MPA – The Association of Magazine Media (formerly Magazine Publishers of America) - April

April - June 2010 vs 2009

July 12, 2010

Click here to download the data in an Excel spreadsheet

	2010*	2009*		2010*	2009*
Publication	Dollars	Dollars	%CHG	Pages	Pages	%CHG
AARP-THE MAGAZINE	23,871,476	20,854,730	14.5	37.32	33.80	10.4
ADVOCATE	0	2,175,164	-100.0	0.00	110.18	-100.0
ALL YOU	7,942,964	6,946,899	14.3	250.58	247.33	1.3
ALLURE	42,088,100	36,292,626	16.0	322.35	286.29	12.6
AMERICAN BABY	24,930,847	23,205,165	7.4	126.81	119.72	5.9
AMERICAN PHOTO	1,006,320	1,629,491	-38.2	31.18	33.17	-6.0
AMERICAN WAY	10,502,450	10,315,791	1.8	328.05	322.08	1.9
ARCHITECTURAL DIGEST	24,500,892	24,358,325	0.6	209.07	215.60	-3.0
ARTHUR FROMMERS BDGT TRVL	7,942,071	9,115,238	-12.9	139.73	165.35	-15.5
ATLANTIC THE	9,178,376	6,479,115	41.7	142.62	105.61	35.0
AUDUBON	2,139,922	2,014,419	6.2	48.75	46.29	5.3
AUTOMOBILE MAGAZINE	13,767,790	13,299,395	3.5	133.85	135.80	-1.4
AUTOWEEK	7,447,422	7,217,214	3.2	207.39	202.28	2.5
BABY TALK	21,300,365	19,626,118	8.5	132.10	124.99	5.7
BARRONS	15,504,323	11,663,137	32.9	335.52	265.22	26.5
BASSMASTER	4,900,571	3,815,648	28.4	121.53	100.68	20.7
BESTLIFE	0	5,764,296		0.00	67.15
BETTER HOMES & GARDENS	228,152,153	211,548,731	7.8	466.74	450.81	3.5
BICYCLING	11,301,539	11,336,678	-0.3	170.41	184.68	-7.7
BLACK ENTERPRISE	8,173,898	7,567,630	8.0	177.61	163.22	8.8
BLENDER	0	2,412,726	-100.0	0.00	21.93	-100.0
BLOOMBERG BUSINESS WEEK	48,801,551	43,876,589	11.2	365.01	331.70	10.0
BOATING	5,730,697	5,146,135	11.4	144.49	116.13	24.4
BOATING LIFE	0	1,357,174		0.00	72.95
BODY + SOUL	8,413,783	7,090,638	18.7	168.84	149.00	13.3
BON APPETIT	23,455,596	20,672,527	13.5	163.07	158.73	2.7
BOYS' LIFE	1,416,554	752,071	88.4	27.71	17.81	55.6
BRIDAL GUIDE	10,240,212	9,819,306	4.3	243.59	241.69	0.8
BRIDE'S	48,981,732	20,636,211	137.4	598.23	261.35	128.9
CAR AND DRIVER	42,671,177	42,706,183	-0.1	222.95	203.84	9.4
CARIBBEAN TRAVEL & LIFE	1,955,175	2,828,652	-30.9	86.89	128.10	-32.2
CELEBRATED LIVING	723,744	927,297	-22.0	32.00	41.00	-22.0
COASTAL LIVING	10,662,685	11,682,600	-8.7	167.43	198.70	-15.7
CONDE NAST PORTFOLIO	0	3,203,236		0.00	51.57
CONDE NAST TRAVELER	28,358,566	27,281,008	3.9	240.08	239.60	0.2
COOKIE	0	13,898,235		0.00	156.76
COOKING LIGHT	40,715,663	29,234,128	39.3	355.98	269.03	32.3
COOKING WITH PAULA DEEN	1,556,986	1,416,737	9.9	26.54	23.09	14.9
COSMOPOLITAN	105,340,071	83,956,017	25.5	413.95	339.08	22.1
COUNTRY HOME	0	9,661,095		0.00	41.44
COUNTRY LIVING	34,383,950	41,722,400	-17.6	218.00	277.50	-21.4
COUNTRY WEEKLY	1,672,397	1,407,934	18.8	212.21	194.13	9.3
CRUISING WORLD	6,784,521	6,799,285	-0.2	214.99	223.77	-3.9
CYCLE WORLD	8,825,337	10,261,867	-14.0	173.47	208.13	-16.7
DEPARTURES	4,917,198	4,686,903	4.9	57.66	55.42	4.0
