| Publication |
2004 Dollars |
2003 Dollars |
% CHG |
2004 Pages |
2003 Pages |
% CHG |
| ABA JOURNAL-THE LAWYERS M |
685,650 |
827,100 |
-17.1 |
23.81 |
34.42 |
-30.8 |
| ADVOCATE |
793,408 |
972,517 |
-18.4 |
70.50 |
87.56 |
-19.5 |
| ALL YOU |
962,943 |
0 |
* |
70.33 |
0 |
* |
| ALLURE |
10,844,011 |
7,685,345 |
41.1 |
123.21 |
99.30 |
24.1 |
| AMERICAN BABY |
7,933,372 |
7,717,719 |
2.8 |
55.53 |
59.30 |
-6.4 |
| AMERICAN HERITAGE |
1,101,087 |
0 |
0.0 |
33.33 |
0.00 |
0.0 |
| AMERICAN WAY |
3,517,191 |
2,907,702 |
21.0 |
134.00 |
113.04 |
18.5 |
| AMERICAN WOODWORKER |
1,288,315 |
1,149,070 |
12.1 |
47.66 |
45.75 |
4.2 |
| ARCHITECTURAL DIGEST |
10,463,948 |
8,971,442 |
16.6 |
118.05 |
111.59 |
5.8 |
| ARTHUR FROMMERS BDGT TRVL |
2,147,836 |
1,639,787 |
31.0 |
60.61 |
54.25 |
11.7 |
| ATLANTIC MONTHLY THE |
4,027,490 |
4,660,541 |
-13.6 |
111.43 |
92.75 |
20.1 |
| AUDUBON |
0 |
1,435,264 |
* |
0 |
44.11 |
* |
| AUTOMOBILE MAGAZINE |
5,327,510 |
7,558,955 |
-29.5 |
73.17 |
100.00 |
-26.8 |
| AUTOWEEK |
4,239,313 |
2,305,209 |
83.9 |
102.19 |
94.56 |
8.1 |
| BABY TALK |
4,858,751 |
5,540,588 |
-12.3 |
35.87 |
43.42 |
-17.4 |
| BACKPACKER |
1,909,256 |
1,765,151 |
8.2 |
53.61 |
52.91 |
1.3 |
| BARRONS |
3,554,115 |
3,408,512 |
4.3 |
100.97 |
100.65 |
0.3 |
| BASSMASTER |
1,199,911 |
842,396 |
42.4 |
31.53 |
23.16 |
36.1 |
| BETTER HOMES & GARDENS |
52,556,853 |
54,692,695 |
-3.9 |
144.62 |
178.56 |
-19.0 |
| BICYCLING |
1,191,040 |
923,202 |
29.0 |
26.67 |
25.00 |
6.7 |
| BIOGRAPHY |
0 |
2,159,142 |
* |
0 |
44.00 |
* |
| BLACK ENTERPRISE |
3,806,530 |
3,293,721 |
15.6 |
96.76 |
87.29 |
10.8 |
| BLENDER |
4,380,615 |
3,028,440 |
44.6 |
95.00 |
89.50 |
6.1 |
| BOATING |
3,113,873 |
2,452,689 |
27.0 |
86.42 |
72.71 |
18.9 |
| BON APPETIT |
12,663,493 |
11,793,569 |
7.4 |
129.45 |
135.95 |
-4.8 |
| BOYS' LIFE |
636,778 |
483,840 |
31.6 |
13.01 |
14.23 |
-8.6 |
| BUDGET LIVING |
2,885,940 |
2,621,025 |
10.1 |
69.50 |
75.67 |
-8.2 |
| BUSINESS 2.0 MAGAZINE |
5,727,711 |
3,526,869 |
62.4 |
106.91 |
67.08 |
59.4 |
| BUSINESS WEEK |
38,212,212 |
29,896,517 |
27.8 |
332.20 |
264.83 |
25.4 |
| CABLE GUIDE THE |
0 |
118,100 |
* |
0 |
6.75 |
* |
