Magazine Publishers of America
Thanks to our Advertisers
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Publication
2007*Dollars
2006* Dollars
%CHG
2007* Pages
2006* Pages
AARP-THE MAGAZINE
176,723,187
166,210,034
6.3
329.25
340.83
-3.4
ABA JOURNAL-THE LAWYERS MAGAZINE
7,631,470
7,839,336
-2.7
244.73
260.59
-6.1
ADVOCATE
10,239,208
11,104,490
-7.8
572.00
790.30
-27.6
ALL YOU
22,460,330
15,327,445
46.5
1,079.32
1,061.67
1.7
ALLURE
185,986,908
160,516,078
15.9
1,734.97
1,559.75
11.2
AMERICAN BABY
113,426,034
106,055,206
6.9
672.81
670.75
0.3
AMERICAN HERITAGE
2,026,133
5,596,440
-63.8
50.66
148.51
-65.9
AMERICAN PHOTO
12,969,680
12,252,309
5.9
287.09
278.42
3.1
AMERICAN WAY
47,690,081
49,661,826
-4.0
1,616.81
1,761.78
-8.2
AMERICAN WOODWORKER
1,129,982
8,118,182
-86.1
38.81
287.81
-86.5
ARCHITECTURAL DIGEST
166,849,396
167,127,073
-0.2
1,637.02
1,708.71
-4.2
ARTHUR FROMMERS BDGT TRVL
30,357,054
27,783,507
9.3
706.71
686.37
3.0
ATLANTIC MONTHLY THE
33,243,359
30,821,954
7.9
636.68
643.02
-1.0
AUDUBON
11,775,735
9,078,729
29.7
295.56
238.80
23.8
AUTOMOBILE MAGAZINE
79,604,656
70,022,678
13.7
922.58
859.63
7.3
AUTOWEEK
42,938,529
50,998,856
-15.8
1,262.80
1,180.80
BABY TALK
70,389,861
70,408,059
0.0
501.72
519.42
BACKPACKER
23,760,686
21,511,624
10.5
494.89
492.08
0.6
BARRONS
62,463,740
53,674,974
16.4
1,523.91
1,396.41
9.1
BASSMASTER
13,341,082
15,668,564
-14.9
357.15
411.86
-13.3
BESTLIFE
35,419,030
21,981,102
61.1
584.14
425.42
37.3
BETTER HOMES & GARDENS
857,593,385
776,798,978
10.4
2,051.05
1,957.34
4.8
BICYCLING
41,256,828
36,740,462
12.3
780.01
730.63
6.8
BLACK ENTERPRISE
41,710,260
44,803,794
-6.9
994.36
1,057.50
-6.0
BLENDER
64,767,570
57,825,035
12.0
752.09
794.66
-5.4
BOATING
44,690,872
45,268,877
-1.3
1,090.11
1,146.88
-4.9
BON APPETIT
120,167,840
105,596,618
13.8
1,041.53
959.80
8.5
BOYS' LIFE
5,338,956
5,779,069
-7.6
133.28
144.39
-7.7
BRIDAL GUIDE
89,919,506
95,951,979
-6.3
2,326.35
2,555.89
-9.0
BRIDE'S
188,891,043
190,821,957
2,669.11
2,825.55
-5.5
BUSINESS 2.0 MAGAZINE
27,069,097
48,688,094
-44.4
396.36
755.77
-47.6
BUSINESS WEEK
270,460,663
310,378,796
-12.9
2,243.71
2,741.79
-18.2
CAR AND DRIVER
219,934,948
204,998,067
1,162.25
1,141.93
1.8
CARGO
0
11,227,625
-
0.00
191.61
CELEBRATED LIVING
4,473,176
4,440,788
0.7
220.00
229.33
-4.1
CHILD
28,923,235
61,542,855
-53.0
404.64
914.47
-55.8
COASTAL LIVING
50,270,420
48,040,364
4.6
991.34
1,009.86
-1.8
CONDE NAST PORTFOLIO
28,064,161
656.00
CONDE NAST TRAVELER
187,566,052
