MPA

Magazine Publishers of America

 
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Featured
Circulation Facts & Figures
Circulation Facts & Figures
June 15, 2009
The 2009/10 Magazine Handbook features new and updated pages of advertiser-funded research, facts and stats on all aspects of the magazine industry. Read more
Retail Magazine Growth
Retail Magazine Growth
March 23, 2009
A lot of what you think you know about magazines is just plain wrong! Read these compelling facts on what magazines mean to consumers. Read more
Highlights: Audience Lab Study of Public Place Engagement
Highlights: Audience Lab Study of Public Place Engagement
November 18, 2008
This second syndicated study helps document and assess the quality of public place distribution. Read more
How America Shops
How America Shops
April 1, 2008
See Wendy Liebmann's presentation on How America Shops presented at the 2008 Retail Conference. Read more

News

The New Single Copy Year in Review, 2008
The New Single Copy, by Harrington Associates LLC, highlights the highs and lows of retail in 2008 in a two part retrospective Year in Review.

IPDA Newsstand Forum Newsletter

 

Events

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  • Exploring Consumer Marketing
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Understanding Magazine Circulation: A Guide for Advertising Buyers and Sellers

This guide offers insights on key strategic concepts in circulation to help facilitate communication between advertisers and publishers. Read more

MPA Online Glossary

Updated in 2007 comprehensive list of the most commonly used Internet terminology created by Claudia Allen, Online Marketing Manager... Read more

2006-2007 Handbook of Consumer Marketing Practices

A guide to consumer, retail, and subscription marketing. Read more

Members Only Content Capell's Circulation Report: 2007 Industry Survey

Dan Capell has annually surveyed circulation directors on the state of consumer magazine circulation. The 2007 Industry Survey examines circulation... Read more

The Power of Public Place

This study documents the distribution characteristics within specific outlets of public place. Read more

Highlights: Audience Lab Study of Public Place Distribution

This study documents the distribution characteristics within specific outlets of public place. Read more