| CAR AND DRIVER |
19,833,980 |
13,575,778 |
46.1 |
117.21 |
99.73 |
17.5 |
| CARGO |
5,104,705 |
0 |
* |
131.08 |
0 |
* |
| CHILD |
7,505,855 |
7,499,826 |
0.1 |
100.82 |
104.45 |
-3.5 |
| CONDE NAST TRAVELER |
9,158,731 |
8,157,228 |
12.3 |
112.49 |
105.74 |
6.4 |
| COOKING LIGHT |
8,879,602 |
8,409,718 |
5.6 |
115.99 |
121.19 |
-4.3 |
| COSMOGIRL |
8,133,676 |
5,827,398 |
39.6 |
90.21 |
71.57 |
26.0 |
| COSMOPOLITAN |
30,978,486 |
23,715,832 |
30.6 |
161.98 |
138.51 |
16.9 |
| COUNTRY HOME |
12,215,567 |
9,319,814 |
31.1 |
70.55 |
66.97 |
5.3 |
| COUNTRY LIVING |
14,647,571 |
12,808,751 |
14.4 |
118.01 |
115.84 |
1.9 |
| COUNTRY WEEKLY |
2,505,055 |
1,052,121 |
138.1 |
90.00 |
49.67 |
81.2 |
| CYCLE WORLD |
2,939,282 |
2,151,895 |
36.6 |
71.65 |
61.92 |
15.7 |
| DETAILS |
5,030,964 |
3,330,127 |
51.1 |
109.65 |
77.47 |
41.5 |
| DIABETES FORECAST |
789,608 |
717,872 |
10.0 |
43.04 |
43.99 |
-2.2 |
| DISCOVER |
1,471,150 |
1,812,575 |
-18.8 |
27.00 |
34.50 |
-21.7 |
| DISNEY ADVENTURES |
1,904,924 |
1,753,195 |
8.7 |
29.26 |
28.07 |
4.2 |
| EBONY |
5,539,185 |
5,048,198 |
9.7 |
92.49 |
84.70 |
9.2 |
| ECONOMIST |
4,401,863 |
4,188,639 |
5.1 |
142.00 |
165.00 |
-13.9 |
| ELLE |
19,239,072 |
15,195,272 |
26.6 |
192.82 |
166.02 |
16.1 |
| ELLE DECOR |
9,219,910 |
6,164,042 |
49.6 |
143.38 |
120.28 |
19.2 |
| ELLE GIRL |
1,899,172 |
0 |
* |
50.47 |
0 |
* |
| ENTERTAINMENT WEEKLY |
29,598,986 |
24,256,510 |
22.0 |
232.13 |
199.04 |
16.6 |
| ENTREPRENEUR |
6,495,127 |
6,194,269 |
4.9 |
95.68 |
106.43 |
-10.1 |
| ESPN MAGAZINE |
23,004,817 |
17,599,545 |
30.7 |
149.99 |
126.54 |
18.5 |
| ESQUIRE |
12,947,025 |
9,996,685 |
29.5 |
146.02 |
126.86 |
15.1 |
| ESSENCE |
7,878,294 |
7,480,791 |
5.3 |
125.38 |
127.66 |
-1.8 |
| EXECUTIVETRAVEL SKYGUIDE |
617,952 |
442,300 |
39.7 |
31.74 |
18.17 |
74.7 |
| FAMILY CIRCLE |
17,216,071 |
18,220,320 |
-5.5 |
78.35 |
81.41 |
-3.8 |
| FAMILY FUN |
8,407,197 |
9,135,652 |
-8.0 |
71.49 |
84.05 |
-14.9 |
| FAMILY HANDYMAN |
5,401,071 |
3,548,885 |
52.2 |
69.45 |
49.17 |
41.2 |
| FAST COMPANY |
2,999,136 |
4,661,053 |
-35.7 |
48.14 |
74.56 |
-35.4 |
| FHM |
8,542,121 |
7,334,164 |
16.5 |
98.86 |
97.53 |
1.4 |
