Many magazine publishers use authorized sales agents to sell subscriptions and renewals to their publications. Unfortunately, there are companies that are not authorized to sell subscriptions or renewals that attempt to do so. To avoid problems with unauthorized sales, Magazine Publishers of America has issued Guidelines on Relations with Subscription Agents for its members that are intended to curb deceptive practices when consumers are offered magazine subscriptions
Federal law governing the use of sweepstakes became effective in 2000. The federal law requires certain disclosures for mailed sweepstakes and prohib Read more
Linda A. Goldstein, Manatt, Phelps & Phillips prepared this white paper for marketers who should be aware of the basic legal requirements attendant on Read more
As the supervisor of a telemarketing sales force, you know that your employees' communications with prospective magazine subscription purchasers must Read more
Advance consent marketing includes those subscription plans commonly known as automatic renewal or continuous service. Many publishers use advance con Read more
The Federal Trade Commission (FTC) has made major changes to the Telemarketing Sales Rule, first established in 1995. The complete text of the Amended Read more
The Controlling the Assault of Non-Solicited Pornography and Marketing Act, (the “CAN-SPAM” Act establishes requirements for commercial e-mails, inclu Read more
