MPA – The Association of Magazine Media (formerly Magazine Publishers of America) - The Definitive Resource for the Magazine Industry

Jan - May 2004 vs 2003

To view this table in Excel, click here.

Publication	2004 Dollars	2003 Dollars	% CHG	2004 Pages	2003 Pages	% CHG
ABA JOURNAL-THE LAWYERS M	3,607,861	3,050,108	18.29	130.36	126.55	3.02
ADVOCATE	3,773,865	3,432,875	9.93	332.02	318.80	4.15
ALLURE	39,970,439	41,013,586	-2.54	474.04	506.38	-6.39
AMERICAN BABY	41,700,015	34,892,908	19.51	294.83	261.67	12.67
AMERICAN HERITAGE	2,384,074	2,272,611	4.9	74.00	70.60	4.82
AMERICAN PHOTO	6,002,385	5,499,448	9.15	153.43	139.32	10.13
AMERICAN WAY	13,079,974	11,750,049	11.32	501.93	458.87	9.38
AMERICAN WOODWORKER	2,365,169	2,647,928	-10.68	88.02	106.98	-17.73
ARCHITECTURAL DIGEST	60,373,500	54,698,362	10.38	731.47	727.10	0.6
ARTHUR FROMMERS BDGT TRVL	9,605,097	9,475,874	1.36	283.84	305.77	-7.17
ATLANTIC MONTHLY THE	9,675,961	12,098,537	-20.02	274.50	243.48	12.74
AUDUBON	2,586,101	2,070,281	24.92	78.30	62.98	24.33
AUTOMOBILE MAGAZINE	22,655,092	24,647,398	-8.08	326.04	330.34	-1.3
AUTOWEEK	13,580,902	12,502,676	8.62	473.98	459.88	3.07
BABY TALK	22,217,240	22,185,889	0.14	186.28	185.84	0.23
BACKPACKER	7,694,524	6,682,681	15.14	214.49	203.99	5.15
BARRONS	23,265,289	16,867,069	37.93	674.41	509.73	32.31
BASSMASTER	8,810,520	9,048,431	-2.63	233.02	265.16	-12.12
BETTER HOMES & GARDENS	277,633,977	264,066,209	5.14	839.86	840.53	-0.08
BICYCLING	6,649,853	6,874,854	-3.27	158.03	208.03	-24.04
BIOGRAPHY	0	7,338,339	-100	0.00	143.20	-100
BLACK ENTERPRISE	13,840,861	12,128,117	14.12	351.41	317.24	10.77
BLENDER	11,892,060	8,326,915	42.81	256.25	244.93	4.62
BOATING	19,899,787	18,906,712	5.25	569.58	562.67	1.23
BON APPETIT	35,943,021	36,321,331	-1.04	413.46	443.32	-6.73
BOYS' LIFE	1,784,312	1,843,025	-3.19	45.98	51.76	-11.16
BRIDAL GUIDE	45,083,805	44,861,141	0.5	1,391.02	1,410.19	-1.36
BRIDE'S	81,377,056	92,742,878	-12.26	1,381.24	1,636.21	-15.58
BUDGET LIVING	4,690,792	3,346,826	40.16	125.05	99.73	25.39
BUSINESS 2.0 MAGAZINE	13,938,225	11,307,264	23.27	255.69	216.52	18.09
BUSINESS WEEK	137,122,346	117,395,642	16.8	1,194.71	1,058.86	12.83
CABLE GUIDE THE	0	586,400	-100	0.00	34.00	-100
CAR AND DRIVER	67,080,090	58,457,621	14.75	459.97	446.59	3
CARGO	6,979,379	0	99.99	178.72	0.00	999.99
CELEBRATED LIVING	1,579,200	888,666	77.7	84.00	71.67	17.21
CHILD	26,173,453	23,907,153	9.48	370.54	344.96	7.42
COASTAL LIVING	16,799,225	12,979,149	29.43	416.88	349.20	19.38
CONDE NAST TRAVELER	51,297,879	41,973,875	22.21	659.42	570.16	15.65
COOKING LIGHT	40,419,639	36,444,612	10.91	545.17	539.65	1.02