153,740,491
22.0
1,842.26
1,672.28
10.2
COOKIE
38,515,067
19,663,964
95.9
703.75
485.99
44.8
COOKING LIGHT
147,820,095
135,702,611
8.9
1,557.22
1,522.14
2.3
COOKING WITH PAULA DEEN
7,380,769
4,944,598
49.3
122.08
114.10
7.0
COSMOGIRL
78,779,562
83,895,927
739.45
826.39
-10.5
COSMOPOLITAN
405,881,697
367,435,198
1,817.05
1,739.92
4.4
COTTAGE LIVING
38,946,688
34,155,793
14.0
577.28
587.92
COUNTRY HOME
162,430,911
170,879,689
840.64
926.94
-9.3
COUNTRY LIVING
151,053,315
145,049,081
4.1
1,118.79
1,112.20
COUNTRY WEEKLY
30,735,646
29,060,641
5.8
807.78
811.72
-0.5
CYCLE WORLD
46,853,574
44,179,704
6.1
978.81
961.39
DEPARTURES
85,525,118
75,264,069
13.6
1,158.19
1,093.14
6.0
DETAILS
78,866,791
65,721,428
20.0
1,372.19
1,241.82
DIABETES FOCUS
7,877,667
8,188,387
-3.8
92.52
101.64
DIABETES FORECAST
10,616,264
9,798,533
8.3
490.17
480.53
2.0
DISCOVER
14,419,086
13,620,789
281.39
234.26
20.1
DISNEY ADVENTURES
13,934,700
18,981,290
-26.6
181.09
263.73
-31.3
DOMINO
48,411,804
38,601,133
25.4
724.93
752.62
-3.7
DUCKS UNLIMITED
6,532,902
6,681,403
-2.2
253.17
259.24
-2.3
DWELL
45,381,946
38,025,741
19.3
1,325.76
1,327.78
EBONY
64,767,751
68,291,221
-5.2
1,135.57
1,221.19
-7.0
ECONOMIST
104,843,922
84,558,109
24.0
2,364.06
2,179.00
ELEGANT BRIDE
16,755,578
16,874,620
-0.7
497.85
516.87
ELLE
292,880,302
259,208,502
13.0
2,498.08
2,364.09
5.7
ELLE DECOR
93,994,307
79,372,616
18.4
1,265.84
1,119.17
13.1
ELLE GIRL
19,169,530
387.14
ENDLESS VACATION
12,881,144
22,198,343
-42.0
166.90
261.71
-36.2
ENTERTAINMENT WEEKLY
230,317,855
246,451,280
-6.5
1,527.06
1,748.90
-12.7
ENTREPRENEUR
94,519,252
94,576,401
-0.1
1,156.77
1,238.74
-6.6
ESPN MAGAZINE
318,286,253
269,327,267
18.2
1,641.99
1,504.34
9.2
ESQUIRE
121,994,208
118,414,286
1,154.30
1,188.09
-2.8
ESSENCE
111,609,924
104,317,410
1,471.55
1,457.34
1.0
EVERYDAY FOOD
34,702,696
27,574,101
25.9
708.34
609.28
16.3
EVERY DAY W/ RACHAEL RAY
78,335,425
20,441,138
283.2
717.08
450.92
59.0
EXECUTIVETRAVEL SKYGUIDE
7,080,220
6,422,495
280.30
254.72
10.0
FAMILY CIRCLE
406,256,973
347,336,068
17.0
1,808.52
1,635.37
10.6
FAMILY FUN
104,241,131
94,526,484
10.3
719.65
683.53
5.3
FAMILY HANDYMAN
52,304,462
49,795,956
5.0
561.31
575.03
-2.4
FAST COMPANY
35,405,755
28,043,390
26.3
497.29
412.20
20.6
FHM
9,611,491
72,972,975
-86.8
90.14
731.07
-87.7
FIELD & STREAM
80,047,941
74,674,345
7.2
619.26
605.08
FIRST FOR WOMEN
43,181,839
35,319,981
22.3
673.20
574.98
17.1
FIT PREGNANCY
31,446,894
25,615,177
22.8
612.14
530.00
15.5
FITNESS