| FIELD & STREAM |
8,396,621 |
7,145,509 |
17.5 |
74.92 |
75.72 |
-1.1 |
| FIT PREGNANCY |
2,473,453 |
2,100,257 |
17.8 |
62.26 |
103.97 |
-40.1 |
| FITNESS |
8,594,422 |
6,882,378 |
24.9 |
72.76 |
66.47 |
9.5 |
| FLYING |
1,396,914 |
1,341,393 |
4.1 |
60.69 |
54.33 |
11.7 |
| FOOD & WINE |
8,773,787 |
8,951,151 |
-2.0 |
142.96 |
146.36 |
-2.3 |
| FORBES |
29,062,665 |
31,126,625 |
-6.6 |
303.84 |
351.86 |
-13.6 |
| FORTUNE |
28,316,762 |
26,646,630 |
6.3 |
284.77 |
275.53 |
3.4 |
| FORTUNE SMALL BUSINESS |
6,258,628 |
5,188,821 |
20.6 |
73.43 |
60.56 |
21.3 |
| GLAMOUR |
21,913,209 |
15,765,128 |
39.0 |
148.68 |
121.14 |
22.7 |
| GOLF DIGEST |
11,878,743 |
9,790,867 |
21.3 |
123.80 |
110.93 |
11.6 |
| GOLF FOR WOMEN |
2,819,797 |
2,376,898 |
18.6 |
67.68 |
61.43 |
10.2 |
| GOLF MAGAZINE |
15,768,007 |
13,169,321 |
19.7 |
120.30 |
113.06 |
6.4 |
| GOLF WORLD |
1,353,793 |
653,991 |
107.0 |
57.40 |
29.33 |
95.7 |
| GOOD HOUSEKEEPING |
30,099,970 |
35,345,990 |
-14.8 |
113.35 |
143.00 |
-20.7 |
| GOURMET |
14,472,549 |
9,599,176 |
50.8 |
168.43 |
129.78 |
29.8 |
| GQ |
19,964,611 |
12,431,954 |
60.6 |
217.92 |
153.46 |
42.0 |
| GUIDEPOSTS |
1,494,241 |
2,104,632 |
-29.0 |
17.50 |
28.00 |
-37.5 |
| HARPER'S BAZAAR |
13,648,877 |
7,477,064 |
82.5 |
161.36 |
96.87 |
66.6 |
| HARVARD BUSINESS REVIEW |
1,837,709 |
849,133 |
116.4 |
50.67 |
23.00 |
120.3 |
| HEALTH |
7,180,342 |
5,952,202 |
20.6 |
91.99 |
79.33 |
16.0 |
| HEMISPHERES |
5,094,225 |
3,226,248 |
57.9 |
102.18 |
64.17 |
59.2 |
| HOME |
5,438,870 |
4,854,256 |
12.0 |
56.59 |
60.27 |
-6.1 |
| HOT ROD |
4,386,874 |
2,829,084 |
55.1 |
55.15 |
40.37 |
36.6 |
| HOUSE & GARDEN |
5,348,340 |
5,211,993 |
2.6 |
59.00 |
68.14 |
-13.4 |
| HOUSE BEAUTIFUL |
6,228,794 |
6,306,977 |
-1.2 |
57.62 |
63.70 |
-9.5 |
| IN STYLE |
41,785,120 |
31,782,838 |
31.5 |
389.58 |
316.94 |
22.9 |
| INC. |
7,329,584 |
5,333,253 |
37.4 |
81.36 |
59.93 |
35.8 |
| JANE |
5,006,714 |
4,736,159 |
5.7 |
87.15 |
88.99 |
-2.1 |
| JET |
2,306,618 |
1,281,321 |
80.0 |
80.50 |
46.00 |
75.0 |
| KIPLINGERS PERSNL FINANCE |
5,057,485 |
5,182,711 |
-2.4 |
71.04 |
67.55 |
5.2 |
| LADIES' HOME JOURNAL |
22,637,987 |
19,531,201 |
