MPA – The Association of Magazine Media (formerly Magazine Publishers of America) - The Definitive Resource for the Magazine Industry

Jan - Feb 2004 vs 2003

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Publication	2004 Dollars	2003 Dollars	% CHG	2004 Pages	2003 Pages	% CHG
AARP-THE MAGAZINE	15,887,657	7,589,635	109.33	35.23	25.90	36.04
ABA JOURNAL-THE LAWYERS M	1,360,702	1,125,871	20.86	45.09	47.17	-4.40
ADVOCATE	1,113,025	983,739	13.14	98.32	91.33	7.65
ALLURE	8,902,052	10,052,865	-11.45	102.81	123.99	-17.08
AMERICAN BABY	15,693,441	12,401,522	26.54	111.44	95.57	16.61
AMERICAN HERITAGE	0	1,014,665	-100.00	0.00	31.86	-100.00
AMERICAN PHOTO	2,135,628	1,743,778	22.47	54.00	40.32	33.93
AMERICAN WAY	5,120,467	4,913,261	4.22	200.20	192.09	4.23
AMERICAN WOODWORKER	1,190,389	1,328,383	-10.39	44.35	53.96	-17.82
ARCHITECTURAL DIGEST	19,668,221	16,813,054	16.98	234.36	233.19	0.50
ARTHUR FROMMERS BDGT TRVL	1,446,804	1,727,800	-16.26	45.63	57.87	-21.14
ATLANTIC MONTHLY THE	2,621,838	4,117,690	-36.33	76.04	83.83	-9.30
AUTOMOBILE MAGAZINE	7,353,979	7,758,786	-5.22	106.27	102.96	3.22
AUTOWEEK	3,870,008	4,897,388	-20.98	132.93	170.09	-21.85
BABY TALK	5,906,909	5,968,974	-1.04	47.85	48.62	-1.59
BACKPACKER	1,094,670	1,023,310	6.97	31.79	31.86	-0.23
BARRONS	6,884,094	6,347,082	8.46	201.49	190.92	5.54
BASSMASTER	3,530,660	3,725,287	-5.22	93.26	106.91	-12.77
BETTER HOMES & GARDENS	78,338,259	77,098,271	1.61	240.91	246.96	-2.45
BICYCLING	1,080,853	488,535	121.24	27.10	22.63	19.79
BIOGRAPHY	0	2,868,473	-100.00	0.00	55.83	-100.00
BLACK ENTERPRISE	5,055,699	4,731,641	6.85	128.84	122.37	5.29
BLENDER	2,112,750	1,431,090	47.63	45.13	41.97	7.55
BOATING	7,956,093	7,439,667	6.94	229.00	221.54	3.37
BON APPETIT	12,304,956	13,140,867	-6.36	139.54	153.28	-8.96
BOYS' LIFE	632,177	544,075	16.19	15.68	16.02	-2.12
BRIDAL GUIDE	11,105,414	11,545,373	-3.81	413.61	351.48	17.68
BRIDE'S	19,381,950	22,380,967	-13.40	338.48	402.86	-15.98
BUDGET LIVING	2,074,393	1,456,676	42.41	55.54	43.40	27.98
BUSINESS 2.0 MAGAZINE	2,747,500	2,424,996	13.30	50.42	46.27	8.96
BUSINESS WEEK	34,401,088	35,111,495	-2.02	300.77	317.58	-5.30
CABLE GUIDE THE	0	206,600	-100.00	0.00	12.00	-100.00
CAR AND DRIVER	24,673,674	19,385,177	27.28	172.85	149.67	15.49
CELEBRATED LIVING	752,000	425,733	76.64	40.00	34.33	16.50
CHILD	5,449,313	4,813,663	13.21	77.11	68.71	12.22
COASTAL LIVING	3,394,216	3,471,631	-2.23	85.08	95.49	-10.90
CONDE NAST TRAVELER	17,496,733	14,460,146	21.00	225.52	203.33	10.91
