NEW Highlights: Audience Lab Study of Public Place Distribution

This study documents the distribution characteristics within specific outlets of public place. In examining doctors and dentists offices, beauty shops, and gyms,  McPheters & Company evaluated the quality of these locations including traffic, demographics and incidence of reading. They also measured deliverability and placement of copies, and appropriateness of editorial to the outlet.

The Value of Public Place Distribution

In response to our members requests, MPA has aggregated key available research on Public Place distribution. This highly desirable source of business not only builds audience but also introduces magazine brands to interested consumers.

The Value of Magazine Readership demonstrates the value of Public Place according to a range of third-party research.