MPA – The Association of Magazine Media (formerly Magazine Publishers of America) - The Definitive Resource for the Magazine Industry

Jan - March 2004 vs 2003

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Publication	2004 Dollars	2003 Dollars	% CHG	2004 Pages	2003 Pages	% CHG
AARP-THE MAGAZINE	38,882,412	27,565,821	41.05	86.02	73.32	17.32
ABA JOURNAL-THE LAWYERS M	2,074,127	1,837,806	12.86	71.73	76.38	-6.08
ADVOCATE	2,104,380	1,798,968	16.98	185.15	166.49	11.21
ALLURE	18,789,750	18,087,879	3.88	219.72	227.30	-3.33
AMERICAN BABY	22,882,234	19,791,698	15.62	161.73	150.99	7.11
AMERICAN HERITAGE	856,960	1,014,665	-15.54	27.00	31.86	-15.27
AMERICAN PHOTO	4,197,223	3,823,076	9.79	109.02	96.65	12.80
AMERICAN WAY	7,805,593	7,435,964	4.97	302.04	291.10	3.76
AMERICAN WOODWORKER	1,190,389	1,328,383	-10.39	44.35	53.96	-17.82
ARCHITECTURAL DIGEST	27,767,405	25,856,890	7.39	339.74	361.23	-5.95
ARTHUR FROMMERS BDGT TRVL	3,866,257	4,488,033	-13.85	115.00	151.70	-24.20
ATLANTIC MONTHLY THE	4,878,622	6,922,260	-29.52	139.73	140.55	-0.59
AUDUBON	1,667,857	2,070,282	-19.44	51.46	62.98	-18.28
AUTOMOBILE MAGAZINE	12,759,271	14,061,497	-9.26	183.72	189.78	-3.20
AUTOWEEK	7,176,659	7,831,233	-8.36	247.81	279.53	-11.35
BABY TALK	10,292,413	12,160,378	-15.36	84.35	99.96	-15.62
BACKPACKER	3,759,726	3,279,177	14.65	105.94	100.56	5.35
BARRONS	13,028,946	10,352,484	25.85	379.68	313.42	21.14
BASSMASTER	5,172,315	5,653,055	-8.50	136.04	160.48	-15.23
BETTER HOMES & GARDENS	140,492,503	130,750,292	7.45	436.83	412.31	5.95
BICYCLING	2,341,366	1,965,790	19.11	56.14	66.52	-15.61
BIOGRAPHY	0	4,391,726	-100.00	0.00	85.52	-100.00
BLACK ENTERPRISE	7,601,451	7,513,826	1.17	192.91	195.69	-1.42
BLENDER	5,080,500	3,941,355	28.90	108.80	115.80	-6.04
BOATING	12,160,028	11,599,686	4.83	349.50	346.90	0.75
BON APPETIT	19,569,127	18,834,822	3.90	223.33	224.12	-0.35
BOYS' LIFE	982,582	950,218	3.41	24.72	28.16	-12.21
BRIDAL GUIDE	32,662,215	31,269,031	4.46	1,031.69	940.69	9.67
BRIDE'S	57,914,597	67,501,928	-14.20	989.59	1,195.62	-17.23
BUDGET LIVING	2,074,393	1,456,676	42.41	55.54	43.40	27.98
BUSINESS 2.0 MAGAZINE	6,293,501	5,146,657	22.28	115.01	99.17	15.97
BUSINESS WEEK	69,252,104	65,389,031	5.91	603.78	588.69	2.56
CABLE GUIDE THE	0	309,900	-100.00	0.00	18.00	-100.00
CAR AND DRIVER	39,324,866	29,393,930	33.79	270.97	235.13	15.25
CARGO	3,849,070	0	0.00	97.35	0.00	0.00
CELEBRATED LIVING	752,000	425,733	76.64	40.00	34.33	16.50
CHILD	12,223,225	10,964,339	11.48	173.49	158.42	9.51
COASTAL LIVING	7,505,881	8,574,997	-12.47	189.26	231.02	-18.08