110,045,192
92,880,820
18.5
871.87
783.20
11.3
FLYING
16,507,475
18,237,500
-9.5
680.90
756.04
-9.9
FOOD & WINE
102,742,266
93,679,380
9.7
1,446.41
1,382.57
FORBES
369,343,727
342,177,646
3,233.78
3,395.53
-4.8
FORTUNE
269,446,328
300,902,945
2,376.37
2,874.55
-17.3
FORTUNE SMALL BUSINESS
51,218,727
61,524,354
-16.8
477.46
553.98
-13.8
GARDEN DESIGN
7,800,180
259.29
GLAMOUR
365,550,912
309,280,335
2,089.56
1,889.65
GOLF DIGEST
176,255,644
170,651,678
3.3
1,493.80
1,510.40
-1.1
GOLF FOR WOMEN
30,695,938
27,878,345
10.1
551.15
586.00
-5.9
GOLF MAGAZINE
188,157,982
174,806,462
7.6
1,209.21
1,198.10
0.9
GOLF WORLD
37,997,511
33,116,128
14.7
1,172.49
1,117.58
4.9
GOOD HOUSEKEEPING
527,874,148
497,420,245
1,685.71
1,704.50
GOURMET
125,916,431
129,244,926
-2.6
1,251.64
1,352.31
-7.4
GQ
212,542,269
190,072,289
11.8
1,868.93
1,763.96
GUIDEPOSTS
47,263,164
39,330,696
20.2
598.82
521.40
14.8
HARPER'S BAZAAR
209,954,250
165,519,545
26.8
2,072.63
1,771.84
HARVARD BUSINESS REVIEW
18,172,197
17,782,904
2.2
456.33
463.64
-1.6
HEALTH
99,342,900
89,513,905
11.0
1,100.54
1,044.04
5.4
HEMISPHERES
61,566,130
60,755,577
1.3
1,229.59
1,212.93
1.4
HOME
62,457,374
67,753,665
605.01
654.07
-7.5
HOT ROD
68,991,613
66,654,415
3.5
738.02
755.54
HOUSE & GARDEN
92,887,612
83,536,705
850.63
845.97
HOUSE BEAUTIFUL
93,249,687
81,227,784
725.96
672.10
8.0
IN STYLE
397,182,207
410,050,090
-3.1
3,160.71
3,486.60
IN TOUCH WEEKLY
140,189,330
106,533,431
31.6
1,065.12
886.43
INC.
82,170,073
74,943,950
9.6
824.51
774.92
6.4
J-14
7,121,880
7,506,100
-5.1
249.31
226.67
JANE
23,680,521
39,002,015
-39.3
350.04
592.78
-40.9
JET
32,824,146
34,421,766
-4.6
1,115.07
1,171.27
KIPLINGERS PERSNL FINANCE
35,851,700
36,635,142
-2.1
497.33
530.96
LADIES' HOME JOURNAL
356,393,316
356,258,095
1,546.39
1,542.34
LATINA
36,572,468
33,079,886
913.22
1,000.63
-8.7
LIFE & STYLE WEEKLY
45,997,004
27,447,940
67.6
660.78
472.76
39.8
LUCKY
183,673,893
172,202,381
6.7
1,842.43
1,850.49
-0.4
M MAGAZINE
4,542,827
3,752,770
21.1
201.33
177.19
MARIE CLAIRE
145,296,846
132,710,907
9.5
1,379.31
1,340.63
2.9
MARTHA STEWART LIVING
202,926,833
163,694,475
1,475.43
1,286.87
MARTHA STEWART WEDDINGS
32,898,151
29,161,446
12.8
1,037.47
969.56
MAXIM
207,744,826
193,134,863
932.90
930.64
0.2
MEDIZINE HEALTHY LIVING
47,479,784
48,456,348
-2.0
299.25
323.37
MEN'S FITNESS
72,766,677
52,605,580
38.3
913.52
732.54
24.7
MEN'S HEALTH
178,099,101
149,106,103
19.4
1,176.09
1,051.83
MEN'S JOURNAL
107,853,952
88,936,562
21.3
1,251.58