COOKING LIGHT	9,076,683	8,751,899	3.71	123.27	134.89	-8.62
COSMOGIRL	3,835,959	3,348,341	14.56	44.27	40.97	8.04
COSMOPOLITAN	42,598,724	36,277,806	17.42	230.08	208.38	10.41
COUNTRY HOME	11,009,940	9,802,463	12.32	72.25	66.94	7.93
COUNTRY LIVING	15,292,452	13,036,075	17.31	135.49	120.91	12.06
COUNTRY LIVING GARDENER	749,268	663,610	12.91	21.61	19.02	13.62
COUNTRY WEEKLY	2,138,892	2,000,780	6.90	83.51	96.50	-13.46
CYCLE WORLD	3,847,679	4,113,576	-6.46	105.17	120.35	-12.61
DEPARTURES	5,137,558	4,328,695	18.69	87.36	76.57	14.10
DETAILS	2,707,840	2,465,058	9.85	58.46	57.01	2.54
DIABETES FORECAST	1,556,507	1,912,068	-18.60	84.98	116.51	-27.06
DISCOVER	2,363,746	2,260,292	4.58	43.98	43.17	1.88
DISNEY ADVENTURES	1,410,899	873,734	61.48	20.81	13.90	49.70
DUCKS UNLIMITED	609,643	570,478	6.87	27.17	24.83	9.40
EBONY	9,146,886	9,562,800	-4.35	154.84	162.83	-4.90
ECONOMIST	9,337,149	8,007,285	16.61	329.73	319.00	3.36
ELLE	11,603,324	12,484,330	-7.06	122.43	135.37	-9.56
ELLE DECOR	6,211,125	5,999,835	3.52	107.71	107.58	0.12
ELLE GIRL	1,956,088	1,518,054	28.85	52.67	51.67	1.94
ENDLESS VACATION	3,880,287	3,756,766	3.29	68.00	71.96	-5.50
ENTERTAINMENT WEEKLY	29,547,698	31,417,764	-5.95	233.20	262.64	-11.21
ENTREPRENEUR	15,850,007	15,295,465	3.63	274.31	282.80	-3.00
ESPN MAGAZINE	28,441,882	25,347,870	12.21	189.56	183.74	3.16
ESQUIRE	7,451,869	6,146,786	21.23	91.32	73.99	23.41
ESSENCE	11,212,139	10,354,528	8.28	175.47	172.85	1.52
EXECUTIVETRAVEL SKYGUIDE	629,800	930,386	-32.31	21.90	40.59	-46.05
FAMILY CIRCLE	42,375,060	41,153,324	2.97	192.30	190.79	0.79
FAMILY FUN	6,981,559	4,772,124	46.30	58.55	43.92	33.33
FAMILY HANDYMAN	4,418,991	3,629,947	21.74	58.15	52.54	10.66
FAST COMPANY	5,032,773	6,183,998	-18.62	76.05	103.00	-26.16
FHM	8,974,588	3,657,880	145.35	103.11	48.33	113.33
FIELD & STREAM	4,150,991	3,739,856	10.99	45.74	42.83	6.80
FIT PREGNANCY	2,164,639	2,538,344	-14.72	117.12	89.30	31.15
FITNESS	13,830,148	11,201,620	23.47	124.96	120.58	3.63
FLYING	2,263,591	2,375,212	-4.70	95.17	96.66	-1.55
FOOD & WINE	9,317,449	6,683,368	39.41	147.88	114.78	28.85
FORBES	30,510,310	27,359,472	11.52	327.48	312.99	4.63
FORTUNE	35,569,457	27,726,260	28.29	370.26	295.00	25.51
FORTUNE SMALL BUSINESS	2,904,416	2,780,365	4.46	31.47	34.22	-8.01
GARDEN DESIGN	794,192	889,002	-10.66	34.38	35.81	-4.01
GLAMOUR	21,443,186	18,081,788	18.59	147.93	133.44	10.86
GOLF DIGEST	18,309,069	15,992,760	14.48	202.41	205.36	-1.44
GOLF FOR WOMEN	2,013,900	1,657,590	21.50	53.28	47.88	11.29
GOLF MAGAZINE	22,777,750	22,643,073	0.59	185.84	199.57	-6.88
