MPA – The Association of Magazine Media (formerly Magazine Publishers of America)

March 2007 vs 2006

March 1, 2008

Publication	2007* Dollars Dollars	2006* Dollars Dollars	%CHG	2007* Pages	2006* Pages	%CHG
AARP-THE MAGAZINE	32,981,030	28,413,728	16.1	64.58	57.50	12.3
ABA JOURNAL-THE LAWYERS MAGAZINE	703,055	634,853	10.7	21.65	22.03	-1.7
ADVOCATE	623,211	785,171	-20.6	35.50	61.34	-42.1
ALL YOU	1,622,004	669,725	142.2	78.41	46.02	70.4
ALLURE	14,045,485	16,287,212	-13.8	131.05	158.23	-17.2
AMERICAN BABY	8,492,335	7,903,204	7.5	50.23	49.85	0.8
AMERICAN HERITAGE	740,382	713,043	3.8	18.43	19.21	-4.1
AMERICAN PHOTO	1,720,976	1,952,496	-11.9	38.00	44.54	-14.7
AMERICAN WAY	3,808,052	3,970,687	-4.1	127.93	140.49	-8.9
ARCHITECTURAL DIGEST	10,891,414	14,639,575	-25.6	108.50	147.60	-26.5
ARTHUR FROMMERS BDGT TRVL	4,037,318	3,168,907	27.4	93.50	81.65	14.5
ATLANTIC MONTHLY THE	2,888,906	2,646,060	9.2	54.48	55.74	-2.3
AUDUBON	2,985,378	2,341,458	27.5	75.04	62.11	20.8
AUTOMOBILE MAGAZINE	5,942,580	4,775,320	24.4	68.99	58.83	17.3
AUTOWEEK	3,725,473	3,896,239	-4.4	109.81	90.74	21.0
BABY TALK	7,045,634	7,003,522	0.6	50.07	51.05	-1.9
BACKPACKER	3,133,033	3,151,108	-0.6	66.15	72.78	-9.1
BARRONS	5,985,371	4,615,655	29.7	144.11	121.00	19.1
BASSMASTER	1,598,059	2,080,478	-23.2	42.32	55.33	-23.5
BESTLIFE	3,788,330	2,009,220	88.5	63.33	38.98	62.5
BETTER HOMES & GARDENS	70,861,562	59,393,399	19.3	172.96	149.83	15.4
BICYCLING	3,205,817	2,930,944	9.4	59.64	58.80	1.4
BLACK ENTERPRISE	2,927,065	2,635,795	11.1	68.36	62.36	9.6
BLENDER	8,237,880	4,919,997	67.4	94.26	68.25	38.1
BOATING	5,156,124	4,440,328	16.1	128.02	113.32	13.0
BON APPETIT	6,909,830	7,624,443	-9.4	59.20	69.06	-14.3
BOYS' LIFE	396,080	739,573	-46.4	9.86	18.11	-45.6
BRIDAL GUIDE	19,705,088	22,151,809	-11.0	509.35	592.46	-14.0
BRIDE'S	33,816,348	33,128,328	2.1	474.89	489.35	-3.0
BUSINESS 2.0 MAGAZINE	3,900,974	3,959,787	-1.5	57.14	61.76	-7.5
BUSINESS WEEK	24,965,316	24,393,113	2.3	205.18	214.79	-4.5
CAR AND DRIVER	12,653,413	14,432,407	-12.3	66.94	80.03	-16.4
CARGO	0	3,406,663	-	0.00	57.58	-
CHILD	5,459,549	6,369,338	-14.3	76.74	95.09	-19.3
COASTAL LIVING	5,202,114	5,756,741	-9.6	103.01	120.88	-14.8
CONDE NAST TRAVELER	10,735,969	8,342,739	28.7	107.28	91.17	17.7
