Feb 09, 2012
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Accountability and Engagement
Ad Categories and Demographics
Ad Positioning and Guidelines
Ad Trends and Magazine Handbook
Case Studies
Kelly Awards
Measurement and Circulation
PIB Revenue and Pages
Ad Category Data (quarterly and YTD)
Frequently Asked Questions
How to Become a PIB Member
Magazine Titles Data (quarterly)
Magazine Titles Data (YTD)
Sales Edge - Behind the Numbers
Sales Tools and Coalition
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Magazine Titles Data (YTD)
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Jan - Jun 2010 vs 2009
Jan - Jun 2010 vs 2009
July 12, 2010
Click here
to download this table in Excel
2010*
2009*
2010*
2009*
Publication
Dollars
Dollars
%CHG
Pages
Pages
%CHG
AARP-THE MAGAZINE
65,800,774
63,240,065
4.0
103.19
103.25
-0.1
ADVOCATE
0
3,887,439
0.00
199.85
ALL YOU
14,632,774
12,295,896
19.0
463.33
439.99
5.3
ALLURE
70,086,548
63,818,650
9.8
537.38
501.68
7.1
AMERICAN BABY
46,589,466
45,621,470
2.1
235.31
235.46
-0.1
AMERICAN PHOTO
2,859,702
6,335,026
-54.9
88.71
131.67
-32.6
AMERICAN WAY
21,176,335
20,905,614
1.3
668.14
653.62
2.2
ARCHITECTURAL DIGEST
47,265,873
46,494,880
1.7
404.40
412.45
-2.0
ARTHUR FROMMERS BDGT TRVL
12,475,982
13,990,100
-10.8
220.40
254.13
-13.3
ATLANTIC THE
14,269,086
11,216,775
27.2
222.75
182.96
21.7
AUDUBON
6,273,140
6,249,394
0.4
144.69
144.12
0.4
AUTOMOBILE MAGAZINE
25,805,758
24,022,340
7.4
253.04
244.17
3.6
AUTOWEEK
12,733,047
12,469,802
2.1
356.36
348.96
2.1
BABY TALK
34,769,403
30,203,731
15.1
214.73
191.34
12.2
BARRONS
28,586,215
23,208,705
23.2
619.48
529.41
17.0
BASSMASTER
8,854,288
7,507,273
17.9
219.25
198.11
10.7
BESTLIFE
0
10,972,486
0.00
130.31
BETTER HOMES & GARDENS
400,929,004
361,348,319
11.0
823.92
771.15
6.8
BICYCLING
17,192,646
16,973,279
1.3
260.74
277.98
-6.2
BLACK ENTERPRISE
14,707,208
14,773,483
-0.4
319.04
317.20
0.6
BLENDER
0
7,737,017
0.00
70.20
BLOOMBERG BUSINESS WEEK
76,712,497
77,827,127
-1.4
575.46
590.49
-2.5
BOATING
10,310,051
10,859,308
-5.1
258.47
249.10
3.8
BOATING LIFE
0
3,099,850
0.00
168.88
BODY + SOUL
12,912,911
12,433,498
3.9
258.53
258.90
-0.1
BON APPETIT
41,600,303
36,578,952
13.7
288.97
280.00
3.2
BOYS' LIFE
2,313,331
1,356,692
70.5
47.98
31.90
50.4
BRIDAL GUIDE
35,500,889
35,606,412
-0.3
840.48
866.79
-3.0
BRIDE'S
114,943,080
97,644,331
17.7
1,417.97
1,234.63
14.8
CAR AND DRIVER
74,258,699
78,146,618
-5.0
388.59
374.28
3.8