COSMOGIRL	23,012,374	21,705,274	6.02	263.56	261.81	0.67
COSMOPOLITAN	126,702,516	117,811,698	7.55	693.56	680.37	1.94
COUNTRY HOME	55,746,899	48,050,147	16.02	388.54	362.80	7.1
COUNTRY LIVING	50,758,415	47,409,031	7.06	453.36	441.41	2.71
COUNTRY LIVING GARDENER	1,767,945	1,508,441	17.2	49.12	41.98	16.99
COUNTRY WEEKLY	7,655,628	6,327,164	21	296.59	304.58	-2.62
CYCLE WORLD	14,123,353	13,654,728	3.43	373.24	386.99	-3.55
DEPARTURES	21,892,726	18,530,343	18.15	355.52	312.64	13.72
DETAILS	18,127,661	15,874,384	14.19	397.20	368.47	7.8
DIABETES FORECAST	3,989,943	4,728,676	-15.62	216.15	289.97	-25.46
DISCOVER	5,880,839	5,652,106	4.05	110.29	109.43	0.79
DISNEY ADVENTURES	5,096,720	4,362,437	16.83	76.87	69.03	11.35
DUCKS UNLIMITED	2,131,168	1,892,276	12.62	93.86	82.85	13.29
EBONY	24,698,854	25,370,083	-2.65	417.43	436.05	-4.27
ECONOMIST	28,204,742	22,367,701	26.1	979.59	890.00	10.07
ELEGANT BRIDE	4,576,516	0	99.99	156.55	0.00	999.99
ELLE	62,754,977	57,940,593	8.31	656.53	648.06	1.31
ELLE DECOR	21,856,242	20,104,482	8.71	381.47	386.21	-1.23
ELLE GIRL	6,760,361	5,200,147	30	181.80	176.70	2.88
ENDLESS VACATION	14,051,591	13,607,013	3.27	247.75	261.45	-5.24
ENTERTAINMENT WEEKLY	89,446,941	87,985,694	1.66	715.18	729.78	-2
ENTREPRENEUR	36,318,625	34,161,580	6.31	604.53	604.12	0.07
ESPN MAGAZINE	84,985,575	78,419,367	8.37	556.86	565.74	-1.57
ESQUIRE	30,004,048	27,250,208	10.11	356.43	338.99	5.14
ESSENCE	35,520,142	32,413,380	9.58	563.33	557.37	1.07
EXECUTIVETRAVEL SKYGUIDE	2,048,550	2,071,186	-1.09	85.56	87.51	-2.22
FAMILY CIRCLE	125,674,118	134,098,802	-6.28	573.42	614.44	-6.68
FAMILY FUN	27,370,229	26,164,356	4.61	228.55	242.38	-5.71
FAMILY HANDYMAN	19,329,245	17,746,996	8.92	251.28	253.23	-0.77
FAST COMPANY	13,937,293	17,864,717	-21.98	222.47	300.44	-25.95
FHM	28,311,804	21,286,264	33.01	327.80	284.52	15.21
FIELD & STREAM	24,781,664	23,234,545	6.66	255.87	249.86	2.41
FIT PREGNANCY	4,417,055	5,659,008	-21.95	174.24	172.63	0.93
FITNESS	40,311,999	36,906,738	9.23	371.40	398.76	-6.86
FLYING	6,613,368	7,265,969	-8.98	287.33	295.66	-2.82
FOOD & WINE	31,218,007	25,820,755	20.9	510.37	465.80	9.57
FORBES	124,783,256	99,311,029	25.65	1,341.87	1,120.76	19.73
FORTUNE	125,978,319	102,970,104	22.34	1,331.16	1,122.98	18.54
FORTUNE SMALL BUSINESS	15,262,933	12,783,288	19.4	168.02	161.38	4.12
GARDEN DESIGN	2,524,571	2,858,427	-11.68	108.86	108.36	0.46
GLAMOUR	77,754,532	82,987,800	-6.31	551.77	618.52	-10.79
GOLF DIGEST	62,299,768	57,251,341	8.82	662.27	691.22	-4.19
GOLF FOR WOMEN	5,454,214	4,568,831	19.38	139.19	135.49	2.72
GOLF MAGAZINE	75,312,828	68,938,767	9.25	592.26	594.70	-0.41
