The Association of Magazine Media

Advertising

Virtually every economist agrees that advertising is a vital component of economic growth. Advertising gives businesses the opportunity to communicate directly with consumers and gives consumers the opportunity to compare products and services.

As technological advances are made, advertisers evolve their approach, using new means to reach potential consumers. As advertising is a vital component of the magazine business, MPA is engaged on a wide range of legislative and regulatory proposals surrounding advertising issues. From the implementation of online advertising restrictions to new regulations on Direct-to-Consumer pharmaceutical advertising, MPA keeps a careful watch over MPA members’ First Amendment right to advertise.

Direct-to-Consumer (DTC) advertising for prescription drugs has provided important information to patients about disease symptoms and treatment options since the early 1980’s. In today’s healthcare system, DTC advertising continues to play an important role by empowering patients to actively engage...
After a two-year review, the Federal Trade Commission on December 22 issued two documents on native advertising, “Enforcement Policy Statement on Deceptively Formatted Advertisements” and “Native Advertising: A Guide for Businesses.”
On May 27th, the Federal Trade Commission (FTC) issued a report detailing the findings of its year and a half long investigation of the data broker industry. The report, “Data Brokers: A Call for Transparency and Accountability” follows similar reports previously released by the Senate Committee...
In early May, the White House released a pair of reports centered on “big data” issues. The first report, “Big Data: Seizing Opportunities, Preserving Values,” focused on how big data can provide key benefits to the government and the public, but also a measure of risk for consumers. A...
The hot trend of native advertising – often described as digital advertorial – has caught the eye of more than just magazine publishers. The Federal Trade Commission (FTC) has noticed too, and dedicated an entire day in late December to an examination of the issue...
Advertising is big business and Congress wants in on the action. Long a potential source of federal tax revenue, a pair of tax reform proposals in the House and Senate would change the current tax treatment of advertising expenses, which is currently treated as a fully deductible cost of doing...
The Federal Trade Commission (FTC) continues to be active on consumer protection matters in 2013, issuing two reports early in the year focused on providing consumers with privacy and other disclosures in the digital space. Both reports Mobile Privacy Disclosures and .COM Disclosures deal with...
As part of their ongoing effort on privacy, a trio of privacy-related developments emerged from the Federal Trade Commission (FTC) as 2012 drew to a close...
Two and a half years after initiating a review of the Children’s Online Privacy Protection Rule (COPPA), in late December the Federal Trade Commission (FTC) issued its long-awaited final amendments to the rule...
After nearly two years of speeches, debates, and politicking – and the expenditure of enormous amounts of campaign cash – a closely and hotly contested campaign season concluded with President Barack Obama winning re-election on November 6. Adding to the drama of election night were the outcomes...
In October, after nearly two years, the Federal Trade Commission (FTC) released the revised “Green Guides.” The Green Guides help industries avoid potential enforcement actions for deceptive environmental claims by offering clarification and guidance for marketers when making environmental...
In August, the Federal Trade Commission (FTC) requested comments on a Supplemental Notice of Proposed Rulemaking (SNPRM) for COPPA, the Children’s Online Privacy Protection Act. Expanding on modifications proposed in the original (September 2011) Notice of Proposed Rulemaking, the supplemental...
Despite unfinished work and deadlines fast approaching, Congress has left town for the traditional August recess. When they return on September 10th, the Senate and the House will have only a few short weeks to try and complete the business left unfinished before recessing again and hitting the...
In April, when Representative Paul Ryan (R-WI) spoke at the annual MPA Washington Meeting, he deftly dodged questions about whether he would join Republican presidential candidate Mitt Romney as his running mate. With only three weeks before the Republican convention in Tampa, we now know the...
Following comments by MPA and others in July 2011, highlighting the First Amendment failings of the food marketing “voluntary principles” issued earlier in 2011 by the Interagency Working Group on Food Marketed to Children, in October the Federal Trade Commission – one of the four agencies in the...
Legislation aimed at fighting online piracy and counterfeiting on “rogue” websites continues to advance, creating a global outpouring of opinion, and pitting two powerful industries against each other.
After months of partisan dealings, and just hours before the looming deadline, Congressional leaders were able to reach agreement on a bill raising the federal debt ceiling...
Created by a 2009 act of Congress, in April, the Interagency Working Group on Food Marketed to Children, comprised of the FTC, CDC, FDA, and USDA, released their “preliminary proposed nutrition principles to guide self-regulatory efforts.”

Direct-to-Consumer (DTC) advertising for prescription drugs has been providing important information to patients about disease symptoms and treatment options since the early 1980’s. In recent years, expenditures on prescription drugs have been rising faster than the rate of inflation. Along with...

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