MPA

Feb 09, 2012
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Jan - October 2006 vs 2005
Click on the below link to view in Excel:
MagTotalYTD oct06f.xls
 
2006*
2005*
2006*
2005*
Publication
Dollars
Dollars
%CHG
Pages
Pages
%CHG
AARP-THE MAGAZINE 142,393,813 116,214,123 22.5 285.07 248.15 14.9
ABA JOURNAL-THE LAWYERS MAGAZINE 6,331,163 7,192,470 -12.0 208.47 239.23 -12.9
ADVOCATE 9,339,834 9,559,202 -2.3 676.16 790.14 -14.4
ALL YOU 12,384,391 9,549,756 29.7 857.27 694.43 23.4
ALLURE 132,654,692 116,027,600 14.3 1,292.16 1,191.28 8.5
AMERICAN BABY 87,212,223 89,372,090 -2.4 551.83 594.09 -7.1
AMERICAN HERITAGE 4,985,730 4,243,782 17.5 132.79 117.01 13.5
AMERICAN PHOTO 9,764,436 11,951,897 -18.3 222.17 256.60 -13.4
AMERICAN WAY 39,846,455 33,326,396 19.6 1,414.23 1,205.30 17.3
AMERICAN WOODWORKER 5,913,000 6,560,694 -9.9 209.74 233.25 -10.1
ARCHITECTURAL DIGEST 137,777,022 130,981,669 5.2 1,408.14 1,393.42 1.1
ARTHUR FROMMERS BDGT TRVL 22,760,851 22,533,685 1.0 567.24 646.22 -12.2
ATLANTIC MONTHLY THE 22,926,684 20,036,939 14.4 480.61 499.69 -3.8
AUDUBON 7,636,239 6,424,017 18.9 201.30 180.26 11.7
AUTOMOBILE MAGAZINE 57,874,331 49,322,493 17.3 709.51 635.73 11.6
AUTOWEEK 41,844,575 41,240,243 1.5 967.35 990.52 -2.3
BABY TALK 55,257,538 57,139,546 -3.3 409.51 446.66 -8.3
BACKPACKER 18,777,681 17,146,315 9.5 429.72 431.19 -0.3
BARRONS 44,481,684 43,381,905 2.5 1,157.27 1,163.43 -0.5
BASSMASTER 13,238,929 15,214,100 -13.0 347.61 402.49 -13.6
BESTLIFE 16,299,162 8,198,238 98.8 315.16 213.02 47.9
BETTER HOMES & GARDENS 631,203,153 650,970,580 -3.0 1,588.16 1,734.75 -8.5
BICYCLING 30,788,731 22,076,974 39.5 612.33 465.08 31.7
BLACK ENTERPRISE 37,213,163 38,845,288 -4.2 879.54 940.48 -6.5
BLENDER 43,009,722 31,994,085 34.4 592.18 542.67 9.1
BOATING 39,090,188 42,159,791 -7.3 992.99 1,118.97 -11.3
BON APPETIT 83,157,178 79,087,008 5.1 756.49 760.28 -0.5
BOYS' LIFE 4,791,616 4,618,935 3.7 116.77 108.74 7.4
BRIDAL GUIDE 82,181,541 80,924,161 1.6 2,187.04 2,285.71 -4.3
BRIDE'S 163,943,768 128,979,526 27.1 2,427.72 2,027.22 19.8
BUDGET LIVING 0 11,829,298

-

0.00 282.50

-

BUSINESS 2.0 MAGAZINE 39,248,271 37,348,379 5.1 610.20 603.88 1.0
BUSINESS WEEK 247,680,605 266,245,319 -7.0 2,184.78 2,203.63 -0.9
CAR AND DRIVER 166,956,463 181,754,718 -8.1 929.40 1,018.67 -8.8
CARGO 11,227,626 25,160,583 -55.4 191.61 515.75 -62.8
CELEBRATED LIVING 3,388,677 3,026,839 12.0 175.00 161.00 8.7
CHILD 48,040,141 65,605,834 -26.8 713.20 844.85 -15.6
COASTAL LIVING 41,340,830 36,636,662 12.8 870.71 818.63 6.4
CONDE NAST TRAVELER 117,236,209 104,602,937 12.1 1,283.98 1,200.16 7.0
COOKIE 15,493,125 0

