MPA – The Association of Magazine Media (formerly Magazine Publishers of America) - Magazines PIB Ad Revenue Rises 8.2%, Pages Up 2.3% in June

Magazines PIB Ad Revenue Rises 8.2%, Pages Up 2.3% in June

June 1, 2005

Eight of 12 Major Ad Categories Post PIB Revenue and Page Gains

New York, NY (July 11, 2005)Total magazine rate-card-reported advertising revenue for the month of June increased 8.2% compared to June of last year, closing at $1,917,719,349, according to Publishers Information Bureau (PIB). Ad pages totaled 20,312.87, up 2.3% from June 2004. Year-to-date, PIB revenue closed at $10,777,623,532, an increase of 9.5% from the same period last year, with ad pages totaling 114,345.52, a 1.8% gain.

June 2005 vs. 2004
Eight of the 12 major advertising categories increased their PIB revenue and pages over last year. In June, top gainers included the Automotive; Direct Response; Public Transportation, Hotels & Resorts; and Financial, Insurance & Real Estate categories. Financial, Insurance & Real Estate posted its sixteenth consecutive month of PIB revenue and page gains in June. (Twelve categories are the most significant contributors to PIB revenue, comprising more than 85% of total advertising spending.)

Details are as follows: (Click here for Magazine Totals)

CLASS NAME	2005 DOLLARS	2004 DOLLARS	CHG	% CHG	2005 PAGES	2004 PAGES	CHG	% CHG
AUTOMOTIVE	237,388,624	200,105,313	37,283,311	18.6	2,350.68	2,112.45	238.23	11.3
TOILETRIES & COSMETICS	198,093,125	175,685,379	22,407,746	12.8	1,803.94	1,734.99	68.95	4.0
DRUGS & REMEDIES	165,414,189	170,639,166	-5,224,977	-3.1	1,458.18	1,531.02	-72.84	-4.8
FOOD & FOOD PRODUCTS	158,906,718	134,625,727	24,280,991	18.0	1,213.69	1,056.33	157.36	14.9
HOME FURNISHINGS & SUPPLIES	141,545,651	147,445,595	-5,899,944	-4.0	1,358.93	1,419.94	-61.01	-4.3
MEDIA & ADVERTISING	135,794,349	126,268,682	9,525,667	7.5	1,275.21	1,249.34	25.87	2.1
DIRECT RESPONSE COMPANIES	126,765,360	95,033,136	31,732,224	33.4	1,419.30	1,307.29	112.01	8.6
APPAREL & ACCESSORIES	107,768,924	98,028,085	9,740,839	9.9	1,380.28	1,433.65	-53.37	-3.7
FINANCIAL, INSURANCE & REAL ESTATE	105,346,314	96,697,541	8,648,773	8.9	1,226.49	1,067.59	158.90	14.9
TECHNOLOGY	97,467,250	106,482,046	-9,014,796	-8.5	1,062.54	1,211.92	-149.38	-12.3
RETAIL	76,905,191	72,927,079	3,978,112	5.5	926.43	869.06	57.37	6.6
PUBLIC TRANSPORTATION, HOTELS & RESORTS	71,328,669	59,777,297	11,551,372	19.3	950.48	861.29	89.19	10.4

Data as of July 7, 2005

January - June 2005 vs. 2004

Year-to-date, nine of the 12 major advertising categories posted increased in PIB revenue and pages: Automotive; Toiletries & Cosmetics; Food & Food Products; Financial, Insurance & Real Estate; Apparel & Accessories; Direct Response Companies; Media & Advertising; Retail; and Public Transportation, Hotels & Resorts. Double-digit PIB revenue and page growth were recorded by Food & Food Products; Media & Advertising; and Financial, Insurance & Real Estate.

Details are as follows: (Click here for Magazine Totals)

CLASS NAME	2005 DOLLARS	2004 DOLLARS	CHG	% CHG	2005 PAGES	2004 PAGES	CHG	% CHG
AUTOMOTIVE	1,094,796,037	1,057,262,701	37,533,336	3.6	10,847.62	10,709.05	139	1.3
TOILETRIES & COSMETICS	976,223,972	892,732,713	83,491,259	9.4	8,634.46	8,569.73	65	0.8
FOOD & FOOD PRODUCTS	944,734,889	798,828,045	145,906,844	18.3	6,706.59	5,896.78	810	13.7
DRUGS & REMEDIES	939,977,288	929,592,055	10,385,233	1.1	7,757.25	8,155.85	-399	-4.9
APPAREL & ACCESSORIES	847,297,469	765,650,061	81,647,408	10.7	11,040.46	10,890.13	150	1.4
DIRECT RESPONSE COMPANIES	837,317,757	674,813,422	162,504,335	24.1	8,993.65	8,755.98	238	2.7
HOME FURNISHINGS & SUPPLIES	765,422,627	761,929,337	3,493,290	0.5	7,388.33	7,657.37	-269	-3.5
MEDIA & ADVERTISING	703,453,622	598,309,837	105,143,785	17.6	6,549.89	5,928.02	622	10.5
FINANCIAL, INSURANCE & REAL ESTATE	580,757,415	491,572,369	89,185,046	18.1	6,436.32	5,573.63	863	15.5
RETAIL	579,742,875	512,956,146	66,786,729	13.0	6,879.26	6,504.98	374	5.8
PUBLIC TRANSPORTATION, HOTELS & RESORTS	554,264,022	486,174,277	68,089,745	14.0	7,206.57	6,946.15	260	3.7
TECHNOLOGY	469,955,750	541,801,521	-71,845,771	-13.3	5,269.62	6,288.79	-1,019	-16.2

Data as of July 7, 2005

Automotive spending, particularly in automotive accessories and equipment, helped drive magazine advertising revenue and page gains for the month of June, noted Ellen Oppenheim, Executive Vice President/Chief Marketing Officer, Magazine Publishers of America. Ads for confectionery and beverages contributed to the strong performance in Food & Food Products category last month.

Expanded PIB information is available at www.magazine.org/PIB.

Publishers Information Bureau (PIB), founded in 1947, is the premier source of consumer magazine advertising spending and related data, based on data collected by TNS Media Intelligence. PIB is a membership organization, administered by Magazine Publishers of America, consisting of approximately 250 different magazine titles and newspaper distributed magazines. Collectively, these magazines represent about 85% of all U.S. consumer magazine spending.

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