MPA – The Association of Magazine Media (formerly Magazine Publishers of America) - Jan

Jan - March 2006 vs 2005

March 1, 2006

Publication	2006* Dollars	2005* Dollars	% CHG	2006* Pages	2005* Pages	% CHG
AARP-THE MAGAZINE	53,191,218	41,152,020	29.3	107.63	89.27	20.6
ABA JOURNAL-THE LAWYERS MAGAZINE	1,811,173	2,008,338	-9.8	61.59	65.56	-6.1
ADVOCATE	2,403,331	2,204,593	9.0	189.37	183.05	3.5
ALL YOU	1,462,666	1,768,624	-17.3	100.42	128.58	-21.9
ALLURE	27,579,531	25,040,437	10.1	267.35	258.52	3.4
AMERICAN BABY	23,362,771	24,814,319	-5.8	148.40	164.26	-9.7
AMERICAN HERITAGE	713,043	615,620	15.8	19.21	16.67	15.2
AMERICAN PHOTO	4,199,070	4,664,807	-10.0	93.04	102.33	-9.1
AMERICAN WAY	11,349,370	9,609,268	18.1	401.88	347.00	15.8
AMERICAN WOODWORKER	1,227,085	1,210,170	1.4	43.46	43.39	0.2
ARCHITECTURAL DIGEST	36,200,211	32,135,795	12.6	368.36	344.56	6.9
ARTHUR FROMMERS BDGT TRVL	4,909,250	5,235,727	-6.2	126.48	150.28	-15.8
ATLANTIC MONTHLY THE	5,823,025	5,358,600	8.7	123.13	136.87	-10.0
AUDUBON	3,605,364	2,750,789	31.1	95.56	78.55	21.7
AUTOMOBILE MAGAZINE	15,028,029	12,871,870	16.8	185.68	166.65	11.4
AUTOWEEK	10,971,213	10,301,246	6.5	254.92	245.10	4.0
BABY TALK	14,950,245	14,835,975	0.8	109.36	114.61	-4.6
BACKPACKER	4,400,901	3,799,410	15.8	101.38	97.47	4.0
BARRONS	13,242,407	12,315,909	7.5	344.03	335.12	2.7
BASSMASTER	5,029,240	5,734,660	-12.3	132.92	152.71	-13.0
BESTLIFE	3,242,970	2,041,977	58.8	62.31	52.87	17.9
BETTER HOMES & GARDENS	148,823,076	149,622,174	-0.5	376.78	400.68	-6.0
BICYCLING	6,279,723	2,919,883	115.1	126.18	62.17	103.0
BLACK ENTERPRISE	9,517,976	9,222,746	3.2	223.61	223.77	-0.1
BLENDER	7,269,357	6,514,759	11.6	100.35	111.03	-9.6
BOATING	12,937,334	14,328,376	-9.7	331.26	383.13	-13.5
BON APPETIT	19,856,155	19,865,252	0.0	179.26	193.37	-7.3
BOYS' LIFE	1,524,265	1,075,874	41.7	35.22	23.60	49.2
BRIDAL GUIDE	35,032,409	33,044,429	6.0	934.44	933.36	0.1
BRIDE'S	78,257,102	58,718,592	33.3	1,158.39	932.24	24.3
BUDGET LIVING	0	2,261,603	-	0.00	54.12	-
BUSINESS 2.0 MAGAZINE	8,798,335	8,269,610	6.4	137.13	134.66	1.8
BUSINESS WEEK	62,443,265	64,516,813	-3.2	549.49	534.15	2.9
CAR AND DRIVER	40,402,359	45,989,786	-12.1	226.43	258.71	-12.5
CARGO	5,218,889	5,146,379	1.4	88.55	104.74	-15.5
CELEBRATED LIVING	1,239,273	1,090,439	13.6	64.00	58.00	10.3
CHILD	12,286,680	14,326,924	-14.2	183.58	185.22	-0.9
COASTAL LIVING	10,043,461	8,070,617	24.4	210.56	178.04	18.3
CONDE NAST TRAVELER	29,666,234	24,231,959	22.4	325.82	280.04	16.3
COOKIE	2,916,838	0	-	72.84	0.00	-