CONDE NAST TRAVELER	23,699,089	22,619,144	4.77	303.27	314.11	-3.45
COOKING LIGHT	19,174,966	17,801,530	7.72	261.28	270.37	-3.36
COSMOGIRL	10,130,903	8,973,939	12.89	116.23	110.19	5.48
COSMOPOLITAN	69,689,650	60,518,262	15.15	378.48	347.79	8.82
COUNTRY HOME	25,898,642	20,494,458	26.37	177.31	148.33	19.53
COUNTRY LIVING	26,395,772	21,248,336	24.23	236.54	198.87	18.94
COUNTRY LIVING GARDENER	749,268	663,610	12.91	21.61	19.02	13.62
COUNTRY WEEKLY	4,733,170	3,595,199	31.65	183.84	172.67	6.47
CYCLE WORLD	6,963,848	6,809,511	2.27	186.75	197.31	-5.35
DEPARTURES	13,750,328	11,654,547	17.98	225.20	197.67	13.93
DETAILS	10,133,906	8,965,040	13.04	222.00	209.22	6.11
DIABETES FORECAST	2,359,882	2,788,348	-15.37	128.43	170.67	-24.75
DISCOVER	3,602,266	3,320,919	8.47	67.65	64.17	5.42
DISNEY ADVENTURES	2,556,895	1,662,817	53.77	38.21	26.30	45.28
DUCKS UNLIMITED	1,249,166	1,157,051	7.96	55.33	50.58	9.39
EBONY	14,182,434	14,975,202	-5.29	240.80	256.19	-6.01
ECONOMIST	15,686,447	13,644,130	14.97	550.73	544.00	1.24
ELEGANT BRIDE	4,576,502	0	0.00	156.55	0.00	0.00
ELLE	32,939,137	32,278,684	2.05	349.42	360.32	-3.03
ELLE DECOR	6,211,125	5,999,835	3.52	107.71	107.58	0.12
ELLE GIRL	1,956,088	1,518,054	28.85	52.67	51.67	1.94
ENDLESS VACATION	9,214,390	9,657,622	-4.59	157.47	183.69	-14.28
ENTERTAINMENT WEEKLY	46,148,656	47,565,744	-2.98	366.97	396.32	-7.41
ENTREPRENEUR	21,354,225	20,537,882	3.97	364.06	371.99	-2.13
ESPN MAGAZINE	50,371,975	45,941,985	9.64	331.06	334.27	-0.96
ESQUIRE	17,633,561	16,582,734	6.34	213.50	204.68	4.31
ESSENCE	18,018,837	16,627,607	8.37	284.31	283.67	0.22
EXECUTIVETRAVEL SKYGUIDE	1,354,600	1,368,786	-1.04	60.23	60.73	-0.84
FAMILY CIRCLE	67,952,207	68,086,695	-0.20	301.50	311.32	-3.15
FAMILY FUN	12,568,177	10,318,488	21.80	105.59	94.93	11.24
FAMILY HANDYMAN	8,803,095	7,718,350	14.05	114.27	111.67	2.32
FAST COMPANY	8,004,641	10,018,906	-20.10	130.49	169.10	-22.83
FHM	14,761,773	10,091,560	46.28	169.95	133.67	27.14
FIELD & STREAM	10,033,305	8,442,124	18.85	105.97	95.04	11.49
FIT PREGNANCY	2,164,639	2,538,344	-14.72	117.12	89.30	31.15
FITNESS	21,086,682	20,026,298	5.29	192.04	215.14	-10.74
FLYING	3,635,943	3,984,521	-8.75	155.50	161.50	-3.71
FOOD & WINE	16,953,400	12,673,664	33.77	275.62	224.85	22.58
FORBES	61,044,305	56,950,170	7.19	654.73	644.57	1.58
FORTUNE	56,367,493	54,769,772	2.92	590.36	587.15	0.55
FORTUNE SMALL BUSINESS	6,533,469	6,221,354	5.02	73.13	76.44	-4.34
GARDEN DESIGN	794,192	889,002	-10.66	34.38	35.81	-4.01
GLAMOUR	37,859,531	38,527,309	-1.73	265.37	284.58	-6.75
GOLF DIGEST	31,548,256	30,391,551	3.81	339.38	381.86	-11.12