COOKIE	5,946,713	2,916,838	103.9	120.56	72.84	65.5
COOKING LIGHT	14,515,499	14,046,697	3.3	153.30	157.71	-2.8
COSMOGIRL	6,941,153	8,189,194	-15.2	65.01	82.08	-20.8
COSMOPOLITAN	31,893,982	28,827,921	10.6	142.44	136.37	4.5
COTTAGE LIVING	4,184,986	2,679,231	56.2	61.89	45.63	35.6
COUNTRY HOME	13,058,266	15,949,470	-18.1	65.38	86.51	-24.4
COUNTRY LIVING	11,363,675	9,937,766	14.3	85.77	77.36	10.9
COUNTRY WEEKLY	2,708,042	2,104,958	28.7	73.17	57.46	27.3
CYCLE WORLD	4,026,137	3,745,053	7.5	85.79	82.42	4.1
DEPARTURES	12,396,672	12,155,960	2.0	167.63	176.82	-5.2
DETAILS	9,738,720	7,770,793	25.3	167.56	151.14	10.9
DIABETES FORECAST	829,100	630,030	31.6	39.00	30.08	29.7
DISCOVER	1,187,640	1,033,659	14.9	23.00	18.01	27.7
DISNEY ADVENTURES	1,076,775	1,223,070	-12.0	13.90	16.73	-16.9
DOMINO	3,066,683	2,263,928	35.5	49.43	46.71	5.8
DUCKS UNLIMITED	792,812	742,120	6.8	30.93	28.66	7.9
DWELL	3,524,645	0	-	107.98	0.00	-
EBONY	5,165,911	5,114,806	1.0	90.87	92.24	-1.5
ECONOMIST	10,923,008	8,708,158	25.4	247.75	221	12.1
ELLE	40,605,797	30,817,164	31.8	347.59	283.24	22.7
ELLE DECOR	8,665,765	5,816,526	49.0	115.72	81.33	42.3
ELLE GIRL	0	4,938,013	-100.0	0.00	100.14	-100.0
ENDLESS VACATION	2,931,600	6,315,830	-53.6	37.04	68.69	-46.1
ENTERTAINMENT WEEKLY	20,995,986	24,930,555	-15.8	140.22	178.11	-21.3
ENTREPRENEUR	8,058,775	6,283,297	28.3	99.56	83.09	19.8
ESPN MAGAZINE	23,990,584	20,167,615	19.0	124.33	113.36	9.7
ESQUIRE	12,664,298	13,005,562	-2.6	119.36	130.29	-8.4
ESSENCE	8,056,691	6,451,151	24.9	107.07	88.68	20.7
EVERY DAY W/ RACHAEL RAY	5,121,050	0	-	50.78	0.00	-
EVERYDAY FOOD	2,940,375	2,429,805	21.0	59.50	53.35	11.5
EXECUTIVETRAVEL SKYGUIDE	756,400	705,904	7.2	30.91	30.91	0.0
FAMILY CIRCLE	28,886,944	20,931,363	38.0	128.90	97.73	31.9
FAMILY FUN	8,624,133	7,807,850	10.5	59.79	56.32	6.2
FAMILY HANDYMAN	4,866,751	4,481,622	8.6	52.22	52.27	-0.1
FAST COMPANY	2,835,739	2,658,791	6.7	40.06	39.02	2.7
FHM	4,660,360	7,809,819	-40.3	43.98	78.51	-44.0
FIELD & STREAM	5,476,193	5,123,679	6.9	41.64	42.95	-3.1
FIRST FOR WOMEN	4,785,206	2,275,660	110.3	75.30	36.49	106.4
FIT PREGNANCY	1,961,441	1,361,813	44.0	38.31	27.44	39.6
FITNESS	8,650,128	8,351,233	3.6	69.09	71.50	-3.4
FLYING	1,323,723	1,375,681	-3.8	54.84	57.16	-4.1
FOOD & WINE	8,183,914	7,511,253	9.0	115.17	111.51	3.3