COOKING LIGHT	26,361,010	21,802,712	20.9	295.16	261.53	12.9
COSMOGIRL	13,107,078	10,958,950	19.6	131.47	116.72	12.6
COSMOPOLITAN	73,198,834	73,711,032	-0.7	344.70	368.77	-6.5
COTTAGE LIVING	5,706,061	5,617,432	1.6	97.99	135.89	-27.9
COUNTRY HOME	28,725,355	26,123,608	10.0	156.57	148.93	5.1
COUNTRY LIVING	24,814,540	26,696,302	-7.0	192.64	202.86	-5.0
COUNTRY WEEKLY	7,547,518	5,752,416	31.2	208.54	182.79	14.1
CYCLE WORLD	8,879,345	9,075,022	-2.2	195.24	207.77	-6.0
DEPARTURES	19,487,684	15,397,571	26.6	283.14	238.02	19.0
DETAILS	11,033,613	11,648,476	-5.3	215.32	236.55	-9.0
DIABETES FOCUS	1,148,600	803,984	42.9	13.81	12.31	12.2
DIABETES FORECAST	2,162,611	2,175,739	-0.6	104.60	113.11	-7.5
DISCOVER	2,825,463	3,746,475	-24.6	48.18	66.17	-27.2
DISNEY ADVENTURES	2,410,445	2,571,765	-6.3	33.00	38.05	-13.3
DOMINO	3,947,898	0	-	81.70	0.00	-
DUCKS UNLIMITED	1,547,620	1,749,315	-11.5	59.66	67.17	-11.2
DWELL	2,935,935	4,166,176	-29.5	105.73	179.19	-41.0
EBONY	15,144,808	15,473,670	-2.1	273.42	255.67	6.9
ECONOMIST	19,027,086	17,483,180	8.8	498.75	534.00	-6.6
ELEGANT BRIDE	4,433,740	5,176,662	-14.4	142.14	174.38	-18.5
ELLE	54,084,392	44,347,757	22.0	493.19	427.21	15.4
ELLE DECOR	9,859,180	10,470,710	-5.8	137.38	150.95	-9.0
ELLE GIRL	7,454,555	5,138,899	45.1	150.28	131.55	14.2
ENDLESS VACATION	10,677,859	9,251,458	15.4	122.46	144.72	-15.4
ENTERTAINMENT WEEKLY	51,241,789	51,531,094	-0.6	366.00	383.46	-4.6
ENTREPRENEUR	22,970,543	23,268,381	-1.3	301.91	324.04	-6.8
ESPN MAGAZINE	59,686,010	58,491,672	2.0	331.18	342.78	-3.4
ESQUIRE	23,983,482	17,660,149	35.8	241.00	187.35	28.6
ESSENCE	20,077,808	18,747,325	7.1	280.06	279.04	0.4
EVERYDAY FOOD	4,848,131	2,788,188	73.9	106.68	68.71	55.3
EXECUTIVETRAVEL SKYGUIDE	1,412,993	1,281,569	10.3	53.90	47.91	12.5
FAMILY CIRCLE	59,116,011	68,837,857	-14.1	278.14	311.47	-10.7
FAMILY FUN	14,721,008	14,296,037	3.0	106.11	114.68	-7.5
FAMILY HANDYMAN	8,109,547	7,924,617	2.3	93.08	99.69	-6.6
FAST COMPANY	4,699,356	6,200,845	-24.2	68.92	95.90	-28.1
FHM	14,090,576	17,563,499	-19.8	140.64	185.37	-24.1
FIELD & STREAM	10,880,747	12,140,826	-10.4	90.45	105.76	-14.5
FIRST FOR WOMEN	7,951,998	7,829,565	1.6	128.79	140.33	-8.2
FIT PREGNANCY	3,384,905	5,018,186	-32.5	71.59	117.60	-39.1
FITNESS	19,250,976	20,918,978	-8.0	162.26	188.38	-13.9
FLYING	3,647,298	4,301,616	-15.2	150.99	178.22	-15.3
FOOD & WINE	16,202,620	15,495,574	4.6	240.08	240.37	-0.1
FORBES	63,759,132	61,064,413	4.4	624.57	626.91	-0.4