GOLF FOR WOMEN	2,013,900	1,657,590	21.50	53.28	47.88	11.29
GOLF MAGAZINE	37,233,306	35,960,588	3.54	301.87	320.13	-5.70
GOLF WORLD	6,037,099	5,475,033	10.27	254.76	260.15	-2.07
GOOD HOUSEKEEPING	100,554,101	89,945,379	11.79	392.50	359.92	9.05
GOURMET	17,860,639	14,648,036	21.93	223.86	219.83	1.83
GQ	21,459,347	25,813,643	-16.87	251.96	322.52	-21.88
GUIDEPOSTS	7,526,045	5,443,165	38.27	97.12	72.54	33.90
HARPER'S BAZAAR	28,694,010	25,145,366	14.11	350.16	327.41	6.95
HARVARD BUSINESS REVIEW	3,064,787	4,242,303	-27.76	79.50	115.77	-31.33
HEALTH	15,031,843	14,245,257	5.52	199.47	194.28	2.68
HEMISPHERES	7,670,430	6,122,538	25.28	158.65	132.47	19.77
HOME	10,529,406	10,345,624	1.78	133.67	134.59	-0.68
HOT ROD	8,150,887	6,444,983	26.47	111.92	95.28	17.46
HOUSE & GARDEN	10,415,351	11,807,830	-11.79	129.23	175.28	-26.27
HOUSE BEAUTIFUL	18,013,274	16,859,206	6.85	186.22	186.29	-0.04
IN STYLE	73,008,269	63,290,575	15.35	731.39	686.78	6.50
INC.	14,549,806	14,409,013	0.98	165.24	170.48	-3.08
JANE	7,865,999	7,825,631	0.52	138.10	163.45	-15.51
JET	7,547,867	8,024,494	-5.94	258.10	280.50	-7.98
KIPLINGERS PERSNL FINANCE	9,203,793	10,082,267	-8.71	123.94	133.82	-7.39
LADIES' HOME JOURNAL	61,541,628	62,007,623	-0.75	322.01	339.83	-5.24
LATINA	3,204,672	2,636,410	21.55	121.11	144.46	-16.16
LIFETIME	2,580,255	0	0.00	69.59	0.00	0.00
LUCKY	16,711,029	14,398,299	16.06	243.49	251.48	-3.18
MARIE CLAIRE	20,162,674	22,096,356	-8.75	248.67	284.75	-12.67
MARTHA STEWART LIVING	18,311,818	34,639,484	-47.14	169.56	264.20	-35.82
MAXIM	36,302,316	39,195,601	-7.38	218.38	231.65	-5.73
MEDIZINE HEALTHY LIVING	8,244,299	5,369,389	53.54	60.04	42.94	39.81
MENS FITNESS	9,663,646	9,396,794	2.84	177.29	179.80	-1.40
MENS HEALTH	22,408,997	19,692,469	13.79	179.33	175.05	2.45
MENS JOURNAL	9,558,348	9,494,396	0.67	170.42	186.20	-8.48
METROPOLITAN HOME	13,981,187	11,268,613	24.07	203.53	175.97	15.66
MIDWEST LIVING	22,733,962	5,892,975	285.78	315.71	90.30	249.60
MODERN BRIDE	30,149,505	31,177,276	-3.30	509.89	552.15	-7.65
MONEY	31,890,560	27,257,761	17.00	213.71	192.04	11.28
MORE	11,670,092	8,463,626	37.89	149.70	118.50	26.32
MOTOR TREND	28,517,543	28,477,779	0.14	243.83	236.81	2.96
MOTORBOATING	7,628,274	7,625,697	0.03	302.20	325.78	-7.24
MOVIELINE	0	1,177,189	-100.00	0.00	50.00	-100.00
MUSCLE & FITNESS	13,191,153	14,618,537	-9.76	334.17	383.20	-12.79
MY GENERATION	0	3,766,596	-100.00	0.00	21.75	-100.00
NATIONAL ENQUIRER	16,279,323	19,077,432	-14.67	224.23	269.15	-16.69
NATIONAL GEOGRAPHIC	20,047,555	13,885,192	44.38	111.93	81.34	37.61
NATIONAL GEOGRAPHIC ADVNT	3,065,888	2,979,289	2.91	71.30	77.89	-8.46