CARIBBEAN TRAVEL & LIFE
2,973,766
4,671,662
-36.3
131.87
213.93
-38.4
CELEBRATED LIVING
1,809,360
1,877,211
-3.6
80.00
83.00
-3.6
COASTAL LIVING
16,814,065
19,466,105
-13.6
255.19
336.06
-24.1
CONDE NAST PORTFOLIO
0
7,297,256
0.00
117.62
CONDE NAST TRAVELER
53,392,614
53,602,978
-0.4
452.71
467.56
-3.2
COOKIE
0
23,687,106
0.00
268.66
COOKING LIGHT
66,650,403
53,094,441
25.5
581.16
487.01
19.3
COOKING WITH PAULA DEEN
4,450,621
4,144,308
7.4
75.06
68.61
9.4
COSMOPOLITAN
179,186,086
156,658,285
14.4
703.47
633.61
11.0
COUNTRY HOME
0
18,738,031
0.00
81.19
COUNTRY LIVING
52,732,627
67,707,040
-22.1
337.58
450.44
-25.1
COUNTRY WEEKLY
3,048,395
4,908,266
-37.9
389.81
334.10
16.7
CRUISING WORLD
12,363,497
12,940,537
-4.5
395.93
424.85
-6.8
CYCLE WORLD
14,722,692
16,996,639
-13.4
290.46
345.78
-16.0
DEPARTURES
15,399,078
18,096,789
-14.9
181.25
214.26
-15.4
DESTINATION WEDDINGS & HONEYMOONS
2,693,067
1,749,436
53.9
159.98
104.49
53.1
DETAILS
22,116,192
23,104,751
-4.3
319.96
340.18
-5.9
DIABETES FORECAST
3,942,012
4,468,061
-11.8
155.87
182.61
-14.6
DISCOVER
5,661,965
7,278,822
-22.2
95.04
126.30
-24.8
DOMINO
0
5,135,313
0.00
46.94
DUCKS UNLIMITED
2,525,903
2,622,615
-3.7
65.33
68.32
-4.4
DWELL
12,781,236
12,818,593
-0.3
321.75
331.36
-2.9
EBONY
14,373,283
18,865,511
-23.8
233.50
315.58
-26.0
ECONOMIST
57,004,434
55,505,928
2.7
936.65
958.77
-2.3
ELEGANT BRIDE
0
6,563,457
0.00
174.50
ELLE
125,274,510
115,474,459
8.5
939.85
889.34
5.7
ELLE DECOR
36,553,176
33,173,980
10.2
474.16
410.34
15.6
ENDLESS VACATION
5,589,263
5,354,914
4.4
67.12
63.72
5.3
ENTERTAINMENT WEEKLY
84,917,079
68,072,543
24.7
502.53
412.01
22.0
ENTREPRENEUR
37,914,272
40,143,241
-5.6
439.12
459.66
-4.5
ESPN MAGAZINE
125,570,911
96,513,535
30.1
565.19
447.23
26.4
ESQUIRE
44,507,171
37,403,387
19.0
364.21
315.45
15.5
ESSENCE
54,428,436
47,026,254
15.7
589.10
537.41
9.6
EVERY DAY W/ RACHAEL RAY
50,202,325
44,777,875
12.1
347.94
323.06
7.7
EVERYDAY FOOD
12,027,878
11,833,949
1.6
189.46
188.70
0.4
EXECUTIVETRAVEL SKYGUIDE
3,320,727
3,428,560
-3.1
123.70
104.04
18.9
FAMILY CIRCLE
213,742,767
200,352,468
6.7
817.70
790.18
3.5
FAMILY FUN
55,247,052
52,602,811
5.0
310.15
314.29
-1.3
FAMILY HANDYMAN
28,404,258
25,626,878
10.8
258.12
238.14
8.4
FAST COMPANY
17,466,557
13,465,411
29.7
210.68
171.28
23.0
FIELD & STREAM
26,382,699
29,183,440
-9.6
200.31
195.49
2.5
FINE COOKING
898,486
1,029,740
-12.7
35.90
42.40
-15.3
FIRST FOR WOMEN
19,173,674
19,949,750
-3.9
275.14
270.64
1.7