15.9 |
109.00 |
101.67 |
7.2 |
| LATINA |
2,564,261 |
1,932,560 |
32.7 |
96.71 |
88.96 |
8.7 |
| LIFETIME |
0 |
1,239,126 |
* |
0.00 |
40.60 |
* |
| LUCKY |
14,994,713 |
7,595,732 |
97.4 |
203.47 |
126.02 |
61.5 |
| MARIE CLAIRE |
11,145,959 |
9,485,229 |
17.5 |
129.54 |
124.01 |
4.5 |
| MARTHA STEWART LIVING |
5,438,727 |
14,571,898 |
-62.7 |
49.89 |
110.75 |
-55.0 |
| MAXIM |
20,980,125 |
17,232,529 |
21.7 |
115.76 |
105.57 |
9.7 |
| MENS FITNESS |
4,216,686 |
3,037,646 |
38.8 |
77.00 |
57.83 |
33.1 |
| MENS HEALTH |
13,971,282 |
11,111,800 |
25.7 |
113.81 |
96.20 |
18.3 |
| MENS JOURNAL |
7,881,427 |
5,583,042 |
41.2 |
107.63 |
98.83 |
8.9 |
| MIDWEST LIVING |
0 |
9,591,619 |
* |
0 |
137.21 |
* |
| MODERN BRIDE |
15,000,014 |
15,652,647 |
-4.2 |
252.01 |
277.92 |
-9.3 |
| MONEY |
18,640,488 |
17,977,909 |
3.7 |
123.11 |
125.15 |
-1.6 |
| MORE |
6,075,120 |
5,016,499 |
21.1 |
69.60 |
72.37 |
-3.8 |
| MOTOR TREND |
13,248,377 |
11,638,120 |
13.8 |
108.22 |
96.00 |
12.7 |
| MOTORBOATING |
1,760,662 |
1,253,164 |
40.5 |
67.91 |
52.25 |
30.0 |
| MUSCLE & FITNESS |
5,033,603 |
4,051,460 |
24.2 |
121.83 |
108.33 |
12.5 |
| NATIONAL ENQUIRER |
4,976,600 |
2,574,134 |
93.3 |
67.88 |
38.76 |
75.1 |
| NATIONAL GEOGRAPHIC |
8,232,390 |
10,552,116 |
-22.0 |
39.97 |
57.56 |
-30.6 |
| NATIONAL GEOGRAPHIC ADVNT |
2,774,889 |
2,097,250 |
32.3 |
64.64 |
54.54 |
18.5 |
| NATIONAL GEOGRAPHIC KIDS |
1,352,520 |
841,500 |
60.7 |
17.67 |
14.83 |
19.2 |
| NATIONAL JOURNAL |
441,350 |
387,960 |
13.8 |
38.00 |
36.00 |
5.6 |
| NATURAL HISTORY |
533,815 |
508,524 |
5.0 |
20.73 |
21.52 |
-3.7 |
| NEW YORK MAGAZINE |
13,313,228 |
9,027,751 |
47.5 |
243.36 |
209.66 |
16.1 |
| NEW YORKER |
20,079,761 |
17,110,426 |
17.4 |
224.42 |
214.26 |
4.7 |
| NEWSWEEK |
51,090,693 |
42,003,098 |
21.6 |
229.18 |
193.16 |
18.6 |
| NEXOS |
885,945 |
0 |
* |
47.67 |
0 |
* |
| NICK JR FAMILY MAGAZINE |
4,322,268 |
2,503,880 |
72.6 |
67.31 |
42.77 |
57.4 |
| NICKELODEON |
3,457,575 |
3,271,552 |
5.7 |
55.07 |
54.19 |
1.6 |
| O-THE OPRAH MAGAZINE |
20,470,778 |
17,874,979 |
14.5 |
156.27 |
145.56 |
7.4 |
| ORGANIC GARDENING |
270,172 |
0 |
* |
21.12 |
0 |
* |
| ORGANIC STYLE |
3,217,212 |