GOLF WORLD	12,221,016	10,622,004	15.05	513.80	491.18	4.61
GOOD HOUSEKEEPING	175,923,972	164,805,823	6.75	688.05	668.97	2.85
GOURMET	37,546,954	31,641,847	18.66	473.29	445.82	6.16
GQ	40,926,262	43,812,109	-6.59	475.76	540.82	-12.03
GUIDEPOSTS	12,811,800	9,495,814	34.92	166.61	126.54	31.67
HARPER'S BAZAAR	46,269,899	39,782,349	16.31	563.37	512.29	9.97
HARVARD BUSINESS REVIEW	6,501,359	6,764,190	-3.89	170.14	183.43	-7.25
HEALTH	30,863,772	29,981,802	2.94	404.58	405.46	-0.22
HEMISPHERES	12,394,812	10,843,422	14.31	252.32	226.76	11.27
HOME	24,890,723	22,597,236	10.15	307.16	295.87	3.82
HOT ROD	14,735,116	13,130,345	12.22	201.24	190.42	5.68
HOUSE & GARDEN	23,550,814	24,734,904	-4.79	296.35	352.18	-15.85
HOUSE BEAUTIFUL	33,719,544	32,829,587	2.71	340.47	365.77	-6.91
IN STYLE	131,851,399	118,727,529	11.05	1,271.31	1,253.30	1.44
INC.	29,953,453	25,408,400	17.89	339.06	299.22	13.32
JANE	17,220,107	17,129,643	0.53	303.33	349.50	-13.21
JET	13,225,516	12,885,797	2.64	447.60	454.94	-1.61
KIPLINGERS PERSNL FINANCE	17,095,698	16,063,662	6.42	229.29	213.47	7.42
LADIES' HOME JOURNAL	115,346,318	118,030,973	-2.27	598.20	643.34	-7.02
LATINA	7,755,112	5,611,942	38.19	292.26	310.22	-5.79
LIFETIME	5,461,170	3,274,502	66.78	147.10	108.26	35.88
LUCKY	40,011,987	31,546,163	26.84	584.19	552.91	5.66
MARIE CLAIRE	42,062,765	44,910,216	-6.34	508.08	583.60	-12.94
MARTHA STEWART LIVING	33,060,844	66,740,463	-50.46	307.12	511.32	-39.94
MAXIM	62,992,878	73,751,811	-14.59	374.55	440.29	-14.93
MEDIZINE HEALTHY LIVING	16,232,588	17,790,847	-8.76	117.74	137.21	-14.19
MENS FITNESS	18,043,047	15,597,161	15.68	330.49	297.40	11.13
MENS HEALTH	48,593,891	42,904,243	13.26	399.70	379.69	5.27
MENS JOURNAL	16,528,548	18,253,449	-9.45	293.50	339.02	-13.43
METROPOLITAN HOME	24,511,710	20,505,533	19.54	363.22	328.09	10.71
MIDWEST LIVING	38,060,401	18,092,308	110.37	524.01	275.49	90.21
MODERN BRIDE	49,659,715	51,849,543	-4.22	841.19	921.75	-8.74
MONEY	56,774,822	49,799,232	14.01	375.76	349.88	7.4
MORE	27,071,727	20,818,638	30.04	341.74	298.12	14.63
MOTOR TREND	50,412,507	50,080,032	0.66	431.30	410.76	5
MOTORBOATING	12,461,354	12,310,001	1.23	493.42	523.81	-5.8
MOVIELINE	0	1,177,190	-100	0.00	50.00	-100
MUSCLE & FITNESS	24,304,285	23,108,576	5.17	614.70	607.31	1.22
MY GENERATION	0	3,766,595	-100	0.00	21.75	-100
NATIONAL ENQUIRER	27,600,939	32,159,064	-14.17	388.92	450.11	-13.59
NATIONAL GEOGRAPHIC	36,530,091	25,744,602	41.89	202.40	151.83	33.31
NATIONAL GEOGRAPHIC ADVNT	6,672,986	7,216,423	-7.53	156.49	188.07	-16.79
NATIONAL GEOGRAPHIC KIDS	2,989,700	2,327,550	28.45	42.72	43.00	-0.65
