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Average Single Copy Circulation for Top 100 ABC Magazines

1998

RANK 1998	RANK 1997	PUBLICATION NAME	Single Copy 1998	Single Copy 1997	CHANGE
1	1	TV GUIDE	2,680,855	3,386,066	-20.8%
2	3	FAMILY CIRCLE	1,994,027	2,056,935	-3.1%
3	5	COSMOPOLITAN	1,875,087	1,862,717	0.7%
4	4	WOMAN’S DAY	1,859,471	2,004,294	-7.2%
5	2	NATIONAL ENQUIRER	1,788,162	2,075,098	-13.8%
6	7	WOMAN’S WORLD	1,572,020	1,496,517	5.1%
7	6	STAR	1,518,236	1,731,803	-12.3%
8	8	PEOPLE WEEKLY	1,469,715	1,477,781	-0.6%
9	10	FIRST FOR WOMEN	1,401,294	1,276,500	9.8%
10	9	GOOD HOUSEKEEPING	1,213,704	1,309,769	-7.3%
		TOTAL TOP 10*	17,372,570	18,677,480	-7.0%
11	11	GLAMOUR	1,058,800	1,042,318	1.6%
12	12	GLOBE	797,603	957,687	-16.7%
13	16	IN STYLE	762,735	661,665	15.3%
14	14	SEVENTEEN	749,892	720,217	4.1%
15	15	YM	684,100	672,800	1.7%
16	13	READER’S DIGEST	681,144	789,777	-13.8%
17	17	REDBOOK	665,535	644,789	3.2%
18	23	PENTHOUSE	592,552	553,062	7.1%
19	20	PLAYBOY	591,999	560,878	5.6%
20	19	VOGUE	581,265	573,389	1.4%
21	21	YM SPECIAL	559,400	559,000	0.1%
22	18	LADIES’ HOME JOURNAL	551,334	582,167	-5.3%
23	24	MADEMOISELLE	536,739	528,515	1.6%
24	27	PREVENTION	528,939	472,956	11.8%
25	26	COUNTRY LIVING	480,884	488,405	-1.5%
		TOTAL TOP 25*	27,195,487	28,485,105	-4.5%
26	29	US	477,634	452,888	5.5%
27	32	MARIE CLAIRE	461,085	395,936	16.5%
28	25	NATIONAL EXAMINER	439,199	497,616	-11.7%
29	28	SHAPE	438,474	459,989	-4.7%
30	22	SOAP OPERA DIGEST	434,354	553,368	-21.5%
31	31	MCCALL’S	424,000	403,167	5.2%
32	35	TEEN	410,395	378,792	8.3%
33	43	MEN’S HEALTH	407,523	324,513	25.6%
34	30	SELF	405,917	428,650	-5.3%
35	42	MARTHA STEWART LIVING	401,005	343,927	16.6%
36	34	VANITY FAIR	392,330	384,165	2.1%
37	37	BETTER HOMES AND GARDENS	385,333	373,084	3.3%
38	38	PILLSBURY CLASSIC COOKBOOKS	379,678	367,458	3.3%
39	36	WEEKLY WORLD NEWS	355,760	378,386	-6.0%
40	45	THE SOURCE	348,737	321,379	8.5%
41	46	BRIDE’S MAGAZINE	347,786	320,353	8.6%
42	49	FITNESS	332,400	312,200	6.5%
43	33	SOAP OPERA WEEKLY	328,976	392,084	-16.1%
44	39	TRUE STORY PLUS	323,194	366,191	-11.7%
45	41	COUNTRY SAMPLER	319,774	356,118	-10.2%
46	40	NEW WOMAN	316,805	356,487	-11.1%
47	48	ELLE	313,692	314,817	-0.4%
48	-	MAXIM	313,604	-	-
49	47	GQ-GENTLEMEN’S QUARTERLY	281,634	316,906	-11.1%
50	54	MUSCLE & FITNESS	279,394	271,353	3.0%
		TOTAL TOP 50*	36,514,162	37,554,932	-2.8%
51	50	COMPUTER SHOPPER	268,894	295,022	-8.9%
52	51	EBONY	268,667	292,287	-8.1%
