MPA

Feb 09, 2012
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May 2004 vs 2003

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Publication

2004 Dollars

2003 Dollars

% CHG

2004 Pages

2003 Pages

% CHG

AARP-THE MAGAZINE 22,817,647 19,232,941 18.64 52.47 46.16 13.68
ABA JOURNAL-THE LAWYERS M 664,549 540,519 22.95 24.99 22.33 11.88
ADVOCATE 876,592 600,896 45.88 77.71 56.65 37.18
ALLURE 12,310,699 12,311,315 -0.01 146.95 148.78 -1.24
AMERICAN BABY 10,154,533 9,064,959 12.02 69.80 67.15 3.95
AMERICAN HERITAGE 1,527,113 0 99.99 47.00 0.00 999.99
AMERICAN PHOTO 1,805,157 1,676,364 7.68 44.42 42.67 4.09
AMERICAN WAY 2,550,608 2,030,397 25.62 96.73 79.06 22.35
ARCHITECTURAL DIGEST 18,507,446 15,830,838 16.91 223.47 201.57 10.86
ARTHUR FROMMERS BDGT TRVL 2,891,489 2,522,092 14.65 79.29 70.84 11.93
ATLANTIC MONTHLY THE 2,493,789 2,543,481 -1.95 70.11 50.22 39.61
AUDUBON 918,242 0 99.99 26.84 0.00 999.99
AUTOMOBILE MAGAZINE 4,926,660 4,471,856 10.17 70.83 58.83 20.41
AUTOWEEK 3,537,753 2,237,888 58.08 125.91 92.21 36.54
BABY TALK 6,276,846 4,565,923 37.47 53.00 39.99 32.55
BACKPACKER 2,149,033 1,851,201 16.09 58.07 54.73 6.11
BARRONS 5,352,973 3,264,561 63.97 153.34 99.44 54.2
BASSMASTER 1,352,480 1,493,420 -9.44 35.90 48.66 -26.22
BETTER HOMES & GARDENS 63,978,510 67,072,957 -4.61 189.07 217.12 -12.92
BICYCLING 2,152,725 2,350,710 -8.42 49.38 63.46 -22.19
BIOGRAPHY 0 1,834,144 -100 0.00 35.85 -100
BLACK ENTERPRISE 3,130,532 2,227,066 40.57 80.54 59.13 36.2
BLENDER 3,576,960 1,893,390 88.92 77.44 55.60 39.28
BOATING 4,248,081 3,702,920 14.72 120.19 109.52 9.74
BON APPETIT 8,322,598 9,653,366 -13.79 94.85 125.50 -24.42
BOYS' LIFE 393,445 404,744 -2.79 10.64 11.20 -5.03
BRIDAL GUIDE 12,421,591 13,591,979 -8.61 359.33 469.51 -23.47
BRIDE'S 23,462,480 25,240,946 -7.05 391.65 440.59 -11.11
BUSINESS 2.0 MAGAZINE 3,824,983 3,459,111 10.58 70.85 66.83 6.01
BUSINESS WEEK 36,416,671 24,718,599 47.32 317.40 219.98 44.29
CABLE GUIDE THE 0 157,300 -100 0.00 9.00 -100
CAR AND DRIVER 15,482,355 14,218,466 8.89 101.87 104.26 -2.29
CARGO 3,130,309 0 99.99 81.36 0.00 999.99
CELEBRATED LIVING 827,200 462,933 78.69 44.00 37.33 17.86
CHILD 7,505,343 6,916,480 8.51 102.58 98.76 3.88
COASTAL LIVING 5,702,396 4,404,153 29.48 139.88 118.18 18.36
CONDE NAST TRAVELER 16,391,615 13,162,701 24.53 212.84 173.45 22.71
COOKING LIGHT 11,458,474 9,772,770 17.25 150.40 142.77 5.34
COSMOGIRL 6,853,253 7,191,264 -4.7 76.33 87.27 -12.53
COSMOPOLITAN 32,514,038 31,229,346 4.11 178.53 180.82 -1.27
COUNTRY HOME 15,777,039 13,623,580 15.81 111.73 109.24 2.27
COUNTRY LIVING 11,796,577 13,166,639 -10.41 104.86 118.98 -11.87
COUNTRY WEEKLY 1,406,191 1,242,201 13.2 54.29 59.50 -8.75
CYCLE WORLD 3,701,872 3,580,771 3.38 96.33 100.81 -4.44
DEPARTURES 8,142,398 6,875,796 18.42 130.32 114.97 13.35
