Average Total Paid & Verified Circulation for Top 100 ABC Magazines
2007
|
2007 Rank |
2006 Rank |
Publication Name |
2007 Total Paid & Verified |
2006 Total Paid & Verified |
% Change |
|
1 |
1 |
AARP THE MAGAZINE ± |
24,204,313 |
23,250,912 |
4.1% |
|
2 |
2 |
AARP BULLETIN ± |
23,567,607 |
22,621,079 |
4.2% |
|
3 |
3 |
READER'S DIGEST |
9,684,759 |
10,094,284 |
-4.1% |
|
4 |
4 |
BETTER HOMES AND GARDENS |
7,681,722 |
7,627,046 |
0.7% |
|
5 |
5 |
NATIONAL GEOGRAPHIC |
5,051,999 |
5,072,478 |
-0.4% |
|
6 |
6 |
GOOD HOUSEKEEPING |
4,686,152 |
4,675,281 |
0.2% |
|
7 |
10 |
FAMILY CIRCLE |
3,967,065 |
4,000,887 |
-0.8% |
|
8 |
9 |
WOMAN'S DAY |
3,924,195 |
4,014,278 |
-2.2% |
|
9 |
7 |
LADIES' HOME JOURNAL |
3,918,472 |
4,136,462 |
-5.3% |
|
10 |
12 |
AAA WESTWAYS ± |
3,764,966 |
3,733,561 |
0.8% |
| |
|
TOTAL TOP 10 |
90,451,248 |
89,226,266 |
1.4% |
|
11 |
11 |
PEOPLE |
3,676,499 |
3,786,360 |
-2.9% |
|
12 |
14 |
PREVENTION |
3,390,084 |
3,324,440 |
2.0% |
|
13 |
8 |
TIME-THE WEEKLY NEWSMAGAZINE |
3,374,505 |
4,082,740 |
-17.3% |
|
14 |
13 |
TV GUIDE |
3,276,474 |
3,499,746 |
-6.4% |
|
15 |
15 |
SPORTS ILLUSTRATED |
3,231,969 |
3,208,630 |
0.7% |
|
16 |
- |
TASTE OF HOME** |
3,163,669 |
- |
- |
|
17 |
16 |
NEWSWEEK |
3,124,059 |
3,130,600 |
-0.2% |
|
18 |
18 |
COSMOPOLITAN |
2,909,332 |
2,928,041 |
-0.6% |
|
19 |
20 |
VIA MAGAZINE |
2,832,721 |
2,808,377 |
0.9% |
|
20 |
19 |
SOUTHERN LIVING |
2,807,269 |
2,822,542 |
-0.5% |
|
21 |
17 |
PLAYBOY |
2,790,300 |
3,016,450 |
-7.5% |
|
22 |
21 |
MAXIM |
2,558,475 |
2,540,146 |
0.7% |
|
23 |
22 |
AAA GOING PLACES ± |
2,551,164 |
2,528,014 |
0.9% |
|
24 |
23 |
AMERICAN LEGION MAGAZINE ± |
2,550,056 |
2,525,264 |
1.0% |
|
25 |
27 |
O, THE OPRAH MAGAZINE |
2,420,940 |
2,359,672 |
2.6% |
| |
|
TOTAL TOP 25 |
135,108,762 |
131,787,283 |
2.5% |
|
26 |
24 |
AAA LIVING ± |
2,409,958 |
2,432,934 |
-0.9% |
|
27 |
26 |
GUIDEPOSTS |
2,374,212 |
2,366,101 |
0.3% |
|
28 |
25 |
REDBOOK |
2,318,456 |
2,389,456 |
-3.0% |
|
29 |
28 |
GLAMOUR |
2,308,048 |
2,275,324 |
1.4% |
|
30 |
29 |
AAA WORLD ± |
2,121,699 |
2,106,675 |
0.7% |
|
31 |
30 |
PARENTS |
2,100,786 |
2,083,377 |
0.8% |
|
32 |
34 |
ESPN THE MAGAZINE |
2,075,672 |
2,017,721 |
2.9% |
|
33 |
33 |
SEVENTEEN |
2,066,825 |
2,024,107 |
2.1% |
|
34 |
31 |
SMITHSONIAN |
