Magazine Publishers of America
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In 2002 Masterfoods USA, TDS, Wrigley and DHC launched a new front-end study. The study examined checkout merchandising with the goal of educating retailers in "Best Practices" to drive greater sales and profits.
A great guide for supermarket and mass market retailers to utilize as it highlights the importance of magazines’ metrics and 10 top reasons to carry m Read more
Magazine efficiencies have become a high priority for Best Practice retailers who are taking a far more active role in studying their businesses. Read more