DETAILS 3,139,851 2,990,126 5.01 68.63 68.25 0.55
DIABETES FORECAST 920,754 827,868 11.22 49.95 51.49 -2.99
DISCOVER 1,082,495 1,089,670 -0.66 20.46 21.17 -3.33
DISNEY ADVENTURES 1,593,606 1,239,524 28.57 24.40 19.90 22.61
DUCKS UNLIMITED 882,003 735,225 19.96 38.53 32.27 19.41
EBONY 5,910,446 5,623,887 5.1 98.47 96.21 2.34
ECONOMIST 6,971,634 5,470,086 27.45 238.86 214.00 11.62
ELLE 13,018,205 10,945,419 18.94 132.73 119.07 11.47
ELLE DECOR 8,060,208 6,637,028 21.44 140.59 133.42 5.37
ELLE GIRL 2,222,723 2,146,280 3.56 56.80 73.71 -22.94
ENDLESS VACATION 4,837,199 3,949,366 22.48 90.29 77.77 16.1
ENTERTAINMENT WEEKLY 21,616,099 18,482,386 16.96 176.83 153.33 15.33
ENTREPRENEUR 8,877,212 8,123,698 9.28 142.13 136.41 4.19
ESPN MAGAZINE 19,541,845 17,579,592 11.16 129.80 123.96 4.72
ESQUIRE 5,721,524 4,967,104 15.19 64.81 59.86 8.27
ESSENCE 9,597,110 8,709,035 10.2 152.23 153.47 -0.81
EXECUTIVETRAVEL SKYGUIDE 337,950 353,700 -4.45 12.22 13.50 -9.43
FAMILY CIRCLE 23,516,323 27,451,796 -14.34 107.27 123.73 -13.3
FAMILY FUN 7,003,991 7,575,189 -7.54 57.65 70.82 -18.59
FAMILY HANDYMAN 5,543,030 5,101,555 8.65 71.67 72.17 -0.69
FAST COMPANY 3,369,956 3,961,457 -14.93 51.78 66.05 -21.6
FHM 5,659,787 5,227,348 8.27 65.86 69.32 -4.98
FIELD & STREAM 8,446,258 8,157,451 3.54 85.07 84.67 0.47
FITNESS 10,870,174 9,542,439 13.91 101.65 100.71 0.94
FLYING 1,597,415 1,889,919 -15.48 70.83 77.00 -8.01
FOOD & WINE 8,335,756 6,469,994 28.84 143.65 123.26 16.54
FORBES 30,055,294 22,427,916 34.01 319.02 251.23 26.98
FORTUNE 35,744,963 19,295,887 85.25 378.97 210.98 79.62
FORTUNE SMALL BUSINESS 4,740,333 4,063,055 16.67 51.93 53.92 -3.69
GARDEN DESIGN 843,837 866,522 -2.62 37.48 32.46 15.47
GLAMOUR 21,568,851 24,293,551 -11.22 152.43 184.72 -17.48
GOLF DIGEST 15,422,905 13,010,476 18.54 161.55 150.41 7.41
GOLF MAGAZINE 19,328,749 13,993,155 38.13 147.65 114.70 28.73
GOLF WORLD 2,315,016 1,778,607 30.16 95.33 78.00 22.22
GOOD HOUSEKEEPING 39,694,040 38,549,436 2.97 154.53 156.41 -1.2
GOURMET 10,959,377 10,510,312 4.27 140.01 133.99 4.5
GQ 10,205,337 8,200,179 24.45 115.75 99.01 16.9
GUIDEPOSTS 2,224,293 2,522,814 -11.83 29.32 34.00 -13.76
HARPER'S BAZAAR 6,789,249 5,888,207 15.3 82.74 73.31 12.86
HARVARD BUSINESS REVIEW 1,873,716 1,285,573 45.75 49.98 34.67 44.17
HEALTH 8,521,649 8,302,458 2.64 110.75 111.82 -0.96
HEMISPHERES 2,256,413 2,315,020 -2.53 44.50 45.67 -2.56
HOME 6,909,826 6,329,025 9.18 78.75 83.02 -5.14
HOT ROD 3,537,278 3,368,434 5.01 46.59 46.43 0.36
HOUSE & GARDEN 6,294,966 5,860,481 7.41 81.65 81.36 0.36
HOUSE BEAUTIFUL 7,553,756 8,717,915 -13.35 74.47 92.00 -19.05
IN STYLE 29,658,645 25,659,450 15.59 271.33 262.99 3.17
INC. 6,518,746 5,436,162 19.91 73.91 63.17 17
JANE 4,833,625 4,054,216 19.22 85.12 79.67 6.84
JET 2,990,017 2,721,883 9.85 97.00 96.94 0.06
