New York, NY (January 9, 2007)--Total magazine rate-card-reported advertising revenue for the full year 2006 closed at $23,996,768,141, an increase of 3.8% over the same period in 2005, according to Publishers Information Bureau (PIB). Ad pages totaled 244,906 flat at -0.1% over the previous year. PIB ad revenue for the month of December 2006 increased 2.6% compared to the same month last year, closing at $2,234,337,879, while ad pages totaled 22,337, at -2.2% against December 2005.

January - December 2006 vs. 2005
For the full year 2006, the top three magazine ad categories by revenue are Drugs & Remedies, which posted double-digit PIB revenue and page gains 11 of 12 months; Toiletries & Cosmetics; and Automotive.  The top three categories ranked by pages are Apparel & Accessories, Automotive, and Toiletries & Cosmetics.  The Retail category also registered significant PIB revenue and page increases in 2006. Top spenders in Retail include department stores and discount supercenters, as well as high-end designer stores.

Details are as follows: (Click here for magazine totals)

December 2006 vs 2005
Drugs & Remedies, Retail and Public Transportation, Hotels & Resorts saw double-digit dollar and page growth in December, with Drugs & Remedies enjoying the #1 rank by revenue for the sixth time in 2006.  Growth in spending in Retail that month was largely due to discount supercenters and department stores, while the boost in Public Transportation & Resorts partly came from airlines, hotels and both international and domestic destinations.  Toiletries & Cosmetics also contributed to magazine growth, boosted by hygiene products, makeup and perfumes.

Details are as follows: (Click here for magazine totals)

The combined strengths of ad categories like Drugs & Remedies and Retail resulted in an essentially even year against 2005 for magazines, despite continuing challenges in the auto industry that have affected most media, said Ellen Oppenheim, EVP/Chief Marketing Officer, Magazine Publishers of America.

She added, Ad share data through third quarter showed that magazines share of ad dollars grew as the year progressed, which bodes well for full-year 2006 share data, and going into 2007.

Expanded PIB information is available at www.magazine.org/PIB.

Publishers Information Bureau (PIB), founded in 1947, is the premier source of consumer magazine advertising spending and related data. TNS Media Intelligence, the leading provider of strategic advertising and marketing information, collects and monitors this data and supplies it to PIB.  PIB is a membership organization, administered by Magazine Publishers of America, consisting of approximately 250 different magazine titles and newspaper-distributed magazines.