDIA & ADVERTISING	115,180,955	92,638,184	22,542,771	24.3	1,091.07	907.24	183.83	20.3
FINANCIAL, INSURANCE & REAL ESTATE	102,452,596	96,000,390	6,452,206	6.7	1,105.84	1,071.81	34.03	3.2
TECHNOLOGY	75,071,115	86,777,142	-11,706,027	-13.5	817.22	990.40	-173.18	-17.5

January - March 2005 vs. 2004

Year-to-date, six of the 12 major advertising categories posted increases in PIB revenue and pages: Food & Food Products; Apparel & Accessories; Media & Advertising; Retail; Financial, Insurance & Real Estate; and Public Transportation, Hotels & Resorts. Double-digit PIB revenue and page growth were recorded by the Food & Food Products; Financial, Insurance & Real Estate; and Media & Advertising categories in the first three months of 2005.

Details are as follows: (Click here for Magazine Totals)

CLASS NAME	2005 DOLLARS	2004 DOLLARS	CHG	% CHG	2005 PAGES	2004 PAGES	CHG	% CHG
FOOD & FOOD PRODUCTS	432,348,195	343,775,701	88,572,494	25.8	3,027.44	2,450.53	576.91	23.5
AUTOMOTIVE	432,189,134	446,614,237	-14,425,103	-3.2	4,287.99	4,400.94	-112.95	-2.6
APPAREL & ACCESSORIES	419,673,882	373,635,156	46,038,726	12.3	5,533.18	5,338.38	194.80	3.6
DIRECT RESPONSE COMPANIES	414,460,546	346,968,199	67,492,347	19.5	4,412.41	4,442.24	-29.83	-0.7
DRUGS & REMEDIES	413,939,724	397,374,995	16,564,729	4.2	3,301.60	3,440.99	-139.39	-4.1
TOILETRIES & COSMETICS	371,668,177	357,814,228	13,853,949	3.9	3,207.02	3,345.85	-138.83	-4.1
MEDIA & ADVERTISING	318,957,559	269,532,077	49,425,482	18.3	2,827.91	2,499.76	328.15	13.1
HOME FURNISHINGS & SUPPLIES	306,222,906	307,383,098	-1,160,192	-0.4	2,983.11	3,159.91	-176.80	-5.6
RETAIL	264,744,387	238,177,137	26,567,250	11.2	3,112.40	3,073.14	39.26	1.3
FINANCIAL, INSURANCE & REAL ESTATE	253,682,783	207,450,622	46,232,161	22.3	2,755.18	2,366.90	388.28	16.4
PUBLIC TRANSPORTATION, HOTELS & RESORTS	244,873,003	219,809,903	25,063,100	11.4	3,283.79	3,211.55	72.24	2.2
TECHNOLOGY	196,716,047	239,080,258	-42,364,211	-17.7	2,264.41	2,819.81	-555.40	-19.7

Food & Food Products has been a vibrant category for the magazine industry, not just in the first quarter, but for the past year, despite the fall-off in the low-carb phenomenon, noted Ellen Oppenheim, Executive Vice President/Chief Marketing Officer, Magazine Publishers of America. Interestingly, during the first three months of 2005, a range of categories have contributed to the growth of magazine advertising. In January, the top spenders were Automotive and Direct Response companies, in FebruaryFood and Drugs, and in MarchApparel and Retail.

Expanded PIB information is available at www.magazine.org/PIB.

Publishers Information Bureau (PIB), founded in 1947, is the premier source of consumer magazine advertising spending and related data, based on data collected by TNS Media Intelligence. PIB is a membership organization, administered by Magazine Publishers of America, consisting of approximately 250 different magazine titles and newspaper distributed magazines. Collectively, these magazines represent about 85% of all U.S. consumer magazine spending.

No items were found.