KIPLINGERS PERSNL FINANCE 3,721,834 3,299,618 12.8 49.77 43.75 13.77
LADIES' HOME JOURNAL 24,264,672 26,550,289 -8.61 124.64 141.25 -11.76
LATINA 2,398,507 1,594,483 50.43 89.90 88.05 2.09
LIFETIME 1,619,475 3,274,502 -50.54 43.29 108.26 -60.01
LUCKY 12,128,003 7,657,825 58.37 173.22 135.46 27.88
MARIE CLAIRE 10,380,628 11,126,924 -6.71 122.84 145.80 -15.75
MARTHA STEWART LIVING 6,268,233 17,178,683 -63.51 58.54 132.75 -55.9
MAXIM 13,986,855 17,447,778 -19.84 83.01 104.69 -20.71
MEDIZINE HEALTHY LIVING 7,988,289 12,421,458 -35.69 57.70 94.27 -38.79
MENS FITNESS 5,077,500 2,998,205 69.35 93.02 56.51 64.61
MENS HEALTH 14,141,724 12,835,700 10.17 115.85 111.83 3.6
MENS JOURNAL 3,790,067 4,502,451 -15.82 65.79 77.32 -14.9
METROPOLITAN HOME 10,530,520 9,236,919 14 159.70 152.12 4.98
MIDWEST LIVING 15,326,385 0 99.99 208.30 0.00 999.99
MONEY 12,850,852 11,228,089 14.45 83.44 78.29 6.57
MORE 8,345,060 6,309,395 32.26 105.83 89.22 18.62
MOTOR TREND 11,378,637 10,339,153 10.05 97.63 83.79 16.52
MOTORBOATING 2,456,782 2,136,392 15 98.10 90.59 8.29
MUSCLE & FITNESS 5,475,494 4,118,645 32.94 138.83 108.84 27.56
NATIONAL ENQUIRER 6,011,728 5,842,729 2.89 88.04 80.79 8.96
NATIONAL GEOGRAPHIC 7,514,954 6,577,760 14.25 39.79 39.42 0.93
NATIONAL GEOGRAPHIC ADVNT 1,759,301 2,212,511 -20.48 41.93 57.56 -27.16
NATIONAL GEOGRAPHIC KIDS 797,630 947,700 -15.84 10.31 17.00 -39.35
NATIONAL GEOGRAPHIC TRVLR 3,860,087 3,470,359 11.23 68.32 65.15 4.86
NATIONAL JOURNAL 1,191,251 927,100 28.49 104.00 87.50 18.86
NATURAL HISTORY 637,913 766,428 -16.77 25.68 32.19 -20.23
NEW YORK MAGAZINE 9,024,617 6,864,825 31.46 222.18 167.99 32.26
NEW YORKER 15,197,515 11,523,805 31.88 180.33 152.33 18.38
NEWSWEEK 49,770,793 35,224,401 41.3 215.56 166.42 29.53
NICK JR 2,173,140 0 99.99 33.85 0.00 999.99
NICKELODEON 2,002,586 1,891,842 5.85 30.83 31.02 -0.62
O-THE OPRAH MAGAZINE 21,485,349 19,707,048 9.02 165.10 156.69 5.37
ORGANIC GARDENING 0 469,231 -100 0.00 25.91 -100
ORGANIC STYLE 3,101,372 2,501,422 23.98 57.87 53.18 8.83
OUT 1,231,705 766,735 60.64 61.66 38.67 59.45
OUTDOOR LIFE 2,786,366 2,428,553 14.73 52.26 47.74 9.46
OUTSIDE MAGAZINE 8,726,488 8,707,415 0.22 115.84 124.48 -6.94
PARENTING 15,077,913 16,111,330 -6.41 119.55 136.31 -12.3
PARENTS 19,485,751 15,412,102 26.43 162.57 135.55 19.93
PC MAGAZINE 12,778,155 12,519,126 2.07 149.37 152.33 -1.95
PEOPLE EN ESPANOL 2,572,375 2,734,325 -5.92 61.79 72.14 -14.34
PEOPLE WEEKLY 79,665,340 69,975,052 13.85 381.22 351.93 8.32
PLAYBOY 6,522,357 6,428,411 1.46 44.77 45.12 -0.78
POPULAR MECHANICS 8,612,252 9,670,673 -10.94 87.86 104.24 -15.72
POPULAR PHOTOGRAPHY&IMGNG 10,897,810 10,059,175 8.34 127.13 125.36 1.41
POPULAR SCIENCE 8,287,337 5,421,192 52.87 86.84 64.22 35.22
POWER & MOTORYACHT 4,766,220 3,873,317 23.05 201.36 171.84 17.18
PREMIERE 2,411,337 1,331,128 81.15 47.00 27.33 71.95