-

383.97 0.00

-

COOKING LIGHT 106,895,674 100,838,988 6.0 1,198.52 1,207.59 -0.8
COSMOGIRL 68,461,988 60,495,290 13.2 670.46 645.85 3.8
COSMOPOLITAN 307,625,691 301,532,275 2.0 1,455.20 1,507.00 -3.4
COTTAGE LIVING 25,576,132 18,402,463 39.0 439.55 442.47 -0.7
COUNTRY HOME 137,861,221 123,993,604 11.2 747.50 701.30 6.6
COUNTRY LIVING 120,297,793 131,318,556 -8.4 921.63 1,009.50 -8.7
COUNTRY WEEKLY 23,436,893 19,341,978 21.2 653.57 611.58 6.9
CYCLE WORLD 36,972,782 36,736,218 0.6 803.37 840.09 -4.4
DEPARTURES 61,324,944 48,744,006 25.8 890.20 747.73 19.1
DETAILS 51,729,582 47,511,035 8.9 984.89 964.63 2.1
DIABETES FOCUS 8,335,584 5,709,484 46.0 103.38 65.77 57.2
DIABETES FORECAST 7,980,395 7,465,250 6.9 390.77 386.98 1.0
DISCOVER 11,151,217 12,192,299 -8.5 191.28 214.40 -10.8
DISNEY ADVENTURES 15,428,790 13,136,129 17.5 214.18 191.05 12.1
DOMINO 28,457,092 9,251,489 207.6 562.57 228.56 146.1
DUCKS UNLIMITED 5,249,354 5,833,949 -10.0 205.00 226.03 -9.3
DWELL 28,299,052 19,909,801 42.1 1,005.56 811.72 23.9
EBONY 57,030,602 61,966,035 -8.0 1,018.90 1,021.77 -0.3
ECONOMIST 68,885,028 59,331,713 16.1 1,782.50 1,774.33 0.5
ELEGANT BRIDE 16,874,676 15,563,252 8.4 516.87 504.83 2.4
ELLE 210,295,186 175,716,415 19.7 1,917.03 1,693.07 13.2
ELLE DECOR 59,521,154 59,556,877 -0.1 835.66 877.10 -4.7
ELLE GIRL 19,169,492 27,181,842 -29.5 387.14 618.17 -37.4
ENDLESS VACATION 19,710,796 23,636,717 -16.6 229.31 346.42 -33.8
ENTERTAINMENT WEEKLY 189,757,108 195,465,783 -2.9 1,347.10 1,453.44 -7.3
ENTREPRENEUR 78,888,062 73,426,668 7.4 1,033.61 1,020.89 1.2
ESPN MAGAZINE 219,971,823 224,402,282 -2.0 1,229.52 1,319.29 -6.8
ESQUIRE 91,872,025 79,447,679 15.6 920.99 844.89 9.0
ESSENCE 83,402,557 78,109,408 6.8 1,162.78 1,165.39 -0.2
EVERYDAY FOOD 20,910,964 13,587,296 53.9 461.81 325.83 41.7
EVERYDAY WITH RACHAEL RAY 11,987,564 0