GOLF WORLD	3,988,889	2,739,139	45.63	168.19	131.86	27.55
GOOD HOUSEKEEPING	67,922,869	55,013,279	23.47	263.06	217.31	21.05
GOURMET	10,799,784	7,238,174	49.21	135.22	120.12	12.57
GQ	7,448,963	8,974,118	-17.00	84.53	107.68	-21.50
GUIDEPOSTS	4,125,117	2,354,653	75.19	51.41	28.67	79.33
HARPER'S BAZAAR	9,790,351	7,967,082	22.89	120.72	104.27	15.78
HARVARD BUSINESS REVIEW	1,898,426	2,456,792	-22.73	49.33	65.00	-24.10
HEALTH	7,479,943	7,316,917	2.23	99.97	98.55	1.44
HEMISPHERES	4,940,665	4,101,920	20.45	104.04	85.84	21.19
HOME	5,070,773	4,904,804	3.38	58.87	64.77	-9.11
HOT ROD	5,677,049	4,006,962	41.68	78.67	59.91	31.30
HOUSE & GARDEN	4,827,321	7,494,400	-35.59	61.29	108.58	-43.55
HOUSE BEAUTIFUL	10,171,549	9,203,996	10.51	103.75	99.88	3.88
IN STYLE	39,614,807	34,809,074	13.81	423.29	398.01	6.35
INC.	9,140,890	8,988,098	1.70	103.47	106.12	-2.50
JANE	2,682,626	3,130,065	-14.29	47.79	60.50	-21.01
JET	4,625,135	5,145,508	-10.11	156.60	179.50	-12.76
KIPLINGERS PERSNL FINANCE	5,812,864	6,518,338	-10.82	78.40	86.28	-9.14
LADIES' HOME JOURNAL	35,630,702	35,063,740	1.62	185.13	190.60	-2.87
LATINA	1,497,785	1,478,078	1.33	55.74	81.71	-31.78
LIFETIME	1,416,528	0	0.00	37.71	0.00	0.00
LUCKY	6,083,780	4,916,650	23.74	88.30	85.58	3.17
MARIE CLAIRE	9,888,522	9,523,238	3.84	122.70	128.92	-4.83
MARTHA STEWART LIVING	11,517,402	20,544,457	-43.94	106.43	156.98	-32.20
MAXIM	19,620,873	22,775,460	-13.85	124.39	133.96	-7.15
MEDIZINE HEALTHY LIVING	8,244,299	5,369,389	53.54	60.04	42.94	39.81
MENS FITNESS	5,652,671	6,197,780	-8.80	103.59	117.97	-12.19
MENS HEALTH	9,244,714	6,771,331	36.53	74.44	60.15	23.75
MENS JOURNAL	5,305,433	4,688,503	13.16	98.58	105.55	-6.60
METROPOLITAN HOME	5,166,036	3,995,816	29.29	73.29	70.35	4.18
MIDWEST LIVING	7,149,432	5,892,975	21.32	98.83	90.30	9.44
MODERN BRIDE	30,149,505	31,177,276	-3.30	509.89	552.15	-7.65
MONEY	19,684,807	17,645,697	11.56	132.05	123.09	7.28
MORE	5,566,589	4,210,927	32.19	70.30	60.02	17.14
MOTOR TREND	17,342,391	17,617,359	-1.56	148.24	143.64	3.20
MOTORBOATING	5,064,097	5,181,431	-2.26	200.44	221.58	-9.54
MOVIELINE	0	416,440	-100.00	0.00	17.50	-100.00
MUSCLE & FITNESS	8,123,451	9,442,591	-13.97	205.83	247.86	-16.96
MY GENERATION	0	3,766,596	-100.00	0.00	21.75	-100.00
NATIONAL ENQUIRER	9,524,349	12,487,966	-23.73	132.81	175.22	-24.20
NATIONAL GEOGRAPHIC	11,152,694	8,257,325	35.06	62.38	48.38	28.95
NATIONAL GEOGRAPHIC ADVNT	1,571,130	1,144,196	37.31	36.90	30.28	21.85
NATIONAL GEOGRAPHIC KIDS	319,270	258,075	23.71	4.82	5.00	-3.53
