MPA – The Association of Magazine Media (formerly Magazine Publishers of America) - Jan

Jan - Mar 2010 vs 2009

April 8, 2010

Click here to download the data in an Excel spreadsheet

	2010*	2009*		2010*	2009*
Publication	Dollars	Dollars	%CHG	Pages	Pages	%CHG
AARP-THE MAGAZINE	41,929,298	42,385,335	-1.1	65.87	69.45	-5.2
ADVOCATE	0	1,712,275	-100.0	0.00	89.67
ALL YOU	6,689,809	5,348,997	25.1	212.75	192.66	10.4
ALLURE	27,998,335	27,526,024	1.7	215.03	215.39	-0.2
AMERICAN BABY	21,658,618	22,416,305	-3.4	108.50	115.74	-6.3
AMERICAN PHOTO	1,853,382	4,705,534	-60.6	57.53	98.50	-41.6
AMERICAN WAY	10,673,886	10,589,823	0.8	340.09	331.54	2.6
ARCHITECTURAL DIGEST	22,764,981	22,136,555	2.8	195.33	196.85	-0.8
ARTHUR FROMMERS BDGT TRVL	4,533,911	4,874,862	-7.0	80.67	88.78	-9.1
ATLANTIC THE	5,090,710	4,737,660	7.5	80.13	77.35	3.6
AUDUBON	4,133,217	4,234,974	-2.4	95.94	97.83	-1.9
AUTOMOBILE MAGAZINE	12,037,968	10,722,945	12.3	119.19	108.37	10.0
AUTOWEEK	5,285,626	5,252,587	0.6	148.97	146.68	1.6
BABY TALK	13,469,038	10,577,613	27.3	82.63	66.35	24.5
BARRONS	13,081,892	11,545,568	13.3	283.96	264.19	7.5
BASSMASTER	3,953,717	3,691,625	7.1	97.72	97.43	0.3
BESTLIFE	0	5,208,190	-100.0	0.00	63.16
BETTER HOMES & GARDENS	172,776,851	149,799,588	15.3	357.18	320.34	11.5
BICYCLING	5,891,107	5,636,601	4.5	90.33	93.30	-3.2
BLACK ENTERPRISE	6,533,310	7,205,853	-9.3	141.43	153.98	-8.2
BLENDER	0	5,324,291	-100.0	0.00	48.27
BLOOMBERG BUSINESS WEEK	27,910,946	33,950,538	-17.8	210.45	258.79	-18.7
BOATING	4,579,354	5,713,173	-19.8	113.98	132.97	-14.3
BOATING LIFE	0	1,742,676	-100.0	0.00	95.93
BODY + SOUL	4,499,128	5,342,860	-15.8	89.69	109.90	-18.4
BON APPETIT	18,144,707	15,906,425	14.1	125.90	121.27	3.8
BOYS' LIFE	896,777	604,620	48.3	20.27	14.09	43.9
BRIDAL GUIDE	25,260,677	25,787,106	-2.0	596.89	625.10	-4.5
BRIDE'S	65,961,348	77,008,120	-14.3	819.74	973.28	-15.8
CAR AND DRIVER	31,587,522	35,440,435	-10.9	165.64	170.44	-2.8
CARIBBEAN TRAVEL & LIFE	1,018,591	1,843,010	-44.7	44.98	85.83	-47.6
CELEBRATED LIVING	1,085,616	949,914	14.3	48.00	42.00	14.3
COASTAL LIVING	6,151,380	7,783,505	-21.0	87.76	137.36	-36.1
CONDE NAST PORTFOLIO	0	4,094,020	-100.0	0.00	66.05
CONDE NAST TRAVELER	25,034,048	26,321,970	-4.9	212.63	227.96	-6.7
COOKIE	0	9,788,871	-100.0	0.00	111.90
COOKING LIGHT	25,934,739	23,860,314	8.7	225.18	217.98	3.3
COOKING WITH PAULA DEEN	2,893,635	2,727,571	6.1	48.52	45.52	6.6