0 |
* |
60.02 |
0 |
* |
| OUT |
1,615,330 |
1,359,506 |
18.8 |
80.76 |
68.00 |
18.8 |
| OUTDOOR LIFE |
3,976,880 |
2,957,688 |
34.5 |
65.11 |
56.52 |
15.2 |
| OUTSIDE MAGAZINE |
9,018,334 |
5,189,777 |
73.8 |
124.89 |
74.33 |
68.0 |
| PARENTING |
19,587,466 |
13,241,342 |
47.9 |
154.24 |
108.40 |
42.3 |
| PARENTS |
15,578,785 |
16,060,956 |
-3.0 |
124.09 |
132.46 |
-6.3 |
| PC MAGAZINE |
19,064,682 |
17,406,974 |
9.5 |
217.43 |
211.17 |
3.0 |
| PEOPLE EN ESPANOL |
4,066,492 |
3,219,421 |
26.3 |
98.38 |
83.68 |
17.6 |
| PEOPLE WEEKLY |
82,912,777 |
61,108,826 |
35.7 |
377.19 |
297.28 |
26.9 |
| PLAYBOY |
11,186,510 |
9,955,054 |
12.4 |
71.42 |
71.62 |
-0.3 |
| POPULAR MECHANICS |
8,430,493 |
6,504,973 |
29.6 |
79.44 |
73.58 |
8.0 |
| POPULAR PHOTOGRAPHY&IMGNG |
12,290,128 |
12,532,609 |
-1.9 |
140.67 |
154.36 |
-8.9 |
| POPULAR SCIENCE |
9,934,271 |
8,140,281 |
22.0 |
104.58 |
94.93 |
10.2 |
| POWER & MOTORYACHT |
3,719,025 |
3,913,630 |
-5.0 |
149.42 |
168.04 |
-11.1 |
| PREMIERE |
5,154,203 |
3,507,972 |
46.9 |
96.20 |
73.07 |
31.7 |
| PREVENTION |
8,327,440 |
5,808,399 |
43.4 |
75.61 |
59.53 |
27.0 |
| RD LARGE EDITION/ESR RDNG |
494,150 |
719,269 |
-31.3 |
9.00 |
14.36 |
-37.3 |
| RD SELECCIONES |
1,219,922 |
884,749 |
37.9 |
40.93 |
33.34 |
22.8 |
| READER'S DIGEST |
14,445,454 |
18,073,707 |
-20.1 |
55.01 |
66.57 |
-17.4 |
| REAL SIMPLE |
22,410,383 |
14,028,718 |
59.7 |
206.91 |
165.27 |
25.2 |
| REDBOOK |
11,940,580 |
11,951,295 |
-0.1 |
100.17 |
107.50 |
-6.8 |
| RENOVATION STYLE |
2,887,009 |
2,340,047 |
23.4 |
42.37 |
58.68 |
-27.8 |
| RIDE BMX |
606,815 |
671,565 |
-9.6 |
70.83 |
93.00 |
-23.8 |
| ROAD & TRACK |
11,928,369 |
8,770,580 |
36.0 |
116.54 |
105.49 |
10.5 |
| ROBB REPORT |
4,113,349 |
4,155,357 |
-1.0 |
198.25 |
213.42 |
-7.1 |
| ROLLING STONE |
29,003,079 |
31,564,945 |
-8.1 |
252.20 |
290.56 |
-13.2 |
| RUNNERS WORLD |
3,787,922 |
2,855,640 |
32.6 |
49.85 |
45.17 |
10.4 |
| SALT WATER SPORTSMAN |
2,218,562 |
1,546,612 |
43.4 |
81.64 |
64.86 |
25.9 |
| SAVEUR |
1,415,855 |
1,272,800 |
11.2 |
38.50 |
38.29 |
0.5 |
| SCIENTIFIC AMERICAN |
2,063,484 |
2,024,455 |
1.9 |
35.83 |
36.58 |
-2.1 |
| SELF |
10,184,550 |
