MPA

Magazine Publishers of America

 
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Guidelines on Relations with Subscription Agents
March 1, 2005

In 1998, Magazine Publishers of America, Inc. ("MPA") issued a series of voluntary Guidelines on Relations with Subscription Agents. These Guidelines have been amended as of April 2004 and again in March 2005.

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Members Only Content Sweepstakes
October 30, 2006

Federal law governing the use of sweepstakes became effective in 2000. The federal law requires certain disclosures for mailed sweepstakes and prohib Read more

Members Only Content Advance Consent Marketing
October 30, 2006

Advance consent marketing includes those subscription plans commonly known as automatic renewal or continuous service. Many publishers use advance con Read more

Members Only Content Free, Free Trial, Risk Free and Other Advanced Consent Marketing Techniques
October 30, 2006

Linda A. Goldstein, Manatt, Phelps & Phillips prepared this white paper for marketers who should be aware of the basic legal requirements attendant on Read more

Guidelines for Managers of Telemarketing Enterprises Who Sell Magazine Subscriptions
October 30, 2006

As the supervisor of a telemarketing sales force, you know that your employees' communications with prospective magazine subscription purchasers must Read more

Members Only Content Can Spam Act Q&A
October 30, 2000

The Controlling the Assault of Non-Solicited Pornography and Marketing Act, (the “CAN-SPAM” Act establishes requirements for commercial e-mails, inclu Read more