PREVENTION 12,229,772 10,584,494 15.54 113.46 108.56 4.51
RD LARGE EDITION/ESR RDNG 836,628 567,694 47.37 15.86 13.63 16.35
RD SELECCIONES 1,295,752 1,140,291 13.63 43.38 44.16 -1.77
READER'S DIGEST 26,880,131 23,490,414 14.43 90.18 74.93 20.35
REAL SIMPLE 17,774,226 10,263,943 73.17 161.30 123.68 30.41
REDBOOK 14,120,558 18,708,750 -24.52 120.90 168.94 -28.44
REMEDY 5,827,415 5,409,612 7.72 62.76 70.60 -11.11
RENOVATION STYLE 2,144,165 2,540,642 -15.61 32.03 50.97 -37.15
RIDE BMX 546,695 568,480 -3.83 64.42 79.33 -18.8
ROAD & TRACK 9,255,846 9,055,370 2.21 107.59 109.65 -1.87
ROBB REPORT 1,797,164 1,579,372 13.79 86.67 80.17 8.11
ROLLING STONE 11,280,979 17,956,216 -37.18 104.18 164.13 -36.53
RUNNERS WORLD 3,723,581 2,546,275 46.24 52.95 44.80 18.19
SALT WATER SPORTSMAN 2,872,608 2,729,860 5.23 111.01 110.08 0.85
SATURDAY EVENING POST 685,987 620,791 10.5 56.09 49.41 13.5
SAVEUR 1,134,452 0 99.99 34.00 0.00 999.99
SCIENTIFIC AMERICAN 1,999,264 2,798,770 -28.57 35.75 49.67 -28.02
SELF 10,654,196 11,152,486 -4.47 99.94 113.59 -12.02
SEVENTEEN 8,362,305 10,962,895 -23.72 83.97 110.28 -23.85
SHAPE MAGAZINE 16,886,285 12,037,966 40.28 163.46 120.83 35.28
SI FOR KIDS 1,417,800 2,018,100 -29.75 20.37 30.30 -32.78
SIERRA 1,005,400 943,105 6.61 24.83 24.33 2.05
SKI 0 2,213,287 -100 0.00 46.99 -100
SKY MAGAZINE 3,572,113 2,687,378 32.92 71.53 54.85 30.41
SMARTMONEY 3,808,416 4,283,836 -11.1 55.80 65.77 -15.15
SMITHSONIAN 4,735,756 4,636,760 2.14 47.79 50.00 -4.4
SOAP OPERA DIGEST 1,743,726 2,070,760 -15.79 92.11 120.07 -23.29
SOUND & VISION 2,599,133 2,924,700 -11.13 44.83 50.50 -11.22
SOURCE 2,518,061 2,583,414 -2.53 75.97 80.33 -5.44
SOUTHERN ACCENTS 5,331,622 5,584,034 -4.52 112.20 120.37 -6.79
SOUTHERN LIVING 15,154,998 16,556,607 -8.47 122.90 146.36 -16.02
SOUTHWEST AIRLINES SPIRIT 2,247,534 1,942,538 15.7 84.67 83.17 1.8
SPECTRUM 627,250 480,260 30.61 29.58 29.94 -1.19
SPIN 2,605,435 2,827,872 -7.87 46.19 55.28 -16.46
SPORTING NEWS 4,019,223 3,232,038 24.36 77.92 66.80 16.64
SPORTS ILLUSTRATED 55,664,534 43,638,800 27.56 190.78 160.85 18.61
STAR 5,012,370 4,709,039 6.44 46.00 66.30 -30.62
STUFF 4,893,047 3,930,850 24.48 55.89 49.93 11.93
SUNSET 9,752,911 9,895,825 -1.44 112.89 119.25 -5.34
TECHNOLOGY REVIEW 1,251,788 1,065,408 17.49 29.14 26.58 9.63
TEEN PEOPLE 5,661,837 6,090,433 -7.04 73.39 76.25 -3.76
TEEN VOGUE 2,833,831 0 99.99 66.09 0.00 999.99
TENNIS 4,414,734 3,252,268 35.74 62.25 49.33 26.18
TEXAS MONTHLY 4,887,540 4,406,301 10.92 163.85 145.59 12.54
THIS OLD HOUSE 6,080,947 6,008,654 1.2 90.25 97.80 -7.72
TIME 66,485,358 46,385,694 43.33 240.94 189.87 26.89
TOWN & COUNTRY 8,426,106 7,832,781 7.57 120.76 116.33 3.81
TRADITIONAL HOME 14,037,642 11,971,022 17.26 134.79 133.05 1.3
TRANSWORLD BMX 166,610 255,525 -34.8 30.32 51.50 -41.13