53	56	ALLURE	266,797	256,133	4.2%
54	55	MODERN BRIDE	262,114	256,493	2.2%
55	53	COUNTRY HOME	260,667	287,000	-9.2%
56	-	TWIST	257,500	-	-
57	44	LIFE	253,701	322,883	-21.4%
58	52	COUNTRY LIVING GARDENER	241,519	290,504	-16.9%
59	58	VICTORIA	233,708	248,324	-5.9%
60	68	COOKING LIGHT	233,387	221,053	5.6%
61	61	LOW RIDER MAGAZINE	231,544	240,753	-3.8%
62	63	SUN	229,233	238,384	-3.8%
63	59	ESSENCE	227,172	243,593	-6.7%
64	65	TRADITIONAL HOME	222,334	226,167	-1.7%
65	64	SOUTHERN LIVING	219,301	231,957	-5.5%
66	72	BRIDAL GUIDE	216,687	214,729	0.9%
67	60	SOAP OPERA UPDATE	214,501	242,616	-11.6%
68	66	WIZARD: THE COMICS MAGAZINE	213,241	225,610	-5.5%
69	69	VIBE	203,951	219,322	-7.0%
70	57	MONEY	202,668	254,221	-20.3%
71	62	SOAP OPERA MAGAZINE	195,679	239,873	-18.4%
72	84	NATIONAL GEOGRAPHIC MAGAZINE	190,373	165,697	14.9%
73	74	POPULAR MECHANICS	190,029	188,355	0.9%
74	67	ALL ABOUT YOU	185,740	221,614	-16.2%
75	71	COUNTRY WEEKLY	184,571	215,393	-14.3%
		TOTAL TOP 75*	42,188,133	43,392,915	-2.8%
76	73	HARPER’S BAZAAR	184,463	199,642	-7.6%
77	83	BON APPETIT	184,038	169,664	8.5%
78	76	BECKETT BASEBALL CARD MONTHLY	183,323	183,336	0.0%
79	77	ROLLING STONE	183,053	179,414	2.0%
80	85	ELECTRONIC GAMING MONTHLY	172,965	164,691	5.0%
81	-	BOP	172,743	-	-
82	89	SOPHISTICATE’S HAIRSTYLE GUIDE	171,721	159,546	7.6%
83	70	TIME—THE WEEKLY NEWSMAGAZINE	170,043	217,894	-22.0%
84	88	USA TODAY BASEBALL WEEKLY	169,649	160,025	6.0%
85	-	BB	169,581	-	-
86	100	VERANDA	166,325	145,403	14.4%
87	80	NEWSWEEK	164,619	176,323	-6.6%
88	79	DETAILS	163,566	176,638	-7.4%
89	78	HOUSE BEAUTIFUL	161,043	176,841	-8.9%
90	95	POPULAR SCIENCE	159,959	153,092	4.5%
91	86	GOLF DIGEST	157,794	162,062	-2.6%
92	90	MOTOR TREND	157,247	159,358	-1.3%
93	-	JUMP MAGAZINE	157,007	-	-
94	91	PC WORLD	154,802	159,300	-2.8%
95	96	ROAD & TRACK	154,225	152,667	1.0%
96	136	SUPER TEEN	154,180	108,987	41.5%
97	155	16 MAGAZINE	153,890	92,338	66.7%
98	94	PC/COMPUTING	152,862	154,027	-0.8%
99	82	SLAM MAGAZINE	152,408	172,053	-11.4%
100	92	CAR AND DRIVER	150,642	156,609	-3.8%
		TOTAL TOP 100*	46,310,277	46,972,825	-1.4%

Sources: Averages calculated by the MPA from Audit Bureau of Circulations statements for the first and second six months of each year. Domestic titles audited by ABC; annuals, international editions, and comics have been excluded.*Totals may not add exactly, due to rounding of averaged numbers.

View this fact sheet as a PDF
Top 100 SC 1998.pdf