FIT PREGNANCY
15,961,753
15,013,982
6.3
268.13
265.38
1.0
FITNESS
74,442,588
57,231,078
30.1
513.51
408.76
25.6
FLEX
16,679,249
20,007,826
-16.6
1,148.50
1,453.63
-21.0
FLYING
5,437,565
6,453,183
-15.7
217.99
260.26
-16.2
FOOD & WINE
36,189,000
36,945,428
-2.0
405.68
438.41
-7.5
FOOD NETWORK MAGAZINE
19,488,251
1,445,467
1,248.2
347.25
63.72
445.0
FORBES
108,846,919
118,615,166
-8.2
792.20
911.43
-13.1
FORTUNE
80,515,664
84,666,719
-4.9
635.46
702.18
-9.5
FORTUNE SMALL BUSINESS
0
20,831,907
0.00
184.51
GLAMOUR
135,826,983
131,965,539
2.9
690.60
688.33
0.3
GOLF DIGEST
67,945,437
71,698,337
-5.2
480.40
527.71
-9.0
GOLF MAGAZINE
76,179,590
73,130,399
4.2
428.40
431.52
-0.7
GOLF WORLD
23,448,695
23,157,078
1.3
618.78
639.88
-3.3
GOOD HOUSEKEEPING
262,336,661
232,453,757
12.9
748.76
658.71
13.7
GOURMET
0
28,275,100
0.00
250.59
GQ
71,063,766
61,941,210
14.7
500.06
454.21
10.1
GUIDEPOSTS
16,551,731
16,821,792
-1.6
215.49
228.86
-5.8
HALLMARK MAGAZINE
0
2,719,410
0.00
54.16
HARPER'S BAZAAR
87,388,389
73,305,493
19.2
753.15
645.78
16.6
HARVARD BUSINESS REVIEW
7,337,635
7,144,563
2.7
175.17
168.83
3.8
HEALTH
47,060,076
43,952,212
7.1
449.56
442.66
1.6
HOT ROD
24,738,053
26,479,977
-6.6
232.38
256.72
-9.5
HOUSE BEAUTIFUL
44,554,390
37,991,740
17.3
319.73
279.74
14.3
IN STYLE
161,840,747
141,324,366
14.5
1,104.03
1,000.87
10.3
IN TOUCH WEEKLY
52,463,218
42,340,092
23.9
456.68
393.42
16.1
INC.
22,238,837
19,824,016
12.2
287.22
262.46
9.4
ISLANDS
3,716,389
4,690,824
-20.8
121.63
149.87
-18.8
J-14
2,025,434
2,938,248
-31.1
66.98
90.21
-25.8
JET
6,428,551
9,037,402
-28.9
204.60
292.97
-30.2
KIPLINGERS PERSNL FINANCE
11,685,892
10,616,095
10.1
152.45
140.34
8.6
LADIES' HOME JOURNAL
123,686,916
147,753,385
-16.3
475.42
584.36
-18.6
LATINA
13,030,744
10,934,241
19.2
274.64
231.99
18.4
LIFE & STYLE WEEKLY
14,145,235
8,796,098
60.8
242.51
172.69
40.4
LUCKY
58,783,506
56,018,838
4.9
519.03
506.72
2.4
M MAGAZINE
1,436,441
1,992,379
-27.9
62.63
78.29
-20.0
MARIE CLAIRE
71,419,647
56,862,058
25.6
585.57
479.70
22.1
MARLIN
3,630,720
3,435,534
5.7
266.39
264.82
0.6
MARTHA STEWART LIVING
79,774,838
72,171,008
10.5
496.51
450.72
10.2
MARTHA STEWART WEDDINGS
23,770,628
15,342,256
54.9
615.03
417.71
47.2
MAXIM
66,588,585
62,722,048
6.2
255.66
249.32
2.5
MEN'S FITNESS
23,527,059
29,540,681
-20.4
322.41
359.86
-10.4
MEN'S HEALTH
65,847,950
59,966,402
9.8
364.17
348.40
4.5
MEN'S JOURNAL
33,784,431
36,274,976
-6.9
336.28
379.54
-11.4
METROPOLITAN HOME
0