FORBES	31,690,903	26,792,578	18.3	276.83	272.32	1.7
FORTUNE	24,316,342	23,734,236	2.5	213.99	226.08	-5.3
FORTUNE SMALL BUSINESS	5,417,982	5,671,613	-4.5	50.57	52.02	-2.8
GARDEN DESIGN	0	1,166,857	-	0.00	39.13	-
GLAMOUR	33,511,970	25,643,091	30.7	193.56	159.99	21.0
GOLF DIGEST	14,813,591	17,170,701	-13.7	123.90	152.39	-18.7
GOLF MAGAZINE	12,571,163	14,616,401	-14.0	79.50	97.66	-18.6
GOLF WORLD	5,133,135	4,261,301	20.5	165.73	146.04	13.5
GOOD HOUSEKEEPING	45,964,302	44,718,788	2.8	145.51	152.18	-4.4
GOURMET	8,388,291	7,835,751	7.1	84.17	81.66	3.1
GQ	26,024,614	22,977,800	13.3	222.80	215.92	3.2
GUIDEPOSTS	3,334,360	3,233,144	3.1	41.00	40.92	0.2
HARPER'S BAZAAR	30,659,674	22,749,451	34.8	287.93	245.92	17.1
HARVARD BUSINESS REVIEW	1,710,274	1,599,205	6.9	42.66	41.66	2.4
HEALTH	10,241,014	9,747,979	5.1	114.60	114.43	0.1
HEMISPHERES	6,032,930	4,801,110	25.7	117.61	95.14	23.6
HOME	6,674,783	5,770,628	15.7	65.10	56.42	15.4
HOT ROD	4,063,555	4,665,490	-12.9	44.46	52.33	-15.0
HOUSE & GARDEN	8,086,614	7,264,311	11.3	74.22	73.71	0.7
HOUSE BEAUTIFUL	8,454,410	7,462,262	13.3	65.28	63.28	3.2
IN STYLE	39,963,810	38,036,585	5.1	320.79	323.51	-0.8
IN TOUCH WEEKLY	9,942,015	7,918,526	25.6	79.47	65.98	20.4
INC.	7,484,594	5,371,544	39.3	74.90	55.68	34.5
J-14	518,433	473,960	9.4	18.15	14.49	25.3
JANE	3,879,325	2,557,413	51.7	57.68	39.04	47.7
JET	2,440,825	2,976,993	-18.0	80.50	101.60	-20.8
KIPLINGERS PERSNL FINANCE	2,986,967	3,650,334	-18.2	42.54	53.02	-19.8
LADIES' HOME JOURNAL	31,713,457	30,164,514	5.1	137.79	131.28	5.0
LATINA	2,805,042	2,896,478	-3.2	69.65	86.89	-19.8
LIFE & STYLE WEEKLY	3,456,313	1,955,245	76.8	52.33	40.49	29.2
LUCKY	18,831,407	14,399,506	30.8	188.36	158.31	19.0
M MAGAZINE	404,919	286,785	41.2	17.48	13.15	32.9
MARIE CLAIRE	14,501,759	12,345,636	17.5	137.88	125.84	9.6
MARTHA STEWART LIVING	15,311,731	13,277,318	15.3	111.03	105.05	5.7
MAXIM	18,131,332	13,529,826	34.0	82.18	66.49	23.6
MEN'S FITNESS	7,216,212	5,040,715	43.2	91.04	72.70	25.2
MEN'S HEALTH	19,514,212	15,602,160	25.1	129.35	110.48	17.1
MEN'S JOURNAL	6,819,669	6,596,745	3.4	78.99	80.14	-1.4
MEN'S VOGUE	6,148,571	0	-	134.17	0.00	-
METROPOLITAN HOME	8,549,688	6,628,069	29.0	90.51	70.70	28.0
MIDWEST LIVING	17,588,879	17,662,818	-0.4	160.52	172.18	-6.8