-

303.83 0.00

-

EXECUTIVETRAVEL SKYGUIDE 5,238,986 4,179,642 25.3 207.74 164.15 26.6
FAMILY CIRCLE 274,544,738 268,022,607 2.4 1,296.18 1,207.41 7.4
FAMILY FUN 73,190,714 69,834,129 4.8 528.44 559.79 -5.6
FAMILY HANDYMAN 41,141,786 42,446,726 -3.1 475.54 525.18 -9.5
FAST COMPANY 21,234,242 25,092,305 -15.4 312.96 387.06 -19.1
FHM 59,754,675 68,431,857 -12.7 598.37 723.06 -17.2
FIELD & STREAM 59,131,963 64,384,578 -8.2 479.56 560.10 -14.4
FIRST FOR WOMEN 30,776,870 27,375,663 12.4 500.33 489.81 2.1
FIT PREGNANCY 22,347,013 20,075,639 11.3 462.53 469.13 -1.4
FITNESS 79,022,014 77,318,086 2.2 665.75 694.55 -4.1
FLYING 15,220,915 15,171,434 0.3 631.59 626.88 0.8
FOOD & WINE 74,101,123 64,508,095 14.9 1,094.83 1,002.56 9.2
FORBES 279,484,721 259,608,814 7.7 2,769.83 2,688.55 3.0
FORTUNE 244,562,927 250,385,101 -2.3 2,342.78 2,447.46 -4.3
FORTUNE SMALL BUSINESS 50,380,878 41,617,571 21.1 454.00 466.48 -2.7
GARDEN DESIGN 6,511,976 6,224,721 4.6 216.11 221.33 -2.4
GLAMOUR 252,575,822 222,556,614 13.5 1,548.03 1,446.98 7.0
GOLF DIGEST 142,332,370 137,999,623 3.1 1,260.26 1,302.60 -3.3
GOLF FOR WOMEN 23,793,891 22,164,295 7.4 499.20 504.22 -1.0
GOLF MAGAZINE 142,460,982 148,942,511 -4.4 974.59 1,074.45 -9.3
GOLF WORLD 29,980,091 28,647,888 4.7 1,011.30 1,019.13 -0.8
GOOD HOUSEKEEPING 415,361,778 391,344,779 6.1 1,425.73 1,429.32 -0.3
GOURMET 97,865,118 86,259,185 13.5 1,023.87 953.14 7.4
GQ 145,070,113 127,036,569 14.2 1,361.66 1,286.57 5.8
GUIDEPOSTS 31,862,638 24,645,992 29.3 423.37 299.78 41.2
HARPER'S BAZAAR 125,317,500 113,228,198 10.7 1,339.58 1,286.41 4.1
HARVARD BUSINESS REVIEW 14,398,975 13,877,044 3.8 374.93 373.59 0.4
HEALTH 75,336,392 72,488,099 3.9 878.89 894.39 -1.7
HEMISPHERES 48,498,615 34,986,964 38.6 967.53 694.17 39.4
HOME 56,228,897 59,108,079 -4.9 544.66 596.38 -8.7
HOT ROD 55,958,235 52,336,477 6.9 632.46 630.40 0.3
HOUSE & GARDEN 71,490,551 57,556,037 24.2 725.23 615.84 17.8
HOUSE BEAUTIFUL 64,367,612 73,471,259 -12.4 532.69 650.16 -18.1
IN STYLE 332,460,425 315,022,914 5.5 2,826.44 2,828.01 -0.1
IN TOUCH WEEKLY 87,257,027 48,858,290 78.6 723.72 534.67 35.4
INC. 62,375,563 61,798,846 0.9 644.71 656.05 -1.7
J-14 6,599,031 6,066,367 8.8 199.53 205.50 -2.9
JANE 31,689,173 39,708,962 -20.2 477.98 655.66 -27.1
JET 28,056,612 27,100,293 3.5 945.94 944.92 0.1
KIPLINGERS PERSNL FINANCE 30,718,520 35,101,360 -12.5 445.61 507.59 -12.2