FORTUNE	51,954,559	60,759,092	-14.5	497.60	579.10	-14.1
FORTUNE SMALL BUSINESS	10,743,053	7,524,127	42.8	98.47	83.61	17.8
GARDEN DESIGN	1,931,098	1,194,515	61.7	64.63	42.50	52.1
GLAMOUR	50,630,351	49,312,625	2.7	314.17	320.57	-2.0
GOLF DIGEST	36,344,068	33,207,841	9.4	316.98	312.89	1.3
GOLF FOR WOMEN	2,735,119	2,487,264	10.0	58.72	55.95	5.0
GOLF MAGAZINE	38,823,540	40,556,983	-4.3	266.70	300.43	-11.2
GOLF WORLD	8,672,096	8,945,214	-3.1	295.34	320.22	-7.8
GOOD HOUSEKEEPING	113,869,205	114,493,947	-0.5	391.81	416.99	-6.0
GOURMET	21,978,956	19,945,815	10.2	229.86	221.73	3.7
GQ	34,221,617	30,897,010	10.8	322.04	318.00	1.3
GUIDEPOSTS	8,945,868	6,292,748	42.2	120.18	71.34	68.5
HARPER'S BAZAAR	36,162,746	33,960,341	6.5	389.85	385.66	1.1
HARVARD BUSINESS REVIEW	4,458,075	3,760,801	18.5	115.33	100.15	15.2
HEALTH	19,991,445	17,726,172	12.8	234.76	218.67	7.4
HEMISPHERES	11,885,890	10,750,544	10.6	235.31	214.17	9.9
HOME	10,204,431	11,540,530	-11.6	98.90	115.54	-14.4
HOT ROD	13,140,505	12,542,275	4.8	146.19	154.29	-5.2
HOUSE & GARDEN	15,117,391	11,953,449	26.5	156.28	128.56	21.6
HOUSE BEAUTIFUL	14,014,793	16,487,217	-15.0	117.64	145.34	-19.1
IN STYLE	82,588,172	80,589,538	2.5	703.83	718.37	-2.0
IN TOUCH WEEKLY	20,224,616	11,118,906	81.9	167.43	141.00	18.7
INC.	15,363,799	14,389,472	6.8	159.23	152.72	4.3
J-14	1,576,880	1,191,514	32.3	47.99	39.17	22.5
JANE	4,470,524	7,420,578	-39.8	69.04	122.00	-43.4
JET	8,778,593	7,114,106	23.4	296.29	245.92	20.5
KIPLINGERS PERSNL FINANCE	9,737,036	10,886,515	-10.6	140.89	158.58	-11.2
LADIES' HOME JOURNAL	77,209,720	71,196,219	8.4	335.57	326.65	2.7
LATINA	5,102,642	4,046,669	26.1	152.72	130.35	17.2
LIFE & STYLE WEEKLY	4,744,902	1,949,067	143.4	96.99	67.17	44.4
LUCKY	25,715,501	24,193,424	6.3	282.87	295.91	-4.4
M MAGAZINE	546,505	296,885	84.1	25.82	15.50	66.6
MARIE CLAIRE	23,503,176	22,194,273	5.9	237.36	239.08	-0.7
MARTHA STEWART LIVING	31,862,395	15,929,896	100.0	250.51	138.47	80.9
MARTHA STEWART WEDDINGS	8,453,572	7,254,144	16.5	290.84	248.95	16.8
MAXIM	26,592,534	36,772,757	-27.7	128.09	188.46	-32.0
MEDIZINE HEALTHY LIVING	12,125,450	7,235,505	67.6	80.68	50.88	58.6
MENS FITNESS	9,449,495	7,420,621	27.3	136.03	118.19	15.1
MENS HEALTH	23,560,361	24,978,031	-5.7	165.64	187.10	-11.5
MENS JOURNAL	15,664,194	12,728,422	23.1	190.35	169.29	12.4
METROPOLITAN HOME	11,240,488	13,413,121	-16.2	119.61	149.41	-19.9
MIDWEST LIVING	25,121,576	23,460,313	7.1	245.40	238.44	2.9
MODERN BRIDE	33,969,944	33,075,669	2.7	504.62	518.65	-2.7
