New York, NY (May 3, 2005)Seventy-five magazine launches were announced in the first quarter of 2005, according to research conducted by Magazine Publishers of America (MPA). They range in focus and type from magazines dedicated to heritage and culture, to titles that target niche affluent markets. The new titles include: five shopping magazines, five shelter magazines, four fashion magazines, 16 magazines targeting women, eight titles targeting the affluent market as well as a 12 titles aimed at males.
These announcements demonstrate the incredible vitality, energy and creativity that characterize our business, noted Nina Link, President and CEO, MPA. It shows that we are an industry that constantly reinvents itself to serve the evolving needs of its readers and advertisers.
Spin-offs are big this year, with 4 versions of popular existing titles aiming at the Hispanic market in the U.S. for the first time (7 titles in all are aimed at the Hispanic market so far).
Major publishers who announced launches in the first quarter include:
American Media: AFL Preview; Sly
Conde Nast: Allure Bride
Hachette Filipacchi: Chris Madden
Hearst: Quick and Simple
Fairchild: Cookie, Vitals Woman
Gemstar-TV Guide: Inside TV
Meredith: Siempre Mujer
Rodale (with John Brown Publishing): Lazy RV Living
Scientific American: Scientific American Mind
Time Inc.: Racing Fan, SI Latino
Vibe/Spin Ventures: Vibe Vixen
Information about launch announcements are posted on MPAs New and Noted section of its website. The section offers a comprehensive and detailed list of consumer magazine launch announcements. The list is updated monthly and features information about the publisher, launch dates, frequency and detailed editorial descriptions. The New and Noted Magazines web section does not include magazines with less than a quarterly frequency. The section is available online here.
MPA consistently tracks new launches to benefit advertisers, publishers and consumers. Advertisers often seek the latest information about new magazines in order to place advertising in the coveted first issue. Publishers look for detailed editorial descriptions about new titles competing in their space. Consumers search the New and Noted for magazines covering their passions.
MPAs New and Noted is compiled by the associations Information Services Department, which collects information from a variety of sources including Advertising Age, Business Wire Inc., DM News, Magazinelaunch.com, Media Infocenter.com, MediaPost Communications, Mediaweek, Newscom.com, The Pocket Guide to New Magazine Launches Specials & Annuals, Reuters, Trendcentral.com, Ulrich's Web, Wooden Horse Publishing, WWD and assorted publisher press releases.