LADIES' HOME JOURNAL 290,021,315 273,012,682 6.2 1,253.69 1,246.72 0.6
LATINA 26,561,172 24,349,180 9.1 804.31 772.78 4.1
LIFE & STYLE WEEKLY 21,387,501 10,073,249 112.3 378.86 321.83 17.7
LUCKY 136,819,191 120,668,023 13.4 1,478.14 1,446.02 2.2
M MAGAZINE 3,241,485 2,418,312 34.0 153.38 129.67 18.3
MARIE CLAIRE 106,071,616 102,888,779 3.1 1,072.49 1,101.44 -2.6
MARTHA STEWART LIVING 126,410,022 74,360,045 70.0 993.52 646.79 53.6
MARTHA STEWART WEDDINGS 21,893,095 18,579,407 17.8 731.01 639.04 14.4
MAXIM 151,538,906 158,832,045 -4.6 729.77 815.91 -10.6
MEDIZINE HEALTHY LIVING 36,428,643 32,008,176 13.8 243.41 226.20 7.6
MENS FITNESS 42,321,279 35,405,006 19.5 596.08 567.44 5.0
MENS HEALTH 112,745,010 116,332,064 -3.1 795.34 870.81 -8.7
MENS JOURNAL 65,766,212 58,686,160 12.1 798.09 783.94 1.8
METROPOLITAN HOME 67,422,678 68,278,575 -1.3 727.81 773.27 -5.9
MIDWEST LIVING 69,958,338 70,588,877 -0.9 677.31 716.45 -5.5
MODERN BRIDE 128,314,007 110,965,806 15.6 1,898.23 1,737.26 9.3
MONEY 129,218,179 132,590,529 -2.5 774.20 824.52 -6.1
MORE 90,344,029 72,863,935 24.0 865.10 781.72 10.7
MOTOR TREND 139,759,829 125,759,940 11.1 1,010.73 956.87 5.6
MOTORBOATING 17,757,800 20,863,139 -14.9 622.93 768.95 -19.0
MUSCLE & FITNESS 75,050,255 59,446,390 26.2 1,611.42 1,358.22 18.6
NATIONAL ENQUIRER 47,451,017 62,224,697 -23.7 762.00 814.64 -6.5
NATIONAL GEOGRAPHIC 68,534,190 68,907,570 -0.5 332.18 343.10 -3.2
NATIONAL GEOGRAPHIC ADVNT 26,765,501 20,537,035 30.3 456.40 386.09 18.2
NATIONAL GEOGRAPHIC KIDS 10,050,533 9,163,872 9.7 111.52 108.63 2.7
NATIONAL GEOGRAPHIC TRVLR 26,126,237 25,946,123 0.7 410.96 439.04 -6.4
NATIONAL JOURNAL 10,856,572 8,696,292 24.8 836.29 701.77 19.2
NATURAL HEALTH 15,852,940 12,983,578 22.1 389.99 397.00 -1.8
NATURAL HISTORY 5,699,652 5,564,108 2.4 215.77 205.77 4.9
NEW YORK MAGAZINE 158,420,549 135,872,865 16.6 2,608.60 2,366.88 10.2
NEW YORKER 156,882,378 167,312,402 -6.2 1,492.39 1,730.55 -13.8
NEWSWEEK 382,457,595 370,042,409 3.4 1,581.24 1,555.90 1.6
NEXOS 3,771,506 3,224,060 17.0 191.58 172.33 11.2
NICK JR FAMILY MAGAZINE 25,390,027 26,267,650 -3.3 331.65 373.24 -11.1
NICKELODEON 19,039,687 17,848,629 6.7 274.16 268.71 2.0
O-THE OPRAH MAGAZINE 220,948,106 191,132,305 15.6 1,560.11 1,406.55 10.9
ORGANIC GARDENING 1,516,232 1,233,790 22.9 103.42 92.91 11.3
ORGANIC STYLE 0 25,949,854

