IPDA, MPA Launch Marketing Campaign to Retail Community
May 10, 2012
Targeting the retail community, the “Magazines: Power in Print” ad campaign will promote the value and vitality of the magazine category on newsstands.
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MPA Audience Development Discovery
November 21, 2011
The Association of Magazine Media conducted a series of executive
interviews with consumer marketing professionals throughout summer of 2011.
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MPA Consumer Marketing Benchmark Survey 2010
MPA Annual Consumer Marketing Benchmark Study 2010 with analysis and commentary by Fones Consulting.
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MPA Internet Subscription Surveys
MPA announced that internet subscriptions represent one out of every five direct to publisher new business sales.
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