8,178,746 |
24.5 |
94.70 |
80.83 |
17.2 |
| SEVENTEEN |
8,550,812 |
6,969,765 |
22.7 |
83.59 |
68.84 |
21.4 |
| SHAPE MAGAZINE |
11,355,115 |
6,145,268 |
84.8 |
109.96 |
61.23 |
79.6 |
| SHOP ETC. |
3,015,820 |
0 |
* |
105.21 |
0 |
* |
| SI FOR KIDS |
2,321,160 |
2,259,600 |
2.7 |
32.77 |
34.32 |
-4.5 |
| SKI |
9,163,629 |
6,982,196 |
31.2 |
180.99 |
150.37 |
20.4 |
| SKIING |
6,825,583 |
5,187,757 |
31.6 |
143.37 |
123.88 |
15.7 |
| SKY MAGAZINE |
4,259,325 |
3,932,999 |
8.3 |
84.75 |
85.25 |
-0.6 |
| SMARTMONEY |
4,918,583 |
5,153,694 |
-4.6 |
71.70 |
78.43 |
-8.6 |
| SMITHSONIAN |
5,926,638 |
5,673,994 |
4.5 |
53.44 |
56.01 |
-4.6 |
| SOAP OPERA DIGEST |
1,099,883 |
1,035,256 |
6.2 |
55.99 |
58.59 |
-4.4 |
| SOUND & VISION |
4,350,969 |
4,907,739 |
-11.3 |
71.63 |
86.35 |
-17.0 |
| SOURCE |
3,607,490 |
3,658,078 |
-1.4 |
109.17 |
116.39 |
-6.2 |
| SOUTHERN LIVING |
14,497,173 |
12,809,936 |
13.2 |
109.95 |
112.22 |
-2.0 |
| SOUTHWEST AIRLINES SPIRIT |
2,672,833 |
2,255,941 |
18.5 |
101.33 |
94.18 |
7.6 |
| SPECTRUM |
1,071,507 |
680,474 |
57.5 |
51.85 |
42.68 |
21.5 |
| SPIN |
3,423,305 |
3,775,277 |
-9.3 |
61.84 |
69.54 |
-11.1 |
| SPORTING NEWS |
4,298,550 |
2,924,352 |
47.0 |
84.87 |
60.08 |
41.3 |
| SPORTS ILLUSTRATED |
70,250,058 |
61,665,014 |
13.9 |
248.89 |
224.90 |
10.7 |
| STAR |
6,661,909 |
2,524,096 |
163.9 |
63.71 |
37.61 |
69.4 |
| STUFF |
8,805,251 |
6,310,150 |
39.5 |
98.12 |
80.83 |
21.4 |
| SUNSET |
7,179,637 |
4,731,993 |
51.7 |
79.00 |
58.77 |
34.4 |
| SYNC |
1,608,680 |
0 |
* |
79.25 |
0 |
* |
| TECHNOLOGY REVIEW |
1,096,763 |
0 |
* |
24.55 |
0 |
* |
| TEEN PEOPLE |
6,996,671 |
7,697,015 |
-9.1 |
90.49 |
96.60 |
-6.3 |
| TEEN VOGUE |
3,540,286 |
2,319,830 |
52.6 |
74.65 |
62.28 |
19.9 |
| TEXAS MONTHLY |
7,130,378 |
5,263,864 |
35.5 |
208.12 |
171.62 |
21.3 |
| THE WEEK |
1,356,666 |
780,000 |
73.9 |
65.33 |
50.00 |
30.7 |
| THIS OLD HOUSE |
5,956,547 |
4,862,862 |
22.5 |
88.67 |
77.47 |
14.5 |
| TIME |
69,188,185 |
57,101,694 |
21.2 |
267.28 |
225.31 |
18.6 |
| TOWN & COUNTRY |
19,511,299 |
15,756,129 |
23.8 |
273.88 |
230.64 |
18.7 |
| TRADITIONAL HOME |
8,541,430 |
8,640,431 |
-1.1 |
75.15 |
84.40 |
-11.0 |