COSMOPOLITAN	73,846,016	72,702,267	1.6	289.52	294.53	-1.7
COUNTRY HOME	0	9,076,936	-100.0	0.00	39.75
COUNTRY LIVING	18,348,677	25,984,640	-29.4	119.58	172.94	-30.9
COUNTRY WEEKLY	1,375,998	3,500,332	-60.7	177.60	139.97	26.9
CRUISING WORLD	5,578,977	6,141,251	-9.2	180.94	201.08	-10.0
CYCLE WORLD	5,897,355	6,734,772	-12.4	116.99	137.65	-15.0
DEPARTURES	10,481,880	13,409,886	-21.8	123.59	158.84	-22.2
DESTINATION WEDDINGS & HONEYMOONS	1,784,903	0	0.0	108.03	0.00
DETAILS	9,971,200	10,548,625	-5.5	144.38	155.82	-7.3
DIABETES FORECAST	2,076,277	2,436,089	-14.8	82.47	98.72	-16.5
DISCOVER	2,434,025	3,197,305	-23.9	41.06	55.65	-26.2
DOMINO	0	5,135,313	-100.0	0.00	46.94
DUCKS UNLIMITED	1,703,628	1,788,655	-4.8	44.00	46.74	-5.9
DWELL	4,504,167	4,707,649	-4.3	112.78	121.31	-7.0
EBONY	6,850,656	9,484,428	-27.8	111.17	160.17	-30.6
ECONOMIST	28,347,622	27,882,129	1.7	466.97	484.96	-3.7
ELEGANT BRIDE	0	4,539,422	-100.0	0.00	119.79
ELLE	60,167,537	55,931,207	7.6	452.77	431.29	5.0
ELLE DECOR	10,308,007	12,697,453	-18.8	134.58	158.07	-14.9
ENDLESS VACATION	2,654,569	2,476,753	7.2	31.91	29.36	8.7
ENTERTAINMENT WEEKLY	37,565,425	28,880,286	30.1	222.06	175.30	26.7
ENTREPRENEUR	20,662,544	23,561,925	-12.3	238.27	269.49	-11.6
ESPN MAGAZINE	43,302,766	40,276,296	7.5	192.98	186.78	3.3
ESQUIRE	18,982,933	17,545,348	8.2	154.47	148.26	4.2
ESSENCE	24,692,426	23,407,814	5.5	266.96	267.84	-0.3
EVERY DAY W/ RACHAEL RAY	16,949,780	13,842,650	22.4	117.64	99.80	17.9
EVERYDAY FOOD	4,251,928	3,977,849	6.9	67.00	63.70	5.2
EXECUTIVETRAVEL SKYGUIDE	1,954,047	1,377,480	41.9	76.27	42.59	79.1
FAMILY CIRCLE	86,287,311	83,239,343	3.7	331.45	328.68	0.8
FAMILY FUN	18,779,972	20,398,291	-7.9	104.83	123.12	-14.9
FAMILY HANDYMAN	10,005,812	8,723,119	14.7	90.59	81.37	11.3
FAST COMPANY	6,339,503	5,421,783	16.9	76.29	69.03	10.5
FIELD & STREAM	9,004,969	11,453,829	-21.4	69.19	76.18	-9.2
FINE COOKING	296,613	320,960	-7.6	11.72	13.13	-10.7
FIRST FOR WOMEN	9,472,138	10,723,281	-11.7	134.17	145.40	-7.7
FIT PREGNANCY	4,122,194	5,724,216	-28.0	69.85	100.93	-30.8
FITNESS	34,787,158	27,723,298	25.5	238.56	199.11	19.8
FLEX	8,042,316	10,117,799	-20.5	553.67	734.43	-24.6
FLYING	2,349,915	3,074,935	-23.6	93.03	124.85	-25.5
FOOD & WINE	14,285,760	13,128,794	8.8	160.42	156.34	2.6
FOOD NETWORK MAGAZINE	6,466,350	0	0.0	115.52	0.00
FORBES	46,886,229	55,573,327	-15.6	341.68	428.70	-20.3