NATIONAL GEOGRAPHIC KIDS	1,561,710	702,150	122.42	24.58	14.00	75.54
NATIONAL GEOGRAPHIC TRVLR	5,731,992	5,984,323	-4.22	100.44	109.49	-8.27
NATIONAL JOURNAL	1,734,425	2,196,255	-21.03	149.67	202.92	-26.24
NATURAL HISTORY	1,333,946	1,760,136	-24.21	53.57	74.35	-27.94
NEW YORK MAGAZINE	24,480,950	22,797,905	7.38	601.18	518.07	16.04
NEW YORKER	38,838,379	39,260,082	-1.07	455.32	495.52	-8.11
NEWSWEEK	112,452,856	92,545,408	21.51	490.90	446.31	9.99
NEXOS	824,070	817,300	0.83	44.67	46.83	-4.63
NFL INSIDER	0	2,743,923	-100.00	0.00	49.00	-100.00
NICK JR	2,600,882	2,610,873	-0.38	40.45	44.75	-9.61
NICKELODEON	2,509,690	3,549,893	-29.30	39.39	58.44	-32.59
ORGANIC GARDENING	616,074	899,175	-31.48	41.81	50.08	-16.51
ORGANIC STYLE	4,007,884	3,699,724	8.33	80.68	83.56	-3.45
O-THE OPRAH MAGAZINE	37,641,934	33,051,599	13.89	292.17	259.51	12.59
OUT	2,835,825	2,461,911	15.19	138.24	125.84	9.86
OUTDOOR LIFE	2,616,258	2,730,386	-4.18	50.25	54.00	-6.94
OUTSIDE MAGAZINE	9,922,474	9,477,868	4.69	139.59	144.78	-3.59
PARENTING	26,919,114	26,618,629	1.13	216.91	222.26	-2.41
PARENTS	36,617,068	36,294,498	0.89	303.01	319.71	-5.22
PC MAGAZINE	33,064,465	35,064,741	-5.70	385.04	426.02	-9.62
PEOPLE EN ESPANOL	4,141,199	3,821,587	8.36	100.13	100.67	-0.54
PEOPLE WEEKLY	152,468,501	160,263,715	-4.86	737.49	808.37	-8.77
PLAYBOY	26,995,017	19,531,861	38.21	186.78	136.90	36.44
POPULAR MECHANICS	19,093,558	15,160,931	25.94	200.23	165.38	21.07
POPULAR PHOTOGRAPHY&IMGNG	32,108,103	30,623,895	4.85	380.00	390.76	-2.76
POPULAR SCIENCE	15,978,806	12,947,887	23.41	178.78	159.90	11.81
POWER & MOTORYACHT	15,687,853	15,214,344	3.11	643.48	648.63	-0.79
PREMIERE	4,466,588	4,243,772	5.25	89.13	85.57	4.15
PREVENTION	30,056,407	25,261,943	18.98	278.07	251.26	10.67
RD LARGE EDITION/ESR RDNG	2,684,027	2,134,295	25.76	52.34	48.80	7.27
RD SELECCIONES	2,534,855	2,652,151	-4.42	85.86	100.84	-14.86
READER'S DIGEST	59,409,587	52,367,034	13.45	239.58	200.20	19.67
REAL SIMPLE	21,048,417	13,809,297	52.42	193.77	168.75	14.82
RED HERRING	0	2,864,763	-100.00	0.00	83.31	-100.00
REDBOOK	29,628,222	33,577,142	-11.76	253.48	300.62	-15.68
REMEDY	8,248,920	3,664,494	125.10	83.03	40.40	105.55
RIDE BMX	1,614,983	1,611,105	0.24	191.92	227.16	-15.51
ROAD & TRACK	24,197,150	20,984,597	15.31	283.43	264.85	7.02
ROBB REPORT	4,801,352	4,294,847	11.79	232.83	216.83	7.38
ROLLING STONE	21,521,601	22,839,210	-5.77	197.74	214.01	-7.60
RUNNERS WORLD	8,224,409	5,880,848	39.85	114.00	98.42	15.83
SALT WATER SPORTSMAN	8,412,391	7,951,197	5.80	328.30	322.58	1.77
SATURDAY EVENING POST	1,050,505	1,017,943	3.20	83.60	81.69	2.35
