Magazine Publishers of America

Thanks to our Advertisers

Thanks to our Sponsors

January 2004 PIB

February 1, 2004

Released February, 2004.

January 2004 vs. 2003 (Click here for Magazine Totals)

CLASS NAME	2003 DOLLARS	2003 DOLLARS	CHG	% CHG	2004 PAGES	2003 PAGES	CHG	% CHG
AUTOMOTIVE	123,108,510	109,210,140	13,898,370	12.7	1,185.61	1,215.57	-29.97	-2.5
DRUGS & REMEDIES	106,662,101	85,703,124	20,958,977	24.5	919.21	817.86	101.35	12.4
DIRECT RESPONSE COMPANIES	97,035,444	89,138,084	7,897,360	8.9	1,332.44	1,254.39	78.05	6.2
HOME FURNISHINGS & SUPPLIES	81,023,551	75,578,454	5,445,097	7.2	886.67	843.35	43.31	5.1
MEDIA & ADVERTISING	79,958,395	73,310,962	6,647,433	9.1	676.58	755.50	-78.92	-10.4
FOOD & FOOD PRODUCTS	76,373,885	66,997,627	9,376,258	14.0	539.44	501.42	38.03	7.6
TOILETRIES & COSMETICS	74,944,703	66,765,732	8,178,970	12.3	647.83	619.37	28.47	4.6
PUBLIC TRANSPORTATION, HOTELS & RESORTS	65,661,662	50,059,217	15,602,445	31.2	1,002.99	822.62	180.38	21.9
APPAREL & ACCESSORIES	61,821,753	50,949,973	10,871,779	21.3	1,024.10	999.83	24.27	2.4
TECHNOLOGY	60,796,141	71,358,352	-10,562,211	-14.8	815.18	931.34	-116.16	-12.5
FINANCIAL, INSURANCE & REAL ESTATE	45,659,185	47,779,678	-2,120,493	-4.4	590.87	635.64	-44.76	-7.0
RETAIL	39,326,685	37,540,000	1,786,684	4.8	544.85	581.57	-36.73	-6.3

Effective with the release of the June 2004 information on Monday, July 12, PIB magazine advertising revenue will be reported only on a national and regional, open rate card basis. All 2003 and first half 2004 PIB revenues reflect this change. The impact of the restatement on full year 2003 is +4.6% and for January-May, 2004 is +4.2%.

Changes were made as part of PIBs ongoing commitment to provide consistent and verifiable data. All publications will now report revenue based on revised PIB guidelines that have removed the ability to report discretionary revenue (e.g. production and manufacturing premiums). The only premiums allowable in the revised guidelines are those for bleed, coloration, regional and demographic editions listed on individual magazine rate cards. Please note that this restatement does not affect page data.

For more information, please contact PIB@magazine.org

No items were found.