FORTUNE	33,607,152	37,920,037	-11.4	265.63	316.39	-16.0
FORTUNE SMALL BUSINESS	0	7,759,804	-100.0	0.00	68.59
GLAMOUR	54,414,326	55,632,728	-2.2	277.26	291.41	-4.9
GOLF DIGEST	25,685,589	28,597,974	-10.2	181.09	208.63	-13.2
GOLF MAGAZINE	31,346,879	31,493,917	-0.5	178.70	189.53	-5.7
GOLF WORLD	8,307,161	9,786,192	-15.1	228.64	282.96	-19.2
GOOD HOUSEKEEPING	117,018,416	113,991,161	2.7	335.72	324.27	3.5
GOURMET	0	12,148,106	-100.0	0.00	108.27
GQ	31,072,325	30,362,249	2.3	219.87	223.58	-1.7
GUIDEPOSTS	8,179,401	8,495,361	-3.7	104.99	115.68	-9.2
HALLMARK MAGAZINE	0	2,719,410	-100.0	0.00	54.16
HARPER'S BAZAAR	49,075,346	45,673,768	7.4	417.56	394.74	5.8
HARVARD BUSINESS REVIEW	3,046,148	3,465,035	-12.1	73.01	81.84	-10.8
HEALTH	20,886,974	19,608,182	6.5	199.94	198.76	0.6
HOT ROD	11,400,839	12,405,886	-8.1	105.95	119.17	-11.1
HOUSE BEAUTIFUL	11,994,095	14,706,580	-18.4	86.64	107.79	-19.6
IN STYLE	75,291,790	61,276,960	22.9	514.66	436.79	17.8
IN TOUCH WEEKLY	21,429,649	19,982,951	7.2	185.60	185.73	-0.1
INC.	8,018,880	6,805,630	17.8	103.75	89.89	15.4
ISLANDS	1,902,418	2,406,394	-20.9	60.98	76.72	-20.5
J-14	1,004,441	1,550,916	-35.2	32.65	46.89	-30.4
JET	3,625,972	5,264,288	-31.1	115.83	173.14	-33.1
KIPLINGERS PERSNL FINANCE	4,944,377	5,021,567	-1.5	64.55	66.76	-3.3
LADIES' HOME JOURNAL	50,037,077	64,539,073	-22.5	192.88	255.88	-24.6
LATINA	4,431,814	4,123,749	7.5	93.57	87.74	6.6
LIFE & STYLE WEEKLY	5,497,919	4,311,527	27.5	93.04	84.46	10.2
LUCKY	26,727,838	22,501,171	18.8	238.03	203.68	16.9
M MAGAZINE	580,161	846,384	-31.5	25.32	32.81	-22.8
MARIE CLAIRE	31,162,760	25,530,006	22.1	257.11	215.41	19.4
MARLIN	1,796,484	1,689,095	6.4	129.22	130.90	-1.3
MARTHA STEWART LIVING	30,559,537	28,290,478	8.0	190.58	179.47	6.2
MARTHA STEWART WEDDINGS	16,711,659	8,796,185	90.0	432.92	244.07	77.4
MAXIM	28,263,088	25,212,255	12.1	107.09	100.86	6.2
MEN'S FITNESS	8,908,018	11,962,957	-25.5	123.08	145.66	-15.5
MEN'S HEALTH	23,676,210	23,220,349	2.0	130.82	136.17	-3.9
MEN'S JOURNAL	10,490,037	14,746,628	-28.9	104.41	154.33	-32.3
METROPOLITAN HOME	0	10,439,083	-100.0	0.00	113.35
MIDWEST LIVING	21,950,502	21,651,401	1.4	164.95	166.50	-0.9
MODERN BRIDE	0	30,802,408	-100.0	0.00	391.77
MONEY	22,246,158	21,307,398	4.4	109.09	109.09	0.0
MORE	24,826,233	24,525,894	1.2	165.59	167.67	-1.2
MOTOR TREND	24,856,574	26,595,149	-6.5	147.06	159.82	-8.0
