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2004 National Magazine Award Winners

GENERAL EXCELLENCE
This category recognizes overall excellence in magazines. The award honors the effectiveness with which writing, reporting, editing and design all come together to command readers attention and fulfill the magazines unique editorial mission.

Over 2,000,000 circulation
Newsweek: Richard M. Smith, chairman and editor-in-chief;
Mark Whitaker, editor, for March 10, March 31, November 3 issues.

1,000,000 to 2,000,000 circulation
Popular Science: Scott Mowbray, editor-in-chief, for September, October, November issues.

500,000 to 1,000,000 circulation
Gourmet: Ruth Reichl, editor-in-chief, for January, March, October issues.

250,000 to 500,000 circulation
Budget Living: Sarah Gray Miller, editor-in-chief, for April/May, August/September, December/January issues.

100,000 to 250,000 circulation
Chicago Magazine: Richard Babcock, editor, for February, March, August issues.

Under 100,000 circulation
Aperture: Melissa Harris, editor-in-chief, for Spring, Fall, Winter issues.

PERSONAL SERVICE
This category honors excellence in service journalism. The advice or instruction presented should help readers improve the quality of their personal lives.

Mens Health: David Zinczenko, editor-in-chief, for A Tale of 3 Hearts, by Peter Moore; 100 Ways to Live Forever, by Adam Campbell and Brian Good; Death by Exercise, by Lou Schuler, July/August.

LEISURE INTERESTS
This category recognizes excellent service journalism about leisure-time pursuits. The practical advice or instruction presented should help readers enjoy hobbies or other recreational interests.

Consumer Reports: Julia Kagan, vice president and editorial director, for Veterinary Care Without the Bite, by Jeff Blyskal, July.

REPORTING
This category recognizes excellence in reporting. It honors the enterprise, exclusive reporting and intelligent analysis that a magazine exhibits in covering an event, a situation or a problem of contemporary interest and significance.

Rolling Stone: Jann Wenner, editor and publisher; Ed Needham, managing editor, for The Killer Elite, a three-part report by Evan Wright, Part I, The Killer Elite, June 26; Part II, From Hell to Baghdad, July 10; Part III, The Battle for Baghdad, July 24.

PUBLIC INTEREST
This category recognizes journalism that has the potential to affect national or local policy or lawmaking. It honors investigative reporting or groundbreaking analysis that sheds new light on an issue of public importance.

The New Yorker: David Remnick, editor, for three articles by Seymour M. Hersh, Lunch with the Chairman, March 17; Selective Intelligence, May 12; The Stovepipe, October 27.

FEATURE WRITING
This category recognizes excellence in feature writing. It honors the stylishness and originality with which the author treats his or her subject.

The New Yorker: David Remnick, editor, for The Marriage Cure, by Katherine Boo, August 18 & 25.

PROFILE WRITING
This category recognizes excellence in profile writing. It honors the vividness and perceptiveness with which the writer brings his or her subject to life.

Esquire: David Granger, editor-in-chief, for The Confessions of Bob Greene, by Bill Zehme, April.

ESSAYS
This category recognizes excellence in essay writing on topics ranging from the personal to the political. Whatever the subject, it honors the authors eloquence, perspective, fresh thinking and unique voice.

The New Yorker: David Remnick, editor, for A Sudden Illness, by Laura Hillenbrand, July 7.

COLUMNS and COMMENTARY
This category recognizes excellence in short-form political, social, economic or humorous commentary. The award honors the eloquence, force of argument and succinctness with which the writer presents his or her views.

New York Magazine: Caroline Miller, editor-in-chief, for three columns by Michael Wolff, Live From Doha, April 7-14; My Big Fat Question, April 21; Al Jazeeras Edge, April 28.

REVIEWS and CRITICISM
This category recognizes excellence in criticism of art, books, movies, television, theater, music, dance, food, dining, fashion, products and the like. It honors the knowledge, persuasiveness and original voice that the critic brings to his or her reviews.

Esquire: David Granger, editor-in-chief, for three reviews by Tom Carson, Increasingly Berserk Developments, January; Back to the Terminator, August; Mr. Uncongeniality, December.

SINGLE-TOPIC ISSUE
This category recognizes magazines that have devoted an issue to an in-depth examination of one topic. It honors the ambition, comprehensiveness and imagination with which a magazine treats its subject.

The Oxford American: Marc Smirnoff, editor, for its Sixth Annual Music Issue, Summer.

DESIGN
This category recognizes excellence in magazine design. It honors the effectiveness of overall design, artwork, graphics and typography in enhancing a magazines unique mission and personality.

Esquire: David Granger, editor-in-chief; John Korpics, design director, for May, July, October issues.

PHOTOGRAPHY
This category honors the effectiveness of photography, photojournalism and photo illustration in enhancing a magazines unique mission and personality.

City: John F. McDonald, editorial director and publisher; Fabrice Frere, creative director and COO; Adriana Jacoud, art director; Piera Gelardi, photography editor, for May/June, Summer, Winter issues.

PHOTO PORTFOLIO/PHOTO ESSAY
This category recognizes a distinctive portfolio or photographic essay. It honors either photos that express an idea or a concept, or documentary photojournalism shot in real time.

W: Patrick McCarthy, chairman and editorial director; Dennis Freedman, vice chairman and creative director; Edward Leida, executive vice president and group design director; Kirby Rodriguez, art director, for The Kate Moss Portfolio, September.

FICTION
This category honors the quality of a publications literary selections.

Esquire: David Granger, editor-in-chief, for Presence, by Arthur Miller, July; The Red Bow, by George Saunders, September; Rest Stop, by Stephen King, December.

GENERAL EXCELLENCE ONLINE
This category recognizes outstanding magazine Internet sites, as well as online-only magazines and Weblogs that have a significant amount of original content.

CNET News.com (http://news.com.com): Jai Singh, editor-in-chief