NATIONAL GEOGRAPHIC TRVLR	2,593,108	2,987,315	-13.20	45.62	55.17	-17.31
NATIONAL JOURNAL	998,625	1,256,180	-20.50	85.67	116.17	-26.26
NATURAL HISTORY	498,667	631,764	-21.07	19.87	26.75	-25.71
NEW YORK MAGAZINE	13,736,960	13,727,246	0.07	339.85	315.26	7.80
NEW YORKER	20,534,269	23,178,024	-11.41	242.49	290.77	-16.61
NEWSWEEK	64,390,613	55,876,068	15.24	281.75	267.25	5.43
NEXOS	824,070	817,300	0.83	44.67	46.83	-4.63
NFL INSIDER	0	2,743,923	-100.00	0.00	49.00	-100.00
NICK JR	2,600,882	2,610,873	-0.38	40.45	44.75	-9.61
NICKELODEON	822,283	1,402,304	-41.36	12.69	23.02	-44.89
ORGANIC GARDENING	320,902	349,482	-8.18	17.12	19.20	-10.82
ORGANIC STYLE	1,903,296	1,648,548	15.45	40.52	40.19	0.82
O-THE OPRAH MAGAZINE	20,605,205	17,595,170	17.11	159.03	137.23	15.89
OUT	1,526,512	1,310,024	16.53	74.24	67.81	9.49
OUTDOOR LIFE	2,616,258	2,730,386	-4.18	50.25	54.00	-6.94
OUTSIDE MAGAZINE	5,883,013	5,613,785	4.80	83.44	85.79	-2.74
PARENTING	13,211,598	12,730,426	3.78	105.95	106.46	-0.47
PARENTS	21,285,360	21,306,596	-0.10	178.42	190.53	-6.36
PC MAGAZINE	20,865,100	21,508,789	-2.99	242.87	261.27	-7.04
PEOPLE EN ESPANOL	1,951,219	1,986,487	-1.78	46.88	52.17	-10.14
PEOPLE WEEKLY	87,282,179	96,184,794	-9.26	423.73	484.15	-12.48
PLAYBOY	19,887,511	13,540,712	46.87	137.03	94.22	45.44
POPULAR MECHANICS	9,840,430	8,500,499	15.76	107.33	94.06	14.11
POPULAR PHOTOGRAPHY&IMGNG	21,320,854	20,518,102	3.91	255.39	263.57	-3.10
POPULAR SCIENCE	10,029,104	8,349,261	20.12	113.32	103.67	9.31
POWER & MOTORYACHT	10,656,676	10,502,672	1.47	437.35	447.47	-2.26
PREMIERE	2,118,078	2,750,002	-22.98	40.62	54.41	-25.33
PREVENTION	18,617,774	14,496,576	28.43	173.27	143.75	20.53
RD LARGE EDITION/ESR RDNG	1,992,288	1,383,009	44.05	39.48	31.44	25.57
RD SELECCIONES	1,209,704	1,467,053	-17.54	41.48	55.50	-25.26
READER'S DIGEST	42,440,539	33,819,022	25.49	166.89	132.58	25.87
REAL SIMPLE	8,442,137	5,778,951	46.08	77.45	70.12	10.45
RED HERRING	0	1,833,122	-100.00	0.00	52.87	-100.00
REDBOOK	20,445,813	18,816,283	8.66	175.10	168.77	3.75
REMEDY	3,957,271	3,664,494	7.99	39.76	40.40	-1.58
RIDE BMX	1,052,338	1,119,915	-6.03	126.50	158.24	-20.06
ROAD & TRACK	15,889,862	13,265,629	19.78	190.20	166.68	14.11
ROBB REPORT	3,037,263	2,924,622	3.85	147.33	147.83	-0.34
ROLLING STONE	12,599,380	11,550,797	9.08	115.68	108.77	6.36
RUNNERS WORLD	5,105,089	3,334,436	53.10	71.00	55.72	27.43
SALT WATER SPORTSMAN	5,051,885	5,016,275	0.71	196.47	202.66	-3.06
SATURDAY EVENING POST	465,436	452,695	2.81	37.39	36.68	1.94
