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Magazine Publishers of America

Dec 03, 2008
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Highlights: Audience Lab Study of Public Place Engagement
Highlights: Audience Lab Study of Public Place Engagement
November 18, 2008
This second syndicated study helps document and assess the quality of public place distribution. Read more
Circulation Facts & Figures
Circulation Facts & Figures
September 26, 2008
With 19 all-new pages and updates throughout, the 2008/09 edition of the Magazine Handbook provides a wealth of facts, figures, and statistics... Read more
2008 Winter Direct Mail Campaign
Members Only Content
2008 Winter Direct Mail Campaign

June 17, 2008
MPA Consumer Marketing Committee’s research task force developed another quick survey to help benchmark current marketing programs.
Read more
How America Shops
How America Shops
April 1, 2008
See Wendy Liebmann's presentation on How America Shops presented at the 2008 Retail Conference. Read more

News

AMC Retail Panel is Thoughtful and Constructive. Challenge is to move Forward
The New Single Copy
Harrington Associates

More Publishers Raise Prices, But Success Rates are Less Encouraging
The New Single Copy
Harrington Associates

The Primacy of Delivering and Promoting Magazine Value: Q&A With Hearst's John Loughlin
September 2008
IPDA Newsstand Forum

 

Events

Retail Conference 2009
Doral Golf Resort & Spa Read more
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  • Exploring Consumer Marketing
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Understanding Magazine Circulation: A Guide for Advertising Buyers and Sellers

This guide offers insights on key strategic concepts in circulation to help facilitate communication between advertisers and publishers. Read more

MPA Online Glossary

Updated in 2007 comprehensive list of the most commonly used Internet terminology created by Claudia Allen, Online Marketing Manager... Read more

2006-2007 Handbook of Consumer Marketing Practices

A guide to consumer, retail, and subscription marketing. Read more

Members Only Content Capell's Circulation Report: 2007 Industry Survey

Dan Capell has annually surveyed circulation directors on the state of consumer magazine circulation. The 2007 Industry Survey examines circulation... Read more

Members Only Content 2007 Holiday Gift Campaign

MPA Consumer Marketing Committee’s research task force developed another quick survey to help benchmark current marketing programs. Read more

The Power of Public Place

This study documents the distribution characteristics within specific outlets of public place. Read more

Highlights: Audience Lab Study of Public Place Distribution

This study documents the distribution characteristics within specific outlets of public place. Read more

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