1,080.72
15.8
MEN'S VOGUE
38,563,164
17,370,597
122.0
799.48
397.38
101.2
METROPOLITAN HOME
94,096,178
87,882,124
7.1
1,042.79
953.78
MIDWEST LIVING
83,412,423
85,369,648
756.25
827.75
-8.6
MODERN BRIDE
147,669,227
147,720,033
2,091.24
2,187.26
-4.4
MONEY
149,555,810
161,073,518
-7.2
800.75
961.41
-16.7
MORE
143,339,035
114,302,765
1,301.55
1,093.44
19.0
MOTOR TREND
181,343,379
170,302,735
6.5
1,242.92
1,234.74
MOTORBOATING
19,345,738
20,605,478
655.60
720.93
-9.1
MUSCLE & FITNESS
89,418,921
88,169,032
1,855.08
1,894.51
NATIONAL ENQUIRER
58,089,608
54,366,917
902.84
874.03
NATIONAL GEOGRAPHIC
103,688,928
87,261,968
18.8
469.20
421.31
11.4
NATIONAL GEOGRAPHIC ADVNT
37,146,442
33,775,963
534.48
577.27
NATIONAL GEOGRAPHIC KIDS
14,388,043
13,296,599
8.2
148.61
148.11
NATIONAL GEOGRAPHIC TRVLR
38,233,899
31,962,052
19.6
571.85
504.89
13.3
NATIONAL JOURNAL
12,752,827
12,056,493
929.31
928.12
0.1
NATURAL HEALTH
25,076,231
19,898,286
26.0
582.15
488.44
19.2
NATURAL HISTORY
5,122,894
7,198,424
-28.8
257.59
272.13
-5.3
NEW YORK MAGAZINE
227,382,026
195,571,863
3,338.05
3,200.75
4.3
NEW YORKER
226,152,740
204,552,669
2,019.60
1,941.32
4.0
NEWSWEEK
474,512,372
483,339,082
1,857.64
1,991.48
-6.7
NEXOS
4,294,648
4,814,393
-10.8
207.39
245.73
-15.6
NICK JR FAMILY MAGAZINE
7,481,770
31,638,566
-76.4
93.67
412.53
-77.3
NICKELODEON
19,565,624
24,919,349
-21.5
301.43
359.38
-16.1
O-THE OPRAH MAGAZINE
311,608,429
287,358,495
8.4
2,113.55
2,028.57
4.2
OK WEEKLY
45,179,623
21,421,750
110.9
608.85
422.93
44.0
ORGANIC GARDENING
3,011,008
1,783,570
68.8
198.70
121.93
63.0
OUT
18,323,319
17,682,750
3.6
576.20
699.63
-17.6
OUTDOOR LIFE
35,272,826
29,899,440
18.0
480.31
425.20
OUTSIDE MAGAZINE
88,468,124
72,574,970
21.9
1,011.27
878.19
15.2
PARENTING
154,061,713
169,031,473
-8.9
1,059.90
1,225.42
-13.5
PARENTS
223,242,922
202,989,558
1,509.13
1,461.48
PC MAGAZINE
82,358,363
115,775,660
-28.9
1,022.71
1,512.51
-32.4
PEOPLE
979,760,812
872,662,736
3,889.30
3,741.18
PEOPLE EN ESPANOL
49,473,567
48,217,264
2.6
898.67
972.44
PLAYBOY
85,805,064
83,007,164
3.4
491.18
493.30
POPULAR MECHANICS
102,653,386
89,850,816
14.2
828.26
757.04
9.4
POPULAR PHOTOGRAPHY&IMGNG
87,778,588
90,297,934
958.62
1,018.07
-5.8
POPULAR SCIENCE
83,407,488
75,989,795
9.8
709.19
729.84
POWER & MOTORYACHT
74,405,000
68,701,844
2,683.28
2,548.83
PREMIERE
8,294,165
28,984,115
-71.4
135.81
487.25
-72.1
PREVENTION
168,788,460
149,076,055
13.2
1,251.60
1,170.92
QUICK & SIMPLE
4,827,121
3,119,300
54.8
347.59
349.65
