Understanding Magazine Circulation: A Guide for Advertising Buyers and Sellers offers insights on key strategic concepts in circulation to help facilitate communication between advertisers and publishers.
The Value of Magazine Readership: Reader Dynamics and Ad Impact on Readers of Pass-Along Copies shows that readers value pass-along copies and take action at a similar rate as readers overall.
The Value of Magazine Readership: Reader Dynamics and Ad Impact on Readers of Paid and Nonpaid Copies demonstrates that how much a consumer pays for a magazine or how the magazine was acquired does not affect the level of magazine engagement or likelihood to act on the advertising, according to a range of third-party research.
Trends in readership from 1997 to 2006 white paper and full chart, looking at number of magazine readers, average issues per month, and coverage.
Verified Circulation Talking Points and FAQs provide an understanding about the new verified circulation category and answer possible questions about its impact on magazines.
The Value of Verified Circulation This PowerPoint presentation explains what the new circulation category "verified" is and how to successfully use it on sales calls.
Key talking points (originally presented at "The New Rules of Selling" meeting on September 15, 2005)