MONEY	38,909,598	32,187,356	20.9	233.02	203.81	14.3
MORE	20,962,406	16,782,077	24.9	201.53	186.23	8.2
MOTOR TREND	39,108,054	32,244,178	21.3	286.25	246.11	16.3
MOTORBOATING	6,151,759	7,644,399	-19.5	215.70	284.46	-24.2
MUSCLE & FITNESS	22,666,787	14,623,980	55.0	489.55	334.38	46.4
NATIONAL ENQUIRER	13,405,018	19,207,993	-30.2	216.79	253.26	-14.4
NATIONAL GEOGRAPHIC	19,129,726	18,802,363	1.7	92.37	96.60	-4.4
NATIONAL GEOGRAPHIC ADVNT	5,380,501	4,298,477	25.2	91.21	80.80	12.9
NATIONAL GEOGRAPHIC KIDS	2,301,923	1,722,567	33.6	25.47	20.54	24.0
NATIONAL GEOGRAPHIC TRVLR	5,904,335	7,144,008	-17.4	91.46	118.87	-23.1
NATIONAL JOURNAL	2,475,909	2,194,185	12.8	190.67	177.50	7.4
NATURAL HEALTH	3,796,251	3,368,218	12.7	92.25	105.79	-12.8
NATURAL HISTORY	1,375,953	1,540,836	-10.7	52.18	60.60	-13.9
NEW YORK MAGAZINE	42,944,713	34,945,313	22.9	694.54	601.12	15.5
NEW YORKER	39,582,172	42,533,961	-6.9	381.35	447.99	-14.9
NEWSWEEK	104,431,018	88,701,883	17.7	435.67	371.34	17.3
NEXOS	576,392	451,255	27.7	28.67	24.00	19.5
NICK JR FAMILY MAGAZINE	2,998,825	4,616,045	-35.0	39.00	66.02	-40.9
NICKELODEON	4,775,265	3,360,916	42.1	68.98	50.33	37.1
O-THE OPRAH MAGAZINE	50,394,562	43,711,957	15.3	353.81	319.25	10.8
ORGANIC GARDENING	200,979	285,459	-29.6	13.76	22.78	-39.6
ORGANIC STYLE	0	5,861,898	-	0.00	95.15	-
OUT	3,058,195	2,866,413	6.7	135.02	130.54	3.4
OUTDOOR LIFE	4,694,087	5,204,970	-9.8	68.13	83.55	-18.5
OUTSIDE MAGAZINE	11,841,844	12,166,142	-2.7	140.36	150.71	-6.9
PARENTING	28,346,978	33,376,789	-15.1	205.94	259.06	-20.5
PARENTS	41,352,944	38,988,499	6.1	296.48	298.41	-0.6
PC MAGAZINE	29,415,271	34,334,684	-14.3	388.68	390.70	-0.5
PEOPLE	190,412,219	192,813,020	-1.2	826.71	878.83	-5.9
PEOPLE EN ESPANOL	6,043,450	5,553,572	8.8	121.39	123.58	-1.8
PLAYBOY	16,096,090	21,292,259	-24.4	95.32	132.21	-27.9
POPULAR MECHANICS	17,216,325	19,749,106	-12.8	146.49	181.32	-19.2
POPULAR PHOTOGRAPHY&IMGNG	24,178,445	31,237,199	-22.6	268.79	339.31	-20.8
POPULAR SCIENCE	16,020,519	15,878,673	0.9	154.84	149.59	3.5
POWER & MOTORYACHT	18,776,365	16,552,895	13.4	691.41	638.42	8.3
PREMIERE	6,062,429	6,142,796	-1.3	102.65	107.98	-4.9
PREVENTION	33,480,998	31,451,351	6.5	263.21	273.25	-3.7
RD LARGE EDITION/ESR RDNG	3,404,404	2,042,278	66.7	64.54	39.08	65.1
RD SELECCIONES	2,139,463	2,907,115	-26.4	60.57	90.55	-33.1
READER'S DIGEST	71,256,908	59,755,400	19.2	241.19	211.01	14.3
REAL SIMPLE	34,331,268	30,073,150	14.2	250.89	237.08	5.8
REDBOOK	36,603,884	36,809,716	-0.6	278.94	296.56	-5.9