-0.6
RD LARGE EDITION/ESR RDNG
16,393,541
13,983,609
17.2
319.06
266.65
19.7
RD SELECCIONES
15,284,836
15,784,130
-3.2
399.68
449.14
-11.0
READER'S DIGEST
312,579,834
289,537,876
986.48
994.86
-0.8
REAL SIMPLE
304,785,393
248,274,398
2,090.15
1,814.03
REDBOOK
226,010,828
199,863,554
1,649.91
1,533.03
REMEDY
46,330,930
39,974,670
364.56
360.44
1.1
RENOVATION STYLE
15,575,697
15,949,965
191.19
207.79
-8.0
RIDE BMX
4,638,187
6,545,774
-29.1
523.32
754.96
-30.7
ROAD & TRACK
132,660,929
119,282,042
1,196.52
1,130.02
ROBB REPORT
45,973,395
42,358,341
1,762.84
1,752.22
ROLLING STONE
223,298,997
222,155,423
0.5
1,510.85
1,584.76
-4.7
RUNNERS WORLD
72,028,716
66,568,179
731.71
735.80
SALT WATER SPORTSMAN
25,178,825
27,099,544
-7.1
802.16
916.10
-12.4
SATURDAY EVENING POST
4,263,143
4,098,249
304.64
328.14
SAVEUR
14,527,777
14,159,627
349.55
353.71
-1.2
SCHOLASTIC PARENT & CHILD
34,674,652
20,755,790
67.1
414.37
258.37
60.4
SCIENTIFIC AMERICAN
33,682,900
28,314,793
495.45
437.22
SELF
187,916,925
164,103,469
14.5
1,365.79
1,255.34
8.8
SEVENTEEN
103,176,310
101,866,972
893.67
936.65
SHAPE MAGAZINE
216,993,257
179,345,112
21.0
1,547.84
1,374.55
12.6
SHOP ETC.
23,500,535
522.11
SI FOR KIDS
21,195,488
21,948,329
260.68
286.79
SIERRA
4,703,245
4,785,320
-1.7
114.59
116.24
-1.4
SKI
39,470,309
40,107,322
674.98
712.44
SKIING
20,177,436
21,830,630
384.59
431.86
-10.9
SKY MAGAZINE
50,173,440
46,583,463
7.7
988.16
918.70
SMARTMONEY
57,593,881
54,210,842
6.2
713.57
711.40
SMITHSONIAN
76,303,399
64,796,864
17.8
582.55
524.63
SOAP OPERA DIGEST
23,013,253
23,891,458
1,118.35
1,192.01
-6.2
SOUND & VISION
25,121,118
23,783,624
5.6
556.30
530.12
SOUTHERN ACCENTS
29,359,409
32,807,637
532.06
626.83
-15.1
SOUTHERN LIVING
205,662,950
207,445,671
-0.9
1,306.13
1,384.92
-5.7
SOUTHWEST AIRLINES SPIRIT
54,664,819
51,201,099
1,612.86
1,650.44
SPECTRUM
7,967,990
9,370,547
-15.0
382.30
394.48
SPIN
33,751,548
28,752,997
17.4
645.97
519.52
24.3
SPORTING NEWS
41,535,051
48,401,384
-14.2
719.26
871.97
-17.5
SPORTS ILLUSTRATED
681,768,075
617,961,322
2,106.21
2,031.53
3.7
STAR
195,111,994
153,842,519
1,260.46
1,010.34
24.8
STUFF
55,605,002
63,995,222
-13.1
501.05
615.21
-18.6
SUNSET
91,498,105
107,340,717
-14.8
969.90
1,060.03
-8.5
TECHNOLOGY REVIEW
2,719,227
1,984,775
37.0
125.04
93.90
33.2
TEEN PEOPLE
44,380,504
521.58
TEEN VOGUE
111,341,095
101,827,446
1,233.59
1,223.44
0.8
TENNIS
29,677,633
27,587,332
544.49
521.38
TEXAS MONTHLY
88,216,151
89,418,826
2,359.27
2,440.61
-3.3
THE WEEK
