American Society of Magazine Editors

ASME Announces the Winners of the 2010 National Magazine Awards

April 22, 2010

Glamour Named Magazine of the Year at National Magazine Awards Annual Gala. New York Wins Four Ellies. National Geographic and The New Yorker Each Win Three.

NEW YORK, NY (April 22, 2010)—The winners of the 2010 National Magazine Awards were announced tonight at the annual awards gala at Alice Tully Hall in New York City. Glamour won top honors as Magazine of the Year. New York won four awards, including the award for General Excellence, 250,000 to 500,000 Circulation.

Other multiple-award winners were:

  • National Geographic, which won three awards, including General Excellence, Over 2 Million Circulation
  • The New Yorker, which also won three awards, including the award for Public Interest for Atul Gawande’s “The Cost Conundrum”
  • Wired, which won two awards, including the award for Design for the third year in a row

Known as the Ellies, for the Alexander Calder stabile “Elephant” given to each winner, the gala was attended by nearly 700 magazine editors and publishers. The evening was highlighted by the presentation of the Magazine Editors’ Hall of Fame Award to Anna Wintour, Editor-in-Chief of Vogue, by David Remnick, Editor of The New Yorker.

Among the awards presenters were two other member of the Magazine Editors’ Hall of Fame: Martha Stewart and Michael Kinsley. Guest presenters included actress Brooke Shields, fashion designer Cynthia Rowley, The Marriage Ref’s Tom Papa, New York Rangers left wing and former Vogue intern Sean Avery, and Lost’s Rebecca Mader.

Sponsored by the American Society of Magazine Editors in association with the Columbia University Graduate School of Journalism, the National Magazine Awards were established in 1966 and have long been recognized as the preeminent awards for magazine journalism in the United States.

"This year's Ellie finalists and winners fully display the vitality and power of magazine journalism," said Sid Holt, Chief Executive of American Society of Magazine Editors. "Stunningly diverse in subject and approach, these publications show why readers love magazines—in print, on line or on mobile devices."

More than 300 magazines participated in the National Magazine Awards this year, submitting 1,758 entries; 51 magazines were nominated in 23 categories.

The winners of the National Magazine Awards 2010 are:

General Excellence, Print
Recognizes overall editorial achievement at six circulation levels.

Under 100,000 Circulation
San Francisco
Bruce Kelley, Editor-in-Chief
For April, August, December Issues

100,000 to 250,000 Circulation
Mother Jones
Monika Bauerlein and Clara Jeffery, Editors
For July/August, September/October, November/December Issues

250,000 to 500,000 Circulation

New York
Adam Moss, Editor-in-Chief
For April 20, October 5, October 26 Issues

500,000 to 1 Million Circulation

GQ
Jim Nelson, Editor-in-Chief
For June, September, November Issues

1 Million to 2 Million Circulation

Men’s Health
David Zinczenko, Editor-in-Chief
For September, October, November Issues

Over 2 Million Circulation

National Geographic
Chris Johns, Editor-in-Chief
For May, September, December Issues

Design, Print
Honors the effectiveness of design, typography and artwork in support of the editorial mission of the magazine

Wired
Chris Anderson, Editor-in-Chief
For March, May, August Issues

Photography, Print
Honors the effectiveness of photography, photojournalism and photo-illustration in support of the editorial mission of the magazine

Vanity Fair
Graydon Carter, Editor
For March, September, November Issues

Photojournalism
Recognizes the informative photographic documentation of an event or subject

National Geographic
Chris Johns, Editor-in-Chief
For “Shattered Somalia,” photographs by Pascal Maitre; text by Robert Draper, May

Photo Portfolio
Honors creative photography and photo illustration, including portraiture

The New Yorker
David Remnick, Editor
For “Portraits of Power,” photographs by Platon, December 7

Single-Topic Issue
Recognizes magazines that have devoted an issue to the in-depth examination of one topic

