MPA – The Association of Magazine Media (formerly Magazine Publishers of America) - First Quarter 2006 Magazine PIB Revenue and Pages Increase

First Quarter 2006 Magazine PIB Revenue and Pages Increase

March 1, 2006

Retail, Toiletries and Tech Post Double-Digit Gains in Pages in March; Automotive Pages Also Up

New York, NY (April 18, 2006)Total magazine rate-card-reported advertising revenue for the month of March increased 5.0% compared to the same month last year, closing at $2,094,397,909, according to Publishers Information Bureau (PIB). Ad pages totaled 21,826.08, up 0.2% from March 2005. Year-to-date, PIB revenue closed at $4,924,042,818, an increase of 4.2% over the same period in 2005, with ad pages totaling 51,381.90, a 0.4% gain.

March 2006 vs. 2005 (Click here for magazine details)

Seven of 12 major advertising categories posted PIB revenue and page increases over March 2005. Three categories recorded double-digit PIB revenue and page growth: Retail; Toiletries & Cosmetics; and Technology. Other categories that posted PIB revenue and page gains included Automotive; Drugs & Remedies; Home Furnishings & Supplies; and Financial, Insurance & Real Estate.

CLASS NAME	2006 DOLLARS	2005 DOLLARS	CHG	% CHG	2006 PAGES	2005 PAGES	CHG	% CHG
APPAREL & ACCESSORIES	227,337,173	255,487,435	-28,150,262	-11.0	2,718.52	3,169.25	-450.73	-14.2
RETAIL	200,346,401	168,317,672	32,028,729	19.0	2,186.50	1,940.13	246.37	12.7
TOILETRIES & COSMETICS	198,898,120	153,276,595	45,621,525	29.8	1,598.29	1,381.41	216.88	15.7
DRUGS & REMEDIES	173,421,695	158,559,362	14,862,333	9.4	1,414.41	1,294.33	120.08	9.3
AUTOMOTIVE	172,217,877	156,474,840	15,743,037	10.1	1,702.03	1,576.66	125.37	8.0
DIRECT RESPONSE COMPANIES	156,175,554	157,994,728	-1,819,174	-1.2	1,688.70	1,716.99	-28.29	-1.6
FOOD & FOOD PRODUCTS	143,759,685	159,214,007	-15,454,322	-9.7	1,030.34	1,171.53	-141.19	-12.1
HOME FURNISHINGS & SUPPLIES	131,397,232	118,950,617	12,446,615	10.5	1,257.32	1,220.93	36.39	3.0
MEDIA & ADVERTISING	118,218,730	113,702,881	4,515,849	4.0	1,109.66	1,132.31	-22.65	-2.0
PUBLIC TRANSPORTATION, HOTELS & RESORTS	118,113,688	118,551,145	-437,457	-0.4	1,481.02	1,561.80	-80.78	-5.2
FINANCIAL, INSURANCE & REAL ESTATE	110,355,831	103,877,752	6,478,079	6.2	1,187.16	1,135.69	51.47	4.5
TECHNOLOGY	90,472,234	75,624,043	14,848,191	19.6	917.28	833.45	83.83	10.1

*Data as of April 17th, 2006

January - March 2006 vs. 2005 (Click here for magazine details)

In the first quarter of 2006, the Drugs & Remedies and Retail categories generated double-digit increases in PIB revenue and pages. Double-digit PIB revenue growth was also recorded by Toiletries & Cosmetics and Technology, while Toiletries & Cosmetics; Financial, Insurance & Real Estate; and Technology posted gains in ad pages year-to-date.

CLASS NAME	2006 DOLLARS	2005 DOLLARS	CHG	% CHG	2006 PAGES	2005 PAGES	CHG	% CHG
DRUGS & REMEDIES	495,448,917	416,209,683	79,239,234	19.0	3,907.39	3,366.98	540.41	16.1
TOILETRIES & COSMETICS	429,994,208	372,161,545	57,832,663	15.5	3,449.34	3,232.87	216.47	6.7
APPAREL & ACCESSORIES	428,655,875	422,078,180	6,577,695	1.6	5,615.14	5,649.79	-34.65	-0.6
AUTOMOTIVE	424,847,489	433,967,599	-9,120,110	-2.1	4,047.82	4,320.49	-272.67	-6.3
DIRECT RESPONSE COMPANIES	415,045,891	419,110,771	-4,064,880	-1.0	4,353.12	4,512.77	-159.65	-3.5
FOOD & FOOD PRODUCTS	401,186,474	434,096,430	-32,909,956	-7.6	2,714.68	3,045.82	-331.14	-10.9
MEDIA & ADVERTISING	323,814,854	316,202,620	7,612,234	2.4	2,909.86	2,942.24	-32.38	-1.1
RETAIL	321,334,269	268,829,391	52,504,878	19.5	3,688.33	3,260.77	427.56	13.1
HOME FURNISHINGS & SUPPLIES	300,206,841	307,311,776	-7,104,935	-2.3	2,862.46	3,044.54	-182.08	-6.0
FINANCIAL, INSURANCE & REAL ESTATE	281,669,115	256,397,801	25,271,314	9.9	3,066.79	2,811.43	255.36	9.1
PUBLIC TRANSPORTATION, HOTELS & RESORTS	247,961,013	245,731,221	2,229,792	0.9	3,262.37	3,322.66	-60.29	-1.8
TECHNOLOGY	234,953,650	198,820,315	36,133,335	18.2	2,513.74	2,327.12	186.62	8.0

*Data as of April 17th, 2006

In the first quarter, magazines benefited from robust activity in Drugs & Remedies; Financial, Insurance & Real Estate; and Technologycategories that showed consistent strength month-to-month, noted Ellen Oppenheim, EVP/Chief Marketing Officer, Magazine Publishers of America. We were heartened to see that Automotive was up 8% in pages in March after experiencing some softness in past months.

Expanded PIB information is available at www.magazine.org/PIB.

Publishers Information Bureau (PIB), founded in 1947, is the premier source of consumer magazine advertising spending and related data. TNS Media Intelligence, the leading provider of strategic advertising and marketing information, collects and monitors this data and supplies it to PIB. PIB is a membership organization, administered by Magazine Publishers of America, consisting of approximately 250 different magazine titles and newspaper-distributed magazines.

March 1, 2006

No items were found.