-

0.00 427.27

-

OUT 14,266,761 14,775,261 -3.4 575.78 627.77 -8.3
OUTDOOR LIFE 23,298,471 25,264,924 -7.8 332.04 403.63 -17.7
OUTSIDE MAGAZINE 62,128,041 60,383,004 2.9 763.73 742.59 2.8
PARENTING 136,988,523 156,572,626 -12.5 999.24 1,211.58 -17.5
PARENTS 160,746,231 157,713,896 1.9 1,157.21 1,201.66 -3.7
PC MAGAZINE 92,326,814 103,288,590 -10.6 1,207.36 1,250.23 -3.4
PEOPLE 702,860,433 677,183,702 3.8 3,023.10 3,078.10 -1.8
PEOPLE EN ESPANOL 38,438,441 29,876,231 28.7 775.05 662.84 16.9
PLAYBOY 63,093,653 75,532,169 -16.5 374.30 468.08 -20.0
POPULAR MECHANICS 72,339,514 80,637,926 -10.3 608.80 730.23 -16.6
POPULAR PHOTOGRAPHY&IMGNG 73,458,556 100,077,780 -26.6 827.10 1,069.24 -22.6
POPULAR SCIENCE 57,932,517 64,836,860 -10.6 556.83 599.86 -7.2
POWER & MOTORYACHT 56,747,231 52,358,900 8.4 2,104.19 2,001.85 5.1
PREMIERE 21,942,951 26,705,273 -17.8 368.78 470.68 -21.6
PREVENTION 127,376,517 119,875,617 6.3 1,001.69 1,034.98 -3.2
RD LARGE EDITION/ESR RDNG 11,669,033 7,144,144 63.3 222.50 136.49 63.0
RD SELECCIONES 12,831,921 12,958,136 -1.0 365.31 405.33 -9.9
READER'S DIGEST 242,880,361 246,676,769 -1.5 827.37 859.57 -3.7
REAL SIMPLE 193,608,646 165,285,450 17.1 1,413.69 1,302.88 8.5
REDBOOK 159,037,614 151,543,244 4.9 1,218.24 1,230.37 -1.0
REMEDY 29,236,572 22,201,262 31.7 263.18 216.64 21.5
RENOVATION STYLE 12,005,046 9,061,775 32.5 157.32 126.00 24.9
RIDE BMX 5,373,684 5,740,856 -6.4 620.30 692.25 -10.4
ROAD & TRACK 97,326,168 108,615,534 -10.4 922.96 998.20 -7.5
ROBB REPORT 32,687,752 26,231,305 24.6 1,352.43 1,161.66 16.4
ROLLING STONE 161,662,553 155,616,271 3.9 1,153.58 1,230.39 -6.2
RUNNERS WORLD 54,280,672 47,932,413 13.2 597.35 573.35 4.2
SALT WATER SPORTSMAN 23,749,844 24,765,585 -4.1 802.55 871.35 -7.9
SATURDAY EVENING POST 3,404,950 3,242,656 5.0 272.78 258.59 5.5
SAVEUR 10,723,316 11,152,557 -3.8 267.06 297.00 -10.1
SCHOLASTIC PARENT & CHILD 14,987,168 18,150,356 -17.4 185.52 246.35 -24.7
SCIENTIFIC AMERICAN 23,001,544 22,792,226 0.9 355.18 373.40 -4.9
SELF 136,482,301 122,139,268 11.7 1,042.96 1,029.22 1.3
SEVENTEEN 88,501,157 84,473,010 4.8 815.02 827.20 -1.5
SHAPE MAGAZINE 151,467,096 130,726,469 15.9 1,161.94 1,125.81 3.2
SHOP ETC. 23,500,535 15,512,924 51.5 522.11 494.12 5.7
SI FOR KIDS 17,413,417 15,647,477 11.3 226.71 210.95 7.5
SIERRA 3,824,125 4,266,655 -10.4 92.71 104.17 -11.0
SKI 26,639,672 28,966,165 -8.0 474.14 542.45 -12.6
SKIING 12,474,840 14,801,073 -15.7 247.66 306.80 -19.3
SKY MAGAZINE 37,263,447 37,434,553 -0.5 734.16 736.51 -0.3
SMARTMONEY 43,212,976 41,963,680 3.0 566.19 588.54 -3.8
SMITHSONIAN 55,222,537 54,039,496 2.2 447.63 465.79 -3.9
SOAP OPERA DIGEST 20,491,833 19,650,953 4.3 1,019.24 1,001.26 1.8
SOUND & VISION 17,178,196 27,013,238 -36.4 376.95 432.49 -12.8
SOUTHERN ACCENTS 26,895,333 27,410,791 -1.9 512.85 537.86 -4.6
SOUTHERN LIVING 171,084,203 182,557,751 -6.3 1,145.87 1,320.79 -13.2
SOUTHWEST AIRLINES SPIRIT 41,654,629 32,354,609 28.7 1,343.58 1,156.87 16.1
SPECTRUM 6,869,036 7,155,601 -4.0 291.59 322.63 -9.6
SPIN 23,241,833 26,825,669 -13.4 420.26 460.18 -8.7
SPORTING NEWS 38,798,639 36,013,235 7.7 700.39 670.35 4.5
SPORTS ILLUSTRATED 505,636,254 506,202,307 -0.1 1,664.18 1,696.72 -1.9
STAR 130,132,939 102,131,152 27.4 854.93 778.73 9.8
STUFF 50,519,976 52,353,021 -3.5 485.27 539.22 -10.0
SUNSET 90,411,643 85,224,283 6.1 890.18 888.52 0.2
SYNC 0 4,021,326