DESTINATION WEDDINGS & HONEYMOONS	908,164	1,749,436	-48.1	51.95	104.49	-50.3
DETAILS	12,144,992	12,556,126	-3.3	175.58	184.36	-4.8
DIABETES FORECAST	1,865,735	2,031,972	-8.2	73.40	83.89	-12.5
DISCOVER	3,227,940	4,081,517	-20.9	53.98	70.65	-23.6
DUCKS UNLIMITED	822,275	833,960	-1.4	21.33	21.58	-1.2
DWELL	8,277,070	8,110,944	2.0	208.97	210.05	-0.5
EBONY	7,522,627	9,381,082	-19.8	122.33	155.41	-21.3
ECONOMIST	28,656,812	27,623,799	3.7	469.68	473.81	-0.9
ELEGANT BRIDE	0	2,024,035		0.00	54.71
ELLE	65,106,973	59,543,252	9.3	487.08	458.05	6.3
ELLE DECOR	26,245,170	20,476,527	28.2	339.58	252.27	34.6
ENDLESS VACATION	2,934,694	2,878,161	2.0	35.21	34.36	2.5
ENTERTAINMENT WEEKLY	47,351,653	39,192,257	20.8	280.47	236.71	18.5
ENTREPRENEUR	17,251,728	16,581,317	4.0	200.85	190.17	5.6
ESPN MAGAZINE	82,268,146	56,237,239	46.3	372.21	260.45	42.9
ESQUIRE	25,524,238	19,858,039	28.5	209.74	167.19	25.5
ESSENCE	29,736,010	23,618,441	25.9	322.14	269.57	19.5
EVERY DAY W/ RACHAEL RAY	33,252,545	30,935,225	7.5	230.30	223.26	3.2
EVERYDAY FOOD	7,775,950	7,856,100	-1.0	122.46	125.00	-2.0
EXECUTIVETRAVEL SKYGUIDE	1,366,680	2,051,080	-33.4	47.43	61.45	-22.8
FAMILY CIRCLE	127,455,457	117,113,126	8.8	486.25	461.50	5.4
FAMILY FUN	36,467,080	32,204,520	13.2	205.32	191.17	7.4
FAMILY HANDYMAN	18,398,446	16,903,759	8.8	167.53	156.77	6.9
FAST COMPANY	11,127,054	8,043,628	38.3	134.39	102.25	31.4
FIELD & STREAM	17,377,730	17,729,611	-2.0	131.12	119.31	9.9
FINE COOKING	601,873	708,780	-15.1	24.18	29.27	-17.4
FIRST FOR WOMEN	9,701,536	9,226,469	5.1	140.97	125.24	12.6
FIT PREGNANCY	11,839,559	9,289,766	27.4	198.28	164.45	20.6
FITNESS	39,655,430	29,507,780	34.4	274.95	209.65	31.1
FLEX	8,636,933	9,890,027	-12.7	594.83	719.20	-17.3
FLYING	3,087,650	3,378,248	-8.6	124.96	135.41	-7.7
FOOD & WINE	21,903,240	23,816,634	-8.0	245.26	282.07	-13.0
FOOD NETWORK MAGAZINE	13,021,901	1,445,467	800.9	231.73	63.72	263.7
FORBES	61,960,690	63,041,839	-1.7	450.52	482.73	-6.7
FORTUNE	46,908,512	46,746,682	0.3	369.83	385.79	-4.1
FORTUNE SMALL BUSINESS	0	13,072,103		0.00	115.92
GLAMOUR	81,444,736	76,332,811	6.7	413.50	396.92	4.2
GOLF DIGEST	42,259,848	43,100,363	-2.0	299.31	319.08	-6.2
GOLF MAGAZINE	44,832,710	41,636,482	7.7	249.70	241.99	3.2
GOLF WORLD	15,141,535	13,370,885	13.2	390.14	356.92	9.3
GOOD HOUSEKEEPING	145,318,245	118,462,597	22.7	413.04	334.44	23.5
GOURMET	0	16,126,993		0.00	142.32
GQ	39,991,441	31,578,961	26.6	280.19	230.63	21.5
GUIDEPOSTS	8,372,330	8,326,431	0.6	110.50	113.18	-2.4
HARPER'S BAZAAR	38,313,043	27,631,725	38.7	335.59	251.04	33.7
HARVARD BUSINESS REVIEW	4,291,487	3,679,528	16.6	102.16	86.99	17.4
HEALTH	26,173,102	24,344,030	7.5	249.62	243.90	2.3
HOT ROD	13,337,214	14,074,091	-5.2	126.43	137.55	-8.1
