Magazine Publishers of America - Magazine PIB Ad Revenues Up 3.7% in July 2006

Thanks to our Advertisers

Magazine PIB Ad Revenues Up 3.7% in July 2006

July 1, 2006

Eight of 12 Major Magazine Ad Categories Show Dollar and Page Growth Year-to-Date

New York, NY (August 8, 2006)--Total magazine rate-card-reported advertising revenue for the month of July increased 3.7% compared to the same month last year, closing at $1,639,714,241, according to Publishers Information Bureau (PIB). Ad pages totaled 16,870.87, essentially even against July 2005 at -0.1%. Year-to-date, PIB revenue closed at $12,784,539,823, an increase of 3.3% over the same period in 2005, with ad pages totaling 131,614.39, at -0.1% against the previous year.

July 2006 vs. 2005

Three major magazine advertising categories posted double-digit PIB revenue and page increases over July 2006: Public Transportation, Hotels & Resorts (revenue +14.6%, pages +14.6%); Apparel & Accessories (revenue +25.3%, pages +14%); and Technology (revenue +20.3%, pages +10.1%). Other dollar and page gainers included Food & Food Products (revenue +16.1%, pages 6.6%); Media & Advertising (revenue +17.8%, pages +9%); and Financial, Insurance & Real Estate (revenue +7.2, pages +5.6%).

Details are as follows: (Click here for magazine details)

Class Name	2006 Dollars	2005 Dollars	CHG	% CHG	2006 Pages	2005 Pages	CHG	% CHG
AUTOMOTIVE	188,481,757	206,649,999	-18,168,242	-8.8	1,746.16	1,971.11	-224.95	-11.4
DRUGS & REMEDIES	178,967,679	157,481,714	21,485,965	13.6	1,421.25	1,353.01	68.24	5.0
FOOD & FOOD PRODUCTS	153,814,127	132,474,964	21,339,163	16.1	1,079.15	1,012.71	66.44	6.6
TOILETRIES & COSMETICS	140,903,290	171,151,546	-30,248,256	-17.7	1,099.87	1,406.19	-306.32	-21.8
DIRECT RESPONSE COMPANIES	120,311,414	121,066,134	-754,720	-0.6	1,345.27	1,382.85	-37.58	-2.7
MEDIA & ADVERTISING	111,461,684	94,634,140	16,827,544	17.8	997.63	914.89	82.74	9.0
HOME FURNISHINGS & SUPPLIES	100,613,416	105,081,683	-4,468,267	-4.3	1,061.79	1,120.93	-59.14	-5.3
FINANCIAL, INSURANCE & REAL ESTATE	93,479,072	87,207,086	6,271,986	7.2	1,013.81	959.99	53.82	5.6
TECHNOLOGY	89,673,018	74,534,567	15,138,451	20.3	918.22	833.82	84.40	10.1
APPAREL & ACCESSORIES	87,054,692	69,482,603	17,572,089	25.3	1,232.74	1,080.90	151.84	14.0
PUBLIC TRANSPORTATION, HOTELS & RESORTS	67,234,854	58,668,643	8,566,211	14.6	983.07	857.46	125.61	14.6
RETAIL	53,545,985	49,923,028	3,622,957	7.3	699.03	753.27	-54.24	-7.2

*Data as of August 4th, 2006

January - July 2006 vs. 2005

In the seven months of 2006, eight categories saw PIB revenue and page gains against the comparable period last year, with Drugs & Remedies and Retail generating double-digit growth (revenue +16.8%, pages +11.2%). Apparel & Accessories; Direct Response; Financial, Insurance & Real Estate; Public Transportation, Hotels & Resort; Toiletries & Cosmetics; Retail; and Technology saw increases in dollars and pages as well.

Details are as follows: (Click here for magazine details)

Class Name	2006 Dollars	2005 Dollars	CHG	% CHG	2006 Pages	2005 Pages	CHG	% CHG
DRUGS & REMEDIES	1,287,135,681	1,101,658,028	185,477,653	16.8	10,232.59	9,202.63	1,029.96	11.2
TOILETRIES & COSMETICS	1,253,208,218	1,148,251,987	104,956,231	9.1	10,277.28	10,081.24	196.04	1.9
AUTOMOTIVE	1,129,372,009	1,302,526,360	-173,154,351	-13.3	10,777.04	12,840.80	-2,063.76	-16.1
FOOD & FOOD PRODUCTS	1,067,832,855	1,078,292,452	-10,459,597	-1.0	7,516.47	7,747.79	-231.32	-3.0
DIRECT RESPONSE COMPANIES	985,110,577	962,213,041	22,897,536	2.4	10,556.07	10,506.52	49.55	0.5
APPAREL & ACCESSORIES	965,937,764	912,330,150	53,607,614	5.9	12,298.31	12,038.30	260.01	2.2
HOME FURNISHINGS & SUPPLIES	876,871,710	878,283,806	-1,412,096	-0.2	8,519.44	8,691.12	-171.68	-2.0
MEDIA & ADVERTISING	832,212,352	799,276,946	32,935,406	4.1	7,424.04	7,488.62	-64.58	-0.9
RETAIL	746,013,128	633,941,378	112,071,750	17.7	8,490.02	7,737.51	752.51	9.7
FINANCIAL, INSURANCE & REAL ESTATE	687,301,089	674,357,320	12,943,769	1.9	7,652.33	7,499.32	153.01	2.0
PUBLIC TRANSPORTATION, HOTELS & RESORTS	633,191,120	613,303,513	19,887,607	3.2	8,298.65	8,077.00	221.65	2.7
TECHNOLOGY	603,586,475	542,605,572	60,980,903	11.2	6,386.23	6,085.01	301.22	5.0

*Data as of August 4th, 2006

Magazine PIB ad categories are often a good indicator of whats going on in the general marketplace, said Wayne Eadie, President, PIB, and SVP/Research, Magazine Publishers of America. In July, for instance, with summer vacation in full swing, we saw a double-digit boost in PIB revenue and pages in Public Transportation, Hotels & Resorts. In addition, the robust demand for mobile technology and services helped drive the substantial gains in the Technology category.

Expanded PIB information is available at www.magazine.org/PIB.

Publishers Information Bureau (PIB), founded in 1947, is the premier source of consumer magazine advertising spending and related data. TNS Media Intelligence, the leading provider of strategic advertising and marketing information, collects and monitors this data and supplies it to PIB. PIB is a membership organization, administered by Magazine Publishers of America, consisting of approximately 250 different magazine titles and newspaper-distributed magazines.

No items were found.