NATIONAL GEOGRAPHIC TRVLR	13,227,269	12,987,832	1.84	232.87	241.76	-3.68
NATIONAL JOURNAL	3,667,301	3,570,735	2.7	317.92	331.92	-4.22
NATURAL HISTORY	2,744,055	3,514,959	-21.93	110.63	149.45	-25.98
NEW YORK MAGAZINE	41,678,778	40,198,587	3.68	1,029.94	915.00	12.56
NEW YORKER	68,677,280	62,590,828	9.72	803.62	800.44	0.4
NEWSWEEK	199,945,408	161,984,755	23.43	865.82	780.64	10.91
NEXOS	1,462,535	1,598,785	-8.52	79.00	89.00	-11.24
NFL INSIDER	0	2,743,923	-100	0.00	49.00	-100
NICK JR	8,458,798	6,934,248	21.99	131.05	118.42	10.67
NICKELODEON	8,583,122	8,298,768	3.43	134.60	136.95	-1.72
O-THE OPRAH MAGAZINE	76,393,998	68,262,574	11.91	590.56	540.05	9.35
ORGANIC GARDENING	872,099	1,368,408	-36.27	62.18	75.99	-18.18
ORGANIC STYLE	9,514,933	6,201,147	53.44	183.48	136.74	34.18
OUT	5,339,767	4,225,093	26.38	262.90	214.17	22.75
OUTDOOR LIFE	8,564,219	8,235,003	4	162.16	162.22	-0.04
OUTSIDE MAGAZINE	25,418,240	25,602,946	-0.72	348.51	379.85	-8.25
PARENTING	60,176,351	58,161,531	3.46	480.42	487.34	-1.42
PARENTS	71,766,204	66,039,089	8.67	595.70	588.07	1.3
PC MAGAZINE	60,242,134	60,708,340	-0.77	702.59	738.08	-4.81
PEOPLE EN ESPANOL	9,425,692	8,938,907	5.45	228.27	236.37	-3.43
PEOPLE WEEKLY	297,154,273	291,870,109	1.81	1,435.43	1,468.58	-2.26
PLAYBOY	40,706,418	32,013,567	27.15	280.63	224.13	25.21
POPULAR MECHANICS	36,558,618	35,113,881	4.11	378.31	379.36	-0.28
POPULAR PHOTOGRAPHY&IMGNG	53,543,177	50,590,631	5.84	654.32	641.16	2.05
POPULAR SCIENCE	30,507,309	23,175,411	31.64	333.05	283.65	17.42
POWER & MOTORYACHT	24,761,100	23,144,564	6.98	1,021.84	993.31	2.87
PREMIERE	8,872,890	7,235,176	22.64	175.46	147.84	18.68
PREVENTION	54,266,308	43,413,855	25	504.16	435.26	15.83
RD LARGE EDITION/ESR RDNG	4,182,194	3,255,123	28.48	80.37	75.05	7.08
RD SELECCIONES	4,838,633	4,746,492	1.94	163.39	181.34	-9.9
READER'S DIGEST	108,415,651	96,010,727	12.92	417.09	355.26	17.4
REAL SIMPLE	54,002,736	34,954,872	54.49	494.77	422.58	17.08
RED HERRING	0	2,864,764	-100	0.00	83.31	-100
REDBOOK	56,552,543	66,130,414	-14.48	486.19	598.32	-18.74
REMEDY	14,076,335	9,074,106	55.13	145.79	111.00	31.35
RENOVATION STYLE	2,144,165	2,540,642	-15.61	32.03	50.97	-37.15
RIDE BMX	2,691,433	2,724,625	-1.22	318.50	382.66	-16.77
ROAD & TRACK	39,668,628	39,080,227	1.51	469.73	481.33	-2.41
ROBB REPORT	8,604,980	7,362,389	16.88	421.00	372.17	13.12
ROLLING STONE	53,852,252	53,156,458	1.31	490.88	492.18	-0.27
RUNNERS WORLD	15,966,384	11,394,830	40.12	222.78	192.06	16
SALT WATER SPORTSMAN	14,426,341	13,519,801	6.71	558.77	544.17	2.68
SATURDAY EVENING POST	1,736,511	1,638,753	5.97	139.69	131.10	6.55
