New York, NY (July 23, 2007)—One hundred and fifty-three announcements* of new or yet-to-be-published magazines were identified in the first half of 2007, according to research conducted by Magazine Publishers of America (MPA). This marks a seven percent increase in announcements for magazines about to launch or set for release later in the year, compared to the same period last year. Within the second quarter, 48 announcements of new or upcoming titles were tracked, representing a 14% increase over the second quarter of 2006.

Among the new titles announced or forthcoming in 2007 are: 30 titles serving affluent readers; 21 magazines related to sports and recreation; 10 magazines announced for kids and teens, eight magazines with a focus on home and shelter; eight magazines crafted for African-Americans; and another seven serving the Hispanic/Latino market.

Seventeen MPA member publishers have announced new titles in 2007s first half, indicating 23 new and forthcoming magazines. Notable announcements of current or future launches from member publishers included:

Beckett Media: eSports

Bonnier: Snow: Life, Lifts, Luxury

Cond Nast: Portfolio

Disney, ESPN: E Sports Parent N

DRG: GiftMaker

Forbes: Forbes Life Executive Women

Hachette Filipacchi: Ty Pennington Style

Hearst: 210SA

Mariah Media: Outside's Go

McGraw Hill: Chicago Architect

Modern Luxury Media: Miami!, Modern Luxury Hawaii
National Geographic: National Geographic Little Kids

Ocean Drive Media Group: Michigan Avenue

Rodale: Men's Health Living, Mens Health On Campus

String Letter Publishing: Teen Strings

Taunton Press: Be Sew Stylish
Time Inc: Project Y, Your Look

Information about launch announcements is posted in the New and Noted section on the MPA website.  The section offers a comprehensive and detailed list of consumer magazine launch announcements.  The list is updated monthly and features information about the publisher, announced launch dates, frequency and detailed editorial descriptions.  The New and Noted Magazines section does not include magazines with less than a quarterly frequency.

MPA consistently tracks new launch announcements to benefit advertisers, publishers and consumers. Advertisers often seek the latest information about forthcoming magazines in order to place advertising in the coveted first issue. Publishers look for detailed editorial descriptions about new titles competing in their space. Consumers search the New and Noted database of launch announcements for magazines that cover their passions.     

MPAs New and Noted is compiled by the associations Information Services Department, which collects information from a variety of sources including Advertising Age, Businesswire.com, Citynewsstand.com, eMediawire.com, I-Newswire.com, Jossip.com, Magazinelaunch.com, MagazineYellowPages.com, MediaPost Communications, mrmagazine.com, PR Web, Reuters, Wooden Horse Publishing, WWD and assorted press releases.

 
*Please note that this data designates the number of announcements for magazines that have either launched in the first half or will be launching later in 2007. Some of the titles that were announced are yet to come later in the year.