Magazine Publishers of America
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In 1998, Magazine Publishers of America, Inc. ("MPA") issued a series of voluntary Guidelines on Relations with Subscription Agents. These Guidelines have been amended as of April 2004 and again in March 2005.
Federal law governing the use of sweepstakes became effective in 2000. The federal law requires certain disclosures for mailed sweepstakes and prohib Read more
Advance consent marketing includes those subscription plans commonly known as automatic renewal or continuous service. Many publishers use advance con Read more
Linda A. Goldstein, Manatt, Phelps & Phillips prepared this white paper for marketers who should be aware of the basic legal requirements attendant on Read more
As the supervisor of a telemarketing sales force, you know that your employees' communications with prospective magazine subscription purchasers must Read more
The Controlling the Assault of Non-Solicited Pornography and Marketing Act, (the “CAN-SPAM” Act establishes requirements for commercial e-mails, inclu Read more