30,914,700
0.00
338.97
MIDWEST LIVING
38,386,337
40,033,279
-4.1
288.01
311.55
-7.6
MODERN BRIDE
0
67,315,747
0.00
856.81
MONEY
56,426,838
46,170,699
22.2
273.86
233.66
17.2
MORE
62,545,019
62,830,009
-0.5
415.22
428.90
-3.2
MOTOR TREND
58,994,402
58,390,129
1.0
344.16
351.60
-2.1
MOTORBOATING
6,420,884
6,649,356
-3.4
171.17
197.91
-13.5
MUSCLE & FITNESS
43,261,337
57,748,220
-25.1
800.71
1,131.39
-29.2
NATIONAL ENQUIRER
22,687,419
25,253,414
-10.2
410.66
414.50
-0.9
NATIONAL GEOGRAPHIC
34,640,872
35,076,640
-1.2
149.84
156.31
-4.1
NATIONAL GEOGRAPHIC ADVNT
0
13,448,778
0.00
150.88
NATIONAL GEOGRAPHIC KIDS
2,316,813
3,808,171
-39.2
22.77
38.49
-40.8
NATIONAL GEOGRAPHIC TRVLR
16,007,709
13,348,265
19.9
205.83
177.31
16.1
NATURAL HEALTH
7,871,522
10,182,260
-22.7
173.23
228.65
-24.2
NEW YORK MAGAZINE
90,819,567
78,203,390
16.1
1,167.51
1,074.23
8.7
NEW YORKER
70,871,803
61,857,165
14.6
507.71
480.42
5.7
NEWSWEEK
78,138,019
114,730,899
-31.9
440.77
487.35
-9.6
NEXOS
2,302,840
2,091,285
10.1
99.61
90.40
10.2
O-THE OPRAH MAGAZINE
98,495,029
95,944,364
2.7
644.86
623.31
3.5
OK WEEKLY
45,007,310
36,637,850
22.8
560.06
429.43
30.4
ORGANIC GARDENING
2,895,213
3,034,311
-4.6
119.74
137.80
-13.1
OUT
9,123,100
7,885,576
15.7
273.73
227.51
20.3
OUTDOOR LIFE
12,165,839
12,177,536
-0.1
158.27
157.81
0.3
OUTSIDE MAGAZINE
31,760,501
33,404,786
-4.9
314.00
333.80
-5.9
PARENTING EARLY YEARS
49,165,895
42,409,752
15.9
370.91
329.72
12.5
PARENTING SCHOOL YEARS
16,532,148
12,661,255
30.6
326.33
285.79
14.2
PARENTS
110,712,289
101,287,860
9.3
645.57
610.69
5.7
PEOPLE
502,405,318
422,899,427
18.8
1,768.68
1,527.57
15.8
PEOPLE EN ESPANOL
19,157,772
18,209,137
5.2
278.20
275.78
0.9
PEOPLE STYLE WATCH
27,866,157
16,499,432
68.9
398.27
249.40
59.7
PLAYBOY
18,656,733
24,546,972
-24.0
180.22
150.49
19.8
POPULAR MECHANICS
51,326,456
41,579,502
23.4
386.37
305.07
26.6
POPULAR PHOTOGRAPHY
22,805,940
35,566,270
-35.9
383.99
412.59
-6.9
POPULAR SCIENCE
33,401,453
30,381,586
9.9
259.28
239.74
8.2
POWER & MOTORYACHT
11,891,385
13,963,320
-14.8
412.46
476.39
-13.4
POWER CRUISING
0
274,474
0.00
34.50
PREVENTION
60,513,478
61,334,984
-1.3
433.17
415.89
4.2
QUAD OFF ROAD MAGAZINE
0
2,132,329
0.00
223.29
RD LARGE EDITION/ESR RDNG
5,162,301
5,399,421
-4.4
90.69
88.21
2.8
RD SELECCIONES
0
5,617,389
0.00
126.58
READER'S DIGEST
74,533,637
121,203,331
-38.5
358.14
433.68
-17.4
READYMADE
2,599,775
1,990,272
30.6
78.10
60.90
28.2
REAL SIMPLE
124,369,996
92,490,300