HOUSE BEAUTIFUL	32,465,564	23,285,160	39.4	232.41	171.95	35.2
IN STYLE	86,548,957	80,047,406	8.1	589.37	564.08	4.5
IN TOUCH WEEKLY	31,033,569	22,357,141	38.8	271.08	207.69	30.5
INC.	14,219,957	13,018,386	9.2	183.47	172.57	6.3
ISLANDS	1,813,972	2,284,430	-20.6	60.65	73.15	-17.1
J-14	1,020,992	1,387,332	-26.4	34.33	43.32	-20.8
JET	2,802,579	3,773,114	-25.7	88.77	119.83	-25.9
KIPLINGERS PERSNL FINANCE	6,741,516	5,594,528	20.5	87.90	73.58	19.5
LADIES' HOME JOURNAL	73,649,839	83,214,312	-11.5	282.54	328.48	-14.0
LATINA	8,598,929	6,810,491	26.3	181.07	144.25	25.5
LIFE & STYLE WEEKLY	8,647,316	4,484,571	92.8	149.47	88.23	69.4
LUCKY	32,055,668	33,517,668	-4.4	281.00	303.04	-7.3
M MAGAZINE	856,280	1,145,995	-25.3	37.31	45.48	-18.0
MARIE CLAIRE	40,256,887	31,332,052	28.5	328.46	264.29	24.3
MARLIN	1,834,236	1,746,439	5.0	137.17	133.92	2.4
MARTHA STEWART LIVING	49,215,301	43,880,530	12.2	305.93	271.25	12.8
MARTHA STEWART WEDDINGS	7,058,969	6,546,071	7.8	182.11	173.64	4.9
MAXIM	38,325,497	37,509,793	2.2	148.57	148.46	0.1
MEN'S FITNESS	14,619,041	17,577,724	-16.8	199.33	214.20	-6.9
MEN'S HEALTH	42,171,739	36,746,053	14.8	233.35	212.23	10.0
MEN'S JOURNAL	23,294,394	21,528,348	8.2	231.87	225.21	3.0
METROPOLITAN HOME	0	20,475,616		0.00	225.62
MIDWEST LIVING	16,435,835	18,381,878	-10.6	123.06	145.05	-15.2
MODERN BRIDE	0	36,513,339		0.00	465.04
MONEY	34,180,680	24,863,301	37.5	164.77	124.57	32.3
MORE	37,718,787	38,304,115	-1.5	249.63	261.23	-4.4
MOTOR TREND	34,137,828	31,794,980	7.4	197.10	191.78	2.8
MOTORBOATING	3,669,538	3,574,372	2.7	98.45	104.83	-6.1
MUSCLE & FITNESS	21,310,132	28,869,102	-26.2	394.32	565.00	-30.2
NATIONAL ENQUIRER	11,117,034	12,238,832	-9.2	198.80	203.11	-2.1
NATIONAL GEOGRAPHIC	22,350,212	18,524,546	20.7	93.00	83.87	10.9
NATIONAL GEOGRAPHIC ADVNT	0	7,644,103		0.00	85.63
NATIONAL GEOGRAPHIC KIDS	1,806,918	2,665,943	-32.2	17.94	27.10	-33.8
NATIONAL GEOGRAPHIC TRVLR	9,871,669	8,017,350	23.1	127.92	105.73	21.0
NATURAL HEALTH	4,138,059	5,745,557	-28.0	90.40	128.75	-29.8
NEW YORK MAGAZINE	49,987,728	47,203,948	5.9	672.43	644.84	4.3
NEW YORKER	39,057,629	34,131,320	14.4	276.27	262.11	5.4
NEWSWEEK	42,014,035	53,960,622	-22.1	233.15	226.60	2.9
NEXOS	1,501,647	1,458,342	3.0	64.80	63.08	2.7
O-THE OPRAH MAGAZINE	53,569,594	48,819,464	9.7	351.04	317.29	10.6
OK WEEKLY	24,590,702	19,439,600	26.5	305.27	223.08	36.8
ORGANIC GARDENING	1,820,273	2,188,080	-16.8	74.89	98.91	-24.3
OUT	6,186,066	5,257,750	17.7	188.26	151.07	24.6
OUTDOOR LIFE	8,061,891	8,071,131	-0.1	103.92	104.76	-0.8
OUTSIDE MAGAZINE	23,042,330	22,311,749	3.3	229.44	224.87	2.0
PARENTING EARLY YEARS	29,160,309	24,803,387	17.6	219.46	192.69	13.9
PARENTING SCHOOL YEARS	9,572,029	7,026,748	36.2	188.71	158.59	19.0
PARENTS	66,275,083	59,769,390	10.9	386.28	359.98	7.3
