Magazine Publishers of America
NEW YORK, NY (February 27, 2008)—Winners of the 2007 Magazine Publishers of America (MPA) Digital Awards were announced today at the fourth annual Magazines 24/7 Digital Conference in New York City. The MPA Digital Awards, currently in its second year, honor excellence and innovation of magazine brands on all digital platforms in 12 categories. The awards were presented by superstar podcaster Mignon Fogarty, creator and voice of “Grammar Girl.” The winners and finalists are as follows: WEBSITES OF THE YEAR The “Website of the Year” category recognizes excellence and innovation in content, design, functionality and usability in five sub-categories. Website of the Year: News & Social Topics / Business & FinanceRecognizes overall excellence and innovation in content, design, functionality and usability in magazine websites that focus primarily on general news, social topics, business or finance. Winner: TIME.com 2nd Place: BusinessWeek.com 3rd Place: Slate Magazine Website of the Year: Fashion / BeautyRecognizes overall excellence and innovation in content, design, functionality and usability in magazine websites that focus primarily on fashion and beauty topics. Winner: Style.com 2nd Place: InStyle.com 3rd Place: ShopVogue.TV Website of the Year: EntertainmentRecognizes overall excellence and innovation in content, design, functionality and usability in magazine websites that focus primarily on the entertainment industry (film, tv, music, celebrities). Winner: PEOPLE.com 2nd Place: EW.com 3rd Place: TVGuide.com Website of the Year: SportsRecognizes overall excellence and innovation in content, design, functionality usability in magazine websites that primarily focus on professional and recreational sports. Winner: SI.com 2nd Place: Runner’s World 3rd Place: Bicycling.com Website of the Year: Service / LifestyleRecognizes overall excellence and innovation in content, design, functionality and usability in magazine websites that primarily focus on regional living, food, home, entertaining, family, health, or hobbies.
Winner: nymag.com 2nd Place: ConsumerReports.org 3rd Place: dwell.com MAGAZINE BLOG OF THE YEAR Recognizes creativity, voice, writing style, the use of hyperlinks and comments to encourage conversation. Winner: nymag.com “Daily Intelligencer” 2nd Place: Wired.com “Danger Room” 3rd Place: Self.com “Eat Like Me” BEST ONLINE VIDEO – STANDALONE Recognizes creativity and content in a magazine’s standalone online video. The video must be original content created by the magazine. Winner: Slate V “Justice Scalia Joins 24” 2nd Place: National Geographic Magazine “Gorilla Massacre” 3rd Place: Fine Woodworking “Teaching Stradivarius” BEST ONLINE VIDEO – SERIES Recognizes creativity and content innovation in a magazine’s online video series. The series must be original content created by the magazine. Winner: Newsweek.com “Voices of the Fallen” 2nd Place: ConsumerReports.org “Crash Tests” 3rd Place: Technology Review Documentaries BEST PODCAST SERIES Recognizes creativity and content innovation in a magazine’s podcast series. Winner: NewYorker.com Fiction Podcast 2nd Place: Newsweek.com “Newsweek On Air” 3rd Place: Discover Magazine “Vital Signs” BEST MOBILE STRATEGY Recognizes innovative and effective use of the mobile original content, applications, wallpapers, ringtones, etc. Winner: Bicycling “GPS Rides Tool” 2nd Place: Car and Driver Mobile 3rd Place: InStyle.com’s Mobile Application
BEST ONLINE COMMUNITY Recognizes the innovative and effective use online social networks, forums, chat rooms, user-generated content and other interactive features that engage readers.
Winner: FanNation.com from SI.com 2nd Place: Epicurious.com “My Epi” 3rd Place: National Geographic Magazine “Your Shot” BEST WEB-ONLY TOOL Recognizes the best web-only applications that facilitate user-customizable content.
Winner: National Geographic Magazine “Your Shot Jigsaw Puzzles” 2nd Place: SI.com “mySI” 3rd Place: WineSpectator.com “Wine Ratings Search” The Magazines 24/7 Digital Conference is two-day event taking place February 27-28 in New York City. The first day of Magazines 24/7, themed “Building Audiences, Building Brands,” features keynote presentations from Jordan Hoffner, Head of Premium Content Partnerships, YouTube; Owen Van Natta, Chief Revenue Officer, Facebook; and mobile expert Gunnar Garfors, Director of Development, NRK (Norway Broadcasting Corporation). The second day of Magazines 24/7 focuses on legal, legislative and regulatory developments that impact magazines in the digital space. The MPA Digital Awards website is www.magazine.org/digitalawards. View highlights from the Magazines 24/7 conference at www.magazine.org/digitalconference.
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