| TRANSWORLD BMX |
212,735 |
184,159 |
15.5 |
38.89 |
37.45 |
3.8 |
| TRANSWORLD SKATEBOARDING |
2,867,849 |
2,934,541 |
-2.3 |
228.92 |
185.00 |
23.7 |
| TRANSWORLD SNOWBOARDING |
2,938,601 |
2,548,392 |
15.3 |
172.62 |
148.02 |
16.6 |
| TRANSWORLD SURF |
508,281 |
476,340 |
6.7 |
62.33 |
63.33 |
-1.6 |
| TRAVEL+LEISURE |
9,888,929 |
9,751,442 |
1.4 |
117.25 |
133.22 |
-12.0 |
| TV GUIDE |
26,804,106 |
26,259,518 |
2.1 |
160.87 |
171.86 |
-6.4 |
| U S NEWS & WORLD REPORT |
19,923,796 |
19,101,287 |
4.3 |
142.16 |
135.41 |
5.0 |
| US AIRWAYS ATTACHE |
2,886,237 |
1,820,941 |
58.5 |
75.05 |
57.83 |
29.8 |
| US WEEKLY |
14,788,528 |
6,955,675 |
112.6 |
159.63 |
95.58 |
67.0 |
| VANITY FAIR |
28,767,967 |
22,664,129 |
26.9 |
251.94 |
217.02 |
16.1 |
| VIBE |
11,987,687 |
11,616,185 |
3.2 |
139.75 |
144.42 |
-3.2 |
| VOGUE |
27,965,029 |
19,182,345 |
45.8 |
258.22 |
196.21 |
31.6 |
| W |
14,550,194 |
13,400,297 |
8.6 |
211.08 |
219.62 |
-3.9 |
| WIRED |
6,302,168 |
6,819,667 |
-7.6 |
116.33 |
145.18 |
-19.9 |
| WOMAN'S DAY |
27,232,617 |
26,212,852 |
3.9 |
120.70 |
121.94 |
-1.0 |
| WORKING MOTHER |
2,758,714 |
2,961,860 |
-6.9 |
51.71 |
58.13 |
-11.0 |
| YACHTING |
4,635,848 |
3,422,619 |
35.4 |
168.62 |
168.85 |
-0.1 |
| YANKEE |
1,536,826 |
1,265,521 |
21.4 |
49.79 |
47.76 |
4.3 |
| YM |
2,471,130 |
7,150,165 |
-65.4 |
31.50 |
67.57 |
-53.4 |
| MAGAZINES TOTALS |
1,959,023,334 |
1,671,554,105 |
17.2 |
21,216.36 |
19,222.16 |
10.4 |
| AMERICAN PROFILE |
8,479,885 |
5,582,875 |
51.9 |
41.87 |
35.30 |
18.6 |
| LIFE MAGAZINE |
8,179,784 |
0 |
* |
25.33 |
0 |
* |
| LOS ANGELES TIMES MAG |
3,848,057 |
3,719,517 |
3.5 |
53.25 |
53.64 |
-0.7 |
| NEW YORK TIMES MAGAZINE |
23,025,555 |
21,170,085 |
8.8 |
251.13 |
269.55 |
-6.8 |
| PARADE |
52,353,856 |
47,316,694 |
10.6 |
61.39 |
56.94 |
7.8 |
| USA WEEKEND |
43,858,106 |
35,743,196 |
22.7 |
76.56 |
59.99 |
27.6 |
| SUNDAY MAGAZINES TOTALS |
139,745,243 |
113,532,367 |
23.1 |
509.52 |
475.42 |
7.2 |
| OVERALL TOTALS |
2,098,768,577 |
1,785,086,472 |
17.6 |
21,725.88 |
19,697.58 |
10.3 |

The magazine totals which appear in this report are calculated by using equivalent issues for the reporting period. |