MPA – The Association of Magazine Media (formerly Magazine Publishers of America)

January 2007 PIB

January 1, 2007

PLEASE NOTE: The December/January combined issue of Jane was inadvertently counted twice, in both December, 2006 and in January, 2007. The Jane numbers have been removed from the January totals, resulting in a 0.6% decrease in dollars and 0.7% decrease in pages overall.

Category changes are minimal with decreases of just over 3% for Automotive, 1.5-2.9% for Toiletries & Cosmetics and 1.3-1.6% for Apparel & Accessories as the most impactful. We regret any inconvenience.

Details are as follows: (Click here for Magazine Totals)

CLASS NAME	2007 DOLLARS	2006 DOLLARS	CHG	%CHG	2007 PAGES	2006 PAGES	CHG	%CHG
CLASS NAME

DRUGS & REMEDIES	161,139,285	135,562,680	25,576,605	18.9	1,218.44	1,064.13	154.31	14.5
AUTOMOTIVE	128,087,136	106,731,160	21,355,976	20.0	1,177.57	1,045.15	132.42	12.7
DIRECT RESPONSE COMPANIES	125,108,583	110,595,564	14,513,019	13.1	1,325.23	1,232.32	92.91	7.5
MEDIA & ADVERTISING	107,630,501	102,130,815	5,499,686	5.4	964.96	877.96	87.00	9.9
FOOD & FOOD PRODUCTS	93,017,080	109,482,460	-16,465,380	-15.0	640.27	748.82	-108.55	-14.5
TOILETRIES & COSMETICS	90,523,893	77,149,613	13,374,280	17.3	649.63	598.88	50.75	8.5
FINANCIAL, INSURANCE & REAL ESTATE	83,634,975	82,105,964	1,529,011	1.9	867.34	906.10	-38.76	-4.3
TECHNOLOGY	67,662,098	71,338,501	-3,676,403	-5.2	711.61	812.23	-100.62	-12.4
PUBLIC TRANSPORTATION, HOTELS & RESORTS	66,887,742	68,441,620	-1,553,878	-2.3	875.89	958.48	-82.59	-8.6
HOME FURNISHINGS & SUPPLIES	65,163,428	78,395,417	-13,231,989	-16.9	634.89	782.31	-147.42	-18.8
APPAREL & ACCESSORIES	64,856,119	68,279,171	-3,423,052	-5.0	864.74	1,120.99	-256.25	-22.9
RETAIL	51,632,540	40,817,587	10,814,953	26.5	594.42	578.60	15.82	2.7

*Data as of February 21, 2007

Publishers Information Bureau (PIB), founded in 1947, is the premier source of consumer magazine advertising spending and related data. TNS Media Intelligence, the leading provider of strategic advertising and marketing information, collects and monitors this data and supplies it to PIB. PIB is a membership organization, administered by Magazine Publishers of America, consisting of approximately 250 different magazine titles and newspaper-distributed magazines.

January 1, 2007

No items were found.