Ad Category Data (quarterly and YTD)

January 9, 2012

Effective Second Quarter 2007, PIB will issue data summaries and press releases quarterly to allow for greater perspective in interpreting data. The next PIB data summary and press release will be available in April, featuring First Quarter 2012 information.  This press reporting frequency change does not affect subscriber ad agencies, clients or publishers' access to PIB data for analysis of any time period. Full PIB data is available via TNS Media Intelligence.

Q4 | FY 2011	Q4 | FY 2009	Q4 | FY 2007	December 2006
Q3 2011	Q3 2009	Q3 2007	November 2006
Q2 | FH 2011	Q2 | FH 2009	Q2 | FH 2007	October 2006
Q1 2011	Q1 2009	March 2007	September 2006
		February 2007	August 2006
Q4 | FY 2010	Q4 | FY 2008	January 2007	July 2006
Q3 2010	Q3 2008		June, 2006
Q2 | FH 2010	Q2 | FH 2008		May 2006
Q1 2010	Q1 2008		April 2006
			March 2006
			February 2006
			January 2006

View previous years...

Effective with the release of the June 2004 information on Monday, July 12, PIB magazine advertising revenue will be reported only on a national and regional, open rate card basis. All 2003 and first half 2004 PIB revenues reflect this change. The impact of the restatement on full year 2003 is +4.6% and for January-May, 2004 is +4.2%.

Changes were made as part of PIBs ongoing commitment to provide consistent and verifiable data. All publications will now report revenue based on revised PIB guidelines that have removed the ability to report discretionary revenue (e.g. production and manufacturing premiums). The only premiums allowable in the revised guidelines are those for bleed, coloration, regional and demographic editions listed on individual magazine rate cards. Please note that this restatement does not affect page data. For more information, please contact PIB@magazine.org