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Feb 07, 2012
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MPA Audience Development Discovery
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MPA Audience Development Discovery

November 21, 2011

The Association of Magazine Media conducted a series of executive interviews with consumer marketing professionals throughout summer of 2011.

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MPA Consumer Marketing Benchmark Survey 2010
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MPA Consumer Marketing Benchmark Survey 2010

MPA Annual Consumer Marketing Benchmark Study 2010 with analysis and commentary by Fones Consulting.

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MPA Internet Subscription Surveys
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MPA Internet Subscription Surveys

MPA announced that internet subscriptions represent one out of every five direct to publisher new business sales.

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Retail Magazine Growth
Retail Magazine Growth

Updated! A lot of what you think you know about magazines is just plain wrong! Read these compelling facts on what magazines mean to consumers.

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News

The New Single Copy Year in Review 2010
The New Single Copy, by Harrington Associates LLC, highlights the highs and lows of retail in 2009 in a two part retrospective Year in Review.

IPDA Newsletter

Contact

Suzette Kraemer, Director
212-872-3771

 

Events

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  • Exploring Consumer Marketing
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Understanding Magazine Circulation: A Guide for Advertising Buyers and Sellers

This guide offers insights on key strategic concepts in circulation to help facilitate communication between advertisers and publishers. Read more

Magazine Category Vitality

Discover how the magazine category can improve retail sales and enhance the consumer shopping experience for all retailers Read more

How America Shops

See Wendy Liebmann's presentation on How America Shops presented at the 2008 Retail Conference. Read more

2006-2007 Handbook of Consumer Marketing Practices

A guide to consumer, retail, and subscription marketing. Read more

Circulation Facts & Figures

Want facts? The latest Factbook has a greatly expanded digital section as well as an added section on Marketing Mix Modeling. You will find the latest research and data on: audience engagement, readership, reach, ad effectiveness, digital trends and distribution. Read more

The Power of Public Place

This study documents the distribution characteristics within specific outlets of public place. Read more

Highlights: Audience Lab Study of Public Place Engagement

This second syndicated study helps document and assess the quality of public place distribution. Read more

Highlights: Audience Lab Study of Public Place Distribution

This study documents the distribution characteristics within specific outlets of public place. Read more

Retail Magazine Growth

Updated! A lot of what you think you know about magazines is just plain wrong! Read these compelling facts on what magazines mean to consumers. Read more

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