34.5
736.76
561.94
31.1
REDBOOK
101,784,135
98,051,742
3.8
645.27
649.12
-0.6
RENOVATION STYLE
6,941,432
6,923,281
0.3
64.91
74.91
-13.3
RIDE BMX
1,183,918
1,994,323
-40.6
120.41
202.49
-40.5
ROAD & TRACK
42,641,380
44,177,921
-3.5
378.37
361.33
4.7
ROBB REPORT
19,349,291
19,966,779
-3.1
594.59
540.69
10.0
ROLLING STONE
68,394,815
65,233,772
4.8
385.54
385.52
0.0
RUNNERS WORLD
37,494,288
33,728,304
11.2
304.30
292.78
3.9
SAILING WORLD
2,748,871
2,855,501
-3.7
183.65
196.60
-6.6
SALT WATER SPORTSMAN
8,156,043
8,044,184
1.4
218.99
229.41
-4.5
SATURDAY EVENING POST
1,584,560
1,029,167
54.0
82.54
74.03
11.5
SAVEUR
9,813,456
8,327,762
17.8
219.50
193.61
13.4
SCHOLASTIC PARENT & CHILD
34,026,639
29,743,808
14.4
318.66
285.29
11.7
SCIENTIFIC AMERICAN
9,462,279
8,446,633
12.0
138.30
108.79
27.1
SCUBA DIVING
1,268,508
1,104,864
14.8
94.39
67.19
40.5
SELF
80,616,683
84,536,942
-4.6
489.63
528.21
-7.3
SER PADRES
6,201,580
4,926,149
25.9
76.97
62.55
23.1
SEVENTEEN
46,058,383
41,429,479
11.2
350.14
319.63
9.5
SHAPE MAGAZINE
105,429,859
111,199,304
-5.2
632.00
699.38
-9.6
SIEMPRE MUJER
5,607,370
4,553,784
23.1
109.37
91.96
18.9
SKI
4,667,967
5,268,015
-11.4
104.00
124.95
-16.8
SKIING
1,572,061
2,490,089
-36.9
46.06
78.13
-41.0
SMARTMONEY
18,974,438
17,148,573
10.6
206.45
192.13
7.5
SMITHSONIAN
25,956,197
27,029,600
-4.0
169.56
185.27
-8.5
SOAP OPERA DIGEST
9,770,127
8,213,268
19.0
421.37
370.04
13.9
SOUND & VISION
4,917,844
7,448,057
-34.0
128.96
151.85
-15.1
SOUTHERN ACCENTS
0
11,586,404
0.00
176.45
SOUTHERN LIVING
89,202,208
88,137,644
1.2
486.36
496.32
-2.0
SOUTHWEST AIRLINES SPIRIT
25,883,221
20,878,698
24.0
657.19
528.93
24.2
SPA
1,091,548
1,297,494
-15.9
98.82
120.32
-17.9
SPECTRUM
2,838,730
3,145,369
-9.7
132.96
147.54
-9.9
SPIN
9,485,104
12,693,803
-25.3
166.70
220.07
-24.3
SPORT DIVER
4,472,122
6,848,384
-34.7
159.94
227.29
-29.6
SPORT FISHING
6,414,743
6,114,153
4.9
225.66
225.08
0.3
SPORTING NEWS
8,941,213
9,110,782
-1.9
156.26
137.46
13.7
SPORTS ILLUSTRATED
273,013,625
257,404,761
6.1
741.90
724.83
2.4
SPORTS ILLUSTRATED KIDS
2,844,699
6,544,814
-56.5
40.54
73.30
-44.7
STAR
91,625,657
84,978,186
7.8
698.80
558.83
25.0
SUNSET
39,130,126
40,255,844
-2.8
343.89
362.19
-5.1
TECHNOLOGY REVIEW
1,488,477
1,012,756
47.0
61.00
42.68
42.9
TEEN VOGUE
40,434,885
34,101,910
18.6
354.59
306.59
15.7
TENNIS
8,852,350
9,930,390
-10.9
165.52
189.70
-12.7
TEXAS MONTHLY
27,102,003
28,726,143
-5.7
712.37
738.68
-3.6
THE WEEK
19,509,133
