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Home / Advertising and PIB / PIB Revenue and Pages / Ad Category Data (quarterly and YTD) / November, 2006
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Total magazine rate-card-reported advertising revenue for the month of November increased 4.4% compared to November of last year

November 1, 2006

Drugs & Remedies Help Push Magazine Ad Growth in November

New York, NY (December 7, 2006)--Total magazine rate-card-reported advertising revenue  for the month of November increased 2% compared to the same month last year, closing at $2,409,805,798, according to Publishers Information Bureau (PIB).  Ad pages totaled 24,570.73, at -2.6% against November 2005. From January through November, PIB revenue closed at $21,759,167,547, an increase of 3.9% over the same period in 2005, with ad pages totaling 24,570.73, gaining 0.1% over the previous year.

November 2006 vs. 2005

The Drugs & Remedies category was the top magazine ad category for the fifth time in 2006, posting PIB ad revenue and page increases every month this year.  Other ad categories that contributed to magazine advertising growth in November included: Food & Food Products; Direct Response; and Retail. Drugs and Retail registered double-digit revenue gains.

Details are as follows: (Click here for magazine totals)

CLASS NAME 
 2006 DOLLARS 
 2005 DOLLARS 
CHG
%CHG
 2006
PAGES 
 2005
PAGES 
CHG
%CHG
DRUGS & REMEDIES 
235,202,467
203,830,106
31,372,361
15.4
1,902.39
1,725.28
177.11
10.3
APPAREL & ACCESSORIES 
212,174,857
204,225,590
7,949,267
3.9
2,510.88
2,556.11
-45.23
-1.8
HOME FURNISHINGS & SUPPLIES 
206,556,062
208,999,195
-2,443,133
-1.2
1,960.95
2,033.49
-72.54
-3.6
TOILETRIES & COSMETICS 
205,068,751
201,927,283
3,141,468
1.6
1,714.54
1,763.65
-49.11
-2.8
AUTOMOTIVE 
197,329,163
223,425,305
-26,096,142
-11.7
1,898.15
2,213.35
-315.20
-14.2
FOOD & FOOD PRODUCTS 
181,775,803
174,262,459
7,513,344
4.3
1,278.10
1,256.21
21.89
1.7
DIRECT RESPONSE COMPANIES 
173,800,810
174,584,653
-783,843
-0.4
1,826.98
1,825.33
1.65
0.1
RETAIL 
170,406,342
149,219,073
21,187,269
14.2
1,888.05
1,880.75
7.30
0.4
MEDIA & ADVERTISING 
156,109,424
148,501,767
7,607,657
5.1
1,381.50
1,399.95
-18.45
-1.3
FINANCIAL, INSURANCE & REAL ESTATE 
121,680,216
130,386,734
-8,706,518
-6.7
1,273.04
1,401.19
-128.15
-9.1

PUBLIC TRANSPORTATION,
HOTELS & RESORTS

118,532,594

114,348,987

4,183,607

3.7

1,638.99

1,643.49

-4.50

-0.3

TECHNOLOGY

114,954,155

122,320,207

-7,366,052

-6.0

1,178.45

1,349.97

-171.52

-12.7

 







*Data as of December 6th, 2006

 

January - November 2006 vs. 2005

To date in 2006, the top three magazine ad categories by revenue are Drugs & Remedies, posting double-digit page and revenue gains so far, Toiletries & Cosmetics and Automotive.  The top three categories ranked by pages are Apparel & Accessories, Automotive, and Toiletries & Cosmetics.

Details are as follows: (Click here for magazine totals)

CLASS NAME 
 2006 DOLLARS 
 2005 DOLLARS 
CHG
%CHG
 2006
PAGES 
 2005
PAGES 
CHG
%CHG
DRUGS & REMEDIES 
2,186,916,149 
1,851,816,078
335,100,071
18.1
17,306.64
15,423.06
1,883.58
12.2
TOILETRIES & COSMETICS 
2,087,740,305
1,989,282,837
98,457,468
4.9
17,367.62
17,478.19
-110.57
-0.6
AUTOMOTIVE 
1,848,928,271
2,076,249,223
-227,320,952
-10.9
17,681.57
20,476.26
-2,794.69
-13.6
APPAREL & ACCESSORIES 
1,806,480,535
1,714,437,786
92,042,749
5.4
21,892.81
21,893.26
-0.45
0.0
FOOD & FOOD PRODUCTS 
1,722,429,329
1,668,801,123
53,628,206
3.2
12,270.40
12,131.39
139.01
1.1
DIRECT RESPONSE COMPANIES 
1,610,309,896
1,586,099,665
24,210,231
1.5
17,059.66
16,954.78
104.88
0.6
HOME FURNISHINGS & SUPPLIES 
1,543,476,936
1,529,459,371
14,017,565
0.9
14,844.92
15,094.03
-249.11
-1.7
RETAIL 
1,497,882,614
1,257,303,418
240,579,196
19.1
16,375.65
15,037.06
1,338.59
8.9
MEDIA & ADVERTISING 
1,432,781,760
1,373,082,629
59,699,131
4.3
12,885.78
12,905.67
-19.89
-0.2
FINANCIAL, INSURANCE & REAL ESTATE 
1,158,913,724
1,163,047,604
-4,133,880
-0.4
12,697.65
12,711.78
-14.13
-0.1

PUBLIC TRANSPORTATION,
HOTELS & RESORTS

 1,024,884,575

987,942,832

36,941,743

3.7

13,598.26

13,242.11

356.15

2.7

TECHNOLOGY 1,001,289,937

964,942,122

36,347,815

3.8

10,553,73

10,646.60

-92.87

-0.9

 







*Data as of December 6th, 2006

Drugs & Remedies double-digit increase in November is a continuation of the categorys strong commitment to magazines in 2006, said Ellen Oppenheim, EVP/Chief Marketing Officer, Magazine Publishers of America. However, while magazine PIB revenue is slightly up and pages are holding for the year, November pages reflect advertising softness that is leading forecasters to lower their projections for this year and next.

Expanded PIB information is available at www.magazine.org/PIB.

Publishers Information Bureau (PIB), founded in 1947, is the premier source of consumer magazine advertising spending and related data. TNS Media Intelligence, the leading provider of strategic advertising and marketing information, collects and monitors this data and supplies it to PIB.  PIB is a membership organization, administered by Magazine Publishers of America, consisting of approximately 250 different magazine titles and newspaper-distributed magazines.


November 1, 2006
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