27,662,253
23,882,917
602.70
572.33
THIS OLD HOUSE
52,748,006
50,358,186
4.7
673.68
670.86
0.4
TIME
540,390,066
661,333,556
-18.3
2,151.79
2,311.48
TIME OUT NEW YORK
54,739,169
53,063,712
3.2
3,080.08
3,189.61
TOWN & COUNTRY
140,391,835
140,328,779
1,736.80
1,785.92
TRADITIONAL HOME
110,994,747
118,431,597
824.21
941.73
-12.5
TRANSWORLD MOTOCROSS
14,986,581
14,364,465
1,303.92
1,298.73
TRANSWORLD SKATEBOARDING
30,907,444
31,911,010
1,536.01
1,701.43
-9.7
TRANSWORLD SNOWBOARDING
13,824,607
15,565,721
-11.2
1,280.88
1,236.54
TRANSWORLD SURF
12,349,324
11,297,452
1,234.36
1,164.61
TRAVEL + LEISURE GOLF
38,356,997
35,662,191
508.21
503.02
TRAVEL+LEISURE
156,105,823
166,806,324
-6.4
1,587.05
1,796.60
-11.7
TV GUIDE
212,595,267
159,266,843
33.5
1,138.21
925.57
23.0
TWIST
3,140,918
2,395,740
31.1
216.48
174.53
U S NEWS & WORLD REPORT
270,186,387
267,592,445
1,639.67
1,718.33
US AIRWAYS MAGAZINE
38,621,928
45,646,852
-15.4
1,429.18
1,778.88
-19.7
US WEEKLY
309,921,951
276,238,077
12.2
1,949.21
1,931.18
VANITY FAIR
311,025,731
252,888,354
2,263.64
1,938.92
16.7
VERANDA
47,536,072
41,271,325
922.29
845.58
VIBE
90,500,275
111,973,083
-19.2
962.10
1,201.23
-19.9
VIBE VIXEN
9,806,130
208.74
VOGUE
419,036,800
380,865,776
3,201.66
3,057.12
W
176,544,099
151,133,482
16.8
2,216.25
1,984.12
11.7
WEIGHT WATCHERS
37,657,916
31,932,543
17.9
589.33
521.20
WIRED
93,329,814
83,249,599
12.1
1,313.12
1,279.23
WOMAN'S DAY
398,466,220
417,555,922
1,688.62
1,761.80
WOMANS WORLD
29,454,385
27,523,325
369.45
362.97
WOMEN'S HEALTH
49,338,124
20,087,697
145.6
645.58
435.31
48.3
WONDERTIME
15,058,306
6,809,577
121.1
449.56
280.37
60.3
WOOD
26,457,436
26,002,034
323.93
344.49
WORKING MOTHER
35,443,392
33,306,198
561.80
554.50
YACHTING
69,739,085
65,567,830
2,235.52
2,197.65
YANKEE
8,120,505
16,241,496
-50.0
474.70
500.90
MAGAZINES TOTALS
25,501,793,278
24,039,327,521
244,736.54
246,147.30
american profile
228,028,602
167,756,739
35.9
631.02
576.15
life magazine
37,236,406
129,071,638
-71.2
98.84
395.53
-75.0
los angeles times mag
24,112,427
37,776,852
502.54
801.69
-37.3
new york times magazine
434,383,751
427,154,630
3,881.03
3,964.60
parade
695,656,564
642,536,154
785.86
732.73
relish
82,746,064
37,926,089
118.2
206.12
131.19
57.1
usa weekend
494,992,050
476,655,331
3.8
735.79
744.69
SUNDAY MAGAZINES TOTALS
1,997,155,864
1,918,877,433
6,841.20
7,346.58
OVERALL TOTALS
27,498,949,143
25,958,204,943
251,577.74
253,493.90
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