SAVEUR	2,045,614	1,930,026	5.99	60.12	59.22	1.53
SCHOLASTIC PARENT & CHILD	3,516,079	2,694,380	30.50	49.88	41.67	19.71
SCIENTIFIC AMERICAN	6,432,790	3,827,189	68.08	110.50	69.33	59.37
SELF	20,140,012	21,867,467	-7.90	186.39	226.33	-17.65
SEVENTEEN	19,819,874	24,208,102	-18.13	214.47	228.61	-6.19
SHAPE MAGAZINE	23,604,409	23,426,184	0.76	225.44	236.56	-4.70
SI FOR KIDS	3,392,700	4,163,380	-18.51	48.25	63.43	-23.94
SIERRA	1,612,005	1,473,480	9.40	40.00	38.16	4.81
SKI	9,172,836	10,603,502	-13.49	191.81	257.13	-25.40
SKIING	6,623,066	7,141,466	-7.26	153.58	176.13	-12.80
SKY MAGAZINE	8,539,195	7,406,483	15.29	176.45	166.24	6.15
SMARTMONEY	12,496,933	10,779,789	15.93	188.24	173.24	8.66
SMITHSONIAN	12,106,495	12,761,311	-5.13	117.35	128.55	-8.72
SOAP OPERA DIGEST	4,279,968	4,977,023	-14.01	227.02	269.75	-15.84
SOUND & VISION	6,815,148	7,474,215	-8.82	122.33	126.33	-3.16
SOURCE	6,938,240	8,560,004	-18.95	208.97	264.00	-20.84
SOUTHERN ACCENTS	8,906,566	8,375,827	6.34	184.02	178.60	3.04
SOUTHERN LIVING	36,179,225	36,433,973	-0.70	302.90	324.94	-6.78
SOUTHWEST AIRLINES SPIRIT	6,453,337	5,200,508	24.09	252.01	222.96	13.03
SPECTRUM	2,330,983	2,071,630	12.52	111.62	128.07	-12.84
SPIN	7,386,645	7,382,078	0.06	131.82	143.49	-8.14
SPORTING NEWS	9,704,397	8,227,918	17.94	190.00	167.42	13.49
SPORTS ILLUSTRATED	159,213,525	154,612,575	2.98	558.27	571.94	-2.39
STAR	11,874,082	16,591,195	-28.43	195.53	232.65	-15.95
STUFF	13,563,288	12,380,984	9.55	150.16	157.92	-4.91
SUNSET	16,246,472	17,570,520	-7.54	189.95	220.22	-13.74
TECHNOLOGY REVIEW	3,660,435	3,079,281	18.87	85.01	76.12	11.68
TEEN PEOPLE	9,940,344	11,417,467	-12.94	129.56	143.28	-9.57
TEEN VOGUE	5,586,585	2,980,309	87.45	132.66	80.49	64.81
TENNIS	4,327,055	4,849,136	-10.77	64.92	72.58	-10.56
TEXAS MONTHLY	10,040,177	11,070,605	-9.31	333.58	365.52	-8.74
THIS OLD HOUSE	9,937,160	8,370,992	18.71	158.37	142.14	11.42
TIME	143,063,531	132,419,189	8.04	529.65	533.12	-0.65
TOWN & COUNTRY	20,930,053	18,770,899	11.50	329.87	305.61	7.94
TRADITIONAL HOME	9,687,576	8,203,987	18.08	92.75	89.44	3.70
TRANSWORLD BMX	483,800	670,775	-27.87	89.64	137.00	-34.57
TRANSWORLD SKATEBOARDING	9,031,958	10,138,415	-10.91	497.46	635.52	-21.72
TRANSWORLD SNOWBOARDING	7,871,752	8,049,411	-2.21	462.54	505.78	-8.55
TRANSWORLD STANCE	0	904,078	-100.00	0.00	137.85	-100.00
TRANSWORLD SURF	1,489,870	858,074	73.63	192.83	117.33	64.35
TRAVEL + LEISURE GOLF	11,188,238	10,328,173	8.33	188.67	180.87	4.31
TRAVEL HOLIDAY	0	11,175,656	-100.00	0.00	242.77	-100.00
TRAVEL+LEISURE	26,776,483	26,936,737	-0.59	330.21	355.83	-7.20