MOTORBOATING	2,751,346	3,074,984	-10.5	72.72	93.08	-21.9
MUSCLE & FITNESS	21,951,205	28,879,118	-24.0	406.39	566.39	-28.2
NATIONAL ENQUIRER	11,570,385	13,014,582	-11.1	211.86	211.39	0.2
NATIONAL GEOGRAPHIC	12,290,660	16,552,094	-25.7	56.84	72.44	-21.5
NATIONAL GEOGRAPHIC ADVNT	0	5,804,675	-100.0	0.00	65.25
NATIONAL GEOGRAPHIC KIDS	509,895	1,142,228	-55.4	4.83	11.39	-57.6
NATIONAL GEOGRAPHIC TRVLR	6,136,039	5,330,915	15.1	77.91	71.58	8.8
NATURAL HEALTH	3,733,463	4,436,703	-15.9	82.83	99.90	-17.1
NEW YORK MAGAZINE	40,831,839	30,999,442	31.7	495.08	429.39	15.3
NEW YORKER	31,814,173	27,725,846	14.7	231.44	218.31	6.0
NEWSWEEK	36,123,983	60,770,277	-40.6	207.62	260.75	-20.4
NEXOS	801,193	632,943	26.6	34.81	27.32	27.4
O-THE OPRAH MAGAZINE	44,925,435	47,124,900	-4.7	293.82	306.02	-4.0
OK WEEKLY	20,416,608	17,198,250	18.7	254.79	206.35	23.5
ORGANIC GARDENING	1,074,939	846,231	27.0	44.85	38.89	15.3
OUT	2,937,034	2,627,826	11.8	85.47	76.44	11.8
OUTDOOR LIFE	4,103,948	4,106,405	-0.1	54.35	53.05	2.5
OUTSIDE MAGAZINE	8,718,171	11,093,037	-21.4	84.56	108.93	-22.4
PARENTING EARLY YEARS	20,005,586	17,606,365	13.6	151.45	137.03	10.5
PARENTING SCHOOL YEARS	6,960,119	5,634,506	23.5	137.62	127.20	8.2
PARENTS	44,437,206	41,518,471	7.0	259.29	250.71	3.4
PEOPLE	229,918,949	196,626,581	16.9	813.47	708.67	14.8
PEOPLE EN ESPANOL	6,012,927	5,147,357	16.8	86.41	77.87	11.0
PEOPLE STYLE WATCH	9,384,110	3,840,890	144.3	134.60	57.42	134.4
PLAYBOY	7,375,085	13,319,714	-44.6	71.87	80.01	-10.2
POPULAR MECHANICS	17,729,121	15,528,599	14.2	133.97	114.09	17.4
POPULAR PHOTOGRAPHY	11,343,054	18,953,289	-40.2	191.39	220.88	-13.4
POPULAR SCIENCE	14,716,643	14,415,786	2.1	113.82	113.52	0.3
POWER & MOTORYACHT	6,688,460	8,516,965	-21.5	224.07	291.74	-23.2
POWER CRUISING	0	274,474	-100.0	0.00	34.50
PREVENTION	30,653,087	30,104,018	1.8	220.66	203.41	8.5
QUAD OFF ROAD MAGAZINE	0	957,414	-100.0	0.00	100.10
RD LARGE EDITION/ESR RDNG	2,177,501	2,458,800	-11.4	38.69	40.50	-4.5
RD SELECCIONES	0	2,530,509	-100.0	0.00	56.88
READER'S DIGEST	31,148,487	55,983,075	-44.4	146.71	203.53	-27.9
READYMADE	644,825	607,400	6.2	19.25	18.66	3.2
REAL SIMPLE	48,473,004	37,851,200	28.1	287.50	230.33	24.8
REDBOOK	40,863,264	41,822,508	-2.3	260.88	278.04	-6.2
RENOVATION STYLE	1,932,784	2,052,530	-5.8	18.02	22.10	-18.5
RIDE BMX	741,707	737,535	0.6	75.41	75.16	0.3