2,044,654 |
2,036,144 |
0.4% |
|
35 |
32 |
U.S. NEWS & WORLD REPORT |
2,036,185 |
2,035,335 |
0.0% |
|
36 |
35 |
MARTHA STEWART LIVING |
2,013,957 |
2,001,584 |
0.6% |
|
37 |
36 |
REAL SIMPLE |
1,979,956 |
1,949,812 |
1.5% |
|
38 |
37 |
MONEY |
1,921,436 |
1,948,317 |
-1.4% |
|
39 |
42 |
US WEEKLY |
1,905,030 |
1,773,285 |
7.4% |
|
40 |
38 |
PARENTING |
1,901,790 |
1,895,228 |
0.3% |
|
41 |
40 |
MEN'S HEALTH |
1,810,810 |
1,830,541 |
-1.1% |
|
42 |
41 |
ENTERTAINMENT WEEKLY |
1,804,797 |
1,798,445 |
0.4% |
|
43 |
39 |
FAMILYFUN |
1,802,012 |
1,859,239 |
-3.1% |
|
44 |
43 |
ENDLESS VACATION** |
1,782,403 |
1,773,169 |
0.5% |
|
45 |
45 |
COOKING LIGHT |
1,775,950 |
1,728,575 |
2.7% |
|
46 |
44 |
IN STYLE |
1,752,261 |
1,768,912 |
-0.9% |
|
47 |
46 |
SHAPE |
1,738,829 |
1,705,411 |
2.0% |
|
48 |
48 |
GOLF DIGEST |
1,648,856 |
1,630,614 |
1.1% |
|
49 |
47 |
COUNTRY LIVING |
1,639,182 |
1,655,694 |
-1.0% |
|
50 |
78 |
REMEDY/REMEDY MD |
1,604,878 |
1,148,127 |
39.8% |
| |
|
TOTAL TOP 50 |
184,047,398 |
180,021,405 |
2.2% |
|
51 |
49 |
VFW MAGAZINE |
1,577,616 |
1,613,879 |
-2.2% |
|
52 |
50 |
FITNESS |
1,569,467 |
1,552,259 |
1.1% |
|
53 |
60 |
FIELD & STREAM |
1,534,969 |
1,395,075 |
10.0% |
|
54 |
53 |
HOME & AWAY |
1,484,885 |
1,493,337 |
-0.6% |
|
55 |
103 |
EVERY DAY WITH RACHAEL RAY |
1,483,516 |
922,579 |
60.8% |
|
56 |
51 |
WOMAN'S WORLD |
1,481,949 |
1,529,932 |
-3.1% |
|
57 |
54 |
SELF |
1,478,892 |
1,489,444 |
-0.7% |
|
58 |
59 |
COSMO GIRL! |
1,451,222 |
1,423,446 |
2.0% |
|
59 |
57 |
ROLLING STONE |
1,445,493 |
1,448,092 |
-0.2% |
|
60 |
58 |
EBONY |
1,429,691 |
1,428,837 |
0.1% |
|
61 |
56 |
FIRST FOR WOMEN |
1,425,193 |
1,475,023 |
-3.4% |
|
62 |
61 |
GOLF MAGAZINE |
1,419,133 |
1,391,133 |
2.0% |
|
63 |
52 |
STAR MAGAZINE |
1,411,057 |
1,528,111 |
-7.7% |
|
64 |
64 |
POPULAR SCIENCE |
1,379,637 |
1,345,647 |
2.5% |
|
65 |
62 |
HEALTH |
1,369,471 |
1,360,669 |
0.6% |
|
66 |
63 |
BON APPETIT |
1,367,673 |
1,350,655 |
1.3% |
|
67 |
69 |
STUFF |
1,362,245 |
1,285,513 |
6.0% |
|
68 |
65 |
AMERICAN RIFLEMAN ± |
1,347,288 |
1,341,425 |
0.4% |
|
69 |
67 |
WEIGHT WATCHERS |
1,312,180 |
1,291,896 |
1.6% |
|
70 |
66 |
CAR AND DRIVER |
1,308,150 |
1,307,630 |
0.0% |
|
71 |
71 |
IN TOUCH WEEKLY |
1,290,769 |
1,229,258 |
5.0% |
|
72 |
70 |
