Bob Carrigan at Breakfast with a Leader

September 12, 2006

Bob Carrigan
President
IDG Communications

“The Transition from Print to Online Is Over: Reaching the Revenue Tipping Point”
September 12, 2006
The University Club
New York, NY

For MPA's "Breakfast with a Leader" series, IDG Communications President, Bob Carrigan, explained how International Data Group (IDG) has moved rapidly from a print to online media company in the U.S. He spoke in September 2006 in New York City.

Please be patient as the video may take a few minutes to open.

Segment 1

Bob Carrigan explains how the move from print to online is a lot more than a transition from one to the other, it's a transformation. In just 10 years online marketing revenue has grown faster than broadcast and cable TV in its first decade.

 Click to watch 4:07min (12.3 MB)
(right-click, save as, to download)

Segment 2

He discusses the myths of a transition and how many differences there are between a magazine and its web site.

 Click to watch 4:37 min (13.5 MB)
(right-click, save as, to download)

Segment 3

Bob Carrigan provides an overview of IDG's media, venture capital, and events businesses. He outlines the importance of a consolidated database and other strategic moves at the company.

 Click to watch 4:48 min (14.1 MB)
(right-click, save as, to download)

Segment 4

Carrigan shows how developing a community is a differentiator on the web and provides an example of the dramatic impact community has on gamepro.com.

 Click to watch 5:42 min (16.8 MB)
(right-click, save as, to download)

Segment 5

He highlights emerging media, a multifaceted relationship building program with InfoWorld, and quality lead generation.

 Click to watch 1:56 min (5.7 MB)
(right-click, save as, to download)

Segment 6

Bob Carrigan lists his five ways to thrive in an online world.

 Click to watch 4:16 min (12.6 MB)
(right-click, save as, to download)