ROAD & TRACK	18,927,840	19,576,984	-3.3	168.45	161.23	4.5
ROBB REPORT	7,297,139	8,735,323	-16.5	223.78	236.72	-5.5
ROLLING STONE	21,633,260	25,353,099	-14.7	121.64	151.09	-19.5
RUNNERS WORLD	16,728,674	15,434,846	8.4	136.50	134.67	1.4
SAILING WORLD	940,891	1,089,981	-13.7	62.81	75.91	-17.3
SALT WATER SPORTSMAN	3,420,111	4,035,644	-15.3	93.31	116.97	-20.2
SATURDAY EVENING POST	1,044,670	683,737	52.8	54.36	49.16	10.6
SAVEUR	3,259,531	2,546,423	28.0	72.31	58.99	22.6
SCHOLASTIC PARENT & CHILD	7,674,135	5,770,382	33.0	71.37	57.83	23.4
SCIENTIFIC AMERICAN	5,269,570	4,492,178	17.3	77.32	57.97	33.4
SCUBA DIVING	676,693	527,049	28.4	50.10	24.13	107.6
SELF	33,373,806	35,716,789	-6.6	203.99	223.25	-8.6
SER PADRES	1,592,220	1,087,019	46.5	19.82	13.90	42.6
SEVENTEEN	17,250,120	18,123,160	-4.8	133.95	143.01	-6.3
SHAPE MAGAZINE	48,014,128	48,757,392	-1.5	291.05	309.57	-6.0
SIEMPRE MUJER	1,510,420	1,422,460	6.2	29.52	28.49	3.6
SKI	4,667,967	5,268,015	-11.4	104.00	124.95	-16.8
SKIING	1,572,061	2,490,089	-36.9	46.06	78.13	-41.0
SMARTMONEY	8,289,975	8,951,200	-7.4	89.87	100.94	-11.0
SMITHSONIAN	11,835,608	11,249,256	5.2	75.14	77.62	-3.2
SOAP OPERA DIGEST	4,898,118	4,210,766	16.3	212.15	192.40	10.3
SOUND & VISION	2,416,965	3,894,862	-37.9	63.14	80.04	-21.1
SOUTHERN ACCENTS	0	7,362,086	-100.0	0.00	110.78
SOUTHERN LIVING	38,948,580	38,241,378	1.8	215.97	215.36	0.3
SOUTHWEST AIRLINES SPIRIT	11,074,731	9,870,699	12.2	280.77	249.49	12.5
SPA	705,436	910,367	-22.5	62.83	84.85	-26.0
SPECTRUM	1,636,760	1,707,884	-4.2	75.98	79.13	-4.0
SPIN	3,185,730	5,131,382	-37.9	55.24	88.68	-37.7
SPORT DIVER	1,830,060	2,951,987	-38.0	62.66	98.75	-36.5
SPORT FISHING	2,592,779	2,820,597	-8.1	88.33	105.27	-16.1
SPORTING NEWS	3,947,534	4,374,176	-9.8	66.82	64.65	3.4
SPORTS ILLUSTRATED	134,656,935	122,866,768	9.6	366.87	342.12	7.2
SPORTS ILLUSTRATED KIDS	1,506,849	2,712,441	-44.4	19.06	29.47	-35.3
STAR	44,924,317	42,124,100	6.6	321.48	277.08	16.0
SUNSET	14,753,726	16,278,324	-9.4	131.09	144.93	-9.5
TECHNOLOGY REVIEW	848,686	564,997	50.2	34.84	23.84	46.1
TEEN VOGUE	16,926,399	13,274,820	27.5	149.20	120.12	24.2
TENNIS	3,241,960	3,683,442	-12.0	61.24	68.10	-10.1
TEXAS MONTHLY	10,611,629	11,488,570	-7.6	277.81	293.84	-5.5
THE WEEK	8,053,397	7,911,980	1.8	124.86	131.35	-4.9
THIS OLD HOUSE	6,306,084	7,088,806	-11.0	68.51	81.17	-15.6
TIME	82,697,390	80,511,631	2.7	278.35	287.57	-3.2