MONEY	11,314,182	13,176,899	-14.1	61.31	79.41	-22.8
MORE	11,584,538	11,130,820	4.1	104.64	107.18	-2.4
MOTOR TREND	12,726,105	12,159,674	4.7	87.82	89.25	-1.6
MOTORBOATING	2,716,768	2,161,621	25.7	93.16	75.50	23.4
MUSCLE & FITNESS	8,213,668	8,121,742	1.1	170.74	175.24	-2.6
NATIONAL ENQUIRER	4,963,609	4,257,799	16.6	77.54	68.61	13.0
NATIONAL GEOGRAPHIC	8,139,495	7,359,794	10.6	40.81	37.29	9.4
NATIONAL GEOGRAPHIC ADVNT	3,543,192	2,843,861	24.6	50.69	48.28	5.0
NATIONAL GEOGRAPHIC KIDS	1,110,642	1,047,547	6.0	11.63	11.47	1.4
NATIONAL GEOGRAPHIC TRVLR	4,866,779	3,430,467	41.9	73.38	52.97	38.5
NATIONAL JOURNAL	1,323,400	1,346,150	-1.7	96.82	103.00	-6.0
NATURAL HEALTH	2,045,457	1,928,523	6.1	47.39	46.77	1.3
NATURAL HISTORY	790,572	881,261	-10.3	39.57	33.66	17.6
NEW YORK MAGAZINE	15,847,831	16,247,125	-2.5	238.01	261.41	-9.0
NEW YORKER	18,305,978	18,880,259	-3.0	163.64	180.92	-9.6
NEWSWEEK	34,958,955	32,475,980	7.6	141.46	135.17	4.7
NICKELODEON	1,496,740	3,301,308	-54.7	23.02	47.96	-52.0
O-THE OPRAH MAGAZINE	24,538,970	23,085,468	6.3	167.05	162.08	3.1
OUT	1,872,067	1,650,193	13.4	60.24	72.84	-17.3
OUTDOOR LIFE	2,892,790	2,613,187	10.7	40.47	38.14	6.1
OUTSIDE MAGAZINE	6,486,779	4,994,700	29.9	70.19	58.78	19.4
PARENTING	15,418,914	13,588,303	13.5	82.67	99.03	-16.5
PARENTS	15,013,597	16,358,481	-8.2	101.57	117.27	-13.4
PC MAGAZINE	7,737,157	11,210,773	-31.0	96.02	146.38	-34.4
PEOPLE	75,281,858	78,434,203	-4.0	296.94	335.42	-11.5
PEOPLE EN ESPANOL	3,531,873	3,387,911	4.2	63.86	67.92	-6.0
PLAYBOY	6,169,010	6,261,791	-1.5	34.72	37.41	-7.2
POPULAR MECHANICS	6,314,708	6,949,373	-9.1	51.96	58.97	-11.9
POPULAR PHOTOGRAPHY&IMGNG	7,842,984	7,996,194	-1.9	85.38	90.90	-6.1
POPULAR SCIENCE	5,093,947	4,759,746	7.0	42.63	45.15	-5.6
POWER & MOTORYACHT	6,994,255	5,499,675	27.2	246.48	199.66	23.4
PREMIERE	2,608,402	3,270,025	-20.2	41.99	55.48	-24.3
PREVENTION	14,653,424	10,902,592	34.4	112.09	88.39	26.8
QUICK & SIMPLE	306,090	217,700	40.6	24.00	28.00	-14.3
RD LARGE EDITION/ESR RDNG	1,836,685	1,319,407	39.2	35.95	25.01	43.7
RD SELECCIONES	990,000	827,803	19.6	26.00	23.57	10.3
READER'S DIGEST	32,960,149	23,090,541	42.7	112.01	81.04	38.2
REAL SIMPLE	21,353,281	18,085,404	18.1	147.50	131.78	11.9
REDBOOK	17,291,014	15,084,223	14.6	125.97	115.54	9.0