SAVEUR	4,371,504	3,150,049	38.78	129.46	96.51	34.13
SCHOLASTIC PARENT & CHILD	7,126,356	5,659,215	25.92	103.85	88.17	17.79
SCIENTIFIC AMERICAN	10,262,485	7,927,767	29.45	179.58	142.50	26.02
SELF	41,473,418	45,387,609	-8.62	393.43	466.57	-15.68
SEVENTEEN	36,284,595	45,857,782	-20.88	380.74	445.13	-14.47
SHAPE MAGAZINE	52,982,090	45,160,322	17.32	510.40	455.15	12.14
SI FOR KIDS	6,137,718	8,720,170	-29.61	87.20	131.38	-33.63
SIERRA	2,617,405	2,416,585	8.31	64.83	62.50	3.74
SKI	9,172,860	12,816,795	-28.43	191.81	304.13	-36.93
SKIING	6,623,091	7,141,491	-7.26	153.58	176.13	-12.8
SKY MAGAZINE	15,517,043	12,706,361	22.12	316.69	275.97	14.76
SMARTMONEY	21,021,446	19,277,339	9.05	311.21	302.27	2.96
SMITHSONIAN	23,127,920	23,169,123	-0.18	223.73	239.43	-6.56
SOAP OPERA DIGEST	7,749,430	8,957,346	-13.49	410.40	498.88	-17.74
SOUND & VISION	11,914,520	12,923,664	-7.81	213.83	221.49	-3.46
SOURCE	12,053,191	13,952,357	-13.61	363.61	432.00	-15.83
SOUTHERN ACCENTS	14,238,187	13,959,861	1.99	296.22	298.97	-0.92
SOUTHERN LIVING	75,679,304	78,032,580	-3.02	628.04	693.83	-9.48
SOUTHWEST AIRLINES SPIRIT	11,218,169	9,353,209	19.94	434.17	397.47	9.23
SPECTRUM	3,617,433	3,051,825	18.53	172.23	189.23	-8.99
SPIN	11,832,231	13,029,323	-9.19	210.08	253.13	-17.01
SPORTING NEWS	17,481,279	14,506,796	20.5	342.25	295.72	15.73
SPORTS ILLUSTRATED	272,572,256	243,635,832	11.88	946.88	900.75	5.12
STAR	21,359,397	27,693,425	-22.87	287.77	389.23	-26.07
STUFF	23,140,286	20,804,784	11.23	259.50	265.18	-2.14
SUNSET	33,309,318	37,400,333	-10.94	387.75	460.45	-15.79
TECHNOLOGY REVIEW	6,053,356	5,270,354	14.86	140.20	128.78	8.87
TEEN PEOPLE	21,910,541	25,774,735	-14.99	284.90	323.05	-11.81
TEEN VOGUE	11,450,586	5,336,121	114.59	269.69	144.19	87.04
TENNIS	11,720,043	11,527,985	1.67	173.83	172.25	0.92
TEXAS MONTHLY	19,371,272	19,335,207	0.19	639.60	643.12	-0.55
THIS OLD HOUSE	21,231,645	19,223,161	10.45	325.87	320.07	1.81
TIME	266,301,621	218,632,012	21.8	976.36	888.35	9.91
TOWN & COUNTRY	41,672,470	33,890,161	22.96	632.28	537.45	17.64
TRADITIONAL HOME	35,478,806	30,153,352	17.66	346.76	319.29	8.6
TRANSWORLD BMX	830,885	1,113,450	-25.38	152.78	226.33	-32.5
TRANSWORLD SKATEBOARDING	14,569,601	17,574,062	-17.1	801.21	1,102.69	-27.34
TRANSWORLD SNOWBOARDING	9,646,984	9,761,308	-1.17	566.17	610.28	-7.23
TRANSWORLD STANCE	0	1,352,604	-100	0.00	205.85	-100
TRANSWORLD SURF	2,677,267	1,875,344	42.76	344.83	256.83	34.26
TRAVEL + LEISURE GOLF	16,299,393	14,801,551	10.12	268.71	254.46	5.6
TRAVEL HOLIDAY	0	20,348,176	-100	0.00	421.94	-100
TRAVEL+LEISURE	56,030,014	50,285,187	11.42	693.27	668.35	3.73