SAVEUR	1,203,575	1,043,457	15.34	34.88	32.26	8.13
SCHOLASTIC PARENT & CHILD	3,516,079	2,694,380	30.50	49.88	41.67	19.71
SCIENTIFIC AMERICAN	4,641,398	2,051,264	126.27	78.83	36.83	114.03
SELF	12,186,089	12,628,326	-3.50	113.75	131.56	-13.54
SEVENTEEN	10,713,675	10,981,951	-2.44	122.28	104.28	17.26
SHAPE MAGAZINE	14,145,989	13,873,399	1.96	135.18	139.77	-3.28
SI FOR KIDS	2,596,700	2,381,530	9.03	37.07	36.22	2.35
SIERRA	736,375	645,280	14.12	18.33	16.67	10.00
SKI	7,137,479	7,916,008	-9.83	148.48	197.47	-24.81
SKIING	5,151,003	5,624,761	-8.42	119.25	138.41	-13.84
SKY MAGAZINE	5,207,073	4,709,140	10.57	109.62	103.50	5.91
SMARTMONEY	7,717,518	6,259,102	23.30	118.82	99.81	19.04
SMITHSONIAN	7,241,319	6,757,290	7.16	71.10	68.31	4.09
SOAP OPERA DIGEST	2,680,908	3,472,818	-22.80	144.15	176.67	-18.41
SOUND & VISION	6,815,148	7,474,215	-8.82	122.33	126.33	-3.16
SOURCE	3,508,629	4,994,051	-29.74	105.26	152.50	-30.98
SOUTHERN ACCENTS	3,292,438	3,482,165	-5.45	66.34	72.13	-8.03
SOUTHERN LIVING	19,855,211	21,304,942	-6.80	169.43	191.93	-11.72
SOUTHWEST AIRLINES SPIRIT	4,061,770	3,432,170	18.34	161.43	143.46	12.53
SPECTRUM	1,574,684	1,420,675	10.84	75.63	87.53	-13.59
SPIN	4,808,425	4,541,354	5.88	86.18	87.24	-1.22
SPORTING NEWS	5,305,318	4,816,002	10.16	103.50	98.33	5.25
SPORTS ILLUSTRATED	105,635,954	93,991,030	12.39	374.49	348.25	7.54
STAR	7,690,806	10,657,814	-27.84	126.99	150.18	-15.44
STUFF	8,026,946	7,744,814	3.64	88.09	98.75	-10.79
SUNSET	9,531,943	9,769,156	-2.43	111.96	124.94	-10.39
TECHNOLOGY REVIEW	2,353,070	2,057,493	14.37	54.40	51.60	5.43
TEEN PEOPLE	4,389,187	4,943,550	-11.21	57.15	61.78	-7.51
TEEN VOGUE	1,770,533	2,980,309	-40.59	41.50	80.49	-48.44
TENNIS	1,944,304	2,069,945	-6.07	28.42	31.25	-9.07
TEXAS MONTHLY	6,144,072	7,673,064	-19.93	206.92	255.50	-19.02
THIS OLD HOUSE	4,563,289	3,840,477	18.82	73.52	67.30	9.23
TIME	83,840,571	72,843,489	15.10	308.56	290.70	6.14
TOWN & COUNTRY	12,605,123	10,748,681	17.27	207.14	184.91	12.02
TRANSWORLD BMX	321,250	498,060	-35.50	59.75	102.00	-41.42
TRANSWORLD SKATEBOARDING	6,075,445	6,830,291	-11.05	335.21	427.36	-21.56
TRANSWORLD SNOWBOARDING	5,870,230	4,712,478	24.57	344.58	302.78	13.81
TRANSWORLD STANCE	0	487,730	-100.00	0.00	74.76	-100.00
TRANSWORLD SURF	929,981	858,074	8.38	121.83	117.33	3.84
TRAVEL + LEISURE GOLF	4,833,678	4,043,639	19.54	79.07	66.74	18.48
TRAVEL HOLIDAY	0	3,831,529	-100.00	0.00	82.86	-100.00
TRAVEL+LEISURE	15,739,611	15,098,669	4.25	190.48	193.08	-1.35
TV GUIDE	77,560,054	67,110,635	15.57	469.22	439.80	6.69
