Recent press accounts focused on the decline in newsstand sales in the preliminary release of ABC Fas-Fax data for the first six months of 2009, yet newsstand is a small slice (about12%) of the circulation pie.

A look at the big picture tells a very different—and more positive—story for magazines:

• Subscriptions are up over the same period last year
• Newsstand sales increased in May through July compared to the first four months of the year
• Total circulation is stable (down only 1%) with subscription gains offsetting newsstand declines in a tough economy and despite an unusual disruption of distribution
• Circulation executives are capitalizing on new technology options to market subscriptions differently and more efficiently
• Magazine readership continues to grow

Download the full Circulation Vitality White Paper

MediaPost MediaDailyNews reported on this white paper in its Tuesday, September 15, 2009 issue.  Click here to read the article.