MPA

Magazine Publishers of America

 
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Front End Focus Best Practices for Superior Checkout Merchandising

March 23, 2001

In 2002 Masterfoods USA, TDS, Wrigley and DHC launched a new front-end study. The study examined checkout merchandising with the goal of educating retailers in "Best Practices" to drive greater sales and profits.

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Maximizing Retail Profits with Magazines
December 15, 2007

A great guide for supermarket and mass market retailers to utilize as it highlights the importance of magazines’ metrics and 10 top reasons to carry m Read more

2000 Retail Guide
March 23, 2001

Magazine efficiencies have become a high priority for Best Practice retailers who are taking a far more active role in studying their businesses. Read more

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