TIME OUT NEW YORK	6,840,728	7,460,865	-8.3	370.68	401.65	-7.7
TOWN & COUNTRY	17,488,496	19,633,519	-10.9	212.68	249.26	-14.7
TRADITIONAL HOME	16,179,618	10,513,662	53.9	64.54	67.18	-3.9
TRANSWORLD MOTOCROSS	2,263,265	3,076,226	-26.4	203.49	244.17	-16.7
TRANSWORLD SKATEBOARDING	5,342,370	6,685,289	-20.1	242.79	304.15	-20.2
TRANSWORLD SNOWBOARDING	5,882,332	7,279,796	-19.2	290.50	359.48	-19.2
TRANSWORLD SURF	1,657,915	2,141,907	-22.6	151.26	195.54	-22.6
TRAVEL + LEISURE GOLF	0	6,457,563	-100.0	0.00	97.53
TRAVEL+LEISURE	27,109,200	30,817,674	-12.0	239.76	285.96	-16.2
TV GUIDE	21,818,913	40,596,285	-46.3	149.97	207.08	-27.6
TWIST	672,591	1,000,291	-32.8	38.81	47.79	-18.8
U S NEWS & WORLD REPORT	0	6,906,469	-100.0	0.00	71.67
US AIRWAYS MAGAZINE	5,275,870	5,268,730	0.1	184.61	186.32	-0.9
US WEEKLY	70,854,401	71,801,103	-1.3	363.71	397.79	-8.6
VANITY FAIR	48,804,793	47,904,403	1.9	299.23	304.91	-1.9
VERANDA	4,359,272	7,414,628	-41.2	70.24	128.50	-45.3
VIBE	0	10,762,770	-100.0	0.00	107.34
VOGUE	82,960,619	82,102,142	1.0	560.25	562.76	-0.4
W	22,720,814	28,625,685	-20.6	250.98	324.11	-22.6
WAKEBOARDING	967,326	1,808,996	-46.5	100.16	196.54	-49.0
WEIGHT WATCHERS	13,185,331	13,462,030	-2.1	181.38	189.50	-4.3
WIRED	12,238,742	10,188,801	20.1	125.77	113.14	11.2
WOMAN'S DAY	93,610,016	90,201,097	3.8	347.27	345.47	0.5
WOMANS WORLD	7,712,572	8,423,805	-8.4	88.00	89.81	-2.0
WOMEN'S HEALTH	17,197,997	15,751,211	9.2	105.15	111.45	-5.7
WONDERTIME	0	4,483,721	-100.0	0.00	75.07
WOOD	3,096,811	3,286,728	-5.8	35.32	36.06	-2.1
WORKING MOTHER	4,383,894	4,715,766	-7.0	60.39	67.23	-10.2
YACHTING	11,720,655	12,965,259	-9.6	324.58	372.25	-12.8
MAGAZINES TOTALS	4,045,091,617	4,210,410,304	-3.9	34,794.94	38,394.59	-9.4

AMERICAN PROFILE	68,845,678	44,454,068	54.9	155.94	100.55	55.1
LOS ANGELES TIMES MAG	2,688,237	3,533,296	-23.9	88.92	75.33	18.0
NEW YORK TIMES MAGAZINE	54,005,586	60,232,559	-10.3	461.44	505.62	-8.7
PARADE	146,786,122	124,187,654	18.2	151.08	123.71	22.1
RELISH	35,003,336	29,309,350	19.4	47.05	40.29	16.8
SPRY	13,876,250	12,607,320	10.1	35.75	30.51	17.2
USA WEEKEND	102,667,831	98,441,149	4.3	143.61	136.32	5.3
SUNDAY MAGAZINES TOTALS	423,873,040	372,765,395	13.7	1,083.79	1,012.33	7.1

OVERALL TOTALS	4,468,964,657	4,583,175,698	-2.5	35,878.73	39,406.92	-9.0

*Data as of April 7th, 2010

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