PEOPLE	272,486,369	226,272,846	20.4	955.21	818.90	16.6
PEOPLE EN ESPANOL	13,144,845	13,061,780	0.6	191.79	197.91	-3.1
PEOPLE STYLE WATCH	18,482,047	12,658,542	46.0	263.67	191.98	37.3
PLAYBOY	11,281,648	11,227,258	0.5	108.35	70.48	53.7
POPULAR MECHANICS	33,597,335	26,050,903	29.0	252.40	190.98	32.2
POPULAR PHOTOGRAPHY	11,472,591	16,612,980	-30.9	192.77	191.71	0.6
POPULAR SCIENCE	18,684,810	15,965,799	17.0	145.46	126.22	15.2
POWER & MOTORYACHT	5,202,925	5,446,355	-4.5	188.39	184.65	2.0
PREVENTION	29,860,391	31,230,966	-4.4	212.51	212.48	0.0
QUAD OFF ROAD MAGAZINE	0	1,174,915		0.00	123.19
RD LARGE EDITION/ESR RDNG	2,984,800	2,940,621	1.5	52.00	47.71	9.0
RD SELECCIONES	0	3,086,880		0.00	69.70
READER'S DIGEST	43,385,150	65,220,256	-33.5	211.43	230.15	-8.1
READYMADE	1,954,950	1,382,872	41.4	58.85	42.24	39.3
REAL SIMPLE	75,896,992	54,639,100	38.9	449.26	331.61	35.5
REDBOOK	60,920,871	56,229,234	8.3	384.39	371.08	3.6
RENOVATION STYLE	5,008,648	4,870,751	2.8	46.89	52.81	-11.2
RIDE BMX	442,211	1,256,788	-64.8	45.00	127.33	-64.7
ROAD & TRACK	23,713,540	24,600,937	-3.6	209.92	200.10	4.9
ROBB REPORT	12,052,152	11,231,457	7.3	370.81	303.97	22.0
ROLLING STONE	46,761,555	39,880,673	17.3	263.90	234.43	12.6
RUNNERS WORLD	20,765,614	18,293,458	13.5	167.80	158.11	6.1
SAILING WORLD	1,807,981	1,765,520	2.4	120.84	120.69	0.1
SALT WATER SPORTSMAN	4,735,932	4,008,540	18.1	125.68	112.44	11.8
SATURDAY EVENING POST	539,890	345,431	56.3	28.18	24.87	13.3
SAVEUR	6,553,925	5,781,339	13.4	147.19	134.62	9.3
SCHOLASTIC PARENT & CHILD	26,352,505	23,973,426	9.9	247.29	227.46	8.7
SCIENTIFIC AMERICAN	4,192,709	3,954,455	6.0	60.98	50.82	20.0
SCUBA DIVING	591,815	577,815	2.4	44.29	43.06	2.9
SELF	47,242,878	48,820,154	-3.2	285.64	304.96	-6.3
SER PADRES	4,609,360	3,839,130	20.1	57.15	48.65	17.5
SEVENTEEN	28,808,263	23,306,319	23.6	216.19	176.62	22.4
SHAPE MAGAZINE	57,415,731	62,441,912	-8.0	340.95	389.81	-12.5
SIEMPRE MUJER	4,096,950	3,131,324	30.8	79.85	63.47	25.8
SMARTMONEY	10,684,463	8,197,373	30.3	116.58	91.19	27.8
SMITHSONIAN	14,120,588	15,780,343	-10.5	94.42	107.65	-12.3
SOAP OPERA DIGEST	4,872,008	4,002,502	21.7	209.22	177.64	17.8
SOUND & VISION	2,500,878	3,553,195	-29.6	65.82	71.81	-8.3
SOUTHERN ACCENTS	0	4,224,318		0.00	65.67
SOUTHERN LIVING	50,253,628	49,896,266	0.7	270.39	280.96	-3.8
SOUTHWEST AIRLINES SPIRIT	14,808,490	11,007,999	34.5	376.42	279.44	34.7
SPA	386,113	387,128	-0.3	35.99	35.47	1.5
SPECTRUM	1,201,970	1,437,485	-16.4	56.98	68.41	-16.7
SPIN	6,299,374	7,562,421	-16.7	111.46	131.39	-15.2
SPORT DIVER	2,642,062	3,896,396	-32.2	97.28	128.54	-24.3
SPORT FISHING	3,821,965	3,293,556	16.0	137.33	119.81	14.6
SPORTING NEWS	4,993,679	4,736,606	5.4	89.44	72.81	22.8
SPORTS ILLUSTRATED	138,356,690	134,537,993	2.8	375.03	382.71	-2.0
