New York, NY (May 15, 2006)--Total magazine rate-card-reported advertising revenue for the month of April increased 5.1% compared to the same month last year, closing at $2,022,477,324, according to Publishers Information Bureau (PIB).  Ad pages totaled 20,348.69, up 1.4% from April 2005.  Year-to-date, PIB revenue closed at $6,946,064,469, an increase of 4.5% over the same period in 2005, with ad pages totaling 71,717.80, a 0.7% gain.

In the first four months of 2006, the Drugs & Remedies and Retail categories generated double-digit increases in PIB revenue and pages. Toiletries & Cosmetics; Financial, Insurance & Real Estate; and Technology likewise saw page increases, with Toiletries & Cosmetics and Technology recording double-digit gains in PIB revenue.

Toiletries & Cosmetics, Technology, Drugs & Remedies and Retail drove magazine ad growth for the first four months of 2006quite a diverse array of categories, said Ellen Oppenheim, EVP/Chief Marketing Officer, Magazine Publishers of America. Within these categories some interesting trends emerged.  For example, web-based companies are increasingly advertising in magazines."

Expanded PIB information is available at www.magazine.org/PIB.

Publishers Information Bureau (PIB), founded in 1947, is the premier source of consumer magazine advertising spending and related data. TNS Media Intelligence, the leading provider of strategic advertising and marketing information, collects and monitors this data and supplies it to PIB.  PIB is a membership organization, administered by Magazine Publishers of America, consisting of approximately 250 different magazine titles and newspaper-distributed magazines.