TRANSWORLD SKATEBOARDING 2,664,923 4,352,383 -38.77 146.00 273.83 -46.68
TRANSWORLD STANCE 0 448,526 -100 0.00 68.00 -100
TRANSWORLD SURF 652,802 504,860 29.3 84.00 70.00 20
TRAVEL + LEISURE GOLF 5,111,151 4,473,378 14.26 80.04 73.59 8.76
TRAVEL HOLIDAY 0 2,878,189 -100 0.00 58.34 -100
TRAVEL+LEISURE 13,256,753 9,851,377 34.57 165.68 133.56 24.05
TV GUIDE 36,899,095 35,297,980 4.54 221.80 230.21 -3.65
U S NEWS & WORLD REPORT 23,458,936 14,609,599 60.57 160.69 107.57 49.39
US AIRWAYS ATTACHE 2,258,316 2,526,198 -10.6 62.27 65.83 -5.41
US WEEKLY 11,988,127 6,139,124 95.27 145.57 85.23 70.8
VANITY FAIR 18,809,293 13,167,311 42.85 168.30 130.77 28.69
VERANDA 5,648,605 5,080,770 11.18 128.92 123.58 4.32
VIBE 8,016,948 7,694,580 4.19 92.56 94.26 -1.81
VICTORIA 0 2,091,043 -100 0.00 32.31 -100
VOGUE 19,719,681 14,943,813 31.96 189.08 160.60 17.73
W 9,232,780 7,585,345 21.72 134.41 117.10 14.78
WEIGHT WATCHERS 4,207,600 3,244,650 29.68 78.68 65.87 19.45
WIRED 6,012,093 5,462,737 10.06 120.23 101.07 18.96
WOMAN'S DAY 39,670,813 37,825,445 4.88 186.21 184.09 1.15
WORKING MOTHER 2,307,440 2,446,479 -5.68 42.71 50.63 -15.65
YACHTING 4,790,804 4,751,228 0.83 178.06 160.72 10.79
YANKEE 1,990,953 1,543,512 28.99 69.24 57.17 21.13
YM 5,460,069 9,556,550 -42.87 52.54 89.52 -41.32
MAGAZINES TOTALS 1,967,145,752 1,755,329,750 12.07 21,500.72 20,517.48 4.79
AMERICAN PROFILE 8,872,934 5,682,111 56.16 42.82 35.95 19.1
LOS ANGELES TIMES MAG 4,316,901 3,805,265 13.45 82.56 52.44 57.44
NEW YORK TIMES MAGAZINE 22,954,904 13,005,818 76.5 275.05 170.04 61.76
PARADE 63,300,031 51,506,343 22.9 69.57 53.50 30.04
USA WEEKEND 39,870,395 28,794,039 38.47 68.37 48.24 41.73
SUNDAY MAGAZINES TOTALS 139,315,165 102,793,576 35.53 538.37 360.17 49.48
OVERALL TOTALS 2,106,460,917 1,858,123,326 13.36 22,039.10 20,877.65 5.56

The magazine totals which appear in this report are calculated by using equivalent issues for the reporting period.

Effective with the release of the June 2004 information on Monday, July 12, PIB magazine advertising revenue will be reported only on a national and regional, open rate card basis. All 2003 and first half 2004 PIB revenues reflect this change. The impact of the restatement on full year 2003 is +4.6% and for January-May, 2004 is +4.2%.

Changes were made as part of PIBs ongoing commitment to provide consistent and verifiable data. All publications will now report revenue based on revised PIB guidelines that have removed the ability to report discretionary revenue (e.g. production and manufacturing premiums). The only premiums allowable in the revised guidelines are those for bleed, coloration, regional and demographic editions listed on individual magazine rate cards. Please note that this restatement does not affect page data.

For more information, please contact PIB@magazine.org

May 1, 2004