SPORTS ILLUSTRATED KIDS	1,337,850	3,832,373	-65.1	21.48	43.83	-51.0
STAR	46,701,340	42,854,087	9.0	377.32	281.75	33.9
SUNSET	24,376,400	23,977,519	1.7	212.80	217.26	-2.1
TECHNOLOGY REVIEW	639,791	447,759	42.9	26.16	18.84	38.9
TEEN VOGUE	23,508,487	20,827,091	12.9	205.39	186.47	10.1
TENNIS	5,610,390	6,246,948	-10.2	104.28	121.60	-14.2
TEXAS MONTHLY	16,490,373	17,237,574	-4.3	434.56	444.84	-2.3
THE WEEK	11,455,736	8,776,442	30.5	181.81	146.57	24.0
THIS OLD HOUSE	13,976,833	12,097,021	15.5	151.14	138.02	9.5
TIME	100,606,620	92,843,182	8.4	338.69	327.30	3.5
TIME OUT NEW YORK	11,189,825	8,886,384	25.9	614.37	489.66	25.5
TOWN & COUNTRY	18,987,579	16,787,717	13.1	196.57	180.38	9.0
TRADITIONAL HOME	40,726,575	35,551,706	14.6	252.15	226.27	11.4
TRANSWORLD MOTOCROSS	2,632,430	3,111,709	-15.4	237.00	248.71	-4.7
TRANSWORLD SKATEBOARDING	4,888,631	7,358,215	-33.6	220.51	334.67	-34.1
TRANSWORLD SNOWBOARDING	937,158	1,069,312	-12.4	46.67	52.84	-11.7
TRANSWORLD SURF	2,433,280	2,536,506	-4.1	221.03	230.67	-4.2
TRAVEL+LEISURE	31,324,033	31,914,564	-1.9	274.48	296.10	-7.3
TV GUIDE	19,088,864	31,082,341	-38.6	133.48	156.42	-14.7
TWIST	624,793	827,946	-24.5	36.78	40.98	-10.2
U S NEWS & WORLD REPORT	0	10,994,151		0.00	108.31
US AIRWAYS MAGAZINE	5,220,140	6,161,733	-15.3	183.30	217.89	-15.9
US WEEKLY	90,105,783	78,297,492	15.1	461.14	429.54	7.4
VANITY FAIR	50,838,822	37,736,568	34.7	311.44	238.98	30.3
VERANDA	8,960,409	7,624,126	17.5	148.35	133.58	11.1
VIBE	0	11,475,507		0.00	116.63
VOGUE	63,157,143	51,591,925	22.4	424.72	353.61	20.1
W	15,376,393	14,793,576	3.9	168.63	167.52	0.7
WAKEBOARDING	1,200,645	1,771,342	-32.2	122.32	181.44	-32.6
WEIGHT WATCHERS	5,883,595	6,111,865	-3.7	81.58	87.37	-6.6
WIRED	19,625,007	14,251,744	37.7	200.13	158.53	26.2
WOMAN'S DAY	103,840,312	102,177,049	1.6	383.45	384.73	-0.3
WOMANS WORLD	7,881,727	8,361,200	-5.7	89.95	88.30	1.9
WOMEN'S HEALTH	27,538,368	28,205,182	-2.4	167.48	199.89	-16.2
WOOD	2,889,442	2,887,293	0.1	34.42	32.15	7.1
WORKING MOTHER	12,002,975	11,688,581	2.7	165.19	166.73	-0.9
YACHTING	9,130,959	9,978,096	-8.5	251.79	288.02	-12.6
MAGAZINES TOTALS	5,210,102,458	4,927,076,862	5.7	43,427.11	43,088.68	0.8

	54,023,483	47,692,232	13.3	120.66	108.14	11.6
LOS ANGELES TIMES MAG	3,559,930	5,482,100	-35.1	117.65	117.00	0.6
NEW YORK TIMES MAGAZINE	58,514,403	49,050,650	19.3	499.59	408.69	22.2
PARADE	169,627,023	153,796,272	10.3	167.80	152.65	9.9
RELISH	35,113,585	25,254,368	39.0	46.01	33.59	37.0
SPRY	9,928,512	11,741,940	-15.4	25.16	28.55	-11.9
USA WEEKEND	109,716,734	98,759,195	11.1	151.57	137.43	10.3
SUNDAY MAGAZINES TOTALS	440,483,670	391,776,757	12.4	1,128.44	986.05	14.4

OVERALL TOTALS	5,650,586,128	5,318,853,618	6.2	44,555.55	44,074.73	1.1

*Data as of July 8th, 2010

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