REMEDY	7,983,754	6,180,120	29.2	71.28	60.24	18.3
RENOVATION STYLE	3,035,851	0	-	40.60	0.00	-
RIDE BMX	1,539,584	1,536,386	0.2	181.24	187.92	-3.6
ROAD & TRACK	23,519,519	28,142,609	-16.4	225.37	262.58	-14.2
ROBB REPORT	9,862,145	5,610,310	75.8	408.66	247.75	64.9
ROLLING STONE	33,161,258	32,126,624	3.2	235.72	254.61	-7.4
RUNNERS WORLD	15,259,888	11,644,510	31.0	165.66	139.06	19.1
SALT WATER SPORTSMAN	8,021,924	9,051,212	-11.4	272.40	322.07	-15.4
SATURDAY EVENING POST	1,301,954	1,242,992	4.7	104.37	99.50	4.9
SAVEUR	3,351,166	2,810,007	19.3	84.31	76.17	10.7
SCHOLASTIC PARENT & CHILD	2,394,205	3,476,760	-31.1	29.33	47.58	-38.4
SCIENTIFIC AMERICAN	6,491,304	6,746,262	-3.8	100.44	111.03	-9.5
SELF	28,889,062	25,439,064	13.6	221.74	217.52	1.9
SEVENTEEN	22,481,306	20,846,439	7.8	210.49	208.05	1.2
SHAPE MAGAZINE	36,026,577	31,366,555	14.9	279.76	269.07	4.0
SHOP ETC.	4,298,232	2,935,452	46.4	100.42	102.76	-2.3
SI FOR KIDS	4,496,625	3,153,445	42.6	58.37	41.47	40.8
SIERRA	1,307,095	1,716,200	-23.8	31.85	41.83	-23.9
SKI	11,056,983	11,337,672	-2.5	193.98	208.82	-7.1
SKIING	6,410,210	7,712,512	-16.9	126.91	156.22	-18.8
SKY MAGAZINE	10,474,204	10,938,787	-4.2	205.47	216.56	-5.1
SMARTMONEY	12,642,174	11,696,922	8.1	166.37	164.28	1.3
SMITHSONIAN	15,115,469	14,845,528	1.8	123.27	129.09	-4.5
SOAP OPERA DIGEST	5,953,585	5,289,828	12.5	297.04	268.17	10.8
SOUND & VISION	4,564,302	8,226,267	-44.5	85.93	134.25	-36.0
SOUTHERN ACCENTS	9,428,488	8,674,565	8.7	179.74	167.27	7.5
SOUTHERN LIVING	41,772,808	39,968,585	4.5	282.12	289.58	-2.6
SOUTHWEST AIRLINES SPIRIT	10,957,250	8,055,212	36.0	352.64	288.88	22.1
SPECTRUM	2,148,535	2,285,369	-6.0	91.97	103.43	-11.1
SPIN	5,478,130	6,219,278	-11.9	98.34	107.55	-8.6
SPORTING NEWS	9,317,765	9,359,680	-0.4	168.21	176.27	-4.6
SPORTS ILLUSTRATED	150,643,795	141,007,355	6.8	487.40	466.01	4.6
STAR	34,807,776	25,615,122	35.9	228.53	201.36	13.5
STUFF	13,272,460	13,241,733	0.2	127.16	136.50	-6.8
SUNSET	20,715,243	18,723,290	10.6	202.86	195.42	3.8
SYNC	0	620,060	-	0.00	29.17	-
TECHNOLOGY REVIEW	449,870	2,088,575	-78.5	21.00	45.68	-54.0
TEEN PEOPLE	9,121,047	9,187,088	-0.7	106.36	113.56	-6.3
TEEN VOGUE	15,297,263	13,484,322	13.4	187.13	175.72	6.5
TENNIS	4,888,614	3,983,045	22.7	88.86	66.17	34.3
TEXAS MONTHLY	20,277,243	16,937,424	19.7	555.98	481.31	15.5
THE WEEK	4,263,667	3,607,500	18.2	100.58	114.50	-12.2
THIS OLD HOUSE	8,524,081	8,853,723	-3.7	114.28	125.16	-8.7
TIME	125,726,566	128,617,002	-2.2	442.42	463.84	-4.6
TIME OUT NEW YORK	10,816,191	11,754,857	-8.0	651.67	696.74	-6.5