Wired
Chris Anderson, Editor-in-Chief
For “The Mystery Issue,” May

Magazine Section
Recognizes the excellence of a regular, cohesive front- or back-of-back section

New York
Adam Moss, Editor-in-Chief
For “Strategist,” April 20, May 25, October 26

Personal Service
Honors the outstanding use of print journalism to serve the readers’ needs and aspirations

New York
Adam Moss, Editor-in-Chief
For “For and Against Foreskin,” by Chris Bonanos, Michael Idov and Hanna Rosin, October 26

Leisure Interests
Recognizes excellence in service journalism focusing on recreational activities and special interests

New York
Adam Moss, Editor-in-Chief
For “The Great New York Neoclassical Neapolitan Pizza Revolution,” by Rob Patronite and Robin Raisfeld with Michael Idov, July 20-27

Public Interest
Recognizes magazine journalism that illuminates issues of public importance

The New Yorker
David Remnick, Editor
For “The Cost Conundrum,” by Atul Gawande, June 1

Reporting
Honors the enterprise, skill and analysis that a magazine exhibits in covering an event or problem of contemporary interest and significance

The New York Times Magazine
Gerald Marzorati, Editor
For “The Deadly Choices at Memorial,” by Sheri Fink, August 30

Feature Writing
Honors the stylishness and originality with which the writer treats her or his subject

Texas Monthly
Evan Smith, President and Editor-in-Chief; Jake Silverstein, Editor
For “Still Life,” by Skip Hollandsworth, May

Profile Writing
Honors the vividness and perceptiveness with which the writer brings his or her subject to life

Esquire
David Granger, Editor-in-Chief
For “The Man Who Never Was,” by Mike Sager, May

Essays
Recognizes the writer’s eloquence, perspective, fresh thinking and unique voice

National Geographic
Chris Johns, Editor-in-Chief
For “Top Ten State Fair Joys,” by Garrison Keillor, July

Columns and Commentary
Recognizes excellence in short-form social, economic and political commentary, including humor

Newsweek
Jon Meacham, Editor
For three columns by Fareed Zakaria: “Worthwhile Canadian Initiative,” February 16; “The Way Out of Afghanistan,” September 21; “Theocracy and Its Discontents,” June 29

Reviews and Criticism
Honors the knowledge, persuasiveness and original voice that the critic brings to her or his reviews

The New Yorker
David Remnick, Editor
For three reviews by Elizabeth Kolbert: “Green Like Me,” August 31; “Flesh of Your Flesh,” November 9; “Hosed,” November 16

Fiction
Recognizes excellence in fiction published in magazines

McSweeney’s Quarterly
Dave Eggers, Editor
For “Memory Wall,” by Anthony Doerr, October 1; “Raw Water,” by Wells Tower, October 1; “Further Interpretations of Real-Life Events,” by Kevin Moffett; March 3

Magazine of the Year
Honors publications that successfully use both print and digital media in fulfilling the editorial mission of the magazine

Glamour
Cynthia Leive, Editor-in-Chief; Jill Herzig, Executive Editor; Geraldine Hessler, Design Director; Glamour.com: Ben Berentson, Online Managing Director
For April, September, November Issues

 

About The American Society of Magazine Editors (ASME)

The American Society of Magazine Editors (ASME) is a non-profit professional organization for editors of print and online magazines which are edited and published in the U.S.  Established in 1963, ASME currently has about 850 members nationwide.  Among other things, ASME works to preserve editorial independence and speaks out on public policy issues, particularly those pertaining to the First Amendment. To learn more about ASME, please go to www.magazine.org/asme.

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PRESS CONTACTS: 

Howard Polskin | SVP/Communications Platforms & Events | Magazine Publishers of America
212.872.3732 | hpolskin@magazine.org

Sid Holt | Chief Executive | ASME
212.872.3723 | sholt@magazine.org

 

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