COUNTRY HOME |
1,288,721 |
1,264,480 |
1.9% |
|
73 |
68 |
VOGUE |
1,287,561 |
1,287,887 |
0.0% |
|
74 |
77 |
MORE |
1,260,136 |
1,172,280 |
7.5% |
75 |
73 |
POPULAR MECHANICS |
1,232,138 |
1,220,556 |
0.9% |
| |
|
TOTAL TOP 75 |
219,046,446 |
214,170,444 |
2.3% |
|
76 |
55 |
SUNSET |
1,231,467 |
1,482,157 |
-16.9% |
|
77 |
75 |
SCHOLASTIC PARENT & CHILD |
1,230,653 |
1,214,426 |
1.3% |
|
78 |
74 |
BOYS' LIFE |
1,170,659 |
1,220,554 |
-4.1% |
|
79 |
76 |
FAMILY HANDYMAN |
1,170,394 |
1,176,932 |
-0.6% |
|
80 |
82 |
LUCKY |
1,160,165 |
1,114,241 |
4.1% |
|
81 |
72 |
VANITY FAIR |
1,157,653 |
1,227,885 |
-5.7% |
|
82 |
81 |
MOTOR TREND |
1,126,326 |
1,114,662 |
1.0% |
|
83 |
83 |
ESSENCE |
1,087,720 |
1,090,238 |
-0.2% |
|
84 |
80 |
ALLURE |
1,078,405 |
1,128,612 |
-4.4% |
|
85 |
84 |
NEW YORKER |
1,065,893 |
1,064,808 |
0.1% |
|
86 |
85 |
ELLE |
1,063,878 |
1,057,744 |
0.6% |
|
87 |
79 |
NATIONAL ENQUIRER |
1,033,271 |
1,134,087 |
-8.9% |
|
88 |
102 |
COTTAGE LIVING |
1,012,985 |
923,773 |
9.7% |
|
89 |
86 |
SCOUTING ± |
1,010,332 |
1,006,989 |
0.3% |
|
90 |
94 |
MARIE CLAIRE |
984,643 |
958,624 |
2.7% |
|
91 |
90 |
TEEN VOGUE |
981,246 |
988,996 |
-0.8% |
|
92 |
92 |
TRAVEL + LEISURE |
978,303 |
976,421 |
0.2% |
|
93 |
105 |
HOUSE & GARDEN* |
976,443 |
913,075 |
6.9% |
|
94 |
87 |
ELKS MAGAZINE* ± |
975,307 |
1,000,835 |
-2.6% |
|
95 |
93 |
THIS OLD HOUSE |
966,100 |
964,763 |
0.1% |
|
96 |
89 |
GOURMET |
963,222 |
991,435 |
-2.8% |
|
97 |
91 |
TRADITIONAL HOME |
961,757 |
980,368 |
-1.9% |
|
98 |
96 |
MIDWEST LIVING |
953,175 |
942,528 |
1.1% |
|
99 |
112 |
OUTDOOR LIFE |
946,955 |
829,960 |
14.1% |
|
100 |
95 |
FOOD & WINE |
940,983 |
954,577 |
-1.4% |
| |
|
TOTAL TOP 100 |
245,274,376 |
240,629,130 |
1.9% |
* denotes first half figures only.
** denotes second half figures only.
± High proportion of title's circulation attributed to membership benefits.
- Indicates no data available for the period; title may be new to ABC
Sources: Averages calculated by the MPA from Audit Bureau of Circulations statements for the first and second six months of each year. Domestic titles audited by ABC; Annuals, international editions and comics have been excluded. Totals may not add exactly, due to rounding of averaged numbers.
FYABC2007TOP100TotalCirc.xls