TV GUIDE	166,571,559	160,532,786	3.76	1,005.76	1,047.11	-3.95
U S NEWS & WORLD REPORT	96,126,835	68,784,071	39.75	658.66	506.66	30
US AIRWAYS ATTACHE	10,146,173	9,559,230	6.14	275.14	263.92	4.25
US WEEKLY	48,477,186	35,480,439	36.63	599.41	498.18	20.32
VANITY FAIR	90,836,817	77,173,832	17.7	818.98	787.56	3.99
VERANDA	15,428,662	13,316,793	15.86	360.10	325.14	10.75
VIBE	37,145,797	37,141,546	0.01	430.27	459.91	-6.45
VICTORIA	0	8,474,267	-100	0.00	137.78	-100
VOGUE	109,344,262	104,367,973	4.77	1,079.36	1,126.02	-4.14
W	50,581,415	47,288,402	6.96	751.92	732.61	2.64
WEIGHT WATCHERS	11,916,669	9,503,269	25.4	226.81	192.04	18.1
WIRED	20,285,218	17,914,595	13.23	406.29	377.05	7.75
WOMAN'S DAY	146,205,908	145,087,671	0.77	703.31	730.92	-3.78
WORKING MOTHER	9,061,170	8,515,275	6.41	171.09	175.15	-2.32
WORTH	0	3,860,024	-100	0.00	86.05	-100
YACHTING	26,434,756	22,623,731	16.85	976.11	865.53	12.78
YANKEE	7,270,224	6,559,862	10.83	254.44	241.29	5.45
YM	24,372,057	42,914,224	-43.21	228.05	407.55	-44.04
MAGAZINES TOTALS	8,011,542,373	7,482,294,177	7.07	89,409.80	89,401.12	0.01
AMERICAN PROFILE	41,174,495	29,590,177	39.15	198.46	187.69	5.74
LOS ANGELES TIMES MAG	20,392,771	15,718,093	29.74	333.13	220.37	51.17
NEW YORK TIMES MAGAZINE	113,725,600	92,672,231	22.72	1,390.47	1,210.02	14.91
PARADE	263,221,162	268,758,328	-2.06	290.64	290.67	-0.01
USA WEEKEND	167,884,796	155,840,622	7.73	275.57	259.44	6.22
SUNDAY MAGAZINES TOTALS	606,398,824	562,579,451	7.79	2,488.27	2,168.19	14.76
OVERALL TOTALS	8,617,941,197	8,044,873,628	7.12	91,898.06	91,569.31	0.36

The magazine totals which appear in this report are calculated by using equivalent issues for the reporting period.

Effective with the release of the June 2004 information on Monday, July 12, PIB magazine advertising revenue will be reported only on a national and regional, open rate card basis. All 2003 and first half 2004 PIB revenues reflect this change. The impact of the restatement on full year 2003 is +4.6% and for January-May, 2004 is +4.2%.

Changes were made as part of PIBs ongoing commitment to provide consistent and verifiable data. All publications will now report revenue based on revised PIB guidelines that have removed the ability to report discretionary revenue (e.g. production and manufacturing premiums). The only premiums allowable in the revised guidelines are those for bleed, coloration, regional and demographic editions listed on individual magazine rate cards. Please note that this restatement does not affect page data.

For more information, please contact PIB@magazine.org

May 1, 2004