The Association of Magazine Media

The Atlantic, Golf Digest, National Geographic, New York Lead Finalists For Digital Ellies

February 28, 2012

33 Publications to Be Honored at Third Annual Awards Lunch.

NEW YORK, NY (February 28, 2012)—The American Society of Magazine Editors (ASME) today announced the finalists for the 2012 National Magazine Awards for Digital Media. Known as the Digital Ellies (for the Alexander Calder stabile “Elephant,” which is given to each winner), the awards will be presented on March 20, 2012, in New York City. Topping the list of finalists are four magazine brands—The Atlantic, Golf Digest, National Geographic and New York—that are each nominated for three awards including General Excellence.

Sponsored by ASME in association with the Columbia University Graduate School of Journalism, the 2012 National Magazine Awards for Digital Media will be presented at lunch on Tuesday, March 20, at the Grand Hyatt New York. The lunch will be co-hosted by Larry Hackett, managing editor of People and ASME president, and Lucy Danziger, editor-in-chief of SELF and ASME secretary. The Digital Ellies are presented in conjunction with “MPA Digital: Swipe,” the premier conference for magazine editors and publishers focusing on tablets, e-readers, smartphones and apps.

To register to attend the National Magazine Awards for Digital Media and “MPA Digital: Swipe,” click here.

This year more than 270 publications entered the National Magazine Awards, and 90 industry leaders served as Digital Ellies judges. In addition to The Atlantic, Golf Digest, National Geographic and New York, magazines nominated for three awards include The Daily Beast, The New Yorker and Slate. Titles nominated for two awards include The Atavist,, Foreign Policy, GQ, Men’s Health, The New York Times Magazine, Rolling Stone and Wired.

Media companies with multiple nominations include Atlantic Media Company (3 for The Atlantic); Condé Nast (10 for Golf Digest, GQ, The New Yorker and Wired); Hearst Magazines (2 for Popular Mechanics and Redbook); National Geographic Society (3 for National Geographic); New York Media (3 for New York); The New York Times Company (2 for The New York Times Magazine); The Newsweek Daily Beast Company (3 for The Daily Beast); Rodale (2 for Men’s Health); Time Inc. (6 for Cooking Light,, People, Sports Illustrated and Time); The Washington Post Company (5 for Foreign Policy and Slate); and Wenner Media (2 for Rolling Stone).



General Excellence, Digital Media
Honors the best magazines published on digital platforms

  • The Atlantic
  • Golf Digest
  • National Geographic
  • New York

Honors the best magazine websites

  • The Atlantic
  • New York
  • People
  • Saveur
  • Slate

Tablet Edition
Honors magazine editions published on tablets and e-readers

  • Golf Digest
  • GQ
  • National Geographic
  • The New Yorker
  • Spin

Design, Digital Media
Honors magazine websites, tablet and e-reader editions and utility apps for visual and functional excellence

  • The Daily Beast (Website)
  • Everyday Food (iPad App, March)
  • National Geographic (iPad App, “7 Billion: How the World Will Change”)
  • The New Yorker (iPad App, Summer Reading Issue, June 13 & 20)
  • Wired (iPad App, Underworld Issue, February)

Website Department
Honors a department, channel or microsite

  • The Atlantic (In Focus)
  • The Daily Beast  (Book Beast)
  • Discover Magazine (Blogs)
  • Foreign Policy (Middle East Channel)
  • Sports Illustrated (NFL Section)

Utility App
Honors single-purpose apps distributed on mobile devices, including tablets and smartphones

  • Cooking Light (The Healthy Menu Maker)
  • (viEWer)
  • New York (The Cut on the Runway)
  • Poetry (iPad App)
  • Time (PopuList)

Personal Service, Digital Media
Honors service journalism on digital platforms

  • (5 Weeks to a New Life)
  • Kiplinger (State-by-State Guide to Taxes on Retirees)
  • Men’s Health (Guy Gourmet) 
  • Men’s Health (The Skin Cancer Center) 
  • Redbook (The Truth About Trying)  

Reporting, Digital Media
Honors excellence in reporting for digital media

  • The Atavist (The Instigators) 
  • IEEE Spectrum (24 Hours at Fukushima)  
  • Mother Jones (Occupy Wall Street Coverage) 
  • Rolling Stone (The Kill Team)  
  • Wired (FBI Teaches Agents: “Mainstream” Muslims Are “Violent, Radical”)

Commentary, Digital Media
Honors excellence in opinion journalism on digital platforms

  • The American Scholar (“Zinsser on Friday,” by William Zinsser)   
  • CNET (“Molly Rants,” by Molly Wood) 
  • The Daily Beast  (Commentary by Michelle Goldberg)
  • The New Yorker (“New Yorker” Writers on Osama bin Laden) 
  • Rolling Stone (“Taibblog,” by Matt Taibbi)

Honors the use of interactivity and multimedia in the coverage of an event or subject

  • The Atavist (Lifted)
  • Foreign Policy (The Qaddafi Files)
  • Golf Digest (Masters Coverage)
  • Popular Mechanics (Touchdown)
  • Slate (The Presidential Horse Race)

Honors the outstanding use of video by magazines

  • 5280 (The Saddlemaker)
  • GQ  (Tell)
  • The New York Times Magazine (My Family’s Experiment in Extreme Schooling)
  • The New York Times Magazine (Touch of Evil)
  • Slate (Why Gold, Why Not Argon?) 

The American Society of Magazine Editors is the principal organization for magazine journalists in the United States. ASME members include the editorial leaders of most major consumer and business magazines published in print and online. Founded in 1963, ASME works to defend the First Amendment, protect editorial independence and support the development of journalism. ASME sponsors the National Magazine Awards in association with the Columbia University Graduate School of Journalism. The first National Magazine Award was presented in 1966 to Look; the first award for digital journalism was presented in 1997 to Money.


Adobe is the sponsor of the 2012 presentation of the National Magazine Awards for Digital Media. 
To register to attend the National Magazine Awards for Digital Media and “MPA Digital: Swipe,” click here.
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