U S NEWS & WORLD REPORT	30,045,428	26,446,630	13.61	200.89	196.86	2.05
US AIRWAYS ATTACHE	3,171,546	3,290,226	-3.61	88.87	89.92	-1.17
US WEEKLY	15,919,165	12,705,714	25.29	202.16	174.83	15.64
VANITY FAIR	14,221,252	14,028,238	1.38	127.98	146.69	-12.76
VERANDA	3,781,153	3,160,455	19.64	89.80	75.08	19.61
VIBE	10,291,348	10,698,462	-3.81	117.74	132.01	-10.81
VICTORIA	0	2,981,629	-100.00	0.00	48.61	-100.00
VOGUE	19,465,764	25,594,908	-23.95	188.64	268.20	-29.66
W	9,087,910	9,205,971	-1.28	133.36	141.94	-6.05
WEIGHT WATCHERS	3,767,852	3,093,218	21.81	72.63	62.32	16.54
WIRED	6,264,468	4,868,140	28.68	123.12	110.67	11.25
WOMAN'S DAY	43,749,835	42,749,173	2.34	206.05	214.69	-4.03
WORKING MOTHER	2,338,119	1,719,551	35.97	44.00	34.85	26.25
WORTH	0	1,916,216	-100.00	0.00	42.89	-100.00
YACHTING	10,902,717	7,916,219	37.73	402.25	309.40	30.01
YANKEE	1,483,203	1,275,383	16.29	51.01	47.57	7.21
YM	5,831,889	10,021,457	-41.81	57.13	92.01	-37.90
MAGAZINE TOTALS	2,417,962,255	2,280,683,909	6.02	27,300.91	27,927.46	-2.24
AMERICAN PROFILE	17,553,089	10,885,085	61.26	84.99	69.30	22.65
LOS ANGELES TIMES MAG	8,295,636	6,185,388	34.12	117.03	87.03	34.46
NEW YORK TIMES MAGAZINE	38,220,663	29,870,767	27.95	471.58	378.72	24.52
PARADE	100,065,267	92,253,523	8.47	111.61	100.60	10.95
USA WEEKEND	63,868,419	56,352,820	13.34	102.36	90.17	13.51
SUNDAY MAGAZINES TOTALS	228,003,074	195,547,583	16.60	887.58	725.82	22.29
OVERALL TOTALS	2,645,965,330	2,476,231,492	6.85	28,188.49	28,653.28	-1.62

The magazine totals which appear in this report are calculated by using equivalent issues for the reporting period.

Effective with the release of the June 2004 information on Monday, July 12, PIB magazine advertising revenue will be reported only on a national and regional, open rate card basis. All 2003 and first half 2004 PIB revenues reflect this change. The impact of the restatement on full year 2003 is +4.6% and for January-May, 2004 is +4.2%.

Changes were made as part of PIBs ongoing commitment to provide consistent and verifiable data. All publications will now report revenue based on revised PIB guidelines that have removed the ability to report discretionary revenue (e.g. production and manufacturing premiums). The only premiums allowable in the revised guidelines are those for bleed, coloration, regional and demographic editions listed on individual magazine rate cards. Please note that this restatement does not affect page data.

For more information, please contact PIB@magazine.org

February 1, 2004