TOWN & COUNTRY	26,632,318	27,628,255	-3.6	353.69	365.54	-3.2
TRADITIONAL HOME	11,330,989	10,314,610	9.9	91.55	84.73	8.0
TRANSWORLD MOTOCROSS	3,033,915	1,719,721	76.4	272.65	293.66	-7.2
TRANSWORLD SKATEBOARDING	5,923,329	8,034,403	-26.3	364.09	419.67	-13.2
TRANSWORLD SNOWBOARDING	5,395,415	7,480,477	-27.9	409.94	440.32	-6.9
TRANSWORLD SURF	2,511,218	1,938,369	29.6	259.00	214.83	20.6
TRAVEL + LEISURE GOLF	10,884,919	11,248,670	-3.2	154.23	167.36	-7.8
TRAVEL+LEISURE	34,449,670	28,701,560	20.0	369.92	322.00	14.9
TV GUIDE	34,319,638	0	-	196.71	0.00	-
TV GUIDE (DIGEST)	0	87,514,516	-	0.00	492.16	-
TWIST	521,646	425,094	22.7	38.32	33.83	13.3
U S NEWS & WORLD REPORT	55,556,905	49,150,112	13.0	359.96	337.46	6.7
US AIRWAYS MAGAZINE	11,574,691	5,685,434	103.6	449.73	150.17	199.5
US WEEKLY	64,401,607	50,248,084	28.2	450.31	451.02	-0.2
VANITY FAIR	55,821,141	59,552,232	-6.3	427.73	477.73	-10.5
VERANDA	11,361,707	11,431,716	-0.6	231.81	245.01	-5.4
VIBE	24,826,868	26,771,431	-7.3	266.66	297.95	-10.5
VITALS MAN	0	1,795,492	-	0.00	60.46	-
VITALS WOMAN	0	1,314,950	-	0.00	44.00	-
VOGUE	83,759,662	74,287,517	12.8	672.00	651.96	3.1
W	37,223,216	33,222,096	12.0	492.04	460.22	6.9
WEIGHT WATCHERS	9,747,824	8,527,642	14.3	159.41	151.54	5.2
WIRED	15,553,941	10,700,391	45.4	238.64	180.61	32.1
WOMAN'S DAY	95,265,150	81,208,283	17.3	399.20	356.00	12.1
WOMANS WORLD	6,886,690	6,475,240	6.4	91.00	88.17	3.2
WOMEN'S HEALTH	2,552,407	671,715	280.0	70.43	32.00	120.1
WOOD	4,077,236	3,627,302	12.4	54.03	50.28	7.5
WORKING MOTHER	3,304,822	4,594,487	-28.1	54.44	80.09	-32.0
YACHTING	17,378,781	17,411,809	-0.2	583.95	612.75	-4.7
YANKEE	2,799,828	2,961,380	-5.5	86.12	95.75	-10.1
MAGAZINES TOTALS	4,924,042,818	4,724,004,813	4.2	51,381.89	51,169.31	0.4
AMERICAN PROFILE	35,572,761	32,236,078	10.4	120.37	126.45	-4.8
LIFE MAGAZINE	30,058,645	23,688,415	26.9	92.30	74.44	24.0
NEW YORK TIMES MAGAZINE	103,570,962	83,900,965	23.4	969.98	847.32	14.5
PARADE	145,858,313	150,544,733	-3.1	164.43	162.03	1.5
USA WEEKEND	114,687,754	97,245,889	17.9	179.91	160.21	12.3
WEST	8,723,445	10,678,997	-18.3	174.99	144.94	20.7
SUNDAY MAGAZINES TOTALS	438,471,880	398,295,077	10.1	1,701.97	1,515.39	12.3
OVERALL TOTALS	5,362,514,698	5,122,299,890	4.7	53,083.86	52,684.70	0.8

THE MAGAZINE TOTALS WHICH APPEAR IN THIS REPORT FOR WEEKLY MAGAZINES ARE CALCULATED BY USING EQUIVALENT ISSUES FOR THE REPORTING PERIOD.
*Data as of April 17th, 2006

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