-

0.00 190.54

-

TECHNOLOGY REVIEW 1,535,772 7,699,026 -80.1 72.77 186.52 -61.0
TEEN PEOPLE 44,380,504 54,532,891 -18.6 521.58 671.95 -22.4
TEEN VOGUE 83,215,223 64,268,721 29.5 1,007.32 829.25 21.5
TENNIS 24,989,898 26,177,043 -4.5 470.84 434.41 8.4
TEXAS MONTHLY 69,868,876 65,793,114 6.2 1,905.55 1,876.59 1.5
THE WEEK 17,892,250 14,043,210 27.4 427.47 447.73 -4.5
THIS OLD HOUSE 42,074,029 49,781,521 -15.5 560.32 701.49 -20.1
TIME 512,223,700 488,345,161 4.9 1,793.10 1,757.53 2.0
TIME OUT NEW YORK 43,466,839 39,410,332 10.3 2,615.94 2,426.76 7.8
TOWN & COUNTRY 102,499,293 99,363,615 3.2 1,319.31 1,337.59 -1.4
TRADITIONAL HOME 90,746,202 88,482,072 2.6 723.38 733.42 -1.4
TRANSWORLD MOTOCROSS 11,312,833 6,089,534 85.8 1,024.75 1,040.44 -1.5
TRANSWORLD SKATEBOARDING 25,349,942 27,832,863 -8.9 1,363.07 1,489.42 -8.5
TRANSWORLD SNOWBOARDING 11,855,119 15,561,039 -23.8 890.80 906.80 -1.8
TRANSWORLD SURF 9,550,624 8,708,073 9.7 985.45 929.21 6.1
TRAVEL + LEISURE GOLF 29,675,725 28,585,997 3.8 418.99 425.40 -1.5
TRAVEL+LEISURE 135,825,286 117,396,414 15.7 1,465.91 1,324.87 10.6
TV GUIDE 125,709,462 9,297,445 1,252.1 726.33 56.57 1,183.9
TV GUIDE (DIGEST) 0 254,294,488

-

0.00 1,427.68

-

TWIST 2,158,093 1,860,183 16.0 157.55 152.00 3.7
U S NEWS & WORLD REPORT 214,825,795 203,606,044 5.5 1,374.91 1,328.83 3.5
US AIRWAYS MAGAZINE 37,405,359 25,497,736 46.7 1,459.14 677.64 115.3
US WEEKLY 223,904,914 162,319,017 37.9 1,563.77 1,454.91 7.5
VANITY FAIR 192,261,351 199,751,806 -3.7 1,475.92 1,598.72 -7.7
VERANDA 33,044,071 30,694,741 7.7 675.96 659.76 2.5
VIBE 89,699,560 90,512,759 -0.9 962.03 1,010.89 -4.8
VITALS MAN 0 4,129,112

-

0.00 140.25

-

VITALS WOMAN 0 4,496,495

-

0.00 149.85

-

VOGUE 306,408,077 282,720,123 8.4 2,460.46 2,431.70 1.2
W 119,263,928 113,290,523 5.3 1,565.64 1,559.53 0.4
WEIGHT WATCHERS 26,076,688 21,831,811 19.4 424.75 389.97 8.9
WIRED 61,490,596 44,777,346 37.3 947.71 750.98 26.2
WOMAN'S DAY 345,362,912 326,416,890 5.8 1,457.99 1,431.75 1.8
WOMANS WORLD 23,313,560 21,167,225 10.1 306.64 292.68 4.8
WOMEN'S HEALTH 15,463,322 3,298,260 368.8 349.49 157.67 121.7
WONDERTIME 4,977,282 0

-

204.71 0.00

-

WOOD 17,759,885 17,004,788 4.4 235.25 239.97 -2.0
WORKING MOTHER 27,108,936 24,528,054 10.5 451.52 429.07 5.2
YACHTING 52,573,419 53,461,979 -1.7 1,760.46 1,842.55 -4.5
YANKEE 12,880,791 14,122,430 -8.8 396.57 450.07 -11.9
MAGAZINES TOTALS 19,336,025,648 18,578,377,914 4.1 197,854.98 196,985.69 0.4
             
AMERICAN PROFILE 135,344,748 116,674,004 16.0 464.81 457.67 1.6
LIFE MAGAZINE 107,330,388 89,862,635 19.4 329.35 279.07 18.0
NEW YORK TIMES MAGAZINE 341,943,450 294,431,143 16.1 3,169.59 2,984.12 6.2
PARADE 514,553,205 515,907,262 -0.3 582.81 563.79 3.4
USA WEEKEND 385,786,140 359,393,333 7.3 602.15 590.52 2.0
WEST 29,471,218 39,737,428 -25.8 620.45 544.63 13.9
SUNDAY MAGAZINES TOTALS 1,514,429,149 1,416,005,805 7.0 5,769.16 5,419.80 6.4
             
OVERALL TOTALS 20,850,454,797 19,994,383,719 4.3 203,624.14 202,405.49 0.6


THE MAGAZINE TOTALS WHICH APPEAR IN THIS REPORT FOR WEEKLY MAGAZINES ARE CALCULATED BY USING EQUIVALENT ISSUES FOR THE REPORTING PERIOD.


*Data as of November 6th, 2006

October 1, 2006