16,688,422
16.9
306.67
277.92
10.3
THIS OLD HOUSE
20,282,917
19,185,826
5.7
219.65
219.19
0.2
TIME
183,304,011
173,354,813
5.7
617.04
614.87
0.4
TIME OUT NEW YORK
18,030,553
16,347,250
10.3
985.05
891.31
10.5
TOWN & COUNTRY
36,476,076
36,421,236
0.2
409.25
429.64
-4.7
TRADITIONAL HOME
50,429,561
46,065,368
9.5
312.12
293.45
6.4
TRANSWORLD MOTOCROSS
4,895,696
6,187,935
-20.9
440.49
492.88
-10.6
TRANSWORLD SKATEBOARDING
10,231,001
14,043,504
-27.1
463.30
638.82
-27.5
TRANSWORLD SNOWBOARDING
6,819,490
8,349,108
-18.3
337.17
412.32
-18.2
TRANSWORLD SURF
4,091,195
4,678,413
-12.6
372.29
426.21
-12.7
TRAVEL + LEISURE GOLF
0
6,457,563
0.00
97.53
TRAVEL+LEISURE
58,433,234
62,732,238
-6.9
514.24
582.06
-11.7
TV GUIDE
40,907,777
71,678,626
-42.9
283.45
363.50
-22.0
TWIST
1,297,384
1,828,237
-29.0
75.59
88.77
-14.8
U S NEWS & WORLD REPORT
0
17,900,620
0.00
179.98
US AIRWAYS MAGAZINE
10,496,010
11,430,463
-8.2
367.91
404.21
-9.0
US WEEKLY
160,960,184
150,098,595
7.2
824.85
827.33
-0.3
VANITY FAIR
99,643,615
85,640,971
16.4
610.67
543.89
12.3
VERANDA
13,319,681
15,038,754
-11.4
218.59
262.08
-16.6
VIBE
0
22,238,277
0.00
223.97
VOGUE
146,117,763
133,694,067
9.3
984.97
916.37
7.5
W
38,097,207
43,419,261
-12.3
419.61
491.63
-14.6
WAKEBOARDING
2,167,971
3,580,339
-39.4
222.48
377.98
-41.1
WEIGHT WATCHERS
19,068,926
19,573,895
-2.6
262.96
276.87
-5.0
WIRED
31,863,749
24,440,545
30.4
325.90
271.67
20.0
WOMAN'S DAY
197,450,328
192,378,146
2.6
730.72
730.20
0.1
WOMANS WORLD
15,594,299
16,785,005
-7.1
177.95
178.11
-0.1
WOMEN'S HEALTH
44,736,365
43,956,393
1.8
272.63
311.34
-12.4
WONDERTIME
0
4,483,721
0.00
75.07
WOOD
5,986,253
6,174,021
-3.0
69.74
68.21
2.2
WORKING MOTHER
16,386,869
16,404,347
-0.1
225.58
233.96
-3.6
YACHTING
20,851,614
22,943,355
-9.1
576.37
660.27
-12.7
MAGAZINES TOTALS
9,248,770,503
9,137,487,165
1.2
78,217.83
81,483.27
-4.0
AMERICAN PROFILE
122,869,161
92,146,300
33.3
276.60
208.69
32.5
LOS ANGELES TIMES MAG
6,248,167
9,015,396
-30.7
206.57
192.33
7.4
NEW YORK TIMES MAGAZINE
112,519,989
109,283,208
3.0
961.03
914.31
5.1
PARADE
316,413,145
277,983,925
13.8
318.88
276.36
15.4
RELISH
70,116,921
54,563,718
28.5
93.06
73.88
26.0
SPRY
23,804,762
24,349,260
-2.2
60.91
59.06
3.1
USA WEEKEND
212,384,566
197,200,344
7.7
295.18
273.75
7.8
SUNDAY MAGAZINES TOTALS
864,356,711
764,542,152
13.1
2,212.23
1,998.38
10.7
OVERALL TOTALS
10,113,127,214
9,902,029,317
2.1
80,430.06
83,481.65
-3.7
*Data as of July 8th, 2010
No items were found.