TV GUIDE	102,908,017	99,937,810	2.97	623.25	652.69	-4.51
U S NEWS & WORLD REPORT	48,855,815	39,298,061	24.32	333.22	291.93	14.14
US AIRWAYS ATTACHE	5,777,274	4,951,054	16.69	158.04	141.51	11.68
US WEEKLY	27,128,140	21,806,649	24.40	340.37	304.66	11.72
VANITY FAIR	49,022,999	35,782,410	37.00	444.15	375.87	18.17
VERANDA	9,780,054	8,236,016	18.75	231.18	201.56	14.70
VIBE	20,996,980	20,179,966	4.05	243.80	250.91	-2.83
VICTORIA	0	4,356,874	-100.00	0.00	70.43	-100.00
VOGUE	64,049,457	65,767,609	-2.61	639.48	715.27	-10.60
W	32,390,505	28,175,892	14.96	485.44	438.15	10.79
WEIGHT WATCHERS	7,709,067	6,258,619	23.18	148.13	126.18	17.40
WIRED	9,922,198	7,595,414	30.63	198.59	173.37	14.54
WOMAN'S DAY	71,820,643	71,421,601	0.56	347.02	357.89	-3.04
WORKING MOTHER	4,595,629	3,463,711	32.68	86.34	70.55	22.37
WORTH	0	3,860,015	-100.00	0.00	86.05	-100.00
YACHTING	16,935,400	13,661,939	23.96	626.91	541.94	15.68
YANKEE	3,124,331	2,754,080	13.44	107.51	101.53	5.89
YM	11,737,725	20,737,652	-43.40	108.69	190.16	-42.85
MAGAZINE TOTALS	4,265,199,245	4,047,337,274	5.38	48,521.88	49,337.81	-1.65
AMERICAN PROFILE	25,516,902	18,143,816	40.64	123.44	115.90	6.51
LOS ANGELES TIMES MAG	13,644,419	10,110,667	34.95	193.82	142.61	35.91
NEW YORK TIMES MAGAZINE	68,883,097	60,183,530	14.46	837.94	773.33	8.35
PARADE	144,931,872	156,714,734	-7.52	160.41	169.60	-5.42
USA WEEKEND	94,760,779	91,747,064	3.28	151.90	150.42	0.98
SUNDAY MAGAZINES TOTALS	347,737,069	336,899,811	3.22	1,467.51	1,351.85	8.56
OVERALL TOTALS	4,612,936,315	4,384,237,084	5.22	49,989.39	50,689.66	-1.38

The magazine totals which appear in this report are calculated by using equivalent issues for the reporting period.

Effective with the release of the June 2004 information on Monday, July 12, PIB magazine advertising revenue will be reported only on a national and regional, open rate card basis. All 2003 and first half 2004 PIB revenues reflect this change. The impact of the restatement on full year 2003 is +4.6% and for January-May, 2004 is +4.2%.

Changes were made as part of PIBs ongoing commitment to provide consistent and verifiable data. All publications will now report revenue based on revised PIB guidelines that have removed the ability to report discretionary revenue (e.g. production and manufacturing premiums). The only premiums allowable in the revised guidelines are those for bleed, coloration, regional and demographic editions listed on individual magazine rate cards. Please note that this restatement does not affect page data.

For more information, please contact PIB@magazine.org

March 1, 2004