2006-2007 Handbook of Consumer Marketing Practices

June 1, 2007

• Consumer Marketing
  • Understanding Magazine Circulation
  • The Value of Magazine Readership Paid and Non-Paid
  • The Value of Magazine Readership Pass Along
  • State Sales Tax - 

• Subscription Marketing
  • Laws on Marketing -
  • Advance Consent Marketing -
  • Free, Free Trial, Risk Free -
  • Sweepstakes - 
  • Can Spam - 
  • Telemarketing Sales Rule
  • Relations with Subscription Agents
  • Managing Telemarketing

• Retail Marketing
  • State of Retail
  • Benchmarks
  • Retail Sales Efficiencies
  • Retailwire