New York, NY (May 22, 2007)—Research conducted by Magazine Publishers of America (MPA) revealed today that 105 magazine launches were announced in the first quarter of 2007. This represents an increase of 4% over the same period in 2006. Among the new titles announced or forthcoming in 2007 are: 22 titles serving affluent readers; 12 magazines focused on sports and recreation; seven magazines announced for kids and teens, six magazines with a focus on home and shelter; six more magazines crafted for African-Americans; and another four targeting the Hispanic/Latino market.

Fifteen MPA member publishers have announced new titles in 2007s first quarter, indicating 17 new and forthcoming magazines. Notable launch announcements from member publishers included:

Beckett Media: eSports

Cond Nast: Portfolio

Disney, ESPN: E Sports Parent N

Forbes: Forbes Life Executive Women

Hachette Filipacchi: Ty Pennington Style

Hearst: 210SA

Mariah Media: Outside's Go

Modern Luxury Media: Miami!
National Geographic: National Geographic Little Kids

Ocean Drive Media Group: Michigan Avenue

Rodale: Men's Health Living

The Rosen Group: studioArts

Taunton Press: Be Sew Stylish
Time Inc: Project Y, Your Look

Information about launch announcements is posted in the New and Noted section on the MPA website.  The section offers a comprehensive and detailed list of consumer magazine launch announcements.  The list is updated monthly and features information about the publisher, announced launch dates, frequency and detailed editorial descriptions.  The New and Noted Magazines section does not include magazines with less than a quarterly frequency.

MPA consistently tracks new launch announcements to benefit advertisers, publishers and consumers. Advertisers often seek the latest information about forthcoming magazines in order to place advertising in the coveted first issue. Publishers look for detailed editorial descriptions about new titles competing in their space. Consumers search the New and Noted for magazines that cover their passions.             

           
MPAs New and Noted is compiled by the associations Information Services Department, which collects information from a variety of sources including Advertising Age, Arrivenet.com, Business Wire Inc., Citynewsstand.com, DM News, eMediawire.com, I-Newswire.com, Magazinelaunch.com, MagazineYellowPages.com, Media Infocenter.com, MediaPost Communications, Mediaweek, Newscom.com, Newsday.com, The Pocket Guide to New Magazine Launches Specials & Annuals, PR Web, Reuters, Trendcentral.com, Ulrich's Web, Wooden Horse Publishing, Womens Wear Daily and assorted publisher press releases.