RENOVATION STYLE	3,547,235	3,035,851	16.8	43.43	40.60	7.0
RIDE BMX	303,094	422,330	-28.2	34.33	48.08	-28.6
ROAD & TRACK	8,235,255	9,075,785	-9.3	74.84	86.02	-13.0
ROBB REPORT	2,807,811	2,583,021	8.7	107.82	107.49	0.3
ROLLING STONE	20,248,043	13,882,739	45.9	137.71	98.56	39.7
RUNNERS WORLD	6,361,054	5,574,870	14.1	63.83	60.49	5.5
SALT WATER SPORTSMAN	2,915,865	2,829,262	3.1	92.50	95.57	-3.2
SATURDAY EVENING POST	871,119	714,252	22.0	61.72	56.83	8.6
SAVEUR	1,201,622	1,135,299	5.8	27.66	28.31	-2.3
SCIENTIFIC AMERICAN	3,690,878	1,687,214	118.8	53.83	26.84	100.6
SELF	15,049,485	11,519,902	30.6	109.11	87.45	24.8
SEVENTEEN	9,815,150	9,750,308	0.7	85.59	90.20	-5.1
SHAPE MAGAZINE	18,768,877	13,210,565	42.1	135.22	103.09	31.2
SHOP ETC.	0	2,729,394	-	0.00	63.73	-
SI FOR KIDS	2,025,400	2,071,135	-2.2	25.51	27.15	-6.0
SIERRA	853,330	632,810	34.8	20.85	15.35	35.8
SKI	2,046,881	3,089,305	-33.7	34.65	54.34	-36.2
SKIING	737,046	1,356,533	-45.7	14.00	26.99	-48.1
SKY MAGAZINE	3,579,527	4,371,766	-18.1	70.42	86.90	-19.0
SMARTMONEY	3,799,737	4,587,673	-17.2	48.11	60.77	-20.8
SMITHSONIAN	5,532,113	6,299,543	-12.2	42.01	50.54	-16.9
SOAP OPERA DIGEST	1,718,471	1,976,956	-13.1	82.54	99.28	-16.9
SOUTHERN ACCENTS	4,641,866	5,876,869	-21.0	84.71	112.12	-24.4
SOUTHERN LIVING	15,918,206	15,594,271	2.1	100.00	105.54	-5.2
SOUTHWEST AIRLINES SPIRIT	4,889,068	4,402,558	11.1	145.11	142.47	1.9
SPECTRUM	583,255	762,835	-23.5	27.41	32.14	-14.7
SPIN	2,394,863	2,161,750	10.8	45.69	38.60	18.4
SPORTING NEWS	2,932,414	4,358,283	-32.7	51.49	78.29	-34.2
SPORTS ILLUSTRATED	51,057,946	42,635,641	19.8	156.40	140.29	11.5
STAR	15,724,774	12,797,091	22.9	97.20	84.36	15.2
STUFF	8,144,380	6,068,140	34.2	73.91	58.49	26.4
SUNSET	7,543,135	8,987,278	-16.1	81.01	88.27	-8.2
TECHNOLOGY REVIEW	509,667	449,870	13.3	23.47	21.00	11.8
TEEN PEOPLE	0	5,786,260	-	0.00	67.47	-
TEEN VOGUE	13,880,211	11,247,096	23.4	153.92	138.10	11.5
TENNIS	2,978,173	2,576,130	15.6	53.44	50.20	6.5
TEXAS MONTHLY	8,481,932	9,477,669	-10.5	221.53	256.05	-13.5
THE WEEK	2,877,968	1,853,000	55.3	62.28	43.75	42.4
THIS OLD HOUSE	5,088,838	4,914,403	3.5	65.53	65.82	-0.4
TIME	42,423,768	46,208,008	-8.2	166.61	157.83	5.6
TIME OUT NEW YORK	4,375,097	4,369,054	0.1	250.24	263.42	-5.0
TOWN & COUNTRY	13,473,426	13,151,612	2.4	157.56	163.47	-3.6
