New York, NY (April 28, 2004) The 25 finalists for the $100,000 Grand Prize Kelly Award for outstanding magazine advertising were announced today by Ellen Oppenheim, EVP/Chief Marketing Officer, Magazine Publishers of America (MPA). The Grand Prize, along with the Gold and Silver Kelly Awards, are given annually to advertising agency creative teams whose magazine campaigns demonstrate both creative excellence and effectiveness. The 23rd Annual Kelly Awards will be presented by MPA at the Association of National Advertisers Print Advertising Forum on June 10 in New York City.
The 25 finalist campaigns represent products from a wide range of ad categories, including apparel & accessories, automotive, food & food products, financial, government & organizations, retail, technology, and travel. These campaigns were produced by a total of 14 ad agency creative teams from across the country Boston, MA; Chicago, IL; Dallas, TX; Los Angeles, CA; Miami, FL; Minneapolis, MN; New York, NY; Portland, OR; Richmond, VA; San Diego, CA; and San Francisco, CA.
The 2004 Kelly Award finalist campaigns are (alphabetical by agency):
(click here to view images from the campaigns)
Arnold Worldwide / Boston MA American Legacy Foundation Crazyworld
Arnold Worldwide / Boston MA Volkswagen of America New Beetle Convertible
Arnold Worldwide / Boston MA Volkswagen of America Touareg
Carmichael Lynch / Minneapolis, MN Harley-Davidson Motorcycles Dream Bike Campaign
Carmichael Lynch / Minneapolis, MN Harley-Davidson Motorcycles Its Time to Ride
Carmichael Lynch / Minneapolis, MN Porsche Cars North America 04 Cayenne Campaign
Carmichael Lynch / Minneapolis, MN Porsche Cars North America Porsche Cars 04 Campaign
Crispin Porter + Bogusky / Miami, FL BELL Timeline
Crispin Porter + Bogusky / Miami, FL GIRO Bad Lieutenant
Crispin Porter + Bogusky / Miami, FL IKEA Shadows
DDB Dallas / Dallas, TX McIlhenny Co. 2003 Labels Campaign
Fallon / Minneapolis, MN Citibank Identity Theft
Fallon / Minneapolis, MN Holiday Inn Towel Amnesty Day
Johnson Sheen / Portland, OR Gerber Legendary Blades Fend For Yourself
Leo Burnett Company / Chicago, IL Altoids (Kraft) Curiously Strong Sours
Leo Burnett Company / Chicago, IL Altoids (Kraft) Curiously Strong Strips
Leo Burnett Company / Chicago, IL Proctor & Gamble BeingGirl.com
LOWE Worldwide / New York, NY Johnson & Johnson Having a Baby Changes Everything
The Martin Agency / Richmond, VA JFK Library Foundation The Wedding
McCann Erickson / San Francisco, CA Microsoft Realizing Potential
TBWA/CHIAT/DAY / Los Angeles, CA Apple Silhouettes
Venables, Bell & Partners / Los Angeles, CA Napster Influencer
Venables, Bell & Partners / Los Angeles, CA Robert Mondavi Winery You Think You Know
Vitrorobertson / San Diego, CA Taylor Guitars Somethings Missing
Senior-level magazine advertising clients as well as creative directors from leading advertising agencies evaluated the entries, and PricewaterhouseCoopers tabulated the judges scores to determine the 25 finalists. Winners will be chosen based on overall scores. A list of this years judges is available at www.kellyawards.org.
Premium sponsors of the 23rd Annual MPA Kelly Awards are Advertising Age and Creativity. Additional sponsors include Adweek Magazines, IMS and TNS Media Intelligence/CMR.
For more information about the MPA Kelly Awards, or to register for the ANA Print Forum where the Kelly winners will be announced, please visit www.kellyawards.org. 