| New York, NY (January 16, 2008)—Total magazine rate-card-reported advertising revenue for full-year 2007 increased 6.1% compared to the previous year, closing at $25,501,793,279, according to Publishers Information Bureau (PIB). Ad pages totaled 244,736.54, at -0.6% compared to January through December, 2006.
Total PIB revenue for the fourth quarter 2007 period increased 7% compared to last year, closing at $7,567,788,712. Ad pages totaled 71,763.48, at +0.1% from October through December, 2006.
Analysis: Full Year 2007 vs. 2006 (Click here for Magazine Totals)
|
CLASS NAME |
2007 DOLLARS |
2006 DOLLARS |
CHG |
%CHG |
2007 PAGES |
2006 PAGES |
CHG |
%CHG |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
DRUGS & REMEDIES |
2584622229 |
2414054049 |
170568180 |
7.1 |
19674.58 |
19074.75 |
599.83 |
3.1 |
|
|
TOILETRIES & COSMETICS |
2563374463 |
2290033937 |
273340526 |
11.9 |
19714.59 |
19150.57 |
564.02 |
2.9 |
|
|
APPAREL & ACCESSORIES |
2181018788 |
2031576703 |
149442085 |
7.4 |
24402.78 |
24455.31 |
-52.53 |
-0.2 |
|
|
FOOD & FOOD PRODUCTS |
2125503702 |
1817306167 |
308197535 |
17 |
14452.61 |
13159.33 |
1293.28 |
9.8 |
|
|
AUTOMOTIVE |
2006597795 |
2049493105 |
-42895310 |
-2.1 |
18353.07 |
19582.24 |
-1229.17 |
-6.3 |
|
|
RETAIL |
1881064083 |
1705290401 |
175773682 |
10.3 |
18967.79 |
18567.21 |
400.58 |
2.2 |
|
|
DIRECT RESPONSE COMPANIES |
1810392956 |
1765431701 |
44961255 |
2.5 |
17936.42 |
18811.37 |
-874.95 |
-4.7 |
|
|
MEDIA & ADVERTISING |
1770282742 |
1593165351 |
177117391 |
11.1 |
15226.24 |
14472.74 |
753.5 |
5.2 |
|
|
HOME FURNISHINGS & SUPPLIES |
1564904845 |
1704821644 |
-139916799 |
-8.2 |
14429.85 |
16479.17 |
-2049.32 |
-12.4 |
|
|
FINANCIAL, INSURANCE & REAL ESTATE |
1379374667 |
1259741401 |
119633266 |
9.5 |
14339.59 |
13815.69 |
523.9 |
3.8 |
|
|
PUBLIC TRANSPORTATION, HOTELS & RESORTS |
1161904299 |
1085931551 |
75972748 |
7.0 |
14694.09 |
14524.53 |
169.56 |
1.2 |
|
|
TECHNOLOGY |
1022757461 |
1124489214 |
-101731753 |
-9.0 |
10094.17 |
11757.83 |
-1663.66 |
-14.1 |
|
In full-year 2007, Drugs & Remedies held the top spot in PIB revenue, while Apparel & Accessories was the top category in pages.
Nine of the 12* major advertising categories showed increases in spending: Food & Food Products (+17%); Toiletries & Cosmetics (+11.9%); Media & Advertising (+11.1%); Retail (+10.3%); Financial, Insurance & Real Estate (+9.5%); Apparel & Accessories (+7.4%); Drugs & Remedies (+7.1%); Public Transportation, Hotels & Resorts (+7%); and Direct Response (+2.5%).
Page gains were seen in: Food & Food Products (+9.8%); Media & Advertising (+5.2%); Finance, Insurance & Real Estate (3.8%); Drugs & Remedies (+3.1%); Toiletries & Cosmetics (+2.9); Retail (+2.2%); and Public Transportation, Hotels & Resorts (+1.2%).
Drivers behind the ad categories that posted increases in both PIB revenue and pages include:
- Drugs & Remedies: ads for medicines and proprietary remedies; fitness and diet programs; medical equipment and supplies
- Toiletries & Cosmetics: ads for cosmetics and beauty aids; personal health and hygiene products (male, female and unisex); hair products and accessories
- Food & Food Products: ads for prepared foods, ingredients and seasonings; confections and snacks; meat, dairy and produce; beverages
- Retail: ads for department stores; shopping centers; branded apparel shops; sporting goods stores
- Media & Advertising: ads for a broad spectrum of media and entertainment vehicles, including film, TV, newspapers, magazines and books
- Financial, Insurance & Real Estate: ads for banking institutions; credit cards; insurance companies; financial advisors
- Public Transportation, Hotels & Resorts: ads for domestic and international destinations, hotel chains and individual properties; airlines
*The top 12 ad categories are the most significant contributors to PIB revenue, comprising more than 85% of total magazine ad spending.
Analysis: Fourth Quarter 2007 vs. 2006 (Click here for Magazine Totals)
|
CLASS NAME |
2007 DOLLARS |
2006 DOLLARS |
CHG |
%CHG |
2007 PAGES |
2006 PAGES |
CHG |
%CHG |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
TOILETRIES & COSMETICS |
736,397,717 |
634,136,795 |
102,260,922 |
16.1 |
5,782.37 |
5,406.63 |
375.74 |
6.9 |
|
|
DRUGS & REMEDIES |
690,983,144 |
699,249,009 |
-8,265,865 |
-1.2 |
5,247.30 |
5,523.12 |
-275.82 |
-5.0 |
|
|
APPAREL & ACCESSORIES |
678,172,452 |
627,958,342 |
50,214,110 |
8.0 |
7,294.21 |
7,134.63 |
159.58 |
2.2 |
|
|
RETAIL |
618,737,422 |
590,647,267 |
28,090,155 |
4.8 |
5,937.08 |
6,159.97 |
-222.89 |
-3.6 |
|
|
FOOD & FOOD PRODUCTS |
576,663,307 |
480,596,814 |
96,066,493 |
20.0 |
3,932.17 |
3,479.27 |
452.90 |
13.0 |
|
|
AUTOMOTIVE |
557,943,016 |
565,856,265 |
-7,913,249 |
-1.4 |
5,082.79 |
5,408.61 |
-325.82 |
-6.0 |
|
|
HOME FURNISHINGS & SUPPLIES |
535,520,401 |
551,714,586 |
-16,194,185 |
-2.9 |
4,783.55 |
5,310.97 |
-527.42 |
-9.9 |
|
|
MEDIA & ADVERTISING |
516,067,970 |
463,336,558 |
52,731,412 |
11.4 |
4,591.74 |
4,320.82 |
270.92 |
6.3 |
|
|
DIRECT RESPONSE COMPANIES |
494,725,782 |
|