TRADITIONAL HOME	11,951,186	11,330,989	5.5	89.06	91.55	-2.7
TRANSWORLD MOTOCROSS	1,196,275	1,042,932	14.7	105.22	93.71	12.3
TRANSWORLD SKATEBOARDING	2,225,212	2,420,071	-8.1	110.76	124.51	-11.0
TRANSWORLD SNOWBOARDING	1,052,401	1,211,508	-13.1	97.99	81.83	19.7
TRANSWORLD SURF	931,847	1,029,922	-9.5	92.33	105.67	-12.6
TRAVEL + LEISURE GOLF	6,426,845	5,914,410	8.7	85.84	83.12	3.3
TRAVEL+LEISURE	14,206,351	16,882,405	-15.9	146.03	181.96	-19.7
TV GUIDE	14,017,355	11,467,682	22.2	73.99	65.56	12.9
TWIST	215,277	184,063	17.0	14.48	13.49	7.3
U S NEWS & WORLD REPORT	18,849,020	21,571,057	-12.6	115.61	138.24	-16.4
US AIRWAYS MAGAZINE	3,289,499	4,229,996	-22.2	121.72	163.40	-25.5
US WEEKLY	25,864,499	24,811,332	4.2	162.49	173.98	-6.6
VANITY FAIR	44,581,189	33,414,375	33.4	327.73	257.67	27.2
VERANDA	7,878,723	6,911,705	14.0	154.34	142.60	8.2
VIBE	12,261,160	13,477,842	-9.0	131.18	146.01	-10.2
VOGUE	62,137,830	55,542,193	11.9	474.15	445.05	6.5
W	29,045,329	22,953,245	26.5	363.49	303.63	19.7
WEIGHT WATCHERS	7,233,607	5,615,788	28.8	113.39	91.50	23.9
WIRED	5,927,660	5,748,568	3.1	83.07	88.75	-6.4
WOMAN'S DAY	35,709,181	34,793,775	2.6	152.30	146.10	4.2
WOMANS WORLD	2,209,385	2,144,690	3.0	27.83	28.00	-0.6
WOMEN'S HEALTH	4,038,638	1,414,156	185.6	57.15	38.93	46.8
WONDERTIME	0	1,683,891	-	0.00	68.43	-
WOOD	4,237,486	0	-	52.25	0.00	-
YACHTING	7,857,729	6,796,093	15.6	250.84	228.66	9.7
YANKEE	1,125,875	1,413,589	-20.4	72.35	42.91	68.6
MAGAZINES TOTALS	2,282,204,898	2,099,685,901	8.7	22,388.48	22,006.31	1.7

AMERICAN PROFILE	17,354,317	10,818,406	60.4	48.16	35.93	34.0
LIFE MAGAZINE	9,658,300	8,402,400	14.9	25.73	25.87	-0.5
NEW YORK TIMES MAGAZINE	48,389,368	62,567,317	-22.7	438.55	582.25	-24.7
PARADE	46,126,828	43,211,585	6.7	50.98	48.20	5.8
RELISH	6,009,989	2,529,822	137.6	15.26	8.70	75.4
USA WEEKEND	38,497,989	36,047,659	6.8	56.59	56.32	0.5
WEST	3,079,634	3,622,910	-15.0	64.41	78.22	-17.7
SUNDAY MAGAZINES TOTALS	169,116,425	167,200,099	1.1	699.68	835.49	-16.3

OVERALL TOTALS	2,451,321,323	2,266,886,000	8.1	23,088.16	22,841.80	1.1

THE MAGAZINE TOTALS WHICH APPEAR IN THIS REPORT FOR WEEKLY MAGAZINES ARE CALCULATED BY USING EQUIVALENT ISSUES FOR THE REPORTING PERIOD.

*Data as of April 9th, 2007

March 1, 2007

No items were found.